Packaging Today Show

In this festive episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek break down the latest holiday packaging trends and reveal which seasonal designs actually boost sales—and which are just expensive distractions.We cover:What design elements are trending this holiday season (and why)How brands are using limited-edition packaging to drive urgency and shelf appealThe power of sensory elements: sparkle, texture, scent, and soundReal-world case studies of packaging that sold out during the holidaysTips for procurement teams and designers working on next year’s seasonal launch🎁 Whether you're a packaging buyer, brand manager, or designer, this episode delivers the insights you need to turn festive packaging into real revenue.🔔 Subscribe and leave a comment with your favorite (or worst) holiday package of the year.

From QR codes and NFC chips to pop-ups, reveals, and boxes that move—interactive packaging is having a moment. But is it actually worth the cost, engineering, and complexity? Or is it just a flashy gimmick brands can’t stop chasing?In this episode of Packaging Today, we dive deep into interactive packaging that goes beyond tech. Think: lids that lift the product, drawers that slide out, compartments that spring open, and packaging that turns every unboxing into theater.What you’ll learn:The true ROI of interactive packagingWhen interactivity enhances user experience, and when it just adds costWhat structural elements consumers remember (and which they ignore)The difference between gimmick and strategy in luxury, beauty, and DTCHow interactive packaging impacts recyclability and sustainability claimsWhether you’re designing packaging for wow-factor, function, or both. This episode will help you think smarter about what interactivity actually means in 2025.Connect with our hosts:Evelio Mattos: www.IDPdirect.comCory Conners: www.atlanticpkg.comAdam Peek: www.LabelKing.com

How do you design packaging that is the most sustainable for your brand?Let's ask the questions that get you to the results that matter.What does Sustainability mean to you?

Think your turkey is the only thing getting roasted this Thanksgiving? Think again.In this holiday episode of Packaging Today, we carve into the worst examples of Thanksgiving packaging—products that miss the mark, confuse the consumer, or straight-up kill the vibe at the dinner table. From tone-deaf graphics to frustrating form factors that turn gravy into a game of chance, we’re breaking down how bad seasonal packaging still makes it to shelf in 2025.Whether you’re a designer, marketer, or just someone trying to open cranberry sauce without a meltdown, this is the episode for you.🗂️ In This Episode:The seasonal packaging sins that haunt shelvesWhy “festive” doesn’t mean “cluttered”Functional fails that ruin the unboxing momentWhat good Thanksgiving packaging should actually do📦 Plus, we crown the Packaging Turkey of the Year—you’ll want to see this one.Connect with our hosts:Evelio Mattos: www.IDPdirect.comCory Conners: www.atlanticpkg.comAdam Peek: www.LabelKing.com

Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama?In this episode of Packaging Today, we dive into the fascinating world of movie packaging design:How brands use product placement to steal scenesWhy fake brands (hello, Los Pollos Hermanos) sometimes hit harder than real onesWhat it takes to recreate authentic vintage packaging from decades pastAnd the surprising creative freedom (and legal minefields) that come with designing packaging for film and TVWe’ll talk about how packaging helps set tone, build character, and sell nostalgia—and whether these on-screen packages need to follow the same design rules as their retail counterparts.🎥 Whether you’re a packaging designer, film buff, or just a fan of the little details that make movies magic, this one’s for you.