The Fresh Bunch

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This week on The Fresh Bunch, we sit down with visual interdisciplinary artist Maurice Harris of Bloom & Plume.
Maurice Harris is a Los Angeles–based artist. Recognized from his TV projects “Centerpiece” and “Full Bloom”on HBO Max, he pushes boundaries beyond his floral art.  
His photography transports viewers through vibrant color and bold composition, while his popular social series—Capitalism Doesn’t Care About Your Creativity and When’s the Last Time You Got Flowers?—have captured thousands of likes and shares while reminding consumers of the magic behind both receiving and giving flowers.
Maurice was also the keynote speaker at our Fresh Fest in June 2025, and you can watch his full talk now on our YouTube channel.
In this episode, we talk about humility, cultivating creativity, and understanding the real cost of building a business in a creative field. We also dive into the importance of pushing back against an overly individualistic society and how community and collaboration can take us further—both in business and in life.
From natural opulence to the romantic movement of flowers, this episode will stir your creative juices faster than a KitchenAid mixer.
For more from Maurice:
 Instagram: https://www.instagram.com/bloomandplume
Watch the Fresh Fest keynote:
https://youtu.be/QG61R2sW4_A?si=1WrbrblezXt0jJ09

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We've had a busy 2 weeks here at Jet Fresh. SAF's Next Gen Live in Raleigh, NC, the New York Botanical Garden's annual Orchid Dinner in NYC, Fleurs de Villes latest show unveiled in Miami, and the WFFSA (Wholesale Florist & Florist Supplier Association) conference all fell within the same 2 weeks.  So the team divided and conquered to make sure each event was a success.
Join Jimi the Tulip, Mimi, Ryan and Joel as we recap each show, and the fun and challenges that came with them. Watch the video highlights on our social media!

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This week on The Fresh Bunch, we’re Talking Tulips with the incredible team from Bloomia.
With Ryan, Joel, and Casey away at SAF NEXT GEN, Mimi jumps on the 1’s & 2’s and does her best to keep the tech running, while Mike and Jimi the Tulip help deliver an episode packed with energy, insight, and big floral news.
We’re joined by Werner Jansen;CEO of Bloomia and Bill Prescott,Sales Manager, one of the largest producers of fresh-cut flowers in North America, specializing in tulips and a touch of peony magic. With more than 80 years of innovation, commitment, and persistence behind their growth, Bloomia produces high-quality, year-round tulips from their state-of-the-art hydroponic farm in King George, Virginia, just outside Washington, D.C. Using premium bulbs sourced from around the world, they bring classic tulip varieties to consumers across the United States.
In this episode, we dive into the technology powering modern tulip production, the role AI is beginning to play in floriculture, and the exciting announcement of Bloomia’s first-ever Tulip Fest designed to connect their community directly with the beauty of tulips. Werner also shares a bold vision and wish for all of us,  where flowers are part of our insurance benefits — and honestly, we’d all sign up for that prescription.
It’s a conversation full of innovation, community, and serious tulip love, and it’s one you won’t want to miss.

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In this episode of Fresh Bunch, we sit down with Adam Havrilla, Creative Director of Elite Flower; accredited member of the American Institute of Floral Designers (AIFD); Chairperson of Professional Floral Communicators – International(PFCI); and an Illinois Certified Floral Designer with more than 20 years of experience in professional floral artistry.
Known for his original, artistic designs and commitment to excellence, Adam has earned numerous industry accolades, including twice winning the coveted Iron Designer title at the International Floriculture Expo.
But this conversation goes far beyond awards. We discuss the PFCI application process and everything it entails — including Mike and Mimi applying to earn those respected letters after their names.
As PFCI Chairperson for the second year, Adam shares why more floral professionals should pursue PFCI, how the 100+ member network is advancing the industry through collaboration and shared knowledge, and why education and involvement are essential to keeping floristry thriving.
Adam also explains how mastering classic techniques — yes, even corsages — builds the foundation for stronger, more innovative designers. He discusses why understanding traditional methods makes you more confident and capable in modern floral work, and how authenticity has become one of the most powerful tools in today’s industry.
This episode is a reminder that honoring the past strengthens the future. Fueling your passion and not putting your goals on the back burner are essential to long-term success. Let’s continue elevating our profession together… and maybe even make tuberoses a little more accessible along the way.
For More infomation please visit:
https://safnow.org/awards-certifications/pfci/

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Happy Valentine’s Eve, Freshies ❤️
This week on The Fresh Bunch, News Anchor Mimi is back reporting live from Jet Fresh Cash & Carry, chatting with local Miami floral pros about the real story behind Valentine’s Day. We’re talking about how V-Day steals birthday thunder for florists, why burgundies and darker, moodier tones are dominating this year’s designs, and how to to work with the VIP Choco Wax Roses from Jet Fresh Growers.  
We also get into the surprising truth: most florists love Mother’s Day way more than Valentine’s. (Sorry, Cupid.)
Head Coach Mike opens up in a full-on Valentine therapy session, sharing his honest feelings about the floral holiday — the pressure, the gratitude, and the sweet relief of February 15th. No jokes this week… just appreciation for the customers, the team, and making it through one of the biggest days in flowers.
It’s real, it’s reflective, and it’s all love from the Fresh Bunch.
See you on the other side of Valentine’s