The UpFlip Podcast

Seif El-Sahly walked away from a comfortable, six-figure engineering career working in -50 degree northern mines to start a construction and renovation business in Hamilton, Ontario. Today, New Fort Inc. generates multiple seven figures a year, and Seif is breaking ground on massive 22-unit developments after successfully partnering with Home Depot and shooting a pilot for HGTV.
In this episode, Seif sits down with Ryan Atkinson to reveal how he transitioned from a mindset of "known variables" to mastering the unknown world of real estate investing and contracting. He breaks down his exact strategy for capitalizing on the booming ADU (Accessory Dwelling Unit) and garage conversion market—a niche that is solving the modern housing affordability crisis while generating premium rental income for investors.
Whether you're looking to buy your first investment property or scale a massive construction team, Seif delivers a masterclass on failing fast, taking action, and underwriting your deals the right way.
🎙️ What You’ll Learn in This Episode:
The ADU Goldmine: Why garage-to-dwelling conversions are the ultimate real estate hack for generating premium rental income (and why ADU tenants are the highest quality).

The 3 Rules for Your First Property: Forget analysis paralysis. Seif reveals the three fundamental things you must look for (Location, Bones, Tenant Pool) before diving into spreadsheets.

Avoiding the Real Estate Bloodbath: The hidden running costs and development charges that completely wipe out new investors, and how to accurately underwrite your flips.

The "Fail Fast" Mindset: Why A+ students often struggle in business, and how adopting an action-first mindset is the secret to scaling a 7-figure enterprise.

Tags: Remodeling, Retail Goods, Construction Company, Real estate, Property management
Resources
Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast 
Follow Our Second Channel Here: https://next.upflip.com/spotify 
Connect with Seif: http://linkedin.com/in/seifelsahly/?originalSubdomain=ca

Victoria Westcott went from a burnt-out school teacher grading online lessons to the founder of a cleaning empire generating over $1.7 million in revenue—all starting with a free 21-day online course.
In this episode of the UpFlip Podcast, Victoria pulls back the curtain on how she and her sister built Oak Bay Clean into a local powerhouse boasting 81% recurring revenue and over 200 five-star reviews. Unlike traditional commercial cleaning companies that undercut competitors and underpay staff, Victoria flipped the script. She implemented online booking, transparent pricing, and a revolutionary 60/40 revenue split that pays her cleaners roughly $45 an hour, paid out daily.
Whether you are looking to start a local service business or scale an existing side hustle to new heights, Victoria’s masterclass in local SEO, customer avatars, and treating your team like VIPs will give you the exact blueprint you need to succeed.
What You’ll Learn in This Episode:
The Ultimate Naming Formula: How to practically guarantee page-one Google rankings by simply using the "Location + Keyword" naming strategy.

Defining Your Ideal Customer Profile: Why you must build your business for "Jordan" (the busy, hands-off professional) and actively avoid "Nancy" (the micromanager).

The 60% Talent Advantage: Why paying your cleaners significantly above the market rate actually increases your success, secures 5-star reviews, and eliminates turnover.

The Day-One Pricing Strategy: A simple, competitive research method to perfectly price your services when you have absolutely zero experience.

Landing Your First Client: How fully optimizing your Yelp and Google My Business profiles can get your phone ringing in under a week.

Stop competing in a race to the bottom and start dominating your local market with systems that work!
Tags: Cleaning Business, Retail Goods, Business Mindset, SEO, Side hustle, Google Rankings
Resources:
Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast
Follow Our Second Channel Here: https://next.upflip.com/spotify
Connect with Victoria: https://www.linkedin.com/in/victoriawestcott/

Rod Khleif immigrated to the US in deep poverty, wearing Goodwill clothes and eating cereal with powdered milk. Decades later, he built a massive real estate portfolio—only to lose $50 million in the 2008 housing crash. But his story didn't end there.
In this episode of the UpFlip Podcast, Rod sits down with us to share the raw, unfiltered truth about building wealth, losing it all, and the exact psychology required to earn it all back. We dive deep into why single-family homes might be the wrong investment strategy, how to confidently scale into multifamily real estate, and why mastering your mindset is the ultimate key to business growth.
If you are tired of playing small and letting fear dictate your entrepreneurial journey, this episode is your blueprint for taking massive action.
What You’ll Learn in This Episode:
The $50 Million Seminar: Why losing his empire in 2008 taught Rod that commercial multifamily real estate is far safer and more scalable than single-family homes.

Goal Setting on Steroids: How to stop planning your weekend and start designing your life with crystal-clear, emotionally charged goals.

Crushing Limiting Beliefs: How to drag your internal fears into the daylight, realize they are just "BS," and mitigate the stress holding you back.

The Power of Proximity: Why upgrading your peer group and getting around people who think your "hard" is "easy" will drastically shorten your learning curve.

Fulfillment vs. Achievement: Why buying the mansion and the Lamborghini won't actually make you happy, and how giving back accelerates your success.

Stop letting fear keep you stuck. Tune in to learn how to reprogram your mind, mitigate your risks, and build true generational wealth!
Tags: Real Estate, Retail Goods, Business mindset, AI, Entrepreneurship, Passive income, Recession Proof
Resources:
Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast
Follow Our Second Channel Here: https://next.upflip.com/spotify
Connect with Rod: https://www.linkedin.com/in/rodkhleif

Natalia Zorina owns a fleet of 68 cars and generates over $3.5 million in gross revenue ($300k net)—but she says you can start this exact business tomorrow with zero dollars and zero vehicles of your own.
In this episode, Natalia pulls back the curtain on the highly lucrative world of car rentals and co-hosting. Operating in Miami—a market notorious for rental scams—Natalia has built a trusted brand with over 500 five-star Google reviews by doing things the right way. She walks us through the step-by-step blueprint of going from a single financed car on Turo to leveraging AI to completely automate her massive day-to-day operations.
Whether you want to make your daily driver pay for itself or build a multi-million dollar fleet, this episode breaks down exactly how to navigate the risks, secure funding, and scale up.
🎙️ What You’ll Learn in This Episode:
The Zero-Dollar Start: How to use the "co-hosting" model to manage other people's vehicles for a revenue split, meaning you can start earning without buying a car.

Navigating Risk & Insurance: Why you shouldn't fear totaled cars, and the exact due diligence required to ensure you are 100% covered when accidents or thefts happen.

The Depreciation Trap: Why buying a brand-new luxury car or electric vehicle will kill your profit margins, and the specific car you should buy under $30,000 to start your fleet.

Scaling with AI: How Natalia replaced expensive human labor with AI to handle 24/7 customer service, morning lead follow-ups, chargeback monitoring, and live fleet revenue analysis.

Tags: Side hustle, Entrepreneurship, Business scaling, Turo, AI, Tech Ventures, Passive income, Car Rental
Resources:
Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast
Follow Our Second Channel Here: https://next.upflip.com/spotify
Connect with Natalia: https://www.instagram.com/natalyturo/

Most people only eat funnel cake once or twice a year at a fair, but Cheyenne loved them so much she would buy expensive amusement park tickets just to get her fix. Tired of driving out of her community to satisfy a craving, she launched a makeshift funnel cake pop-up shop in her front yard with just a tent, a fryer, and a $5 menu. Today, that front-yard Startup is Fun Diggity, a dessert brand generating $350,000 a year in revenue.
In this episode, Cheyenne shares her incredible Entrepreneurship journey, moving from a struggling college student (and former Miss Compton) to the founder of a highly profitable Retail Goods business. You will learn how she leveraged "YouTube University" to teach herself the food business, how she used hyper-local Digital marketing and Instagram to build a cult following without spending a dime on ads, and her step-by-step process for pivoting into e-commerce during the pandemic.
In this episode, you'll learn:
The "Sink or Swim" Launch: Why launching a makeshift, imperfect business on the 4th of July taught Cheyenne everything she needed to know about product-market fit.

The Social Media Differentiator: How posting daily, "uncut" behind-the-scenes videos of her cooking process separated her from faceless competitors and built a massive local community.

Overcoming Imposter Syndrome: Cheyenne’s strategy for acknowledging self-doubt—especially regarding money—and using personal development to build the confidence to scale.

The Pandemic Pivot: How to transition from a physical pop-up shop into a packaged e-commerce product, including how to find and negotiate with a manufacturer for your first small run.

The Power of Authentic Networking: How passing out fliers in a Raising Cane’s drive-thru line led to a massive catering deal with Top Dawg Entertainment (TDE) and Kendrick Lamar.

Tags: Side Hustle, Retail Goods, Startup, Entrepreneurship, Digital marketing, Niche Markets

Resources:
Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast
Follow Our Second Channel Here: https://next.upflip.com/spotify 
Connect with Cheyenne: https://www.instagram.com/p/CNkhBQUs7dq/