SaaS Builder Podcast

• Double down on your existing pricing model or diversify by testing price increases?

  Bill Wilson, Founder and CEO of Pace Pricing, shares insights into sustaining recurring revenue growth through strategic pricing experiments. Delving into the nuances of SaaS pricing models, he emphasizes the significance of continuous testing and adapting pricing strategies as products evolve. Wilson highlights the importance of early-stage monetization considerations when adding new features and how understanding customer willingness to pay can guide effective pricing tactics. Learn valuable lessons about aligning new offerings with business goals and measuring success through clear, actionable metrics.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Should early stage SaaS companies focus on flat rate (seat) pricing instead of usage-based pricing models?

  Bill Wilson, founder and CEO of Pace Pricing, delves into the intricacies of pricing strategies for early-stage SaaS companies. He discusses the balance between flat rate and usage-based pricing models, emphasizing the importance of understanding customer usage before diving into complex pricing structures. His practical insights into packaging, including the concepts of jobs to be done and featuring an all-in-one approach, help simplify how to effectively drive recurring revenue growth. Wilson also highlights the need for creating a disciplined pricing muscle within a company, ensuring a cohesive approach from product development to marketing.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• What key term or concept in pricing do most SaaS founders misunderstand?

  Bill Wilson, founder and CEO of Pace Pricing, shares his insights on the often-overlooked concept of expansion in SaaS pricing. He highlights the importance of focusing on existing customers, explaining how expansion is a reflection of the value provided, and why achieving high net revenue retention can lead to faster growth. Exploring the dynamics between acquisition and retention, Bill emphasizes the need for experimentation and data analysis to better understand customer behavior and refine pricing strategies. This conversation provides actionable insights for those looking to balance growth with customer satisfaction and long-term success.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Making SaaS pricing an art form

  Bill Wilson, Founder and CEO at Pace Pricing, delves into the intricacies of turning pricing into an art form. He identifies common pricing challenges in SaaS, emphasizing the need to communicate value and ensure pricing strategies are regularly evaluated and adjusted. Bill shares strategies on using hybrid pricing models and the importance of balancing predictability for both companies and customers while encouraging thoughtful experimentation to drive recurring revenue growth.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Do all SaaS companies need an in-house compliance team?

  Ahikam Kaufman, founder and CEO of Safebooks AI, delves into the essential governance role within the office of the CFO. He shares insights from Gartner about top priorities for CFOs in 2025, emphasizing governance and data analytics. Ahikam highlights staggering statistics from PwC and KPMG, revealing that a significant percentage of companies going public face material weaknesses in internal controls. His discussion underscores the critical need for automated systems to enhance data trust and prevent financial governance pitfalls.Connect with:Ahikam Kaufman: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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