010: “Do You Even Work?”: Redefining Hustle, Ownership & the Founder Headspace
Anne and Matt ask a question most founders dodge: is this still fun? They dig into what “work” even means when your job is building ideas, making money for others, or just thinking alone on a walk. Anne wrestles with whether Fix & Form is her forever company, while Matt reframes the CEO role as “just helping people make money.” From hotel lobby productivity hacks to removing emotion from poker (and startups), this one’s for founders reevaluating how—and why—they work.🚨 Stuff You’ll Want to Remember:If business ownership feels like a job, it might be time to pivot—or quit.CEOs don’t execute. They think, connect, ideate, and sell."Work" happens where thinking happens—on hikes, in cars, in coffee shops. Claim it.Founders who over-emotionalize stall out. Move fast, break FUD.Growth goals can drown doubt. Just aim higher and keep going.💣 Sh*t Only Founders Say:“Do you even work?” — Anne“I’m not a CEO. I just help people make money with tech.” — Matt“Procrastination is just emotion in disguise.” — Anne“Remove emotion. You’ll move faster.” — Matt“If I didn’t exist, none of this would exist. That’s the part I love.” — Anne💬 Lines That Slap:“Hotel lobbies are my office. No coffee purchase required.” — Anne“You have no fear when the goal is so big you can’t even discern what doubt is.” — Matt“Peacetime CEO is a vibe. Wartime CEO gets the axe.” — Matt“If it’s not fun anymore, something needs to change.” — Anne📡 Where to Find Us:Anne → Fix & Form - LinkedInMatt → ChipBot - LinkedIn
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009: “The Visionary Becomes the Director”: How Founders Win in the Age of AI
Anne and Matt map out the next frontier of creative work—and it's not copywriting, coding, or design. It’s directing. From AI-powered staffing agencies to cross-cultural startup playbooks, they explore how founders need to evolve from builders to orchestrators. Matt drops his vision for dominating Japan through AR, robotics, and bowling (yes, really), while Anne pitches “robot wrangling” as the new consulting goldmine. This episode is part forecast, part manifesto—and a wake-up call for anyone clinging to the old way of working.🚨 Stuff You’ll Want to Remember:The real job of the future? Directing AI, not doing the task itself.Founders who can wrangle robots—not just use tools—will own the next decade.Most “creative” jobs are already being replaced. Adapt now or get wiped.International growth sounds sexy. But without partners, it’s a tax and compliance nightmare.A great product builds global momentum—without chasing it.💣 Sh*t Only Founders Say:“Just train people to wrangle robots. That’s the whole business.” — Anne“I could 10x with tactics, but I’d rather 5x with ethics.” — Matt“We’re global by default. It was a happy accident.” — Matt“Copywriters have to become directors—or they’ll disappear.” — Anne“I’m not doing SEO research. I’m talking to customers.” — Matt💬 Lines That Slap:“Marketing is persuasion. Or manipulation. And most founders don’t know which one they’re doing.” — Matt“The visionary becomes the director. The task goes to the robots.” — Anne“Business is simple. Just go where supply is low and demand is high.” — Matt“Money is oxygen. Your customers are the tube.” — Matt📡 Where to Find UsAnne → Fix & Form - LinkedInMatt → ChipBot - LinkedIn
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008: “Lipstick on a Pig”: Manipulation, Marketing & the Ethics of Selling
Anne and Matt go deep on the blurry line between persuasion and manipulation—and what happens when you realize you can sell absolute sh*t if you want to. They dissect the ethics of marketing vs. branding, why donation-based models might be doomed, and how founders can get drunk on their own hype. Matt explains why great products don’t need lies, while Anne confesses what scared her out of digital marketing. This episode is raw, reflective, and a must-listen for founders with a conscience.🚨 Stuff You’ll Want to Remember:If your marketing tactic works too well, ask why—and who it's hurting.The line between manipulation and persuasion is razor thin. Know which side you’re on.Most donation-based models fail unless they’re tied to real cause or scale.A great brand builds connection; a great product builds trust. You need both.Talking to customers is better than a year of SEO tools—every time.💣 Sh*t Only Founders Say:“Marketing is just lipstick on a pig.” — Anne“I can 10x ChipBot with manipulation tactics. I just won’t.” — Matt“It scared the sh*t out of me how easily I could sell anything.” — Anne“Money is oxygen—and your customers are the tube.” — Matt“You get a room full of people drinking your Kool-Aid and it’s game over.” — Anne💬 Lines That Slap:“If your product is great, you don’t need to lie.” — Matt“Branding is surprise and delight. Marketing is spin.” — Anne“I don’t want to dominate a niche—I want to reverse niche.” — Anne“Google has no support. But we still need Gmail.” — Matt📡 Where to Find UsAnne → Fix & Form - LinkedInMatt → ChipBot - LinkedIn
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007: “You Don’t Need AI. You Need Customers”: The Founder Trap of Overengineering
Anne and Matt riff on the wildest ideas they’d build if they started from scratch today. From vibe coding and AI-powered branding sprints to drone-delivered popsicles at playgrounds, this episode is a firehose of innovation meets realism. Anne unveils a mom-fueled startup concept that’s equal parts joy and logistics hell, while Matt plays co-founder and devil’s advocate—breaking down what actually makes a business scale. It’s a masterclass in founder energy, ideation, and ruthless prioritization.🚨 Stuff You’ll Want to Remember:“Vibe coding” might sound dumb—but it’s unlocking serious AI potential.Ideas are everywhere. The winners are the ones who ship, test, and break things fast.Want to raise $1M? You better be ready for painful questions.The future of branding? Human elements embedded inside AI workflows.Novelty isn’t a moat. Know what problem you actually solve.💣 Sh*t Only Founders Say:“There’s an investor for everything. But some answers will hurt your feelings.” — Matt“Mompreneurs are the original hackers. Give them money.” — Anne“Healthy snacks aren’t your differentiator. Automation is.” — Matt“I just want to bring joy and popsicles to playgrounds.” — Anne“Solve it manually first. Then see if tech makes it better.” — Matt💬 Lines That Slap:“Let’s just start businesses as a sport.” — Anne“What if drones dropped ice cream parachutes at 2 p.m.?” — Matt“You can franchise it—or you can go all in and own the f*cking fleet.” — Matt“Surprise and delight is the brand currency of now.” — Anne📡 Where to Find UsAnne → Fix & Form - LinkedInMatt → ChipBot - LinkedIn
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006: “Marketing Doesn’t Matter If You Suck”: Real Talk on Product, Trust & Growth
Anne and Matt rip apart the illusion of modern marketing—where vanity metrics and fake reviews rule, and nobody fact-checks sh*t. They debate the ethics of “fake it till you make it,” explore why good SEO doesn’t mean paying an agency forever, and call BS on overpriced brand audits. Matt breaks down why most SEO tools are overkill for startups, and Anne challenges the idea of selling services she wouldn't buy herself. The takeaway? Build something real, or don’t bother.🚨 Stuff You’ll Want to Remember:“Fake it till you make it” is standard—but it only works if your product delivers.Marketing tactics don’t matter if your service sucks. Referrals > reach.SEO is useful, but most agencies overcharge. Smart founders just create real content.Consumers can’t verify your claims—so ethics matter more than ever.Call centers, support, billing—these aren’t ops. They’re brand touchpoints.💣 Sh*t Only Founders Say:“You can bullshit all you want. The market solves it.” — Matt“I stopped offering SEO because I wouldn’t pay for it myself.” — Anne“If your product is great, the rest is bonus.” — Matt“Don’t work for a shitty company—especially if you’re in support.” — Anne“Most one-star reviews? It’s not price. It’s billing, support, or trust.” — Anne💬 Lines That Slap:“Nothing is real—marketing, pricing, reviews. It’s all smoke.” — Anne“Growth at all costs creates variables. Kill variables, and you win.” — Matt“I think business is easy. Table tennis is hard.” — Matt“Most startups could double revenue by just being findable.” — Anne📡 Where to Find UsAnne → Fix & Form - LinkedInMatt → ChipBot - LinkedIn
What really happens when two founders hit record?Welcome to OnlyFounders, the unfiltered podcast where Anne Gillaspie and Matt Lo—two wildly different founders with wildly good chemistry—let you eavesdrop on the conversations that usually happen behind closed doors.From the brand therapist brain of Anne (Fix & Form) to the tech-obsessed mind of Matt (ChipBot), these are the deep dives, off-the-rails riffs, and philosophical rabbit holes that business owners crave but rarely get. Think of it as your morning coffee with two founders who aren’t afraid to disagree, throw a little shade, and get real about the humanity and science of building things that last.Business. Branding. Technology. Psychology. Strategy. Swearing. It’s all on the table.Grab your mug. You’re invited.
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