300% Pipeline Growth Through Partnerships: Jason @ Knak
At Spear Growth, we once built a massive partner program.Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.”Now how many leads did that generate?Zero.Looking back, it’s obvious: we were chasing quantity over actual traction.Which is why Jason’s take on partnerships hit so hard for me in this episode.Instead of launching some bloated program, he helps B2B tech companies build one partner play that actually works.Here’s how: ✅ Pick one strategic partner, someone your audience already trusts✅ Build them directly into your marketing campaigns (don’t just slap on the logos!)✅ Spend 3–6 months enabling your sales team to actually sell with that partnerWe’ve now restarted our partner program at Spear Growth with just 2 carefully chosen partners - and the early pipeline impact has already been huge. (We’ll share more on the “who’s” & “what’s” soon!)If you’ve hit product-market fit, this kind of focused partner motion is one of the best growth levers out there.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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44:31
$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper
"We put bounties on our prospects…and generated $100K” 🤠Tara just shared the most creative event marketing I've seen.The challenge: Make a $40K booth sponsorship actually worth it.Their solution? Create literal "WANTED" posters of 20 target prospects.The offer: "Bring this person to our booth and you BOTH get a prize"The results were shockingly good:$100K+ pipeline in just 3 days50% of their targets actually showed up, booked meetings, and entered the sales cycleIt was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)Of course this only works if you have:A physical booth (obviously)High enough ACV to justify booth sponsorship costs (~$40K in their case)A healthy sense of humorWant the complete IRL ABM playbook? Listen to the full episode.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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37:36
8000 Leads At Just $5 Each: Ryan @ Scalable.Co
8000 leads at just $5 each? Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss.I mean seriously, look at these results:🔷 Generated 8000+ high-quality leads 🔷 Reduced cost per lead by 70% 🔷 Grew YouTube subscribers from 3K to 20K 🔷 Shortened sales cycle from 355 to under 250 daysHow did he do it? With one 81-minute pillar video + five strategic supporting videos + targeted discovery ads.What I love most is the simplicity. No complex marketing stack. No massive ad budget. Yet this method now drives a third of ALL their leads.This isn't just for content creators. Ryan's proven this works for complex products with traditionally long sales cycles - perfect for B2B companies struggling with lead generation costs.Sure, it takes some planning and quality content creation. But the results? Absolutely worth it.Want to know exactly how Ryan executed this strategy? Listen to the full episode.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot
I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)Here's a quick snapshot.LinkedIn Ads Spend: $57KTimeline: 3 monthsResult: $655K pipelineThe winning team:VP MarketingHead of ABMPerformance ManagerDemand ManagerMarketing Operations SpecialistAnd of course some design supportTools they used: Just HubSpot ($2K/month) & LinkedIn Ads.See? Nothing complicated.Here's what I love: They tried this AFTER cold outreach failed.(Sometimes plan B works better than plan A)If you're a marketing strategy nerd like us, you'll love this deep dive.Warning: We got super nerdy about the details in this one! 🤓Hosted by Ausha. See ausha.co/privacy-policy for more information.
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51:23
$4M Pipeline From Just LinkedIn Organic: Niall @ noticed.
I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!)Here's what's awesome:Generated £4M+ pipeline revenuePure organic LinkedIn contentCampaign-based approachNo fancy tools, no paid promotionThe best part? This isn't just for the big players.Niall's proven this works for:→ Billion-dollar companies in their portfolio→ Solo entrepreneurs→ Everyone in betweenWhat do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉)Sure, it took 2-3 months to see results.But that's after years of perfecting the strategy.Want to know exactly how they did it? Listen to the full episodeHosted by Ausha. See ausha.co/privacy-policy for more information.
Acerca de TLDR: The B2B SaaS Growth Podcast Recording
The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/).
This is not a marketing strategy, story, or inspirational podcast series.
This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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