Projectified

• How Next-Gen Project Professionals Deliver Positive Social Impact

  The youngest generations in the workforce don’t just want jobs—they want to deliver impact. What skills do project professionals need to ensure their efforts lead to deep social impact? And how do they build support for these initiatives? We discuss this with:  Martin Irungu, founder and executive director, Empower and Serve Kenya (EmpServe), Nairobi: Irungu’s upbringing inspired him to create an organization focused on positive social impact. He shares how EmpServe Kenya is upskilling the next generation of changemakers, and how his teams engage with communities to build trust and support for projects. Nuria Gabriela Soistata Ruiz, innovation and impact programs lead, Makesense Americas, México City: One of her org’s programs helps students build leadership skills while managing positive social impact projects in México City. Soistata Ruiz explains how she and her teams keep partners and program participants engaged and reveals the skills she leans on in her social impact work. Plus, how other project professionals can find opportunities that focus on their passions.  Key themes[01:00] Why the next generation wants to deliver positive social impact [04:10] Helping young Kenyans upskill to make change in their communities[07:54] Building buy-in through community ownership and local project champions[13:32] Measuring success through program alumni [15:55] Helping students lead projects to make a difference in México City [22:11] Must-have skills for social impact: Adaptability, empathy and assertive communication[23:39] Finding the right organization to help you deliver positive social impact

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• How Talent Development Can Boost Engagement and Retain Top Talent

  Across the globe, employees are leaving their jobs because they are not fulfilled—and it’s costing organizations big time. One way to fix this? Investing in your talent. Our roundtable discussion outlines the benefits of internal talent development, how to identify team members with potential and steps to keep team members engaged when they’re struggling.Guests include: Joe Campa, PMP, PMI-PMOCP, PMI-CP, senior manager, strategic excellence office, Ontario Power Generation, Oshawa, Ontario, Canada; Aimee Cowan, senior manager, human capital practice, Deloitte, London; and Gemma Konrad, career and performance development director, Mars, London. Key themes[02:42] The biggest benefits from internal talent development [07:03] How to identify and cultivate promising talent within your teams[10:24] How companies are upskilling project talent through formal programs, one-on-one discussions and artificial intelligence [20:45] Boosting employee engagement with emotional safety, transparency and flexibility

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• How to Stand Out in Today’s Job Market

  In today’s hypercompetitive job market, organizations are looking for change-ready project talent that can add value from the get-go. In a group discussion, three project professionals share which must-have skills and acumen—from artificial intelligence proficiency and data analysis to communication and active listening—have bubbled up in 2025. They also explain how to market your skills, experience and the value you’ve delivered on your résumé or CV and during job interviews. Plus, how you can upskill through certifications and online courses. Our guests include: Fernanda Bertino, PMP, lead project manager, Cirion Technologies, Rio de Janeiro; Mutaz Said, PMP, PgMP, PfMP, project controls manager, AtkinsRéalis, Denver, Colorado, USA; Mohamed Swydan, PMP, head of projects, Gulf Cooperation Council region, Engie Solutions, Dubai.  Key themes[02:08] The skills you need: AI acumen, communication and data analysis  [06:40] Using online courses and group discussions to upskill[10:11] What hiring managers are looking for in project talent[13:54] How to best market yourself on your résumé or CV [15:45] Ways to stand out in 2025’s job market

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• Tech Reboot for Wildlife Conservation Projects

  With wildlife populations plummeting, conservation teams are fighting back, using cutting-edge technology to track and protect the world’s flora and fauna. We discuss this with:  Shannon Dubay, director of conservation technology, Panthera, Cape Town, South Africa: Dubay discusses how teams use camera traps, satellite imagery, AI and other technologies in cat conservation, how teams are analyzing and acting on data faster in Zambia, how tech advancements have changed teams’ success metrics in conservation projects, plus how predictive analytics could transform conservation efforts moving forward. Dave Thau, global data and technology lead scientist, World Wildlife Fund (WWF), San Francisco: Thau talks about how the role of AI has evolved in conservation and helped boost efficiency. He also discusses WWF’s ManglarIA Project, which uses  AI and other tech to measure the impact of climate change on mangroves in Mexico. Plus, Thau takes listeners through how the team is leaning into innovation and adaptability as well as working with community members to futureproof their efforts. Key themes[02:33] Using camera traps, drones and AI to conserve cats in the wild[07:41] How teams are analyzing—and acting on—data faster [11:10] Tech’s impact on success metrics for conservation projects[12:02] How predictive analytics could change future conservation projects[14:58] The evolution of AI in conservation projects[17:35] How WWF is using AI to measure the impact of climate change on mangroves in Mexico[20:26] Focusing on innovation, adaptability and community engagement in conservation 

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• How to Avoid AI Project Failure

  More and more project professionals are managing artificial intelligence (AI) projects, but teams are struggling to make sure they deliver real value. What makes AI projects different—and what are some common reasons they fail? What does it take to lead successful AI projects—and how do you build those must-have skills? We discuss the big issues with two experts at PMI Cognilytica: Kathleen Walch, CPMAI, director, and Ron Schmelzer, CPMAI, director and general manager. Both are based in Columbia, Maryland, USA. Key themes[02:37] Common reasons why AI projects fail[07:42] How to make sure your AI project delivers real ROI [09:22] What makes AI projects different than others—and what it takes to manage them[17:05] Ways to keep your AI knowledge up to date [19:30] How to set smart metrics for AI projects and the rise of agentic AI 

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