The Millionaire Real Estate Agent | The MREA Podcast

• 80. Team Contests That Actually Convert With Brent Hanson

  What do garage sales, candy jars, and car dealerships have in common?For Brent Hanson, they're all unexpected tools in his toolkit for building one of the fastest-growing real estate teams in the country.Brent is the co-owner of City of Trees Real Estate in Boise, Idaho—a team pulling in over $200 million in annual volume—and today, he walks us through the gamified systems that made that kind of scale possible. This isn’t surface-level rah-rah. Brent breaks down the exact psychological models behind sales contests, how to structure one in your own business, and what made the team’s 90 listings in 90 days challenge a massive success.We’ll talk about the “clarity curve,” the "why triangle" from page 77 of The Millionaire Real Estate Agent, and how to hack team motivation when your people are stuck in the “earn phase” of their growth. Brent also shares why he walked away from personal production after just two years to focus entirely on leadership—and why top producers are eager to join in his gamified culture.If you’ve ever struggled with accountability, consistency, or just plain enthusiasm, this episode will change the way you think about motivating yourself and others.Let’s dive in with Brent Hanson.Resources:Learn more: City of Trees Real EstateOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

  --------  

  45:46
• 79. No Ads Needed—Grow by Word of Mouth With Jay Baer

  What if the most powerful form of marketing wasn’t something you paid for but something your clients did for you?We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he’s bringing that expertise directly to us real estate professionals.We dive into the core question: Are you giving your clients a story worth telling?Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today’s clients into tomorrow’s referrals. You’ll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!Jay’s storytelling is legendary. You’ll laugh, you’ll Aha, and most importantly, you’ll walk away with a crystal-clear strategy to stand out in a crowded market.Resources:Learn more at Jay’s WebsiteConnect with Jay on LinkedInFollow Jay on social: @TequilaJayBaerRead: Talk Triggers by Jay BaerRead: Utility for Real Estate by Jay BaerOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

  --------  

  41:31
• 78. Scale the Buyer Side With a Small Team and Big Systems With Kari Wyrsch

  How do you close 264 buyer transactions in a single year—without a massive team? That’s exactly what Kari Wyrsch has done, and in this episode, she’s walking us step-by-step through how she made it happen.Kari’s not just a rockstar agent—she’s a systems thinker, a buyer whisperer, and a deeply intentional business builder. With over 1,445 buyers represented in her career, she’s turned what many agents dread—the buy side—into a predictable, scalable, and thriving operation.We sat down with Kari to explore her exact model for running a high-volume buyer business, from how she structures her “ultimate buyer strategy session” to how she built a lean team with laser-focused roles. Along the way, we dive into her transition from commercial real estate to residential, her decision to merge her team with Adam Graddy’s, and how she leads with leverage so she can be fully present for her nine-year-old twins.She shares how she prequalifies every lead, leverages ISAs, and keeps a conversion rate so high it’ll make your jaw drop. Kari also explains how she challenges the outdated perception that being a buyer’s agent is “less than”—and proves how fiduciary-level service on the buy side is a game-changer for any serious business.If you’ve ever thought working with buyers was chaotic or unsustainable, this episode will flip that script. Kari shows us how it can be systematic, joyful, and wildly profitable.Resources:Order the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

  --------  

  40:34
• 77. 5 Levers Behind a 950-Unit Real Estate Team With Taylor Kerrigan

  What happens when a teenage marketing assistant sticks around, steps up, and builds one of the most productive real estate teams in the country? You get Taylor Kerrigan.We are thrilled to welcome Taylor, CEO of Glover Agency and the woman behind a Midwest machine that moves over 950 units and $280 million annually. Taylor is the rare operator who’s also a top-tier salesperson. She’s a unicorn (as Jason puts it) and this conversation proves exactly why.She walks us through the power of “hybrid farming” (spoiler: infotainment beats just listed/just sold postcards), how she runs her team meetings with purpose, and why they treat agents like Delta treats frequent flyers—with tiers, perks, and fierce internal motivation to level up.Taylor opens up about what money means to her, the rescue animals she’s saving, and why—despite knowing she could go out and start her own team tomorrow—she wants to grow inside the Glover world.This episode is a masterclass in systems thinking, leadership, and scaling with heart. Whether you’re a rainmaker, ops leader, or brand-new agent wondering how the best teams work behind the scenes—this is the episode you’ve been waiting for.Resources:Glover U — Jeff Glover’s coaching and training organizationConnect with Taylor on LinkedInOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

  --------  

  51:17
• 76. YouTube Strategies Every Real Estate Agent Needs With Sean Cannell

  What does it take to go from zero subscribers to building an audience that trusts you enough to buy a home—without ever meeting you in person?We’re joined by Sean Cannell, the man who literally wrote the book on YouTube strategy, YouTube Secrets. With over 500 million views and multiple successful channels under his belt, Sean is here to pull back the curtain on how real estate agents can win big in the attention economy.We didn’t just talk trends—we gave you the model.Sean doesn’t care if you’ve never filmed a video or if you’re terrified of hearing your own voice. He lays out a practical, no-excuses framework that any agent can implement immediately, using the phone in your pocket and a daily habit that takes less than 15 minutes.This episode is for every agent who’s ever thought, “But I’m too late,” or “Someone else already owns my market.” Sean makes a compelling case that now is the time—and you are the person.From vertical videos that spark engagement across platforms to long-form content that closes deals faster, Sean teaches you how to build trust, create connection, and become the go-to name in your city.But here’s the real kicker—Sean’s not doing this because he needs more views. He’s doing this because he believes in this industry, and he loves real estate agents. He’s passionate about the climb, the impact, and bringing others along for the ride.Let’s go build your brand—one video at a time.Resources:Read: YouTube Secrets by Sean CannellWatch: Think Media PodcastEasy video editing with CapCutOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not Keller Williams Realty, LLC and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

  --------  

  48:00

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de The Millionaire Real Estate Agent | The MREA Podcast

The Millionaire Real Estate Agent | The MREA Podcast: Podcasts del grupo