Employer Branding Podcast

• How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE

  As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are. Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise. Rachel Duran on LinkedIn: https://www.linkedin.com/in/rachelduran/ HPE Careers: https://careers.hpe.com/us/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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• What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday

  Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday. Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/ Workday Careers: https://www.workday.com/en-us/company/careers/overview.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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• How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group

  Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors. Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group. Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/ Life at Expedia: https://careers.expediagroup.com/life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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• Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG

  IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets. Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG. Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/ IHG Careers: https://careers.ihg.com/en/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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• Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon

  Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon. Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/ Careers at Verizon: https://www.verizon.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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