Make Ads Interesting Again: Fixing the Media Buyer vs. Creative Team Disconnect
In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy. Why successful creative strategists must master both analytics and imagination.How brands can effectively scale creative testing without losing their core messaging.The overlooked power of persona-driven marketing for sustainable growth.What future-focused agencies and brands need to do now to avoid being replaced by AI-driven platforms. We dive deep into:From Black Friday bugs to the future of AI-powered advertising, this episode explores actionable insights to keep you ahead of the curve.
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Natural Remedy, Real Results: Positioning Bees & Trees for Growth
How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust.Discover the strategic power of blending holistic education with genuine brand storytelling to reach customers at exactly the right moment.Featuring:Understanding consumer research for deep market positioningWhy discounts aren't always your best marketing playHow authority figures shape consumer trust—and how to leverage them effectivelyCreative strategies to make your brand stand apart in competitive industriesIf you're looking for actionable insights to grow your brand sustainably by resonating deeply with your audience, tune in!
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Building Authentic Communities: The Hidden ROI of Genuine Connections
What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business.Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referred by a freelancer attending their community festival. We explore how authentic relationship-building transcends traditional networking to create sustainable business growth.Featuring:How community building translates to tangible business resultsCreating internal team culture in a remote work environmentThe financial impact of authentic relationships in creative industriesBalancing commercial work with creative passion projectsPractical strategies for nurturing both internal and external communitiesWhether you're a creative agency, freelancer, or brand marketer, this conversation will reshape how you think about community as a cornerstone of sustainable business growth.Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
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The Power of "Need": How to Create Irresistible Products
Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist.Featuring:The psychology behind why “need” drives purchase decisionsReal-world examples of successful (and unsuccessful) product launchesHow customer research shapes effective product marketing strategiesEthical ways to inspire consumers to shift from "wanting" to "needing" your productWhether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing.Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
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Macro & Micro Creative Strategy: Deep-Diving Into Customer Insights
Ever feel like your creative strategy is just guessing and hoping?In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.Featuring: How to merge brand & performance goals for maximum impact Building a quarterly plan around seasonality, holidays, and your buyers’ changing needs Why “one-size-fits-all” creative is dead—and how to segment effectively The power of emotional and psychographic data in modern marketingWhether you’re a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
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