Why Most Mid-Market Companies Are Missing Their Data Advantage (ft. Ed Lorenzini)
What if you could unlock deep consumer insights in minutes without a team of analysts or a huge budget?In this episode, Himnish Jindal sits down with Ed Lorenzini, CEO of Analyze Corporation, to explore how their flagship platform, Analyze360, is transforming marketing for mid-market companies. From automated consumer segmentation to AI-powered reporting, Ed reveals how businesses can compete, and win, by turning raw data into actionable strategies.We dive into:Why most mid-market companies are sitting on untapped goldmines of consumer dataHow AI is making real-time segmentation and reporting effortlessThe challenges (and solutions) for generating quality leads in a crowded marketWhat’s next for Analyze360, from geospatial data to intent-based marketingIf you’re ready to see how data-driven decisions can boost growth, streamline marketing, and give you an edge, this is a must-listen conversation on the future of mid-market marketing. Check out Analyze360 here: https://www.analyzecorp.com/
--------
23:38
--------
23:38
Hack Your Growth: How to Not Die in the Startup Landscape (ft. John Aufray)
Startups don’t die from a lack of ideas. They die from a lack of growth.In this episode of Making MarTech, Himnish Jindal sits down with John Aufray, CEO of Growth Hackers, to uncover why so many startups struggle to survive, and how the smartest ones scale. From lead generation traps to AI marketing myths, John shares hard-won lessons from years of helping startups find sustainable, compounding growth.We explore:Why user acquisition is still the #1 killer for startupsThe myth of “just needing more leads”How AI is reshaping marketing, and what actually matters mostThe role of storytelling and success stories in scaling fasterWhy people, not platforms, are the real growth engineIf you’re building, scaling, or just trying to stay alive in the startup world, this episode will help you hack your growth, without burning out or breaking the bank.
--------
19:11
--------
19:11
DXPs, Data, and the Death of Guesswork in Marketing Strategy (ft. Steve Herz)
What if the key to scaling your digital marketing agency wasn’t doing more… but doing things differently?In this episode of Making MarTech, Himnish Jindal sits down with Steve Herz, CEO of Moonstone Interactive, to unpack the strategies behind real digital growth and the misconceptions holding most companies back.Steve reveals how Moonstone has carved out a powerful niche by offering enterprise-level solutions to mid-market businesses. From optimizing conversion rates through digital experience platforms to integrating AI in content personalization, this conversation is packed with insights for marketers, agency owners, and growth-focused leaders alike.We get into:Why client education is the secret weapon for agency successHow to build content strategies that attract the right audience, not just trafficThe growing importance of AI in personalization, market research, and deliveryWhy future-proofing your MarTech stack means embracing change, not chasing trendsHow Moonstone balances business strategy with creative execution to deliver impactSteve also shares key lessons from client wins, the challenges of scaling smart, and what agencies get wrong about “value.” If you're serious about building a modern marketing engine that delivers results, this episode is a must.Check out Moonstone Interactive for yourself here: https://www.msinteractive.com/
--------
28:06
--------
28:06
Why MarTech Feels Intimidating—And Why SMBs Need It Anyway (ft. Rakesh Reddy)
What if call intelligence could be the missing link in converting leads to patients for healthcare SMBs?In this episode of Making MarTech, Himnish Jindal sits down with Rakesh Reddy, co-founder of Orange Carrot Media, to unpack the unique challenges and opportunities of bringing MarTech to small and medium healthcare businesses. From leveraging AI for operational efficiency to the real-world hurdles of technology implementation, Rakesh shares candid lessons from the trenches of healthcare marketing.We dive into:Why MarTech feels intimidating for SMBs, and why it’s essential anywayHow call intelligence can transform your operations and conversionsReal client success stories that prove the power of tailored solutionsThe hidden operational issues that many SMBs mistake for marketing problemsThe delicate balance of providing affordable tech solutions in an AI-driven worldWhy chasing perfection in agency work can actually hold you backWhether you're an agency owner, healthcare marketer, or founder looking to scale smarter, this conversation will give you a grounded look into how MarTech and AI can drive patient growth without breaking your operational capacity.Check out Orange Carrot Media for yourself: https://orangecarrotmedia.com/
--------
19:34
--------
19:34
Marketing That Solves Real Problems: Inside RED66 Marketing (ft. Rebecca Dutcher)
What if marketing could be the key to solving your toughest business challenges?In this episode, Himnish Jindal sits down with Rebecca Dutcher, founder and CEO of RED66 Marketing, to uncover how she’s building a marketing agency rooted in culture, strategy, and results. From her early days in web development to leading a thriving agency, Rebecca shares the wins, setbacks, and lessons that shaped her entrepreneurial journey.We dive into:Why strong client relationships are the real driver of marketing successHow aligning sales and marketing can transform your bottom lineThe challenges of measuring marketing ROI in a complex landscapeThe surprising ways AI is reshaping strategy and executionWhy comfort in business might be holding you backWhether you’re a founder, marketer, or growth-minded leader, this is a must-listen conversation on entrepreneurship, marketing, and the continuous learning needed to thrive in a rapidly changing world.Check out RED66 Marketing here: https://red66marketing.com/
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
Colombia