In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hannibal discuss the Zaltman Metaphor Elicitation Technique (ZMET), a unique approach that uncovers the underlying emotions and perceptions consumers have about brands. The conversation highlights the importance of aligning metaphors with your target audience to enhance brand loyalty and drive sales. Through fascinating case studies, including Tropicana's successful rebranding campaign and Harvard's innovative donation strategies, they illustrate how the right metaphor can transform brand messaging and consumer engagement. In this episode: Learn how metaphors influence our thoughts and behaviors, often without us realizing it. Discover the significance of the ZMET process in understanding consumer emotions and perceptions. Explore case studies demonstrating the power of metaphor in branding, from Tropicana to Harvard. Understand how to identify and leverage deep metaphors to connect with your audience effectively. Gain insights into the role of metaphors in creating compelling narratives and enhancing brand messaging. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/490. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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489. Beyond Mentorship - How to Sponsor Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively creating opportunities for others. Melina and Rosalind dive into the dynamics of power and status within organizations, discussing how social hierarchies can impact diversity and inclusion efforts. They explore practical strategies for individuals at any level to become effective sponsors, highlighting the significance of good listening and the power of positive connections. The conversation also touches on real-world examples, such as the story of Kim Ng and Derek Jeter, illustrating how sponsorship can lead to transformative career opportunities. In this episode: Discover the key differences between mentorship and sponsorship, and why both are essential for career development. Learn how social hierarchies influence decision-making and the importance of understanding power dynamics. Explore the concept of "good gossip" and how it can be used to foster connections and support others. Understand the role of listening in effective sponsorship and how it can deepen relationships. Gain insights into actionable steps you can take today to become a sponsor for someone else. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/489. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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488. The Art of Getting Along
In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the most difficult colleagues. Melina and Amy discuss the importance of emotional intelligence and the skills necessary to foster better relationships in the workplace. They explore the eight archetypes of difficult coworkers, including the pessimist, the know-it-all, and the passive-aggressive peer, and provide evidence-based tactics for addressing each type effectively. Amy emphasizes the significance of perspective-taking and how understanding the motivations behind others' behaviors can lead to more productive interactions. In this episode: Learn about the eight archetypes of difficult coworkers and how to identify them in your workplace. Discover practical strategies for improving communication and collaboration with challenging colleagues. Understand the role of emotional intelligence in navigating workplace dynamics. Explore the concept of perspective-taking and how it can transform your interactions. Gain insights into the importance of agency and how to empower yourself and others in difficult situations. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/488. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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487. What We Value
In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior change and persuasion, shares her extensive research on how our brains calculate value and make decisions. She discusses the interplay between self-relevance and social relevance in our choices, illustrating how these factors influence not only personal behaviors but also the way ideas spread and are shared among individuals. With compelling examples, including the story of NBA player Ernie Grunfeld, Emily emphasizes the importance of framing and understanding what drives our decisions. In this episode: Discover the intricacies of the value calculation and how it affects everyday choices. Learn about the role of self-relevance and social relevance in decision-making processes. Explore how framing messages can enhance the likelihood of sharing information. Gain insights into the psychological strategies that can help reduce defensiveness and enhance receptivity to new ideas. Understand the broader implications of value in business and personal relationships. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/487. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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486. Making It Easy: The Art of Seamless Sales
In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process. Together, Melina and Nikki discuss the importance of clarity in messaging and the impact of small adjustments in communication. They explore common pitfalls in email exchanges, such as the overuse of "I" statements and ineffective scheduling techniques that can inadvertently create barriers for potential clients. Nikki emphasizes the value of providing clear next steps and making the process as effortless as possible for the customer. In this episode: Learn how to reframe your communication to focus on the customer rather than yourself. Discover effective techniques for scheduling meetings that respect your prospect's time. Understand the significance of reducing "I" statements in your messaging to enhance engagement. Gain insights into the "Go Fish" mentality and how to avoid it in client interactions. Explore Nikki's three times technique for more effective email communication. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/486. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
Acerca de The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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