The Millionaire Real Estate Agent | The MREA Podcast

• 83. The SCALE System Behind a $150M Business With Michael Hern

  Michael Hern built a real estate empire one dog walk, one ferry terminal coffee, and one hyper-local story at a time.Today, he runs a team on New Jersey’s Gold Coast doing $135–$150 million in annual volume. And after all that? He still drives an hour to his farm to work cattle.This episode isn’t just about hustle; it’s about how to build a business that works without burning out.Michael breaks down the two-tiered SCALE model he uses to train his team and run his life. First comes the foundation:Seen, Communicate, Add to the database, Leave a lasting impression, and Education. Once that’s in place, he walks us through how to evolve it:Systems & Simplify, Challenge & Curiosity, Amplify & Automate, Leverage & Leadership, Execute & Expand.These aren’t just tactics—they’re values. Michael also shares how unplugging for 12 days off-grid, journaling in solitude, and reconnecting with what matters has helped him grow as a business owner, a husband, and father.This episode will give you a playbook for visibility, trust, and leadership. And maybe (just maybe!) inspire you to schedule some thinking time of your own.Resources:Read Extreme Ownership by Jocko WillinkOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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• 82. How to Turn New Agents Into Top Producers With Erin Jones & Josh Dukes

  We’ve got a power duo in the house.Erin Jones and Josh Dukes went from being productivity coaches at their local Keller Williams brokerage to running a $275M real estate team in the D.C. metro area. They’ve done it with a lot of heart, no fluff or shortcuts!Together, they’ve built one of the most disciplined and high-retention teams we’ve ever seen. Their playbook? A culture-first approach, zero tolerance for entitlement, and dialed-in systems–new agents walk in with a 30-60-90 plan and start producing fast.In this episode, Erin and Josh break down their entire operating model, from hiring criteria (they don’t follow up with you on purpose) to the open house strategy that nets them 50% of their deals. You’ll learn how they coach new agents to make 200+ monthly contacts, convert strangers into clients, and—most importantly—why they’ve been able to retain their agents year after year while still scaling at speed.We also unpack how they structured their business partnership with full transparency, separate P&Ls, and a crystal-clear rule for when to “die on a hill.” If you’re thinking about partnering with someone or expanding your team, this is the blueprint.Resources:Read: Start With Why135 GPS ToolBen Kinney on MREA PodcastOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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• 81. Five Pillars of Resilience for Real Estate Agents (& French Fries) With Dr. Robyne

  What do Olympic athletes, real estate agents, and university professors have in common? They all eventually hit a breaking point and the best  come back stronger. Dr. Robyne Hanley-Dafoe is one of the world’s leading experts on how resilience makes this happen.A celebrated scholar, international speaker, and author of Calm Within the Storm, Stress Wisely, and the upcoming I Hope So, Robyne joins us to share her five-pillar model of everyday resiliency—a framework grounded in 20 years of research, wrapped in stories you won’t forget.We dive into her journey and her breaking points, from teen dropout to tenured professor to full-time resilience coach. And how a life-changing car accident (and one brilliant question from her son) prompted her to walk away from her “dream job” to pursue a new path. Her message? Resilience isn’t about pushing through. It’s about aligning with what matters most.With clarity, science, and heartfelt personal stories, Robyne unpacks the five pillars of resilience—Belonging, Perspective, Acceptance, Hope, and Humor—and gives us the tools to model them, especially in the face of stress, rejection, or uncertainty in the real estate world.Resources:Read Dr. Robyne’s books:Calm Within the StormStress WiselyI Hope So (Pre-order—releases 2/10/2026)Follow Dr. Robyne on Instagram: @drrobyneRead: The Body Keeps the Score by Dr. Bessel van der KolkRead: The Anxious Generation by Dr. Jonathan HaidtOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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• 80. Team Contests That Actually Convert With Brent Hanson

  What do garage sales, candy jars, and car dealerships have in common?For Brent Hanson, they're all unexpected tools in his toolkit for building one of the fastest-growing real estate teams in the country.Brent is the co-owner of City of Trees Real Estate in Boise, Idaho—a team pulling in over $200 million in annual volume—and today, he walks us through the gamified systems that made that kind of scale possible. This isn’t surface-level rah-rah. Brent breaks down the exact psychological models behind sales contests, how to structure one in your own business, and what made the team’s 90 listings in 90 days challenge a massive success.We’ll talk about the “clarity curve,” the "why triangle" from page 77 of The Millionaire Real Estate Agent, and how to hack team motivation when your people are stuck in the “earn phase” of their growth. Brent also shares why he walked away from personal production after just two years to focus entirely on leadership—and why top producers are eager to join in his gamified culture.If you’ve ever struggled with accountability, consistency, or just plain enthusiasm, this episode will change the way you think about motivating yourself and others.Let’s dive in with Brent Hanson.Resources:Learn more: City of Trees Real EstateOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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• 79. No Ads Needed—Grow by Word of Mouth With Jay Baer

  What if the most powerful form of marketing wasn’t something you paid for but something your clients did for you?We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he’s bringing that expertise directly to us real estate professionals.We dive into the core question: Are you giving your clients a story worth telling?Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today’s clients into tomorrow’s referrals. You’ll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!Jay’s storytelling is legendary. You’ll laugh, you’ll Aha, and most importantly, you’ll walk away with a crystal-clear strategy to stand out in a crowded market.Resources:Learn more at Jay’s WebsiteConnect with Jay on LinkedInFollow Jay on social: @TequilaJayBaerRead: Talk Triggers by Jay BaerRead: Utility for Real Estate by Jay BaerOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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