Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the strategic shift in Account-Based Marketing (ABM) moving into 2026, emphasising a transition from high-volume outreach to signal-based, human-centric engagement. Key themes include the necessity of sales and marketing alignment, where both departments co-create strategies to target high-value accounts rather than working in silos. Artificial Intelligence is presented as a powerful efficiency multiplier for data enrichment and task automation, yet experts warn it cannot replace the personal touch required to build trust in complex enterprise sales. The texts also highlight operational rigour, such as maintaining clean target account lists and measuring success through account progression rather than vanity metrics like clicks. Furthermore, the consensus suggests that modern B2B journeys are increasingly invisible, requiring brands to provide value-driven education and "surround-sound" visibility across multiple digital and offline channels. Overall, the sources advocate for ABM as a core business operating model that prioritises precision, relevance, and long-term relationship building over traditional lead generation.

This podcast was created via Google NotebookLM.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition examines the transition from traditional search and automation to agentic AI and AI visibility in 2026 business strategies. Leaders and experts highlight that brand authority now depends on being cited by large language models rather than just ranking on legacy search engines. Successful integration requires a focus on data hygiene, workflow redesign, and the deployment of autonomous agents that can execute complex tasks across sales and marketing. Several contributors warn that human judgment and authenticity remain essential to differentiate brands in an era of automated content. Furthermore, the reports suggest that legacy CRM systems and SEO tactics are becoming secondary to real-time, AI-driven orchestration and decision-making. Ultimately, the collection serves as a blueprint for navigating the shifting landscape of automated commerce and digital discovery.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition examines the evolving landscape of social selling and employee advocacy on LinkedIn as we approach 2026. The contributors emphasise that authentic, human-led storytelling is now far more effective than automated, AI-generated "slop" or generic corporate messaging. To succeed, businesses must pivot from vanity metrics like likes and followers toward meaningful engagement, such as personalised video DMs and insightful commenting. Executive visibility and empowering staff to build personal brands are highlighted as superior alternatives to traditional paid advertising and static company pages. Practical frameworks are provided for profile optimisation, lead conversion, and creating sustainable content systems that build long-term trust. Ultimately, the texts argue that genuine connection and social listening remain the most valuable assets in an increasingly digital and automated sales environment.

This podcast was created via Google NotebookLM.

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition outlines the rapid evolution of cloud marketplaces and partner ecosystems as they become primary drivers for global revenue growth in 2025 and 2026. Expert contributors highlight that co-selling has transitioned from a tactical activity to a structured, data-driven discipline managed by revenue operations teams. Key industry players like Microsoft, AWS, and Google Cloud are integrating agentic AI and automated procurement to streamline transactions and improve customer outcomes. Success for independent software vendors now requires strategic executive alignment, unified data infrastructure, and incentive-compatible compensation for sales representatives. Furthermore, the texts emphasize that modern partnerships must prioritise mutual trust and co-creation over traditional transactional resale models. Ultimately, the shift toward marketplace-first strategies is presented as an essential requirement for technology companies to remain competitive and scalable.

This podcast was created via Google NotebookLM.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders are urged to prioritise integration over procurement, ensuring that technology serves as a growth engine rather than a source of operational complexity. Ultimately, the future of marketing rests on transparent data practices and the ability of professionals to bridge the gap between technical execution and brand purpose.

This podcast was created via Google NotebookLM.