How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? Psychologist Jay Van Bavel says our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell.  If you like our work, please consider supporting it! See how you can help atsupport.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.

Casual sex typically isn't about love. But what if it's not even about lust? Sociologist Lisa Wade studies "hookup culture," and believes the rules and expectations around sex and relationships are different for college students today than they were for previous generations. This week we revisit our 2017 conversation with Wade, and consider how the pandemic may be changing students' views on hookups and intimacy.

We all think we know what will make us happy: more money. A better job. Love. But psychologist Sonja Lyubomirsky says happiness doesn't necessarily work like that. This week, we explore why happiness often slips through our fingers, and how to savor — and stretch out — our joys.  If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.

We all have regrets. By some estimates, regret is one of the most common emotions we experience in our daily lives. In the final episode of our You 2.0 series, we bring you a favorite interview with Amy Summerville, the former head of the Regret Lab at Miami University in Ohio. After years of studying this emotion, she says she's learned something that may seem counterintuitive: regret doesn't always have to be a negative force in our lives.  If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.

Our memories are easily contaminated. We can be made to believe we rode in a hot air balloon or kissed a magnifying glass — even if those things never happened. So how do we know which of our memories are most accurate? This week, psychologist Ayanna Thomas explains how we remember, why we forget, and the simple tools we all can use to sharpen our memories.  If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org.