Making It in The Toy Industry

Like any good season finale, I'm putting it all on the table.
Episode 10 marks the END of our season all about the Impact of AI on The Toy Industry. In this week's episode we're revisiting everything we covered this season from the environmental and mental impact of AI usage, to it's organizational benefits and need for a human touch.
Then, I'll be sharing the results from my survey on AI Usage in The Toy Industry. So if you're here for the chisme, start poppin' that popcorn now, and turn the volume up because I'm sharing every bit of juicy data from this industry wide survey.
And then FINALLY the moment I've been waiting for all season. I'm introducing you to a tool that utilizes AI to help you find qualified toy stores where your product fits the demographic, the vibe, and the audience to thrive. This new AI sales tool is called The Toy Matchmaker and you don't need to know anything about AI or have a single AI subscription to use it.
🔗 Limited availability for The Toy Matchmaker is opening soon. 
Get on the list: https://thetoymatchmaker.com/
 📅 Free AI Tools for Business Masterclass with me on April 15th: thetoycoach.com/ai
Send The Toy Coach Fan Mail!
Support the show
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

I once told CNN that some AI toys feel like a wolf in sheep’s clothing because it can be hard to tell how much privacy you’re giving up. While I'm a fan of AI use in business, I’ve been skeptical of AI toys for a while.
But in today's interview, the Stickerbox genuinely changed my mind. Instead of using AI to keep kids on a screen, or to get them to develop a relationship with a robot, instead, Stickerbox uses AI to help kids turn their ideas into something physical, creative, and hands-on. In this episode, Arun Gupta, co-founder of Stickerbox, shares how his team built a product that feels more like a tool for creation and not consumption.

Mentioned in this episode:
Stickerbox
Toy Creators Academy

Send The Toy Coach Fan Mail!
Support the show
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

What if I told you Dan Klitsner discovered AI 30 years ago and used it to invent Bop It?
Well, he didn’t. But I did ask Dan how AI might have influenced the creation of his hit game if it did exist when he was first starting out. Dan’s breakout invention sold over 50 million units, and those numbers put the “song” associated with the game at Diamond status. (Dear music industry, he’s still awaiting his plaque.)
This week on the podcast, I’m sharing a chat with Dan Klitsner, the inventor of Bop It. We talk about the upcoming 30 year anniversary, how he’s been celebrating milestones over the years, and we dive into a chat about AI, execution, and what it really takes to create the next classic toy.
We get into how inventors can use AI as a tool, why execution can sometimes become the real invention, and what originality means in a world where ideas are easier than ever to generate.
If you’re a toy inventor, designer, or product creator trying to figure out where AI fits into your process, this episode is for you, my friend!
Send The Toy Coach Fan Mail!
Support the show
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

AI is changing fast, but for the first time in a while I'm feeling that we've hit a moment of "stability". That means NOW is the perfect time to learn to apply the latest AI tools to your toy business.
In this mini reset episode, I break down why so many people are getting mediocre results from AI, and announce a free live masterclass where I'll walk you through the three AI tools + new-ish features that every toy company needs to know: ChatGPT, Claude, and Gemini.
You'll also get a sneak peek at Toy Biz Backup, my upcoming AI support team built specifically to help your toy businesses, and hear an important update about the Toy Coach Showcase at ASTRA 2026.
In this episode you'll hear about:
Why most people get bad results from AI and what's actually going wrong
What projects, gems, and skills are (and why they're the new baseline for AI use)
Why now is finally the right time to commit to learning AI tools
What's covered in the free AI Tools for Business Masterclass (April 15th, 12 to 1PM ET)
A sneak peek at Toy Biz Backup, an AI support team built for toy businesses
The Toy Coach Showcase at ASTRA 2026, only 2 spots left!

Mentioned in This Episode:
🎓 Free AI Tools for Business Masterclass (April 15, 12 to 1PM ET) thetoycoach.com/ai
🆕 Toy Coach Showcase at ASTRA 2026 (only 2 spots left!) learn.thetoycoach.com/showcase
🥊 Higgsfield AI (multi-tool AI platform mentioned) higgsfield.ai
Send The Toy Coach Fan Mail!
Support the show
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

1.5 million people left Chat GPT and went running to Claude for all the wrong reasons. Claude isn’t just the more ethical AI tool. It’s THE tool built for serious businesses.
One of the most popular topics of conversation right now is Claude Code. I myself have been obsessing over it lately, finding myself dreaming of code to the point where I wake up thinking I’ve finished a debug.
The bigger question isn’t just HOW to use Claude Code but it’s really, SHOULD you be using it? I’m estimating it’ll take a good 200 hours of use before you start to “get it”, but that doesn’t mean you can’t make some pretty cool things along the way.
This week’s episode dives into Claude Code, how I used it, what you can do with it, and how to get started.
🧸 Mentioned In This Video 🧸
🔗 Resources:
Claude & Claude Code – https://claude.ai
Claude Max plan (used while building) – https://claude.ai
The Toy Matchmaker (beta) – https://www.toymatchmaker.com
Toy Creators Academy – https://www.toycreatorsacademy.com
The Toy Coach – https://www.thetoycoach.com
Send The Toy Coach Fan Mail!
Support the show
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt