Retail Media Breakfast Club

Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding candidates who blend operational expertise with cross-functional influence is proving challenging for the emerging "Head of Amazon" position. We also explore compelling data on where VPs of e-commerce land next—from C-suite transitions to consulting paths—and uncover why retail media network leadership might be the most promising career trajectory in modern commerce.Jamie roller's post on LinkedIn : https://www.linkedin.com/feed/update/urn:li:activity:7282029397199474688/Harry Joiner's post/poll on LinkedIn : https://www.linkedin.com/feed/update/urn:li:activity:7273331795872382976/Earlier episode referenced regarding career paths: https://share.transistor.fm/s/61336e2eKiri's post discussing about the careers in ecommerce: https://www.retailmediabreakfastclub.com/p/b67430d4-22fb-4b7b-b646-e6495db30dbc/CHAPTERS:(00:00:00) What's in store for today(00:01:11) Show Intro(00:01:32) Challenges in Hiring for Head of Amazon(00:04:10) Career Progression for E-commerce VPs(00:05:54) Factors influencing Career Choices(00:07:01) The Value of Staying on at the VP level(00:08:34) Retail Media's Rise(00:10:45) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover why "complaining is not a strategy," and understand the power of full-funnel tactics. Walk away with practical approaches to driving sustainable growth and measuring success in the ever-evolving digital retail landscape.CHAPTERS:(00:00:00) What's in store for today(00:01:01) About the Show(00:01:23) Relatable Analogies - Ben Galvin, Sr. Director, Monster Energy(00:03:05) Complaining is not a strategy - Paolo Bacarin Filho, Director, Tom's of Maine(00:06:21) Full funnel tactics - Darren Silverman, SVP,  Petmate(00:08:09) 'Are we profitable' - Ash McMullen, Head of E-commerce, Advantice Health(00:09:07) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025.Will retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From gaining access to Amazon's vast pool of advertisers to concerns over data privacy, we explore why smaller retailers might see an opportunity while the giants remain cautious.Tune in for fresh insights on how this game-changing development could reshape the retail media landscape.Link to Kiri's Forbes article: https://www.forbes.com/sites/kirimasters/2025/01/13/amazon-wants-to-sell-its-ad-tech-to-retailers-is-it-a-trojan-horse/ Mikael Brakker's post on LinkedIn : https://www.linkedin.com/posts/mikaelbrakker_amazon-adtech-retailmedia-activity-7283388360428015616-pLf7?utm_source=share&utm_medium=member_desktopRoger Dunn's post on LinkedIn : https://www.linkedin.com/posts/rogerdunn_retailmedia-retailers-retailnews-activity-7283258379278426112-ALyF?utm_source=share&utm_medium=member_desktopCHAPTERS:(00:00:00) What's in store for today(00:00:29) About the Show(00:00:51) Bull Case for Amazon Retail ad service(00:02:27) Instacart's Retail ad service success story(00:03:09) Bear Case for Amazon Retail ad service(00:04:13) Retailer Size Counts(00:05:16) Amazon's Challenges and Competitors(00:06:46) Conclusion(00:07:19) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecosystem.Link to "Rufus - The Blueprint" report: https://sellersessions.com/rufus-the-blueprint/Link to Kiri's Forbes article discussed in the episode: https://www.forbes.com/sites/kirimasters/2024/12/09/amazons-rufus-shows-the-future-of-ai-shopping-warts-and-all/CHAPTERS:(00:00:00) What's in store for today(00:00:35) Show Intro(00:00:56) Introduction to Rufus AI(00:02:17) Semantic Similarity Model(00:03:39) Click Training Data(00:05:34) Visual Label Tagging(00:07:00) Impact on Amazon Advertising(00:09:05) Conclusion(00:09:38) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing