The Future of Media, Explained - from Press Gazette
New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to expla...
Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein
Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI.How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG.He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content, Hosted on Acast. See acast.com/privacy for more information.
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30:24
How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach
Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.
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20:08
London's Local News Renaissance with Jim Waterson
With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.
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25:58
Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.In this masterclass interview she explains how publishers can supercharge their newsletter strategy. Hosted on Acast. See acast.com/privacy for more information.
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26:43
What works on Substack, how Youtube became newstube and why Harry took the cash
Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun. Hosted on Acast. See acast.com/privacy for more information.
Acerca de The Future of Media, Explained - from Press Gazette
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
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