Build Your Tribe | Grow Your Business with Social Media

In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content.

Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well.

Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what’s currently working on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos)

🎯DM “PlayStation” @Brock11Johnson for Reel Graphic

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10X Your Instagram Followers in 30 Days with These New Reels


Watch: https://youtu.be/uJxQv4H_mOQ?si=LWZd84lXP2mpmkxl


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The Attention Formula: How To Make Addictive Reels (Step by Step)


Watch: https://youtu.be/igV6Ll8c7lI?si=I2TxCzgOjv6Qe6oW


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763234300

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching.

Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video.

Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable.

Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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💥 Related Links:

🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos)

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💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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I Studied 1,300 Hooks, Here’s What Actually Works


Watch: https://youtu.be/QTgabAQ9kCU?si=uFfHYSlHZlmLLN7C


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853

My *Exact* System For Getting 10M Views EVERY Month


Watch: https://youtu.be/LU_c530SrzE?si=AR_8wJkSRVUN7mTH


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually.

Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data.

He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK

💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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Brand Deals in 2026: How to Actually Get Paid (Even Without 10K Followers)


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How To Use Manychat Instagram Automation: Send DMs & Boost Engagement


Watch: https://youtu.be/YnepkAEC12I?si=a-isftqM4CsU4Xph


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section.

Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework.

He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Get Hook Swap Library DM “SWAP” Brock @Brock11Johnson

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💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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I Studied 1,300 Hooks, Here’s What Actually Works


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Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm


Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X


Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson

In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement.

Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content.

From there, Brock  breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause. He also explains the concept of disconnected reach and what it means for growth.

Finally, he covers new and emerging features, including editable comments, “Spin” Stories, and early testing of links in captions for Meta Verified users. This episode is focused on helping you adapt your content strategy based on what Instagram is actively prioritizing right now.

Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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The State of Instagram Study


https://buffer.com/resources/state-of-social-media-engagement-2026/?utm_campaign=paid&utm_source=adwords&utm_medium=ppc&utm_content=20949967838&utm_term=&gad_source=1&gad_campaignid=20943525075&gbraid=0AAAAADq9yAoSgq3NnVvhSdJ-jbXOJ0srN&gclid=CjwKCAjwhLPOBhBiEiwA8_wJHBHZv515wV7qtCwR-jtnXUS3zQvAiNbPJ3TDtyctb8D-XJ-RKO6-ChoCDx0QAvD_BwE


Social Media Today Study


https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/ 

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Get 10X More Views on Your Instagram Stories in 5 Minutes


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Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868

Connect with Brock on your fav social platform:


Instagram: @Brock11Johnson


TikTock: @brock11johnnson