How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
What if your voice was the most valuable asset in your business?
In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower.
We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now!
Key Highlights:
The mindset shift that helped her go from struggling coach to 8-figure business owner
How a single $10K offer with no product changed the course of her career
Why most people undervalue their superpower, especially when it feels “easy”
Her five-part framework that includes speaking, books, coaching, and events
How she helps others monetize their voice and build real brands, not just funnels
The exact moment her imposter syndrome showed up and how she shut it down
Her system for selling other people’s offers and making millions in commissions
Why being great on stage is not optional if you want to scale
What makes this game more than just a business… It’s a sport
Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful.
Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training.
https://sellingonline.com/podcast
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35:19
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
What happens when you stop chasing money… and start building a business around calling, purpose, and peace?
In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!
They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business.
Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits.
Key Highlights:
The story of how Larry and Staci gave away everything… And what God did next
How they teach CEOs to shift from chasing revenue to building legacy through generosity
Why they believe peace - not success - is the new metric that matters
The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity
How they tie every offer to a mission, and require their clients to do the same
Why your calling is your business (and how to finally merge the two)
Their bold approach to faith-first decision making… Even when it makes zero financial sense
This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond.
If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good.
You can learn more and join their next challenge at fbfchallenge.com.
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39:53
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly.
Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!!
We covered:
Why SEO is still growing (even in the age of AI and ChatGPT)
The 3 pillars of modern SEO that never go out of style
What schema is… And how it gives you an edge in Google rankings
How to structure your site (and your content) for compounding traffic
The one SEO tool Damon uses that every funnel builder should know
Why backlinks aren’t as important as you’ve been told
How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies
We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month.
If you’ve been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn’t a replacement for funnels… It’s the multiplier most people are missing.
Want to work with Damon or learn more about his SEO training? Visit damonburton.com.
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36:23
Subconscious Resistance: Inside the Belief Coding Process with Jessica Cunningham | #Success - Ep. 31
This episode of The Russell Brunson Show might change the way you think about what’s really holding you back.
I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show.
This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is.
We talked about:
The link between trauma, identity, and success
Why high-achievers often sabotage themselves right before they hit their goals
How unresolved beliefs can show up as physical pain, anxiety, or even back problems
What “belief coding” actually looks like in practice
Why your brain might be trying to protect you from getting what you say you want
How to spot the subconscious resistance patterns in your own life
She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something.
Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way.
Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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35:17
The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30
In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha!
I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once.
Someone asked, “Should I build the course first, or sell it first?”
Another asked, “Should I share my price on a $2,000 offer or send people to a call?”
And a few just said, “I’m stuck and don’t know what to focus on next.”
That’s when I started going off… because these are the exact mistakes that keep people broke.
So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet.
If that’s you, this might be the reset you need.
Key Highlights:
Why I hate when people build the course before they sell it
How to build a webinar that closes - even if you’re not good at selling
The weekly rhythm that helped me go from idea to 2 Comma Club
What to do if you’re scared of selling (but still want to make money)
The easiest path to your first 2 or 3 high-ticket sales without a call center
And why the people who last 10+ years always have a killer front-end offer
Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday.
Come hang out.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://30days.com
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
Subscribe now to join Russell as he shares his playbook and his passion for growth.
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