Marketing Metrics That Matter: What To Measure and Why
In this episode of Better Marketing: Marketing Magic in Minutes, I’m diving into the importance of marketing metrics, especially for service-based and professional services businesses.Here’s the thing: if you’re not measuring your marketing, you’re guessing. And guesswork can be dangerous, particularly for small businesses where every pound counts. Without the correct data, it’s easy to waste time, energy, and money on things that aren’t actually moving your business forward.I’ll be sharing why it’s vital to focus on the metrics that really matter. Not just the surface-level numbers like likes, followers, or views, they might look nice, but they don’t pay the bills. Instead, I’ll show you how to track the results that truly impact your business, like leads, conversions, and customer retention.You’ll also receive practical tips on identifying the key metrics most relevant to your business, enabling you to make informed decisions and feel more confident about the direction your marketing is taking you.Ultimately, my message is simple: when you measure what matters, you stop wasting effort on vanity metrics and start building sustainable success.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
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10:50
Creating a Marketing Plan You’ll Actually Stick To
In this episode of Better Marketing, Marketing Magic in Minutes, I discuss creating a marketing plan that is both effective and sustainable, a common challenge faced by many entrepreneurs. This episode addresses the necessity of developing a strategy that one can adhere to over time. I elucidate the reasons why numerous marketing plans are ultimately relegated to obscurity, including their inherent complexity and lack of alignment with tangible business objectives.I explore the critical components of an effective marketing plan, emphasising the importance of clear goals, realistic tactics, and a consistent rhythm of activity. Furthermore, I discuss the significance of accountability and the role of artificial intelligence in streamlining marketing efforts, thereby enhancing one's ability to maintain focus and coherence in execution.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
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9:36
What Makes Marketing Work (And What Doesn’t)
In this episode of Better Marketing, Marketing Magic in Minutes, I share my thoughts on today's discourse, which revolves around the essential elements that render marketing efficacious, juxtaposed with those that do not and delve into the myriad pitfalls that beset marketing efforts, notably the absence of a clear strategy, inconsistent activity, targeting an inappropriate audience, and the prevalence of a mismatched message. These inadequacies often lead businesses to feel as though they are engaging in futile attempts to achieve their objectives.I elucidate the pivotal factors that contribute to successful marketing, including clarity of purpose, consistent engagement, customer-centric messaging, and the implementation of straightforward systems. By rectifying these common errors and adhering to proven strategies, we can transform marketing endeavours from haphazard efforts into a coherent and productive approach.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
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7:21
Understanding Your Ideal Customer: Beyond the Buyer Persona
In this episode of Better Marketing, Marketing Magic in Minutes, I delve into how one's ideal customer extends beyond mere demographics and job titles; it requires a profound understanding of their challenges, values, and decision-making processes. In this episode, I elucidate the inadequacies of superficial buyer personas and advocate for a more nuanced approach to customer profiling.By delving into the specific problems that keep customers awake at night and the objections they harbour towards purchasing services, we can cultivate marketing strategies that resonate authentically with our target audience, alongside actionable methods for acquiring this critical information, including direct inquiries to existing clients and leveraging insights from online reviews.Ultimately, an enriched understanding of our customers not only enhances the efficacy of our marketing endeavours but also fosters a more sustainable business model, ensuring we attract and retain the ideal clientele essential for success.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
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7:09
Networking as a Marketing Strategy
In this episode of Better Marketing, Marketing Magic in Minutes, I talk about networking and how its serves as a potent marketing strategy. I elucidate that networking transcends the mere exchange of business cards; it embodies the cultivation of trust and the establishment of meaningful relationships that are instrumental in the growth of one’s business.Through my extensive experience of over two decades in orchestrating networking groups, I share insights into how genuine interactions can elevate one’s personal brand and enhance overall business success and the necessity of shifting the focus from mere sales pitches to fostering connections and supporting others within the networking sphere. Ultimately, I advocate for a harmonious blend of both online and offline networking efforts, underscoring their collective significance in today’s digital landscape.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
Welcome to Better Marketing – Marketing Magic in Minutes, the essential podcast for growing service-based business owners ready to make a significant impact with their marketing and AI! Hosted by Tracy Heatley, a Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, this show delivers concise and actionable marketing insights that are quick to implement.
Each short episode is packed with straightforward marketing strategies, the latest trends in AI and digital marketing, how-to guides, and quick tips you can apply immediately to grow your business, attract more customers, and stand out in a crowded marketplace. Whether you're just starting out or ready to scale up, Tracy’s no-nonsense approach will give you the tools and confidence to tackle even the trickiest marketing challenges.
With Better Marketing – Marketing Magic in Minutes, you’ll enjoy:
Tailored Strategies: Direct marketing solutions designed for small and growing businesses.
Expert Insights: Updates on the latest AI enhancements and digital marketing trends, alongside effective traditional marketing methods.
Practical Guides: Easy-to-follow steps for creating impactful campaigns.
Quick Fixes: Immediate actions you can take to boost your marketing effectiveness.
Tracy will also explore crucial topics such as content creation, email marketing, social media strategies, and much more. Occasionally, she will be joined by other seasoned marketers and business owners, sharing their invaluable insights.
Exciting Monthly Competition! Want a chance to win a free Power Hour with Tracy worth £275? Simply download the Free Marketing & AI Strategy Guide from her website using the reference POD2025. A winner will be drawn every month on her social media platforms. Don’t miss this chance to enhance your marketing strategy!
With Better Marketing – Marketing Magic in Minutes, transform your marketing without the overwhelm. Each episode delivers actionable steps that fit into your busy schedule, allowing you to implement new ideas swiftly and start seeing results. Whether you're looking to improve your social media presence, ramp up your email marketing, or harness the power of AI, this podcast is here to guide you.
Join Tracy Heatley as she shares over 25 years of marketing expertise. Let her show you how to create marketing magic that works – one minute at a time.
New episodes drop every week. Subscribe now and be part of a marketing makeover designed to make your business thrive!
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