How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences
Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year with 13% year on year growth, and the eCommerce store is booming – seeing 138% year on year growth. In this episode, Babs shares the secrets behind building a purpose-driven brand, blending in-store magic with online strategy, and creating growth that’s both ethical and explosive. Hit PLAY to hear: How Babs turned a brick-and-mortar store into a booming Shopify success 📈 The clever reason everyone on her team works on eCommerce 💻🛍️ Why Montana sapphires are the hidden gem of ethical jewelry 💎 The simple service that makes virtual shopping feel personal again 🧑💻💬 How Alara built 138% online growth without sacrificing brand integrity The real difference between using “eco-conscious” as a word vs. a mission 🌱 Key timestamps to dive straight in: [05:13] Eco-Conscious Jewelry for Global Tourists [09:04] Diverse Roles in Jewelry Business [12:44] Three-Person Marketing Team [16:30] Virtual Custom Appointments for eCommerce [20:14] Artisanal Appeal: Unique and Sustainable [22:39] Ethical Jewelry Practices Explained [24:05] Listen to Babs’ Top Tips! Full episode notes here: https://ecmp.info/558This podcast uses the following third-party services for analysis:Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
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How to Get the Best Out of Your Website Agency with Sanya Ristic and Janis Thomas
Sanya Ristic is the Director of Innovation and Client Relations at 2buy1click, the UK’s leading Certified Adobe Commerce & Magento Agency, ranked #1 on Clutch.co. Sanya and her team create and maintain high-performance Magento 2 eCommerce websites that boost sales and improve conversion for their clients across B2B, B2C, and D2C. AND Sanya’s bought one of her clients along: yes, we’ve got the brilliant Janis Thomas from Look Fabulous Forever back on the show! Tune in to discover what a truly collaborative, high-trust agency relationship looks like—and how it can transform your eCommerce success. Hit PLAY to hear: How a web agency-client relationship turned into true partnership 🤝 The one mindset shift that changed everything for Sanya’s agency Why your developers should be talking directly to you 👀 A real-world example of going from 10s to 2s page load time ⚡ What makes advertorials a secret SEO weapon 🔍 The emotional (yes, emotional!) side of eCommerce collaboration 💬 Key timestamps to dive straight in: [03:40] "Finding Mr. Right Unexpectedly" [08:15] Successful Website Outsourcing Experience [09:49] Client-Agency Collaboration Dynamics [13:52] Psychologically Safe Agency Relationship [18:14] Break Down Communication Silos [21:02] Podcast Insights: Navigating Business Relationships [22:25] Listen to Sanya and Janis’ Top Tips! [27:31] Find out more about 2buy1click https://www.2buy1click.com/ Episode sponsored by 2buy1click. Watch Sanya’s Meet Magento talk on co-creation, experimentation, and co-creating future together https://www.youtube.com/watch?v=ENFydeUcwQk . Fix your ads with Alvie. Go to https://ecmp.info/alvie and note ‘eCommerce Masterplan’ when you book a demo to enjoy a 3 months free trial.---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration
Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched in 2022 as a way for indie brands to help each other grow. In this episode, Lynn shares the smart, scrappy strategies that helped her grow MASAMI—and how other indie eCommerce brands can do the same. Hit PLAY to hear: How Lynn built MASAMI into a nearly $1M brand—without big budgets 💥 The clever “pop-in” strategy that’s changing how indie brands do retail 🛍️ Why cash flow—not competition—is what kills most eCommerce brands 💸 The power of brand values (and how to use yours to drive growth) 🔑 What most founders get wrong about launching new products 🚫 Lynn’s secret sauce for retail sell-through success 🔄 Key timestamps to dive straight in: [03:48] Hair Hydration Breakthrough Partnership [09:35] Conscious Beauty Collective Origins [13:30] Temporary Retail Partnerships Strategy [16:54] Multi-Location Strategy Stabilizes Business [18:21] "Brand Values and Smart Collaborations" [21:21] Listen to Lynn’s Top Tips! Full episode notes here: https://ecmp.info/556..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
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Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%. In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon. Hit PLAY to hear: The 3 retention strategies that power a $2M luxury eCommerce brand 💡 Why Klim believes your physical store might be your best ad channel 🏬 How Allure builds personal relationships with shoppers using WhatsApp 📲 What happens when you watch customers shop on your website 👀 How a lean team of 7 runs a global boutique brand 💪 The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁 Key timestamps to dive straight in: [04:04] Fashion eCommerce Opportunity in France [07:10] Personalized Wardrobe Consultation Service [11:39] Retention-Focused Business Strategies [14:02] Retail Operations and Marketing Strategy [19:24] Personal Touch in eCommerce Segmentation [22:03] Optimising Customer Purchase Journey [23:59] Listen to Klim’s Top Tips! Full episode notes here: https://ecmp.info/555This podcast uses the following third-party services for analysis:Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO
Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results. Hit PLAY to hear: How Oak Furnitureland links online and in-store shopping with a clever QR strategy 🛋️ The AI use cases Ian actually recommends (and the ones he doesn’t) 🤖 Why CRO and UX are the real secret weapons in scaling eCommerce conversions How Ian’s IT background gives him a major edge in modern eCommerce strategy 🔧 The smart way to prioritize projects when everything feels urgent 🚦 The biggest mistake eCommerce teams make with AI—and how to avoid it ⚠️ Key timestamps to dive straight in: [03:21] Evolution of Furniture Retail Career [06:40] eCommerce: Tech to Marketing Shift [10:34] Sofa Purchase Research: A Long Journey [16:08] AI: Sci-Fi Future Realized [17:05] "AI Solutions for Business Problems" [21:31] Ensuring Secure IT Collaboration [22:23] Listen to Ian’s Top Tips! Full episode notes here: https://ecmp.info/554..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention and join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
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