Ep. 212: How Russ Built An Indie Empire: Business, Burnout & Self-Belief
This week’s guest is one of the most successful independent artists in modern music.He’s a rapper, singer, songwriter, and producer who built his career from the ground up—writing, recording, producing, mixing, mastering, and releasing everything himself.But in this rare conversation, he opens up about the side of the journey we don’t usually hear:The emotional weight of ownership, the mental toll of doing it all alone, and the belief system that kept him going when no one else did.We get into:Publishing, splits, and how he structured his businessWhy he doesn’t co-write or chase featuresThe pressure of independence and learning to let go of controlBurnout, success, spirituality, fear of falling off, and moreThis is more than a career breakdown—it's a blueprint for any creative who wants to build something real without losing their peace.And The Writer Is... Russ!Chapters00:00:00 - Trailer: A Glimpse Inside 00:00:57 - Ad Break: NMPA and the Fight for Songwriter Pay 00:01:39 - Welcome to And The Writer Is… with Russ 00:02:14 - Meet Russ: The Unstoppable Indie Force 00:03:50 - From NJ to ATL: Russ’s Early Grind 00:06:40 - Atlanta’s Snap Era and Soulja Boy Influence 00:07:53 - Homegrown Sounds: 70s Rock and Dad’s Secret Talent 00:10:11 - First Guitar: The Genesis of a Songwriter 00:11:08 - GarageBand Dreams: Crafting Early Beats 00:12:09 - Musical Influences: Lil Wayne and Pop-Punk 00:13:30 - Defining the Russ Sound 00:15:29 - Drum Programmers vs. Songwriters 00:18:23 - Publishing Game: Russ’s 50/50 Split Strategy 00:25:56 - Masters vs. Publishing: Where the Money Is 00:27:06 - Losin Control: The $850K Sample Mistake 00:28:28 - Building an Independent Empire 00:30:38 - Own Your Business: Russ’s Wake-Up Call 00:33:18 - Inspiration Is a Lie: Show Up and Work 00:34:28 - Weekly Releases: Discipline Over Inspiration 00:37:14 - Creative Sparks: Shower, Planes, and Life 00:47:26 - Cherry Hill: The Hunt for the Perfect Word 00:51:09 - Live First, Write Later 00:53:10 - The Power of Delusional Belief 01:03:11 - Russ’s Blueprint: 2 Songs a Month 01:06:57 - Respect Your Audience’s Ear 01:09:18 - The Pressure of Success and Family 01:13:55 - Therapy and Acceptance 01:14:37 - Breaking Into Acting and Hollywood 01:25:26 - Ad Break: Powered by peermusic 01:47:10 - Growth Through Vulnerability 01:48:46 - Why Russ Stays Independent 01:53:27 - Fair Pay for Songwriters 02:00:22 - The “Good Problems” of Success 02:07:38 - Chloe, Otto, and Life Lessons 02:08:57 - Outro: And The Writer Is... 02:11:42 - Why Not Me? Russ’s Final Word Hosted on Acast. See acast.com/privacy for more information.