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Retail Media Breakfast Club

Podcast Retail Media Breakfast Club
Kiri Masters
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

Episodios disponibles

5 de 31
  • Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
    In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman criticizes Walmart's transition to Luminate. Lastly, AJ Patel shares his frustration with the transition from universal analytics to GA4. The episode delves into the challenges and frustrations that come with evolving retail media strategies.CHAPTERS:(00:00) About Today's Topic(00:54) About the Show(01:14) Scott Oshman on Google Analytics to GA4 Transition(02:31) Ben Galvin on Closed Loop Attribution Models(04:10) Darren Silverman Discusses Walmart's Luminate Transition(04:55) AJ Patel's Experience with GA4 Transition(05:58) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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  • Retail Media's Next Challenge: Proving Real Results
    In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex Arnott from Dentsu's Newstream Media underscores the importance of self-service capabilities in media buying, creative assets, and real-time reporting. The discussion also touches on the significant market dominance of Amazon and the diverse approaches to incrementality measurement by various retailers. As retail media networks evolve, the focus is on making them more user-friendly and transparent to draw continued investment from brands.Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results/CHAPTERS:(00:00) About Today's Topic(00:48) About the Show(01:09) Introduction to Transparency in Retail Media(01:24) Case Study: Advertisers vs. Retail Media Networks(02:37) The Power Imbalance in Retail Media(03:02) Insights from Newstream Media's Alex Arnott(04:03) The Importance of Self-Service Capabilities(05:51) Challenges in Creative Asset Management(06:43) The Need for Real-Time Reporting(07:58) Future Directions and Optimism(09:34) Conclusion: Proving Performance is Key(10:04) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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  • More retail media spend = More measurement scrutiny
    In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights from a report by Skai and the Path to Purchase Institute, discussing how brands are improving their measurement capabilities and the industry's strides toward standardization. Key topics include the complexities of cross-channel consumer behavior, the limitations of single-channel measurement, and the evolving landscape of retail media networks' measurement solutions.Link to Kiri's Forbes article mentioned on the topic: https://www.forbes.com/sites/kirimasters/2025/02/05/as-retail-media-spending-soars-brands-face-a-measurement-crisis/CHAPTERS:(00:00) About Today's Topic(01:19) About the Show(01:40) Introduction to Retail Media Measurement Challenges(02:47) The Importance of Retail Media(03:11) Measurement Standards and Challenges(04:02) Cross-Channel Shopping Behavior(04:23) Traditional Measurement Solutions(05:13) Fragmented Measurement Solutions in Retail Media(05:57) Progress and Future Directions(06:56) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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  • Amazon Sellers Report More Fraudulent Customer Returns
    In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon (FBA) versus merchant-fulfilled (FBM)—and the absence of a system to block repeat offenders. Despite Amazon's zero-tolerance policy and efforts to combat return fraud, sellers express frustration and concern over the growing trend and its impact on their businesses. The episode underscores the tension between maintaining customer satisfaction and protecting sellers in the ever-competitive marketplace.Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/01/31/amazon-sellers-report-rising-concerns-over-fraudulent-returns/CHAPTERS:(00:00) About Today's Topic(01:31) About the Show(01:52) Introduction to Return Fraud on Amazon(02:19) Seller Experiences and Anecdotes(03:04) Types of Fraudulent Returns(04:43) Impact on Sellers and Fulfillment Methods(06:25) Challenges in Preventing Repeat Offenders(06:59) Amazon's Response and Seller Sentiments(07:44) Conclusion: Balancing Customer and Seller Interests(08:39) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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  • How Thrive Market Is Building A Different Type Of Retail Media Network
    In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the platform within the first month. Highlights include Thrive's unique position as a private public benefit corporation, its membership-based model, and thoughtful advertising strategies. Thrive's approach emphasizes a consultative relationship with vendors and the integration with self-serve ad tech like Instacart's Carrot Ads.For more details, refer to Kiri's full Forbes article linked here: https://www.forbes.com/sites/kirimasters/2025/01/20/how-thrive-market-is-building-a-different-type-of-retail-media-network/CHAPTERS:(00:00) About Today's Topic(00:32) About the Show(00:52) Introduction to Thrive Market's Retail Media Network(01:04) Interview with April Lane: Insights and Results(02:07) Thrive Market's Unique Approach(03:05) Membership-Based Retail Model(03:30) Advertising Strategies and Challenges(04:25) April Lane's Expertise and Partnership with Instacart(04:55) Ad Tech Solutions for Big and Small Brands(05:46) Future Plans and Expansion(06:10) Conclusion and Further Reading(07:22) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing
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10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
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