INspired INsider Podcast

Melissa Kwan is the CEO and Co-founder of eWebinar, an on-demand video platform that turns prerecorded videos into interactive experiences with chat for demos, onboarding, and training. Before eWebinar, she founded Spacio, a real estate technology platform acquired by HomeSpotter in 2019. A three-time bootstrapped founder with more than 15 years of startup experience, Melissa specializes in B2B sales, business development, and building profitable companies with limited resources. She is also the host of the ProfitLed Podcast and the author behind the Your Founder Next Door newsletter.
In this episode…
Scaling a SaaS business often means finding ways to grow without sacrificing your time, energy, or values. But what happens when the message that inspired you to build your product no longer resonates with customers? How do you break through a growth plateau while staying true to the business you want to build?
According to Melissa Kwan, a bootstrapped SaaS entrepreneur and experienced founder, sustainable growth starts with understanding what customers truly value — not what founders assume they value. She explains how shifting eWebinar's messaging from saving time to driving business growth unlocked new opportunities, while customer conversations uncovered unexpected use cases like recruiting and onboarding. Melissa highlights why creating delightful user experiences, maintaining integrity in product design, and building a lean, remote team have been key to long-term success. She also shares how AI has accelerated her marketing and operations and why defining personal non-negotiables helped shape both her company culture and leadership approach.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Melissa Kwan, CEO and Co-founder of eWebinar, to discuss building a scalable, customer-centric SaaS business. They explore refining product messaging for growth, creating software customers genuinely love, and building a high-performing remote team. Melissa also shares how changing her self-talk transformed her confidence as a founder and marketer.

Pat Mancuso is the CEO of Mancuso Consulting Group, a firm that helps business owners increase profitability, recover tax credits, and build stronger organizations through strategic consulting and leadership development. A serial entrepreneur, coach, and speaker with more than 30 years of experience, Pat has launched multiple successful companies and coached thousands of business leaders. Through consulting, speaking, and his proprietary RSTMM® system, he helps entrepreneurs scale their businesses, strengthen leadership teams, and create sustainable long-term growth.
In this episode…
Many business owners focus so intensely on growth that they overlook the risks quietly eroding their profits and company value. From inadequate protections to missed tax opportunities, how can owners uncover these costly blind spots before they cause lasting damage?
Pat Mancuso, a seasoned entrepreneur and business strategist with more than 30 years of experience, says owners must proactively prepare, protect, and position their companies for long-term prosperity. He highlights how weak operational systems, insufficient asset protection, overlooked tax strategies, and rising healthcare expenses can expose a business to significant financial losses. Addressing these risks early allows owners to retain more of their earnings while building a stronger and more valuable company. Pat recommends understanding the business's current valuation and creating an exit plan years before a potential sale. He also emphasizes working with qualified specialists who can identify opportunities and vulnerabilities that traditional advisers may overlook.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Pat Mancuso, CEO of Mancuso Consulting Group, to discuss the hidden risks draining business profits. They explore costly blind spots, tax and exit planning, and strategies to reduce healthcare expenses. Pat also shares how stronger systems, asset protection, and business valuations can increase a company's long-term value.

Brian Kurtz is a direct marketing veteran, author, educator, and the former Executive Vice President of Boardroom Inc., where he spent 34 years helping grow the company to more than $150 million in annual revenue at its peak. During his tenure, he oversaw the mailing of close to two billion pieces of direct mail and helped market millions of subscriptions and tens of millions of consumer books.
Brian is widely recognized for his expertise in direct response marketing, customer acquisition, list strategy, and customer lifetime value. Today, as the founder of Titans Marketing, he teaches entrepreneurs and marketers the timeless principles behind building profitable, long-lasting businesses.
In this episode…
What turns an overlooked product into a multimillion-dollar success? Is it the product itself, or the strategy behind how it's marketed? And do timeless direct response principles still outperform today's trend-driven tactics?
For Brian Kurtz, a direct marketing veteran, enduring success comes from pairing proven direct response principles with great offers and relentless testing. He highlights that businesses don't always need to create something new — often the biggest opportunities come from repackaging, repositioning, or acquiring underutilized content. By refining headlines, segmenting audiences, and tailoring offers to the right customers, marketers can dramatically improve results without changing the core product. Brian also explains why fair partnerships, creative product sourcing, and testing across multiple channels are essential for long-term growth. His approach shows that understanding customer behavior and continuously optimizing campaigns can turn overlooked ideas into lasting, profitable businesses.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Brian Kurtz to discuss timeless direct response marketing strategies for building multimillion-dollar businesses. They explore sourcing winning products, increasing revenue through better offers and list segmentation, and using direct mail to scale growth. Brian also shares insights on repositioning underperforming products and building lasting customer relationships.

Filip Keuppens is the CEO of The Pickle Juice Company, a leading functional beverage brand known for its science-backed sports drink designed to help stop muscle cramps. Under his leadership, the company has expanded to more than 17,000 retailers across the US and is trusted by elite athletes and professional sports teams. Before leading The Pickle Juice Company, Filip built deep experience in sales, marketing, and retail at major companies, including Kraft Heinz, Warner Home Video, and 20th Century Fox. He is passionate about advancing sports hydration through science, innovation, and consumer education. 
In this episode…
Muscle cramps can strike without warning and derail athletic performance. But what if relieving a cramp had less to do with electrolytes and more to do with your nervous system? What does science reveal about how to stop muscle cramps almost instantly?
For Filip Keuppens, a consumer products executive and endurance athlete, muscle cramps are primarily a neurological issue rather than simply the result of dehydration or electrolyte loss. He explains how years of scientific research led to the development of a proprietary formula that interrupts the nerve signals responsible for cramping in 60 seconds or less. He also discusses the challenge of educating consumers about the difference between a scientifically formulated product and ordinary pickle brine. Beyond the science, Filip shares how authentic athlete advocacy, strategic retail partnerships, and a values-driven culture have fueled the company's growth while building trust with consumers. He also offers insights into launching products in major retailers, cultivating loyal brand ambassadors, and using AI to improve business operations.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Filip Keuppens, CEO of The Pickle Juice Company, to discuss building a science-backed performance beverage brand. They explore the neuroscience behind muscle cramp relief, strategies for expanding into major retail chains, and the power of ambassador marketing. Filip also shares how AI is being explored to improve business efficiency while supporting long-term growth.

Olivier Roth is the Co-founder and Chief Growth Officer at The Swarm, a go-to-network platform that helps companies and investors map, combine, and activate relationship networks for sales, recruiting, and fundraising. He helps lead the company's growth strategy, building systems that turn relationship data into warm introductions and stronger business opportunities. Previously, Olivier founded Timelapse, a strategic creative agency that worked with high-growth startups and brands, including LinkedIn, Lyft, and Stanford Research Park. His work focuses on helping teams use authentic relationships to create more practical, scalable paths to growth.
In this episode…
Cold outbound can create opportunities, but the strongest path to a deal often starts with a trusted relationship already inside your extended network. When teams can map those relationships, identify the right connectors, and ask for introductions with care, how can they turn relationship networks into a repeatable growth channel?
Olivier Roth, a relationship intelligence leader who has spent years helping teams uncover warm introduction paths, says the key is treating networks as structured business assets rather than loose collections of contacts. He highlights the importance of mapping relationships among employees, investors, advisors, customers, partners, and industry friends to identify the most credible path to a target account. Instead of relying on cold emails or broad LinkedIn connections, Olivier explains how teams can use relationship data to identify stronger, more actionable introduction paths. The result is a more human go-to-market motion where AI helps surface the path, but people still build trust, protect social capital, and personalize the ask.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Olivier Roth, Co-founder and Chief Growth Officer at The Swarm, to discuss how relationship networks can become a stronger source of pipeline. Olivier breaks down warm introductions, reverse-engineered intro paths, and connector-driven network graphs. He also shares how AI, Claude, Salesforce, and Klarna fit into relationship-led growth.