Drinks Adventures - Wine, beer, whisky, gin & more with James Atkinson

• How the Romans inspired Merrick Watts' Posca Hydrate

  We’re joined this episode by Merrick Watts and Ed Stening, co-founders of Posca Hydrate, a recent start-up that takes inspiration from one of the oldest drinks in recorded history. Posca shares its name with an ancient concoction of red wine vinegar, water, salt and flavourings that was consumed by the Roman army for its hydrating properties, at a time when clean water was often hard to come by. It was Merrick, the comedian, broadcaster and wine expert, who conceived the idea of resurrecting this beverage for modern consumers. The result is Posca Hydrate, a sparkling, sugar-free prebiotic drink that combines electrolytes and antioxidant-rich red wine vinegar to support hydration and gut health. Merrick teamed up with Ed Stening, a marketing executive formerly of companies including Lion and Suntory, to refine the product and bring it to market. And it's early days, but Posca looks destined for big things. They’ve assembled a crack team of advisors to join the company’s board, and achieved some impressive milestones including qualification with the ATO as an Early Stage Innovation Company, and a distribution partnership with SPC Global. That’s all coming up in this brilliant conversation with Merrick and Ed.

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• Protecting Australian rum, with Matt Hobson of Nil Desperandum

  In this episode, we welcome Matt Hobson of Nil Desperandum Rum back to the show. Matt was last with us on the eve of Queensland Rum Day 2024 to discuss the debut release of The Rum Consortium, a history-making blend of rums from four Queensland distilleries including icons Bundaberg and Beenleigh. Queensland Rum Day 2025 is coming up this Friday October 2025, so there’s events and another special Rum Consortium release for you to suss out after listening to this interview with Matt. This time, we’re talking about the labelling laws for Australian rum, which Matt argues must be properly enforced in order to protect the reputation of Australian rum on the world stage.

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• The trials and triumphs of mobile canning in Australia

  In this episode we’re joined by Chris Kelly of Australia’s first mobile canning provider, East Coast Canning. Chris founded the business in 2016 to provide small breweries with access to professional-grade packaging without them needing to invest in expensive canning lines of their own. Nine years on, East Coast Canning has a fleet of four mobile canning trucks and a static packaging facility in Melbourne that together have filled more than 33 million cans for customers on Australia’s eastern seaboard. Chris reflects on some of the highs and lows so far; such as the “sku-mageddon” groundswell of limited release beers; the lockdown era packaged beer boom; and the craft beer insolvencies that nearly brought the business undone. You’ll hear about the some of the emerging sectors of the drinks industry that are calling on East Coast for packaging services; and the company’s new Bulletproof can innovation, billed as the world’s most durable digitally printed can.

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• Why Cincoro is more than "Michael Jordan's tequila"

  We’re joined this episode by Emilia Fazzalari and Quentin Job of Cincoro Tequila. Cincoro is the ultra-premium tequila brand launched in 2019 by a group of NBA club owners including the legendary Michael Jordan, who it turns out is also a tequila aficionado. Also in the founding group are Emilia – the company’s executive chairperson who we’re speaking to today; her husband Wyc Grousbeck – owner of the Boston Celtics; and fellow basketball figures Jeanie Buss and Wes Edens. Our other guest today, Quentin Job, is an Asia Pacific-based drinks industry veteran who is leading the expansion of Cincoro into international markets including Australia, where it has recently arrived under a distribution agreement with Minleki Spirit Traders. From the outset, the founders aimed to create a tequila that could sit confidently alongside the world’s great luxury spirits. The team worked closely with producers in Jalisco, Mexico to develop a distinctive style, blending agave from both the highlands and lowlands to create a tequila that balances elegance with depth of flavour. Launched in 2019, Cincoro is rapidly carving out a space for itself in the competitive tequila category. But in this episode – produced in partnership with Cincoro – Emilia and Quentin are quick to emphasise that the brand’s success is about much more than star power. It’s about liquid that speaks for itself, supported by careful brand-building and a long-term commitment to quality.

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• The Guinness boom with global brand ambassador Padraig Fox

  We're joined this episode by Guinness global brand ambassador Padraig Fox. Padraig was recently in Australia as part of Guinness’s sponsorship of the British and Irish Lions rugby tour, which coincides with a massive global resurgence for the brand. And, as you would have heard in my recent interview with Lion bosses James Brindley and Anubha Sahasrabuddhe, Australia has not been immune to the trend. In fact, Lion sold about 2 million litres of Guinness during the recent tour, when there were 2650 venues pouring Guinness in Australia, which was an increase of 850 new tap accounts on last year. In his role, Padraig is responsible for sharing the Guinness story with audiences all over the world. And in this episode – produced in partnership with Guinness – we discuss how the brand has managed to stay relevant and exciting in a crowded beer market, what’s behind its recent growth, and how it balances its long heritage with the need to keep evolving.

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