Marketing with Intelligence: AI, Personalization, and the Future of Marketing (ft. Chris Perkins)
What if your best marketing investment is inside your own company?In this episode, Himnish Jindal sits down with Chris Perkins, President of Model B, to explore the rapidly evolving world of modern marketing.From AI and personalization to internal brand communication and consumer behavior, Chris offers a masterclass in how top-performing brands are rethinking their marketing strategy in a shifting landscape.You’ll learn:Why the best media buy is within your own teamHow AI and data precision are transforming personalizationWhy internal communication is marketing’s most overlooked advantageHow to serve your best customers and let them become your growth engineWhy holistic strategies lead to long-term success—and how to build oneChris also shares insights from the Model A Lab, where new marketing tools are tested before hitting the real world, and gives a behind-the-scenes look into how Model B helps brands connect deeply with consumers.This episode is packed with takeaways for marketers, business leaders, and agency teams looking to thrive in today’s fast-changing environment.Available on Apple Podcasts, Spotify, and YouTube.Released April 7, 2025.
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
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