The Media Machine

In this episode of The Media Machine, Johanna Salazar and Julie Kellman-Reading sit down with partnerships leader and investor Max Rivera to explore what it takes to scale global media platforms, evaluate early-stage startups, and navigate the rapidly evolving world of artificial intelligence.
Max shares lessons from nearly a decade at Snap, where he helped build international partnerships that contributed more than 15% of the company's total revenue. Now working in partnerships at Microsoft AI while actively investing in early-stage startups, Max offers a rare perspective at the intersection of big tech, venture capital, and emerging media technologies.
From product-market fit to AI ethics, this conversation dives into the real mechanics behind building scalable companies and why the future of media will belong to those who can balance big vision with practical execution.
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ABOUT THE GUEST
Max Rivera is a strategic partnerships and go-to-market leader focused on scaling revenue ecosystems for major tech and media platforms. He previously spent nearly a decade at Snap Inc., where he led global agency partnerships and helped expand the company's international business from its pre-IPO stage to over $5 billion in annual revenue.
Today, Max works in partnerships at Microsoft AI and is also an active early-stage investor backing AI and media startups. His expertise spans global partnerships, international expansion, product-market fit, and venture investing. He has also guest lectured at Columbia University and NYU Stern School of Business and is recognized among emerging leaders in technology partnerships and innovation. 
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WHAT WE COVER IN THIS EPISODE
How Max helped build Snap's international partnership program from scratch
Why product-market fit must be local when expanding globally
The balance between creativity and operational discipline when scaling companies
Lessons from selling emerging technologies like AR and AI to businesses
How Max transitioned from tech operator to early-stage investor
What investors actually look for when founders pitch startups
Why "traction" matters, and what it really means
The future of AI in media, advertising, and technology platforms
The challenges of regulating rapidly evolving technologies
Why curiosity, risk-taking, and experimentation matter early in your career
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KEY TAKEAWAYS
Product-market fit is not static, it's a continuous process of experimentation and adjustment across markets.
Creative ideas only become scalable businesses when paired with operational systems and processes.
The best founders combine a bold long-term vision with clear short-term execution plans.
Technology companies succeed when they communicate the real value of their products rather than focusing on technical jargon.
Venture investing often rewards founders with an "unfair advantage," whether through experience, network, or lived insight into the problem they are solving.
AI and new technologies will reshape the workforce, but more through job evolution and displacement than total disruption.
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STANDOUT QUOTES
"Founders that have big visions and can paint this really rosy picture, coupled with very specific short-term action plans, the best ones have a really good combination of both."
"The only way you build a scalable business is through operational efficiency. Creativity is important, but operations are what allow you to scale."
"You're making a mistake if you focus on the underlying technology instead of the real value your product creates for customers."
"You can't just have an idea anymore. There's no excuse not to have a prototype or something people can actually use."
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ABOUT THE HOSTS
Johanna Salazar is a media systems builder with more than two decades of experience operating across television, streaming, sports, and digital platforms. She brings an operator's lens to the industry, breaking down how media systems function and how decisions and incentives shape outcomes.
Julie Kellman Reading is a creative executive, executive producer, and founder with experience spanning linear television, digital content, and independent ventures. She brings a people-first perspective and deep creative insight into how media is built, scaled, and sustained.
Together, they guide conversations designed to help operators see what is coming next and act with calm confidence.
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SUBSCRIBE & FOLLOW
If someone sent you this episode, it's because they care about your future in media.
Follow The Media Machine for weekly conversations breaking down the systems, deals, and decisions shaping the industry.
****
CREDITS
Created by: Johanna Salazar
Hosts: Johanna Salazar and Julie Kellman Reading
Executive Producers: Johanna Salazar and Julie Kellman Reading
Edited by: Love + Daydreams, Canvas Films Colombia
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WEBSITE LINK
the-mediamachine.com  
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SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
YouTube: @TheMediaMachinePod
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PODCAST LINKS 
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-media-machine/id1805996037 
Spotify - ​​https://open.spotify.com/show/66NrkMVorc47Ov6qDsvfwn 
Amazon Music - https://music.amazon.com/podcasts/d9671a97-b026-45a5-8cf0-1e389f052b9e/the-media-machine 
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HOST SOCIALS
Johanna Salazar
Instagram: https://www.instagram.com/_johannasalazar/
LinkedIn: https://www.linkedin.com/in/johannasalazar/
Website: the-mediamachine.com  
Julie Kellman Reading
Instagram: https://www.instagram.com/loveanddaydreams/
LinkedIn: https://www.linkedin.com/in/juliekellmanreading/
Website: https://www.loveanddaydreams.com
 
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ABOUT THE PODCAST 
THE MEDIA MACHINE is a strategy podcast that breaks down how media really works. Each episode goes inside the systems, deals, and decisions shaping the future of media, tech, and content. The goal is not to react faster, but to see more clearly, understand long-term shifts, and make smarter short-term decisions. This show is for operators, builders, and decision-makers who want signal over noise, clarity over hype, and confidence over urgency.

Immersive technology isn't a future trend anymore. It's becoming infrastructure.
In this episode of The Media Machine, Johanna Salazar and Julie Kellman Reading sit down with XR strategist, founder, and author Cortney Harding to unpack why so many companies talk about innovation but struggle to actually scale it.
Cortney has spent years building immersive training systems used in healthcare, enterprise, and safety environments where outcomes matter. Her work focuses on how AI and spatial computing can transform how people learn, train, and make decisions under pressure.
She's also the author of The Spatial Race, a book that argues spatial computing will become an invisible layer in the way we work and learn.
But according to Cortney, the biggest barrier isn't the technology.
It's organizations.
Many companies invest in innovation pilots to appear forward-thinking but fail to design systems that scale across the organization. Cortney calls this phenomenon "pilot purgatory."
In this conversation, we explore why immersive technology projects stall, how spatial computing is already transforming training and education, and what operators should be paying attention to next.
We also dive into the future of work, the role of AI in reshaping learning systems, and why the most valuable skill in the next decade may simply be the ability to solve problems independently.
PURCHASE BOOK: HERE
 
ABOUT THE GUEST
Cortney Harding is a strategist, immersive technology leader, and author working at the intersection of media, AI, and spatial computing. She designs immersive learning and training systems used across healthcare, enterprise, and safety environments where performance and decision-making matter. With more than a decade of experience helping organizations apply emerging technologies to real-world challenges, Cortney focuses on how spatial computing and AI can transform how people learn, work, and solve problems. She is also the author of The Spatial Race, which explores how spatial computing is becoming the next infrastructure layer for knowledge, labor, and human learning.
What We Cover in This Episode
Why so many innovation initiatives never scale
Why technology should never be the starting point
The real use cases for immersive technology
Why innovation rarely works as a top-down mandate
What the future of education might look like
Why creativity and independent thinking may become the most valuable career skills
Why smart glasses may be the next major computing platform
 
Key Takeaways
Innovation fails when companies focus on performing innovation instead of scaling it
Spatial computing is shifting from novelty to infrastructure
Technology should always be the last decision, not the first
Organizations need systems that allow pilots to trigger large-scale adoption
The future workforce will reward builders, problem-solvers, and generalists
Smart glasses may become the next major interface for computing
Standout Quotes
"A lot of innovation today is really just performing innovation."
"Technology is a tool. The first question should always be: what problem are we solving?"
"Companies can lag on technology for a long time, and then suddenly they get crushed."
"The most important skill in the future will be the ability to figure things out."
"Kids need to learn how to solve problems, not just stare at screens."
 
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ABOUT THE HOSTS
Johanna Salazar is a media systems builder with more than two decades of experience operating across television, streaming, sports, and digital platforms. She brings an operator's lens to the industry, breaking down how media systems function and how decisions and incentives shape outcomes.
Julie Kellman Reading is a creative executive, executive producer, and founder with experience spanning linear television, digital content, and independent ventures. She brings a people-first perspective and deep creative insight into how media is built, scaled, and sustained.
Together, they guide conversations designed to help operators see what is coming next and act with calm confidence.
 
****
SUBSCRIBE & FOLLOW
If someone sent you this episode, it's because they care about your future in media.
Follow The Media Machine for weekly conversations breaking down the systems, deals, and decisions shaping the industry.
****
CREDITS
Created by: Johanna Salazar
Hosts: Johanna Salazar and Julie Kellman Reading
Executive Producers: Johanna Salazar and Julie Kellman Reading
Edited by: Love + Daydreams, Canvas Films Colombia, Adriana Saravia
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WEBSITE LINK
the-mediamachine.com  
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SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
YouTube: @TheMediaMachinePod
 
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PODCAST LINKS 
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-media-machine/id1805996037 
Spotify - ​​https://open.spotify.com/show/66NrkMVorc47Ov6qDsvfwn 
Amazon Music - https://music.amazon.com/podcasts/d9671a97-b026-45a5-8cf0-1e389f052b9e/the-media-machine 
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HOST SOCIALS
Johanna Salazar
Instagram: https://www.instagram.com/_johannasalazar/
LinkedIn: https://www.linkedin.com/in/johannasalazar/
Website: the-mediamachine.com  
OpusClip: https://www.opus.pro/?via=c95317
Julie Kellman Reading
Instagram: https://www.instagram.com/loveanddaydreams/
LinkedIn: https://www.linkedin.com/in/juliekellmanreading/
Website: https://www.loveanddaydreams.com
 
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ABOUT THE PODCAST 
THE MEDIA MACHINE is a strategy podcast that breaks down how media really works. Each episode goes inside the systems, deals, and decisions shaping the future of media, tech, and content. The goal is not to react faster, but to see more clearly, understand long-term shifts, and make smarter short-term decisions. This show is for operators, builders, and decision-makers who want signal over noise, clarity over hype, and confidence over urgency.

There's a lot of conversation about the collapse of traditional media. But what's being built inside the shift?
In this episode of The Media Machine, Johanna Salazar and Julie Kellman Redding sit down with media cartographer Evan Shapiro and producer-performer Jamie Shapiro to explore what the next era of media actually looks like, and how creators can build inside it.
From NYU film school to producing Skit under creator-economy rules, Jamie and Evan break down how traditional gatekeepers are losing power, why festivals may no longer be the path, and what it truly means to "greenlight yourself."
This conversation spans generational dynamics, YouTube vs. legacy media, AVOD strategy, ownership, community building, and why creators who don't build their own audience will fail, period.
If you care about the future of media, this is a must-listen.
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KEY TAKEAWAYS
Creators must become the "chief cook and bottle washer" of their careers
Community > virality
Distribution strategy matters as much as creative execution
AVOD is not a fallback, it's a strategic decision
Legacy media's biggest obstacle isn't technology, it's fear
The future belongs to creators who build direct relationships with their audiences
Don't forget to subscribe, like, reshare, repost, or just say hello.

Want to receive our newsletter or curated event list → SIGN UP FORM HERE
 
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WHAT THIS EPISODE COVERS
Why the old Hollywood roadmap no longer works
The reality of film school in the creator era
How Skit was built using startup logic
Why they chose Tubi over traditional distribution
The myth of "no gatekeepers"
Why test-and-learn beats fear-of-failure
The shift from mass audience to community
Why YouTube is still underestimated by legacy executives
The power of greenlighting yourself
What Gen Z understands about ownership and values
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WHY THIS CONVERSATION MATTERS NOW
This conversation matters because the media industry isn't going through a temporary slowdown, it's undergoing a structural power shift. The old model was built on gatekeepers, institutions, and waiting to be chosen. The new model is built on ownership, community, and the courage to publish before you feel ready. Through the lens of Skit and their generational dynamic, Jamie and Evan Shapiro show what it actually looks like to build inside disruption instead of fearing it. If you're a creator, executive, or entrepreneur trying to navigate what's next, this episode offers a clear message: the opportunity isn't coming later, it's already here, and it belongs to those willing to greenlight themselves.
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ABOUT THE GUESTS
Jamie Shapiro is a producer, performer, and NYU Tisch graduate who produced and starred in Skit, the first ESHAP original feature. She represents a new generation building inside the creator economy rather than waiting for traditional gatekeepers.
Evan Shapiro is the media cartographer, media strategist, founder of ESHAP, creator of the Media Universe Map, and host of The Media Odyssey Podcast. He advises companies on where power is moving across streaming, advertising, and the creator economy.
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Watch Skit
Available on Tubi, YouTube, Roku, and Amazon.
WATCH FREE NOW: TUBI
 
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ABOUT THE HOSTS
Johanna Salazar is a media systems builder with more than two decades of experience operating across television, streaming, sports, and digital platforms. She brings an operator's lens to the industry, breaking down how media systems function and how decisions and incentives shape outcomes.
Julie Kellman Reading is a creative executive, executive producer, and founder with experience spanning linear television, digital content, and independent ventures. She brings a people-first perspective and deep creative insight into how media is built, scaled, and sustained.
Together, they guide conversations designed to help operators see what is coming next and act with calm confidence.
 
****
SUBSCRIBE & FOLLOW
If someone sent you this episode, it's because they care about your future in media.
Follow The Media Machine for weekly conversations breaking down the systems, deals, and decisions shaping the industry.
****
CREDITS
Created by: Johanna Salazar
Hosts: Johanna Salazar and Julie Kellman Reading
Executive Producers: Johanna Salazar and Julie Kellman Reading
Edited by: Love + Daydreams, Canvas Films Colombia
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WEBSITE LINK
the-mediamachine.com  
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SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
YouTube: @TheMediaMachinePod
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PODCAST LINKS 
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-media-machine/id1805996037 
Spotify - ​​https://open.spotify.com/show/66NrkMVorc47Ov6qDsvfwn 
Amazon Music - https://music.amazon.com/podcasts/d9671a97-b026-45a5-8cf0-1e389f052b9e/the-media-machine 
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HOST SOCIALS
Johanna Salazar
LinkedIn: https://www.linkedin.com/in/johannasalazar/
Website: the-mediamachine.com  
 
Julie Kellman Reading
Instagram: https://www.instagram.com/loveanddaydreams/
LinkedIn: https://www.linkedin.com/in/juliekellmanreading/
Website: https://www.loveanddaydreams.com
 
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ABOUT THE PODCAST 
THE MEDIA MACHINE is a strategy podcast that breaks down how media really works. Each episode goes inside the systems, deals, and decisions shaping the future of media, tech, and content. The goal is not to react faster, but to see more clearly, understand long-term shifts, and make smarter short-term decisions. This show is for operators, builders, and decision-makers who want signal over noise, clarity over hype, and confidence over urgency.

What does it take to build iconic brands inside some of the most powerful institutions in the world?
In this episode, Jayanta Jenkins shares his perspective on creative leadership shaped by experiences at Disney, Apple's Beats by Dre, Twitter, Virgin Galactic, and Starbucks.
He discusses the evolution from hands-on creative to executive leader, how psychological safety unlocks high performance, and why scaling creativity requires structure, discipline, and systems thinking. Jayanta also explores the tension between brand storytelling and commercial results, and how leaders must balance ambition with accountability.
For operators, builders, and creative executives navigating enterprise complexity, this conversation offers insight into what it truly takes to lead inside global brands without losing clarity, standards, or vision.
This episode is a masterclass in leading inside powerful institutions while protecting craft, culture, and accountability.
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FRAMEWORK TAKEAWAY
Creative leadership requires systems.
Iconic brands are built with discipline, not ego.
Psychological safety drives performance.
Creativity must serve business results.
Scale demands structure and accountability.
Leadership evolves under pressure.
Want to receive our newsletter or curated event list →  SIGN UP FORM HERE
 
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WHAT THIS EPISODE COVERS
Building iconic brands at Disney, Apple, Twitter, Virgin Galactic, and Starbucks
Transitioning from agency creative to executive leadership
Psychological safety and high-performance teams
Scaling creative organizations inside global institutions
Creativity in service of business results
Balancing ambition with commercial accountability
Systems thinking at enterprise level
Leadership under pressure
Brand as infrastructure
The future of media and creative responsibility
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KEY THEMES
Creative leadership at scale
Building iconic brands
Systems thinking
Psychological safety
Leadership evolution
Brand as infrastructure
Power and accountability
Commercial and cultural balance
 
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WHY THIS CONVERSATION MATTERS NOW
As media and brand ecosystems become more complex, creative leadership is no longer just about ideas. It is about systems, structure, and accountability.
Jayanta offers a perspective shaped by experience inside some of the world's most recognized institutions. He explains why iconic brands are not accidental, how creative organizations scale effectively, and why leaders must balance cultural relevance with commercial responsibility.
For executives navigating growth, pressure, and institutional complexity, this conversation provides clarity on what sustainable creative leadership truly requires.
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ABOUT THE GUEST
Jayanta Jenkins is a global creative executive and brand leader with more than two decades of experience shaping culturally influential brands at scale. He has held senior creative leadership roles at Apple's Beats by Dre, Twitter, Disney, Virgin Galactic, Samsung Mobile, and Starbucks.
Across agency and in-house leadership, Jayanta has built scalable creative systems inside complex organizations and helped define brand voice during pivotal cultural moments.



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ABOUT THE HOSTS
Johanna Salazar is a media systems builder with more than two decades of experience operating across television, streaming, sports, and digital platforms. She brings an operator's lens to the industry, breaking down how media systems function and how decisions and incentives shape outcomes.
Julie Kellman Reading is a creative executive, executive producer, and founder with experience spanning linear television, digital content, and independent ventures. She brings a people-first perspective and deep creative insight into how media is built, scaled, and sustained.
Together, they guide conversations designed to help operators see what is coming next and act with calm confidence.
 
****
SUBSCRIBE & FOLLOW
If someone sent you this episode, it's because they care about your future in media.
Follow The Media Machine for weekly conversations breaking down the systems, deals, and decisions shaping the industry.
 
****
CREDITS
Created by: Johanna Salazar
Hosts: Johanna Salazar and Julie Kellman Reading
Executive Producers: Johanna Salazar and Julie Kellman Reading
Edited by: Love + Daydreams, Canvas Films Colombia
 
****
WEBSITE LINK
the-mediamachine.com  
 
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SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
YouTube: @TheMediaMachinePod
 
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PODCAST LINKS 
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-media-machine/id1805996037 
Spotify - ​​https://open.spotify.com/show/66NrkMVorc47Ov6qDsvfwn 
Amazon Music - https://music.amazon.com/podcasts/d9671a97-b026-45a5-8cf0-1e389f052b9e/the-media-machine 
 
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HOST SOCIALS
 
Johanna Salazar
Instagram: https://www.instagram.com/_johannasalazar/
LinkedIn: https://www.linkedin.com/in/johannasalazar/
Website: the-mediamachine.com  
 
Julie Kellman Reading
Instagram: https://www.instagram.com/loveanddaydreams/
LinkedIn: https://www.linkedin.com/in/juliekellmanreading/
Website: https://www.loveanddaydreams.com
 
****
ABOUT THE PODCAST 
THE MEDIA MACHINE is a strategy podcast that breaks down how media really works. Each episode goes inside the systems, deals, and decisions shaping the future of media, tech, and content. The goal is not to react faster, but to see more clearly, understand long-term shifts, and make smarter short-term decisions. This show is for operators, builders, and decision-makers who want signal over noise, clarity over hype, and confidence over urgency.

The television is no longer just a screen. It is becoming a behavioral operating system, and over time it may replace the phone as the most powerful device in your home.
In this episode, Julian Zilberbrand explains why smart TVs are evolving into intelligent infrastructure layers capable of understanding household behavior, powering next-generation measurement, and reshaping how media is monetized.
He breaks down the real shift happening beneath the surface, from impressions to infrastructure, from panel-based reach to household accountability, and from passive viewing to responsive ecosystems. Julian also explores why OEMs may hold the key to solving measurement fragmentation, why automation is about operational clarity rather than hype, and why shoppable TV remains in its early stages despite industry excitement.
But this conversation goes beyond technology.
Julian outlines his three-part framework for diagnosing business challenges, technology, contractual, or human, and makes the case that empathy, accountability, and growth are essential leadership traits in an era of rapid transformation.
As personalization becomes more precise and platforms scale without clear accountability, the episode closes with a broader question: what responsibility do media companies have in shaping cultural behavior?
For operators, builders, and decision-makers navigating the future of connected TV, this conversation offers both structural clarity and a reminder that infrastructure without ethics is incomplete.



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FRAMEWORK TAKEAWAY
The shift is not from linear to streaming.
It is from impressions to infrastructure.
From panel-based reach to household-level accountability.
From passive screens to intelligent, behavioral ecosystems.
The companies that win will operationalize data responsibly and lead people with empathy.
Don't forget to subscribe, like, reshare, repost, or just say hello.
Want to receive our newsletter or curated event list → SIGN UP FORM HERE



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WHAT THIS EPISODE COVERS
The three buckets of business challenges: technology, contractual, and human
From impressions to infrastructure
From panel-based reach to household-level accountability
How the "glass" may become more powerful than the phone
Why OEMs are positioned to solve measurement fragmentation
Why automation and programmatic are about operational efficiency
Why short-form content may struggle to build long-term cultural relationships
Why shoppable TV is still "in diapers"
Empathy, accountability, and growth in leadership
The responsibility media companies have in shaping cultural impact
The biggest misconception about the future of TV
 
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KEY THEMES
Impressions to infrastructure
Household-level accountability
Intelligent, behavioral ecosystems
The power of the "glass"
Operational efficiency
Empathy and accountability
Cultural impact and responsibility
 
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WHY THIS CONVERSATION MATTERS NOW
The most important shift in media today is not format. It is infrastructure.
As personalization increases and platforms scale without accountability, the responsibility of media companies in shaping cultural impact becomes more urgent.
Julian argues that automation must be balanced with humanity, and that growth requires accountability.
This conversation offers an operator's view into how smart TV ecosystems are being built, and why household-level thinking, operational efficiency, and empathy-driven leadership will define the next era of media.
 
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ABOUT THE GUEST
Julian Zilberbrand is Global Head of Data Solutions at LG Ad Solutions. He previously served as EVP of Advanced Media and Audience Science at Paramount Global and Viacom, and held leadership roles across Starcom and Zenith. He is known for building scalable data infrastructure inside complex media organizations and for championing empathy-driven leadership.
 
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ABOUT THE HOSTS
Johanna Salazar is a media systems builder with more than two decades of experience operating across television, streaming, sports, and digital platforms. She brings an operator's lens to the industry, breaking down how media systems function and how decisions and incentives shape outcomes.
Julie Kellman Reading is a creative executive, executive producer, and founder with experience spanning linear television, digital content, and independent ventures. She brings a people-first perspective and deep creative insight into how media is built, scaled, and sustained.
Together, they guide conversations designed to help operators see what is coming next and act with calm confidence.
 
****
SUBSCRIBE & FOLLOW
If someone sent you this episode, it's because they care about your future in media.
Follow The Media Machine for weekly conversations breaking down the systems, deals, and decisions shaping the industry.
 
****
CREDITS
Created by: Johanna Salazar
Hosts: Johanna Salazar and Julie Kellman Reading
Executive Producers: Johanna Salazar and Julie Kellman Reading
Edited by: Love + Daydreams, Canvas Films Colombia
 
****
WEBSITE LINK
the-mediamachine.com  
 
****
SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
YouTube: @TheMediaMachinePod
 
****
PODCAST LINKS 
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-media-machine/id1805996037 
Spotify - ​​https://open.spotify.com/show/66NrkMVorc47Ov6qDsvfwn 
Amazon Music - https://music.amazon.com/podcasts/d9671a97-b026-45a5-8cf0-1e389f052b9e/the-media-machine 
 
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HOST SOCIALS
 
Johanna Salazar
Instagram: https://www.instagram.com/_johannasalazar/
LinkedIn: https://www.linkedin.com/in/johannasalazar/
Website: the-mediamachine.com  
 
Julie Kellman Reading
Instagram: https://www.instagram.com/loveanddaydreams/
LinkedIn: https://www.linkedin.com/in/juliekellmanreading/
Website: https://www.loveanddaydreams.com
 
****
ABOUT THE PODCAST 
THE MEDIA MACHINE is a strategy podcast that breaks down how media really works. Each episode goes inside the systems, deals, and decisions shaping the future of media, tech, and content. The goal is not to react faster, but to see more clearly, understand long-term shifts, and make smarter short-term decisions. This show is for operators, builders, and decision-makers who want signal over noise, clarity over hype, and confidence over urgency.