Meta’s Latest Growth Tips: AI Tools, Creator Collabs & the DM Goldmine
Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap. From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking everything you need to know. Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.
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17:40
Is Advantage+ Really an Advantage? Meta’s AI Shift Unpacked
Is Meta’s Advantage+ really living up to its name—or just another push toward less control? In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries. From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy. Want a FREE Meta Audit? Book a call with Madelene >> here
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18:58
How AI & ChatGPT Are Changing the Way We Shop
From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers.Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/
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11:06
Creative Research: Create Meta Ads That Convert (Without Wasting Your Budget)
Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts. You'll discover:• The exact process I use to identify what's working in your market (including my favourite spy tool) • Why 56% of your ad success comes from creative (and the formats that consistently outperform) • How to craft customer reviews that sell for you • Smart strategies for testing ads even with a limited budgetWhether you're just getting started or looking to improve your existing ads, these actionable strategies will help you stop wasting money on ineffective ads and start creating campaigns that deliver real results. Ready to transform your Meta ads performance? Listen now!
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22:02
Why Gen X Is the Untapped Goldmine in Marketing Right Now
While marketers try to win over Gen Z and Millennials, there’s one group quietly driving massive purchasing decisions—Gen X. In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025.From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it’s not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language.Plus, we explore real-life examples of brands doing it well, messaging mistakes to avoid, and creative campaign angles that resonate with this high-spending, low-maintenance generation.If you’ve been sleeping on Gen X, it’s time to wake up.
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