The Truth About Text Message Marketing (ft. Phil Portman)
Is text message marketing dead... or just misunderstood?In this episode of Making MarTech, Himnish Jindal sits down with Phil Portman, CEO of Textdrip, to uncover the real power of SMS marketing. From the 98% open rate most businesses ignore, to the compliance traps that could sink your campaigns, this episode pulls back the curtain on what it really takes to win with text.We dive into:Why text messaging is outperforming email, especially for customers under 47The biggest myths about SMS marketingHow TextDrip helps businesses personalize outreach What most marketers get wrong about complianceWhy ROI on text can drive a 20%+ increase in revenueThe role of AI and authenticity in modern communicationWhy hustle culture is broken... and what to do insteadWhether you're a startup founder, CEO, or just curious about how to scale smarter, this conversation is packed with real, actionable insights from one of the top voices in MarTech.Listen now on Apple Podcasts, Spotify, and YouTube.Released April 30, 2025.Subscribe for more deep dives into the strategies behind today’s fastest-growing MarTech companies.
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How AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)
What if AI chatbots weren't just clunky website widgets anymore?In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.You’ll learn:How chatbots reduce support costs while boosting engagementWhy personalization is key to chatbot successHow Botco.ai trains chatbotsHow chatbots can streamline processes in healthcareWhat most companies get wrong about chatbot implementationAnu also reveals what MarTech leaders need to know about the future of automation, and how to leverage chatbots as a strategic growth driver, not just a support tool.🎧 Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released April 30, 2025.
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Why Marketing is a 401k, Not a Scratch-Off Ticket (ft. Tasha Day) [Audio Only]
What’s the real cost of underfunding your marketing?In this episode, Himnish Jindal sits down with Tasha Day, VP of Media Strategy and Planning at Exverus Media, to unpack why too many companies sabotage their own growth by underinvesting in marketing, and what MarTech leaders can do differently. From integrating brand and performance media to leveraging real data and tech innovations, Tasha shares what it truly takes to build a media strategy that drives long-term success.You’ll learn: ✅ Why treating marketing as an "expense" instead of an "investment" holds brands back ✅ How brand and performance media work better together, not separately ✅ The long-term damage caused by cutting advertising spend ✅ Why data-driven media planning is the future of marketing success ✅ How patience, consistency, and smarter investment beat quick winsTasha also shares success stories and behind-the-scenes insights from her work at Exverus Media, plus advice every MarTech leader needs to hear before slashing their next marketing budget.🎧 Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released April 28, 2025.
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How AI is Revolutionizing CRO (ft. Ankur Goyal)
What if AI could supercharge your website’s performance without you having to lift a finger?In this episode of Making MarTech, Himnish Jindal sits down with Ankur Goyal, CEO of Fibr AI, to explore how artificial intelligence is reshaping the future of conversion rate optimization (CRO).Ankur breaks down how Fibr AI is eliminating the guesswork in CRO by automating experimentation at scale: running thousands of tests simultaneously to boost conversions, form fills, and customer engagement. You’ll hear real client success stories and get an inside look at how their AI-powered engine has helped companies see up to a 25% increase in purchases.You’ll learn:• Why high-volume experimentation is the secret to better CRO• How Fibr AI helps startups and marketers move faster with less effort• What’s driving the rise of Customer Data Platforms (CDPs)• Where AI-generated content fits into modern marketing• Why human oversight still matters, even in an AI-first world• How understanding customer pain points leads to smarter strategiesThis is a must-listen for marketers, founders, and tech leaders looking to stay ahead of the curve in CRO and MarTech innovation.Available on Apple Podcasts, Spotify, and YouTube.Released April 25, 2025.
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The Art of Building Brands (ft. Josh Webber)
Is your brand strategy holding you back? Or setting you apart?In this episode, Himnish Jindal sits down with Josh Webber, co-owner of Big Red Jelly, to unpack what branding really means for small and mid-sized businesses, and why it’s more critical than ever.From defining your unique value proposition to improving customer relationships through better systems, Josh breaks down how clear branding and strong customer experience drive long-term success. He also shares how small businesses can compete by focusing on authenticity, innovation, and consistency instead of copying what big brands are doing.You’ll learn:• Why branding is essential for growth and differentiation• How process and structure can enhance creativity• Why poor customer nurturing is a silent killer for many businesses• How CRM systems help build stronger customer relationships• The importance of aligning your brand with your core values• Why innovation is a must in today’s marketing landscapeWhether you’re building a brand from scratch or looking to tighten your existing strategy, this conversation offers valuable insights into what really moves the needle.Available on Apple Podcasts, Spotify, and YouTube.Released: April 23, 2025.
"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
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