The Future of Media, Explained - from Press Gazette

Press Gazette UK editor Charlotte Tobitt speaks to Manchester Evening News editor Sarah Lester shortly after the UK's biggest regional newsbrand added a premium paywall to its website.The conversation also covers frustrations with Google, the role of the editor in 2025, the threat of fake experts degrading journalists' relationship with PRs, and more. Hosted on Acast. See acast.com/privacy for more information.

Dominic Ponsford talks to WP Engine director of product management Jason Konen and CTO of Bigbite Jason Agnew about the future of content management.They are both experts in the deployment of WordPress, the world’s most popular content management system. They talked about some of the ways publishers are responding to falling referral traffic by making their websites more immersive and community-focused.They also talked about the ways AI is being used to streamline content production and remove complexity in journalists’ lives.And they have an interesting debate the importance of ensuring your content is seen and cited by the likes of ChatGPT. This episode is sponsored by WP Engine. Hosted on Acast. See acast.com/privacy for more information.

Press Gazette UK editor Charlotte Tobitt speaks to Forbes CEO Sherry Phillips about how the US business brand has changed tack in response to massive changes in the way Google refers traffic to publishers.She said: "I think a lot of publishers were in the same spot, or still are in the same spot. And so for us, it's getting back to those core communities and those businesses and our editorial journalism that we take pride in and protect. And so how do we look at that in new revenue models?"And as the business evolves, as the digital ecosystem changes, there were certain parts of the company that were fully just servicing that digital ecosystem, which is now evaporating quite quickly." Hosted on Acast. See acast.com/privacy for more information.

Press Gazette editor-in-chief Dominic Ponsford and UK editor Charlotte Tobitt discuss the latest front in the Telegraph ownership battle, the publication of fake interviews on The Times, and the threat from social media misinformation in the wake of serious incidents like the stabbing on a train in Cambridgeshire. Hosted on Acast. See acast.com/privacy for more information.

Advertising has funded journalism and kept the lights on for democracy since the steam age.But in recent years many publishers have pulled away from relying so heavily on automated programmatic advertising as way of funding free online news.In this episode (sponsored by Assertive Yield) the company’s chief operating office Sherzod Rizaev explains some of the challenges publisher face extracting value from an advertising ecosystem filled with intermediaries all taking a cut.He says publishers don’t have to passively accept declining revenue but can increase their market share by taking back control of the technology which underpins online advertising.He said: “I’m generally optimistic about where we are heading as a publishing industry. We are moving from guesswork and patchwork to a world where publishers can operate with more certainty and precision and confidence of know exactly what they are publishing, how much money they are earning.” Hosted on Acast. See acast.com/privacy for more information.