The WARC Podcast

• 2026 trends: The zero-click customer journey

  AI is gaining influence across the customer journey but even as brands experiment with it more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munnand WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.

  --------  

  44:20

  --------

  44:20
• Most Contagious: Vaseline Verified turns UGC on its head, and more

  How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the signal among the DEI noise. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

  --------  

  30:40

  --------

  30:40
• Most Contagious: KitKat's longevity secret, Scambaiter Granny and more

  The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

  --------  

  36:18

  --------

  36:18
• 2026 trends: The creator marketing gamble

  Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Criteo - check out criteo.com/warc for more info.

  --------  

  38:18

  --------

  38:18
• The Effective CMO: Popeyes' Alexandre Antonello

  Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by Criteo - for more info, check out criteo.com/warc

  --------  

  42:58

  --------

  42:58

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de The WARC Podcast