Before you fall in love with a restaurant space … or a space that could be a restaurant … listen to this: Bruce Russo and Diane Armitage open with a behind-the-scenes look at the real cost of developing a restaurant in where zoning, parking, and historic preservation turn dream projects into endurance sports. In this candid conversation, they unpack what can go wrong (and what still could go right) using a Laguna Beach development they're both familiar with.
Then, the conversation shifts into something no one talks about – but everyone feels: The two most important rooms in your restaurant aren’t what you think! Whether you're dealing with city permitting hell or trying to create lasting loyalty, this episode hits where it counts – right between the drywall and the design psychology.
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50:28
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50:28
Why Building a Restaurant Can Be a Total Beast
If you’ve ever wondered why a restaurant build takes forever, this one’s for you. Bruce Russo and Diane Armitage break down the brutal reality of opening a restaurant – using Bruce’s Laguna Beach project as Exhibit A. From historic preservation hoops to 20+ meetings with city staff, multiple rejections, custom grease trap negotiations, and the infamous “we’ll see you at 4PM today” summons while commuting from Dallas… this is not just red tape – it’s a full-blown obstacle course. They cover everything from planning and zoning delays to health inspections that can stall openings for months. Plus: a wild behind-the-scenes look at how Bruce once rebuilt entire nightclubs in five days flat – with a $12K-per-day penalty clause if he failed.
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49:25
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49:25
G.O.A.T. Bruce Russo: Restaurant Design That Actually Makes Money
"In this ""Laguna beach angle,"" Diane sits down with legendary restaurant developer Bruce Russo, who’s built nearly 600 restaurants across the U.S. and operated multiple concepts of his own. The two first met in Laguna Beach in 2015 when Bruce was brought in to turn a historic downtown building into what would become a full-service, popular restaurant, Taverna (now Piatti)
Here's the fastest masterclass in operational design, buildout efficiency, menu segmentation, square-foot profitability and why most restaurants are accidentally engineered to fail before they even open.
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51:12
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51:12
Slip, Trip & Maintenance Traps: How to Pick the Right Restaurant Flooring
Restaurant flooring sounds simple – until it starts costing you thousands in repairs, liability, or lost customers. In this packed episode of Mastering Restaurant Revenue, Bruce Russo and Diane Armitage walk you through the smartest, most durable flooring choices for every part of your restaurant: entryway, dining room, restrooms, and kitchen.If you’re designing, renovating, or simply trying to cut maintenance headaches … this one’s for you.
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24:46
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24:46
Why Most Restaurant Wine Programs Lose Money (And How to Fix Yours)
Ep. 15 - A well-designed wine program can be a major revenue driving POD – or a costly, space hogging mistake! In this episode, Bruce Russo and Diane Armitage break down what actually works: how much wine inventory you really need, why overbuilding storage kills profits, smart display strategies that sell, better ways to manage temperature (and why Bruce avoids wine coolers), and how shifting customer trends are reshaping today’s wine programs. If you want your wine to flow — and your profits to grow — this one’s for you.
We help you turn restaurant dreams into significant profits. Take your margins up with strategic shifts from design & buildout to amazing FOH multiple revenue streams.
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