Tony CarneCo-FounderVidereoTony has travel flowing through his veins. From starting as a guide to building the global Urban Adventures business at Intrepid Travel, Tony has always worked in service of the local businesses & communities who underpin travel. Tony continues this today at Videreo.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins speaks with Tony Carne, co-founder of Videreo, about the intersection of AI and travel, the creator economy, and the importance of grassroots tourism. Tony shares his journey from being a tour guide in Australia to building a platform that connects brands with creators in the travel industry. They discuss the evolving landscape of travel marketing, the role of AI in enhancing travel experiences, and the significance of pursuing one's passion in life and career. Tony emphasizes the need for authentic travel experiences and the potential for tourism to foster cultural understanding and connection.takeawaysTony Carne is the co-founder of Videreo, a platform connecting brands to the creator economy.AI is revolutionizing the travel industry by automating processes and enhancing marketing strategies.Grassroots tourism is essential for local economies and cultural exchange.Travel experiences should focus on authenticity and local connections.Pursuing one's passion leads to a more fulfilling career.The creator economy offers new opportunities for influencers and brands in travel.AI can help measure the ROI of influencer marketing in travel.Traveling can change perspectives and foster understanding between cultures.Tony's journey in travel began as a tour guide in Australia.The importance of supporting local tourism operators and experiences. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
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1:10:38
Adventure Travel with Wells Jones - A Line in the Sand Media
Wells JonesAuthorA Line in the Sand MediaWells Jones (aka Tad Jones) is former Navy Antarctic Pararescue & Survival Instructor, American Academy of Dramatic Arts NYC graduate with Off-broadway, commercial, TV & film credits, producer/director of multiple live events in venues including Kennedy Center Opera House, Lincoln Center Avery Fisher Hall and along the Red Sea Coast, Kingdom of Saudi Arabia. Wells is co-author of Wells Jones (aka Tad Jones) is former Navy Antarctic Pararescue & Survival Instructor, American Academy of Dramatic Arts NYC graduate with Off-broadway, commercial, TV & film credits, producer/director of multiple live events in venues including Kennedy Center Opera House, Lincoln Center Avery Fisher Hall and along the Red Sea Coast, Kingdom of Saudi Arabia. Wells is co-author with Miles Spencer of the Amazon best seller “A Line in the Sand: A Novel (Adventures in Understanding with Magnus & Finn). He finds peace scrambling up 12k+ mountains for sunrise summits in all seasons.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins interviews Wells Jones, an adventurer and co-author of 'A Line in the Sand.' Wells shares his incredible journey from a military upbringing to his experiences in Antarctica, his transition into acting, and ultimately his work in production and directing. The conversation delves into his travels in the Middle East, the cultural insights he gained, and the importance of empathy in understanding different perspectives. Wells emphasizes the role of adventure tourism and the significance of travel organizations in facilitating unique experiences. The episode concludes with reflections on the power of storytelling and the shared humanity that connects us all.takeawaysWells Jones emphasizes the importance of being prepared for unique opportunities.His military background instilled discipline and adaptability in his life.Isolation can teach you a lot about yourself.Theater and acting provided Wells with skills that translated into his later work.Travel organizations play a crucial role in facilitating safe and enriching experiences.Cultural exchanges can foster empathy and understanding between different groups.Adventure can take many forms, from extreme sports to cultural experiences.Storytelling is a powerful tool for creating connections and understanding.Wells' journey highlights the importance of following one's passions and interests.The book 'A Line in the Sand' aims to provide a deeper understanding of the Middle East beyond the headlines. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
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1:10:46
Adventure Travel with Emanuel Rose - Strategic eMarketing
Emanuel RoseFounder/AuthorStrategic eMarketingEmanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting edge marketing. As an author and expert in the field, Emanuel specializes in direct response advertising, and content marketing at his digital agency, Strategic eMarketing.His passion lies in helping companies achieve business success with authentic storytelling. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins interviews Emanuel Rose, founder of Strategic eMarketing and author, discussing his journey from a working-class background to entrepreneurship. Emanuel shares insights on the importance of embracing change, the role of AI in marketing, and the value of self-learning. He also emphasizes the significance of emotional intelligence for young entrepreneurs and the power of podcasting for networking and mentorship. The conversation touches on Emanuel's passion for the outdoors and his efforts to promote children's books that encourage outdoor activities.takeawaysEmanuel Rose founded Strategic eMarketing after being fired from a previous job.AI is transforming marketing and can enhance productivity.Embracing change is essential for entrepreneurs.Job security concerns in the age of AI are valid but can be navigated with adaptability.Self-learning is a powerful tool for personal and professional growth.Emotional intelligence is crucial for young entrepreneurs.Networking and mentorship can be facilitated through platforms like LinkedIn.Podcasting can serve as a valuable tool for building relationships and sharing knowledge.Emanuel's passion for the outdoors drives his podcast, Nature Bound.Promoting children's books encourages families to engage with nature. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
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40:52
Adventure Travel with Edward Lyimo - Pristine Trails
Edward LyimoFounder & CEOPristine TrailsAs the founder of Pristine Trails, Edward brings 20 years of experience in the tourism industry, backed by a degree in African Wildlife Management. His commitment to ethical travel, team development and personal growth for his staff sets a unique standard in the local tour industry. Edward’s vision for Pristine Trails is clear: to stand out by embodying ethical travel practices while crafting tailor-made East Africa tours that provide unforgettable tourist experiences. Residing between Los Angeles and Tanzania with his family, Edward thrives on connecting with new and returning travelers.summaryIn this episode, Jason Elkins interviews Edward Lyimo, founder and CEO of Pristine Trails in Tanzania. Edward shares his journey from being a local volunteer liaison for international projects to starting his own adventure travel company. He discusses the challenges he faced as a young entrepreneur, the evolution of his business model towards conservation, and the importance of marketing and client engagement in the tourism industry. In this conversation, Jason Elkins and Edward Lyimo discuss the intricacies of relationships in the tourism industry, the importance of sustainability, and how to choose the right tour company. Edward shares insights from his experience in the travel business, emphasizing the need for openness in relationships and the significance of treating local porters fairly. They also explore the unique offerings of East Africa, including its rich wildlife and cultural experiences, while encouraging travelers to do their research and communicate effectively with tour operators.takeawaysPristine Trails specializes in safaris and trekking experiences in Tanzania.Edward started working with international volunteers at 18.He transitioned from a volunteer liaison to a tour operator.Building trust with clients was a challenge due to his age.Word of mouth played a crucial role in growing his business.He emphasizes the importance of environmental awareness in tourism.Edward encourages aspiring tour operators to gain experience through internships.The business evolved from budget volunteer trips to upscale safari experiences.Marketing strategies have shifted from paper flyers to digital marketing.Networking and building relationships are key to success in tourism. Relationships in tourism can be challenging due to differing passions.Openness and curiosity are essential in partnerships.Sustainability should be a genuine commitment, not just a marketing tactic.Fair treatment of local porters is crucial in trekking operations.Travelers should research companies to ensure they align with their values.Choosing a reputable company may involve a slight cost increase, but it's worth it.Effective communication is key in travel planning.East Africa offers unique wildlife experiences and cultural richness.Travelers should not overthink their destination choices in Africa.Building a network of trusted partners enhances service quality. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
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1:06:02
Adventure Travel with Angelo Carotenuto - LivTours
Angelo CarotenutoFounder and Co-OwnerLivToursAngelo Carotenuto, founder of LivTours, has been transforming travel since 2009 by creating intimate, unforgettable experiences across Europe. Starting as a tour guide and performer in his hometown of Rome, Angelo saw the demand for authentic, small-group and private tours and launched LivTours (formerly LivItaly Tours). A hands-on leader, he forges partnerships, trains expert guides, and supports a global team dedicated to delivering top-rated, hand-crafted travel moments.summaryIn this episode of the Big World Made Small Adventure Travel Podcast, Jason Elkins interviews Angelo Carotenuto, founder & Co-owner of LivTours. They discuss the vision behind LivTours, which aims to provide unique and memorable travel experiences in Italy and throughout Europe. Angelo shares his journey into the tourism industry, the art of tour guiding, and the connection between performance and guiding. They also touch on hiring practices in the tourism industry, memorable tour experiences, common tourist questions, sustainability in tourism, and advice for aspiring tour guides. The conversation highlights the importance of understanding oneself in the tourism industry and the challenges of mass tourism.takeawaysLivTours aims to exceed travelers' expectations.Angelo's background in performing arts enhances his guiding skills.Tour guiding is similar to performing arts in connecting with audiences.Hiring in tourism values experience in performance and problem-solving.Sustainability is crucial in the tourism industry.Mass tourism presents both challenges and opportunities.Local businesses must adapt to tourism influx for sustainability.Understanding client expectations is key to successful tours.Technology proficiency is essential for modern tour guides.The tourism industry is driven by people and their stories. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.
Acerca de Adventure Travel Podcast - Big World Made Small
Welcome to the Big World Made Small Adventure Travel Podcast, where we go far beyond the beaches, resort hotels, and cruises to explore the really cool places, people, and activities that adventurous travelers crave. If your idea of a great vacation is sitting on a beach at an all-inclusive resort, you’re in the wrong place. However, if you’re like me, and a beach resort vacation sounds like torture, stick around. You’ve found your tribe.My name is Jason Elkins, and as an adventure travel marketing consultant and tour operator myself, I am on a mission to impact the lives of adventure travelers, the tour operators they hire, and the communities that host them, creating deeply meaningful experiences that make this big world feel just a bit smaller.Are you ready to discover your next great adventure, whether that looks something like climbing Mt Kilimanjaro in Africa, SCUBA diving in the South Pacific, or hot air ballooning in Turkey? Then you’ll be happy to know that each episode of the Big World Made Small Podcast features a fascinating interview with an adventure travel expert that has agreed to share, with us, their own personal stories, favorite adventure destinations, and even some incredibly helpful tips and tricks they’ve learned while in the field. I trust that by the end of each episode you’ll feel like booking a ticket to enjoy the sights, sounds, smells, and tastes of these amazing places, and getting to know the incredible people that live there.I’ll be your guide as we explore this amazing planet and its people on the Big World Made Small podcast. I am a former US Army paratrooper, third generation commercial hot air balloon pilot, paramotor pilot, advanced open water SCUBA diver, and ex-Montana fly fishing guide and lodge manager. I have managed boutique adventure tour operation businesses in the Rocky Mountains of Montana, off-shore in Belize, the Adirondacks in New York, and the desert of Arizona. I also spent nearly a decade with Orvis International Travel, leading a talented team of tour operation experts, putting together and hosting amazing fly fishing and adventure travel excursions around the world. I have tapped into my experience and network of travel pros to put together a weekly series of exclusive expert interviews that I am excited to share with you.For the last couple of years I have lived a fully nomadic lifestyle, feeding my passion for exploration, creating amazing adventures, and meeting some of the most fascinating people along the way. I record every episode while traveling, so in a sense you’ll be joining me on my journey. Let’s discover some great adventures together and make this big world feel just a bit smaller.And, don’t forget to take a quick trip over to our website at bigworldmadesmall.com and join our adventure travel community, where you’ll benefit from new episode announcements, exclusive adventure travel opportunities, and special access to the experts you’ve met on the show. You can also follow us on social media, using the links in the show notes below. And, if you’re getting value out of the show please help us grow by sharing it with your friends, family, and anyone else you know that wants to get far beyond the beaches, resort hotels, and cruise ships, the next time they travel.I’ll publish another episode soon. Until then, keep exploring. It’s the best way to make a big world feel just a bit smaller.https://adventuretravelmarketing.com/podcast
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