Not Your Grandpa’s Marketing: The AR Power Move Behind SWAG’R (ft. Greg Williams)
What if augmented reality could be the key to unlocking the future of brand engagement?In this episode, Himnish Jindal sits down with Greg Williams, founder and CEO of SWAG'R Digital Media, to explore how he's redefining marketing through his AR-powered platform. From making a fortune at 25 in real estate to launching a tech startup that's changing how brands interact with consumers, Greg shares the highs, lows, and lessons of his journey.We dive into:Why AR isn’t just a buzzword... and how most startups get it wrongHow SWAG'R makes advertising more engaging and accessibleWhat big brands and small businesses alike can learn about gamified marketingThe surprising consumer habits shaping tomorrow’s digital real estateWhether you're a founder, marketer, or tech enthusiast, this is a must-listen conversation on entrepreneurship, innovation, and the future of brand interaction.Check out SWAG'R for yourself here: https://www.gotswagr.com/
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The Pay-Per-Call Marketplace Explained (ft. Daniel Perlaky)
What does it really take to build a high-converting user experience in a world flooded with leads?In this episode, Himnish Jindal sits down with Daniel Perlaky, VP of UX at Service Direct, to explore how empathy, creativity, and data-driven design shape better business outcomes, especially in the world of pay-per-call marketing. Daniel shares how his journey from journalism to UX leadership taught him to blend logic and creativity while building customer experiences that convert.You’ll learn:Why empathy is a competitive advantage in marketingHow Service Direct uses tech to bridge buyers and sellers at scaleWhat most companies get wrong about pay-per-call performanceHow to balance company culture with growth and changeWhy lead quality, not just quantity, is the true metric that mattersDaniel also gives us a behind-the-scenes look at the future of affiliate insights, AI integration, and how Service Direct is evolving to meet tomorrow’s challenges, without losing what makes them unique.Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released June 9th, 2025.Make sure to follow so you don't miss the next episode and check out Service Direct here: https://servicedirect.com/.
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OTT, AI, and Unorthodox Wins: Inside Aqaba Digital's Marketing Playbook (ft. Ramsey Sweis)
What happens when you fuse data-driven strategy with out-of-the-box thinking, and apply it to everything from OTT marketing to the World Cup?In this episode of Making MarTech, host Himnish Jindal sits down with Ramsey Sweis, Founder and President of Aqaba Digital, for an eye-opening look into how modern digital marketing is evolving. From unlocking opportunities in OTT advertising for small businesses to leveraging AI to personalize at scale without sacrificing privacy, Ramsey shares tactical insights and behind-the-scenes stories from the frontlines of marketing innovation.They explore:• How Aqaba Digital uses data to fuel high-performing campaigns• Why OTT is no longer just for the big brands• A real-world marketing win from the 2022 World Cup• The delicate dance between personalization and privacy• What makes client relationships so challenging... and rewarding• Ramsey’s take on AI’s role in the future of marketingIf you're in digital marketing, tech, or simply curious about the future of growth strategies, this episode is packed with actionable insights you won’t want to miss.Listen now on Apple Podcasts, Spotify, and YouTube.Released May 14, 2025.Subscribe for more deep dives into the strategies behind today’s fastest-growing MarTech companies.
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The Truth About Text Message Marketing (ft. Phil Portman)
Is text message marketing dead... or just misunderstood?In this episode of Making MarTech, Himnish Jindal sits down with Phil Portman, CEO of Textdrip, to uncover the real power of SMS marketing. From the 98% open rate most businesses ignore, to the compliance traps that could sink your campaigns, this episode pulls back the curtain on what it really takes to win with text.We dive into:Why text messaging is outperforming email, especially for customers under 47The biggest myths about SMS marketingHow TextDrip helps businesses personalize outreach What most marketers get wrong about complianceWhy ROI on text can drive a 20%+ increase in revenueThe role of AI and authenticity in modern communicationWhy hustle culture is broken... and what to do insteadWhether you're a startup founder, CEO, or just curious about how to scale smarter, this conversation is packed with real, actionable insights from one of the top voices in MarTech.Listen now on Apple Podcasts, Spotify, and YouTube.Released May 9, 2025.Subscribe for more deep dives into the strategies behind today’s fastest-growing MarTech companies.
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How AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)
What if AI chatbots weren't just clunky website widgets anymore?In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.You’ll learn:How chatbots reduce support costs while boosting engagementWhy personalization is key to chatbot successHow Botco.ai trains chatbotsHow chatbots can streamline processes in healthcareWhat most companies get wrong about chatbot implementationAnu also reveals what MarTech leaders need to know about the future of automation, and how to leverage chatbots as a strategic growth driver, not just a support tool.🎧 Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released April 30, 2025.
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
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