Marketing Mindset Podcast

• The Power of "Need": How to Create Irresistible Products

  Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist.Featuring:The psychology behind why “need” drives purchase decisionsReal-world examples of successful (and unsuccessful) product launchesHow customer research shapes effective product marketing strategiesEthical ways to inspire consumers to shift from "wanting" to "needing" your productWhether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing.Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

  --------  

  18:48
• Macro & Micro Creative Strategy: Deep-Diving Into Customer Insights

  Ever feel like your creative strategy is just guessing and hoping?In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.Featuring: How to merge brand & performance goals for maximum impact Building a quarterly plan around seasonality, holidays, and your buyers’ changing needs Why “one-size-fits-all” creative is dead—and how to segment effectively The power of emotional and psychographic data in modern marketingWhether you’re a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

  --------  

  57:42
• Brand vs. Product: The New SaaS Differentiator

  How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)Topics Covered:Why product parity means brand is more crucial than everHow to incorporate brand into every piece of your marketingOutbound vs. content: Who wins in the AI era?The new golden rules for building trust, credibility, and authorityDon’t miss this deep dive into the bold moves your SaaS brand needs to break through the noise.Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠⁠⁠Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠

  --------  

  17:03
• Paid Ads vs. Real Fans: How Fresh Chile Co. Sparked a 30k Facebook Community

  In this episode of Marketing Mindset, your host Colby Flood chats with Chris from The Fresh Chile Co. about the organic tactics that fueled a 30,000-member Facebook community and skyrocketed brand loyalty. If you’re looking to blend paid and organic marketing with a personal touch, this episode is for you.Tune in to hear:How to leverage founder-led storytelling to forge genuine connectionsThe role of consistent publishing in building an engaged audienceWhy a dedicated Facebook group can supercharge organic growthActionable tips for turning user-generated content into repeat salesThe “secret sauce” behind The Fresh Chile Co.’s successFollow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠⁠⁠Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠

  --------  

  28:50
• 2025 Marketing Trends That Will Change Everything!

  The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing.Featuring: Sarah Levinger, host of "Brain Driven Brands"Topics Covered:The rise and fall of UGCWhy direct response is losing its edgeGen Z’s surprising influence on soft-sell strategiesThe creative strategist crisis in marketingDon’t miss this bold look at what’s next in the marketing world.Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠⁠⁠Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠

  --------  

  25:07

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de Marketing Mindset Podcast