Creative Research: Create Meta Ads That Convert (Without Wasting Your Budget)
Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts. You'll discover:• The exact process I use to identify what's working in your market (including my favourite spy tool) • Why 56% of your ad success comes from creative (and the formats that consistently outperform) • How to craft customer reviews that sell for you • Smart strategies for testing ads even with a limited budgetWhether you're just getting started or looking to improve your existing ads, these actionable strategies will help you stop wasting money on ineffective ads and start creating campaigns that deliver real results. Ready to transform your Meta ads performance? Listen now!
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22:02
Why Gen X Is the Untapped Goldmine in Marketing Right Now
While marketers try to win over Gen Z and Millennials, there’s one group quietly driving massive purchasing decisions—Gen X. In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025.From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it’s not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language.Plus, we explore real-life examples of brands doing it well, messaging mistakes to avoid, and creative campaign angles that resonate with this high-spending, low-maintenance generation.If you’ve been sleeping on Gen X, it’s time to wake up.
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23:57
Margi Hour: My Launched Flop! What Should I Do?
On today's Margi Hour we answered Sarah's question:“Okay so I launched a new offer last month and literally NO ONE bought. I’m trying not to take it personally but also… kinda dying inside 😅. Do I try again? Change my offer? Any help would be appreciated!!"Have a question you want answered on the podcast? DM us over at: https://www.instagram.com/marketingandmargaritas_/
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23:57
Q2: Strategies We’re Rolling Out Right Now
Q2 is here — so what should you be focusing on right now to set up a strong second half of the year? In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels. We’ll cover what’s worth your time (and budget) and how to prep for mid-year campaigns. Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour
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Top Email Platforms We Use for Ecomm and Service Brands
In this episode of Marketing & Margaritas, we’re diving into the email platforms that are driving results for both ecommerce and service-based brands. We’ll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you’re looking to build customer loyalty, increase conversions, or automate your workflows, we’ll share our top picks and how we use them to maximise ROI. Plus, we’ll highlight the key features that make each platform stand out so you can choose the best fit for your business.
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