Misinformation broke our societies for power — Part 1 | Emma Monk
Emma Monk is a molecular biologist turned anti-misinformation campaigner who has spent over a decade debunking falsehoods in both mainstream media and social media platforms, particularly X (aka Twitter).Emma’s ability to present complex topics in simple ways is evidenced by her loyal following on X and regularly hitting half a million views, her articles on wide-ranging topics in Byline Times and West Country Voices, and her media invitations to debunk important stories.Timestamps:(00:00:00) – Preview(00:03:48) – Debunking misinformation: A case study(00:10:14) – The role of media in misinformation(00:11:56) – How Emma transitioned from molecular biology to misinformation busting(00:18:03) – The Influence of populist politics on COVID-19 misinformation(00:21:38) – How governments and the media manipulated COVID-19 facts(00:22:52) – Tim's experience with UK government's "VIP Lane" corruption scandal00:28:02 – The rise of misinformation and its impact on everyone(00:35:15) – Critical thinking vs. misinformation(00:37:33) – The conflict between science and belief(00:43:24) – Emma's bravery in diving deep into Twitter's (X) cesspit!(00:47:47) – How fighting misinformation can change people's lives(00:53:54) – Cognitive dissonance and confirmation bias(00:57:28) – The role of real-world experiences in busting misinformation(01:03:36) – How the system caused people to distrust experts(01:07:56) – Engaging constructively with people who disagree with you(01:13:48) – The importance of real-life conversations to beat misinformation(01:19:18) – The power and financial motives behind populism(01:31:57) – The young generation's disillusionment with democracyEpisode Notes & Citations:https://ceoretort.com/podcast/guest/2025/06/30/emma-monk-misinformation-broke-our-societies-for-power/Support our independence by becoming a member:https://CEORetort.com/SupportSponsors & Offers:Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetortSaily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: https://ceoretort.com/sailyNordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretortNebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/startNebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessmentSubscribe to The CEO Retort:YouTube: https://www.youtube.com/@CEORetortApple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8Substack: https://ceoretort.substack.comConnect with The CEO Retort:TikTok: https://www.tiktok.com/@CEORetortBluesky: https://bsky.app/profile/ceoretort.comInstagram: https://www.instagram.com/CEORetortLinkedIn: https://www.linkedin.com/company/CEORetortConnect with Tim El-Sheikh:LinkedIn: https://www.linkedin.com/in/timelsheikhInstagram: https://www.instagram.com/tbmsai
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1:44:08
Men are trapped in the patriarchy and are not the problem | Lee Chambers
Lee is a business psychologist, male allyship specialist and speaker. He is the founder of Male Allies UK and Essentialise Workplace Wellbeing. He was inducted as a Kavli Fellow of the National Academy of Sciences in 2023.Lee's work with Male Allies UK seeks to empower men to engage with inclusion and difference, creating systems that foster equity and collaboration.Timestamps:(00:00:00) – Preview(00:03:56) – The importance of women's rights for all(00:06:17) – Understanding the patriarchy and its impact on men(00:16:44) – The impact of inclusive spaces on young people, especially boys(00:25:58) – The disconnect between parents and kids' access to technology(00:31:44) – How the technology and AI sectors are failing young people(00:42:14) – Critical importance of allyship and inclusion in modern society(00:48:23) – Have the current DEI and inclusion schemes failed?(00:58:20) – Understanding male behaviour in online spaces and the manosphere(01:09:18) – How Lee got himself out of the manosphere trap(01:09:18) – How Lee got himself out of the manosphere trap(01:14:18) – Young people have fewer opportunities to build wealth(01:29:42) – How to engage with naysayers and defenders of the patriarchy(01:40:55) – Women are regularly and horrifically attacked on LinkedIn(01:44:28) – The roots of male entitlement and anger(01:51:25) – How Lee gets attacked for his pro-women campaigns(01:54:49) – The importance of allyship and collaboration(01:56:33) – The long-term future of allyship and the needed skill setEpisode Notes & Citations:https://ceoretort.com/podcast/guest/2025/06/16/zsike-peter-the-vampire-agency-and-secrets-to-authentic-brandingSupport our independence by becoming a member:https://CEORetort.com/SupportSponsors & Offers:Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetortSaily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: https://ceoretort.com/sailyNordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretortNebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/startNebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessmentSubscribe to The CEO Retort:YouTube: https://www.youtube.com/@CEORetortApple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8Substack: https://ceoretort.substack.comConnect with The CEO Retort:TikTok: https://www.tiktok.com/@CEORetortBluesky: https://bsky.app/profile/ceoretort.comInstagram: https://www.instagram.com/CEORetortLinkedIn: https://www.linkedin.com/company/CEORetortConnect with Tim El-Sheikh:LinkedIn: https://www.linkedin.com/in/timelsheikhInstagram: https://www.instagram.com/tbmsai
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2:04:28
The Vampire Agency and Secrets to Authentic Branding | Zsike Peter
Growing up in a dictatorship and kidnapped by her mother to save her life and the lives of her siblings, Zsike Peter is the founder of Vampire Digital and a rising LinkedIn influencer with bold and thought-provoking content. If you thought you understood authenticity, think again!Zsike is also the author of her new book "Thinkbait" – her movement for thoughtful, intentional communication that transcends the surface of 50 shades of beige, ChatGPT-regurgitated, mediocre writing. It’s choosing to go deeper when everything else pushes us to stay shallow.Timestamps:(00:00:00) – Preview(00:03:00) – From Transylvania and childhood under dictatorship(00:04:55) – Zsike's mother's disappearance and escaping tyranny(00:09:45) – Being kidnapped by her mother and the big escape(00:12:30) – Lessons from History and The Reality of Migration(00:15:56) – Are the West moving toward dictatorships?(00:24:35) – Finding your voice in a noisy, divided, politicised world(00:28:07) – Building a Brand with a Twist(00:32:32) – Should you use AI for branding?(00:33:39) – What we can learn from Japan about AI and human value(00:35:16) –The role of human knowledge in higher quality creativity over AI(00:42:49) – How AI is damaging creativity, innovation and adaptability in a changing world(00:47:42) – Thinkbait, cognitive flattening and deeper manipulation of human behaviour with AI(00:52:21) – The importance of the human element on LinkedIn(00:55:04) – The critical importance of authentic engagement and bold content(00:57:38) – The value of personal branding in business and building an audience strategically(01:18:52) – Quality vs. quantity in content creation - STOP using only AI!(01:28:24) – The negative impact of LLMs on language and thought(01:35:02) – How AI is killing the quality of your storytelling(01:41:34) – Language and thought formation. Should you totally rely on Generative AI?(01:49:52) – The role of education in language skills(01:58:04) – The dangers of children's AI dependency and the manosphere(02:04:19) – The future of AI and human connectionEpisode Notes & Citations:https://ceoretort.com/podcast/guest/2025/06/16/zsike-peter-the-vampire-agency-and-secrets-to-authentic-brandingSupport our independence by becoming a member:https://CEORetort.com/SupportSponsors & Offers:Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetortSaily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: https://ceoretort.com/sailyNordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretortNebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/startNebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessmentSubscribe to The CEO Retort:YouTube: https://www.youtube.com/@CEORetortApple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8Substack: https://ceoretort.substack.comConnect with The CEO Retort:TikTok: https://www.tiktok.com/@CEORetortBluesky: https://bsky.app/profile/ceoretort.comInstagram: https://www.instagram.com/CEORetortLinkedIn: https://www.linkedin.com/company/CEORetortConnect with Tim El-Sheikh:LinkedIn: https://www.linkedin.com/in/timelsheikhInstagram: https://www.instagram.com/tbmsai
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2:17:12
Is Apple Running Away from AI?
On the day of Apple's highly anticipated WWDC 2025 event, with major announcements of redesigned products and operating systems. AI is nowhere to be seen.So I discuss Apple's position in the AI market and whether they have decided to prioritise trust in their AI approach over hype. I certainly hope so. But let me know if you agree/disagree with my arguments.Timestamps:(00:00:00) – Preview(00:01:03) – Why did Tim disappear for 5 weeks?(00:03:07) – New Weekly Podcast Scheduling(00:06:08) – Apple's Position in the AI Landscape(00:10:21) – Current AI Challenges that Apple Might Recognise (00:14:58) – How People's Perceptions about AI Worsened (00:18:02) – Don't Confuse AI with Robotics. They're Very Different!(00:21:17) – What Businesses Really Think About AI?(00:23:51) – Apple's Possible Repositioning on AI(00:26:35) – Your AI Strategy Must Prioritise Customer Sentiments and Costs(00:28:32) – AI's Reputation is Destined for Fate as Crypto (00:32:59) – The Future of AI and AppleEpisode Notes & Citations:https://ceoretort.com/podcast/solo/2025/06/09/is-apple-running-away-from-ai/Support our independence by becoming a member:https://CEORetort.com/SupportSponsors & Offers:Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetortSaily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: https://ceoretort.com/sailyNordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretortNebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/startNebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessmentSubscribe to The CEO Retort:YouTube: https://www.youtube.com/@CEORetortApple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8Substack: https://ceoretort.substack.comConnect with The CEO Retort:TikTok: https://www.tiktok.com/@CEORetortBluesky: https://bsky.app/profile/ceoretort.comInstagram: https://www.instagram.com/CEORetortLinkedIn: https://www.linkedin.com/company/CEORetortConnect with Tim El-Sheikh:LinkedIn: https://www.linkedin.com/in/timelsheikhInstagram: https://www.instagram.com/tbmsai
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36:20
Why Earth is in Crisis | Rachel Donald
Rachel Donald is an investigative journalist and the host of the podcast Planet: Critical – connecting the dots of science, art, language, politics, media, philosophy, and power to reveal the big picture.Rachel's work reaches 30,000 subscribers in 184 countries, and her world exclusive investigations into climate corruption have been published in the Guardian, Al Jazeera, Mongabay, The Intercept, Byline Times and the New Republic. All exclusives are now published on Planet: Critical.Timestamps:(00:00:00) – Preview(00:01:26) – Introducing Rachel Donald(00:07:35) – Why is Earth in Crisis?(00:12:09) – Greed is not the real problem!(00:14:40) – Failure in climate communication and reactionary reporting(00:24:59) – Rachel's personal journey and dangers faced by journalists(00:37:06) – Navigating entrepreneurship and personal growth(00:41:55) – The illusion of individualism in tech and business(00:52:02) – The Power of Collective Voices and removing ego(00:56:33) – corruption and political disillusionment(01:05:54) – The urgent need for systemic change(01:13:40) – Final ThoughtsEpisode Notes & Citations:https://ceoretort.com/podcast/guest/2025/04/17/rachel-donald-why-earth-is-in-crisisSupport our independence by becoming a member:https://CEORetort.com/SupportSponsors & Offers:Ground News – See how media bias affects news coverage. Get 40% off top tier: https://check.ground.news/CEORetortSaily eSIM – Stay connected worldwide. Use code CEORetort5 for 5% off 10GB & 20GB plans: https://ceoretort.com/sailyNordVPN – Secure your browsing. CEO Retort community offer: https://nordvpn.com/ceoretortNebuli ( @Nebuli-AI ) Innovation-as-a-Service: https://nebuli.com/innovate/startNebuli Free AI Readiness Assessment (Under 3 Minutes): https://nebuli.com/ai-readiness-assessmentSubscribe to The CEO Retort:YouTube: https://www.youtube.com/@CEORetortApple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-retort/id1767132889Spotify: https://open.spotify.com/show/5ytJdrSK0yGL2OZfTitnp8Substack: https://ceoretort.substack.comConnect with The CEO Retort:TikTok: https://www.tiktok.com/@CEORetortBluesky: https://bsky.app/profile/ceoretort.comInstagram: https://www.instagram.com/CEORetortLinkedIn: https://www.linkedin.com/company/CEORetortConnect with Tim El-Sheikh:LinkedIn: https://www.linkedin.com/in/timelsheikhInstagram: https://www.instagram.com/tbmsai
The CEO Retort is a thought-provoking podcast that inspires critical thinking, challenges conventional narratives, and explores the complexities of our world. The show brings leading experts and thinkers to examine how science, business, health, politics, technology, and AI shape our lives, industries, and societies.
Hosted by Tim El-Sheikh — a serial tech and AI entrepreneur since 2002, one of the first-generation AI pioneers at Google Campus London, biomedical scientist, and ex-pro athlete. He is currently at the frontier of human-centric Augmented Intelligence with his company Nebuli.com.
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