From BET to Amazon: Ken Gibbs Jr. on Winning the Digital Media Game
In this episode, host Johanna Salazar interviews Digital Strategy Consultant and former executive from Ebony Media, BET, MTV, Amazon, Spotify, Essence Magazine, and AOL Time Warner - Ken Gibbs Jr. With over 20 years of experience in digital marketing and content strategy, Ken shares his thoughts on the evolution of digital content, the impact of mobile devices and short-form content, and the future of content consumption in a post-pandemic world. He discusses the challenges and opportunities in the ever-changing digital landscape, emphasizing the need for brands to follow user engagement across decentralized platforms while maintaining data privacy and ethical practices. Ken also talks about the rise of generative AI and augmented reality and the importance of diversity in tech and media. Our conversation ends with a surprising revelation that many of the interview questions were generated using ChatGPT, demonstrating the advancements in AI technology. This episode was recorded in 2023. SHOW NOTES 00:00 Introduction to Generative AI and Media Disruption 00:30 Welcome to The Media Machine 01:10 Guest Introduction: Ken Gibbs, Jr. 01:41 Early Predictions and Current Reflections 03:13 The Evolution of Digital Marketing 04:50 Impact of MTV on Culture 05:42 Strategies for Staying Ahead 07:46 Global Perspective on Black Culture 08:36 Pandemic's Impact on Digital Content 10:47 Challenges in Content Consumption 11:33 Mobile and Short-Form Content Trends 12:50 Leveraging Data for Content Creation 14:50 Balancing Ethics and Personalization 16:12 Future of Content Consumption 23:50 AI and Content Recommendations 35:16 Diversity in Tech and Startups 38:38 Conclusion and Final Thoughts CREDITS The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar, Mia Vinciguerra and Anthony Martinez. This episode was edited by Gabriel Pareja. Our show art is edited by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements. WEBSITE LINK https://mediamachinepodcast.com SOCIALS LINKS Instagram: @themediamachinepodcast TikTok: @themediamachinepodcast Facebook: @themediamachinepodcast X/Twitter: @themediamachinepod PODCAST LINKS Apple Podcasts Spotify Amazon Music Youtube @TheMediaMachinePod ABOUT THE PODCAST This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media. HASHTAGS #MediaMachine #TheMediaMachinePodcast #MediaMachinePodcast #JohannaSalazar #KenGibbs #KenGibbsJr #AIIntelligence #FutureOfMedia #InnovationInMedia #MediaBusiness #ContentCreation #TechAndMedia #MediaDisruptors #BusinessOfEntertainment #MediaStrategy #EntertainmentBusiness #MediaPioneers #MediaIndustryInsights #MediaAndTech #TechInEntertainment #MediaRevolution #CreatorsAndInnovators #NextGenMedia #MediaTrends #SustainableEntertainment #MediaConversations #Mediapodcasts #MediaBusinessPodcast
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39:25
He Brought You South Park and Jon Stewart. You're Welcome.
In this episode of The Media Machine, Johanna Salazar interviews media legend and former President of Comedy Central and Viacom, Doug Herzog. We begin with Herzog’s early days of college radio, his media influences and his early career trajectory at MTV News. Doug delves into his upward mobility with Viacom - producing groundbreaking shows at Comedy Central like The Daily Show and South Park. Doug offers his insights into the future of cable television - is there an end approaching? We hear more about his evolving leadership roles, focusing on executive coaching with a purpose-driven approach to guide leaders through the changing media landscape. SHOW NOTES 00:00 The Comedy Central Gamble 00:25 Welcome to the Media Machine 00:53 Introduction to Doug Herzog 01:39 Doug's College Radio Days 04:04 From Radio to Cable TV 05:16 MTV's Evolution 07:50 The Birth of The Daily Show 15:19 South Park's Rise 17:08 The Future of Media 21:43 Generative AI in Content Creation 23:39 The Future of Traditional Cable Television 26:06 Niche Content and Its Opportunities 31:24 The Rise and Fall of Blockbuster 34:34 Embracing Change in the Media Landscape 37:34 Conclusion and Farewell CREDITS The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar, Mia Vinciguerra and Anthony Martinez.This episode was edited by Adriana Saravia and Camilo Garzón. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements. LISTEN TO THE PODCAST Apple Podcasts Spotify Amazon Music WATCH THE PODCAST Youtube OUR WEBSITE mediamachinepodcast.com OUR SOCIALS Instagram: @themediamachinepodcast TikTok: @themediamachinepodcast Facebook: @themediamachinepodcast X/Twitter: @themediamachinepod ABOUT THE PODCAST This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media. #MediaMachine #TheMediaMachinePodcast #MediaMachinePodcast #JohannaSalazar #DougHerzog #MTV #MTVNews #ComedyCentral #DailyShow #TheDailyShow #SouthPark #FutureOfMedia #InnovationInMedia #MediaBusiness #ContentCreation #TechAndMedia #MediaDisruptors #BusinessOfEntertainment #MediaStrategy #EntertainmentBusiness #MediaPioneers #MediaIndustryInsights #MediaAndTech #TechInEntertainment #MediaRevolution #CreatorsAndInnovators #NextGenMedia #MediaTrends #SustainableEntertainment #DigitalContent #MediaConversations #Mediapodcasts #MediaBusinessPodcast
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38:20
Can We Trust the Machines? A Real Talk on AI with Soribel Feliz
In today's episode, we speak with Soribel Feliz, founder and CEO of Responsible AI equals Inclusive AI. Soribel, a former program manager at Meta, shares her insights on artificial intelligence, its impact on the labor market, and the importance of ethics and integrity in tech development. Our discussion covers how AI is transforming the labor force, potentially leading to job losses and creating new opportunities, while emphasizing the challenges faced by older professionals in transitioning to new roles. Soribel advocates for diverse perspectives in AI development and the role government and companies must play in responsible AI implementation. Soribel explores the future of content creation and consumption with AI, the need for more informed populations about AI's impact. Tune in for an in-depth discussion on the future of AI and its socio-economic implications. We recorded this episode back in 2023. CREDITS The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar, Mia Vinciguerra and Anthony Martinez.This episode was edited by Gabriel Pareja. Our logo is designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements. SHOW NOTES 00:00 Introduction to AI's Impact on the Labor Force 00:58 Welcome to The Media Machine Podcast 01:39 Guest Introduction: Soribel Feliz, CEO of Responsible AI 02:18 Understanding Artificial Intelligence 03:08 Generative AI Explained 04:33 Positive and Negative Aspects of Generative AI 06:26 The Future of the Labor Force with AI 08:56 Challenges of Job Transition in the AI Era 13:20 The Role of Integrity Workers in Tech 15:08 The Importance of Ethics in AI Development 22:55 Government's Role in AI Regulation 26:28 Global Perspectives on AI Regulation 29:43 The Future of Content Creation and Consumption with AI 33:39 Ensuring Inclusive and Equitable AI 37:20 Final Thoughts and Farewell LISTEN TO THE PODCAST Apple Podcasts Amazon Music OUR WEBSITE mediamachinepodcast.com OUR SOCIALS Instagram: @themediamachinepodcast TikTok: @themediamachinepodcast Facebook: @themediamachinepodcast X/Twitter: @themediamachinepod ABOUT THE PODCAST This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media. #MediaMachine #TheMediaMachinePodcast #MediaMachinePodcast #JohannaSalazar #SoribelFeliz #AIIntelligence #FutureOfMedia #InnovationInMedia #MediaBusiness #ContentCreation #TechAndMedia #MediaDisruptors #BusinessOfEntertainment #MediaStrategy #EntertainmentBusiness #MediaPioneers #MediaIndustryInsights #MediaAndTech #TechInEntertainment #MediaRevolution #CreatorsAndInnovators #NextGenMedia #MediaTrends #SustainableEntertainment #MediaConversations #Mediapodcasts #MediaBusinessPodcast
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38:27
Coming Soon - The Media Machine Podcast with Johanna Salazar
The Media Machine is where media, business, and innovation intersect. Hosted by industry veteran Johanna Salazar, the podcast explores the future of content, technology, and entertainment through the lens of four key pillars: Process – The strategies, tools, and systems shaping media production and distribution. Profits – The business models, investments, and revenue streams driving the industry. People – The creators, executives, and changemakers redefining the landscape. Planet – The impact of media on culture, society, and sustainability. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media. Whether you’re an industry insider or an innovator looking to break in, this podcast is your playbook for navigating the media machine. Coming soon with new episodes airing each Tuesday. Subscribe now wherever you listen or view your podcasts. Our Socials: Instagram: @themediamachinepodcast TikTok: @themediamachinepodcast Facebook: @themediamachinepodcast X/Twitter: @themediamachinepod Our website: mediamachinepodcast.com #MediaMachine #TheMediaMachinePodcast #MediaMachinePodcast #JohannaSalazar #FutureOfMedia #InnovationInMedia #MediaBusiness #ContentCreation #TechAndMedia #MediaDisruptors #BusinessOfEntertainment #MediaStrategy #EntertainmentBusiness #MediaPioneers #MediaIndustryInsights #MediaAndTech #TechInEntertainment #MediaRevolution #CreatorsAndInnovators #NextGenMedia #MediaTrends #SustainableEntertainment #DigitalContent #MediaConversations #Mediapodcasts #MediaBusinessPodcast
The Media Machine is where media, business, and innovation intersect. Hosted by industry veteran Johanna Salazar, the podcast explores the future of content, technology, and entertainment through the lens of four key pillars:
Process – The strategies, tools, and systems shaping media production and distribution.
Profits – The business models, investments, and revenue streams driving the industry.
People – The creators, executives, and changemakers redefining the landscape.
Planet – The impact of media on culture, society, and sustainability.
Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media. Whether you’re an industry insider or an innovator looking to break in, this podcast is your playbook for navigating the media machine.
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