INspired INsider Podcast

Rick Gardiner is the Founder and CEO of iAffiliate Management, a boutique performance marketing agency helping DTC e-commerce brands grow revenue through high-impact affiliate and partner programs. With over 20 years of experience, Rick has helped brands — from fast-growing startups to established names like Groupon and Home Chef — turn affiliate marketing into a scalable revenue engine. A former Division I athlete turned entrepreneur, he brings a disciplined, team-first approach and a passion for building aligned, high-value partnerships in an ever-evolving affiliate landscape.
In this episode…
Growing a brand isn't just about products — it's about partnerships that expand reach, influence, and revenue. Many companies struggle to use affiliate marketing and strategic collaborations effectively, leaving money and opportunities on the table. How can brands leverage these channels to grow smarter and faster?
According to Rick Gardiner, a seasoned performance marketing expert, the key is to focus on strategic, high-quality partnerships rather than quantity. He emphasizes the importance of aligning affiliate programs with content creators, influencers, and PR efforts while avoiding pitfalls such as paid search conflicts and compliance issues. By taking a relationship-driven approach, brands can drive measurable growth, stand out in crowded markets, and turn niche products into national successes. Real-world examples — from helping saturated brands gain market share to elevating smaller brands through mass media placements — show the power of thoughtful, well-executed collaborations.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rick Gardiner, Founder and CEO of iAffiliate Management, to discuss scaling growth through affiliate and strategic partnerships. They explore building quality partnerships, navigating compliance and tech tools, and leveraging cross-brand collaborations. Rick also shares tips for integrating affiliates into broader revenue strategies.

Cameron LiButti is the Founder and CEO of Bidview Marketing, a data-driven performance marketing agency specializing in digital media, analytics, and development. With a background in engineering consulting and years of experience leading marketing ventures and high-performing teams, Cameron built Bidview on a principle of prioritizing ROI and tailored solutions over one-size-fits-all tactics. Under his leadership, the agency focuses on intentional growth strategies that turn attention into measurable business outcomes. Beyond Bidview, he shares expertise on modern SEO and marketing through content and speaking engagements. 
In this episode…
Search is changing faster than ever, and AI is reshaping how people find answers online. Many business owners worry that the strategies they've relied on for years are becoming obsolete. But are the fundamentals of SEO and marketing strategy really being replaced, or are they more important than ever?
SEO remains effective because search engines and AI models draw from the same trust and relevance signals, says Cameron LiButti, a data-driven digital marketing strategist. He highlights that strong websites, clear positioning, local optimization, and real authority continue to drive bottom-funnel leads, even as AI changes the front end of search. The main impact is more predictable growth for businesses that focus on fundamentals instead of chasing hype. He also emphasizes aligning strategy with market size, competition, and buyer intent. This approach prevents wasted spending and sets realistic expectations as platforms evolve.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Cameron LiButti, Founder and CEO of Bidview Marketing, to discuss why SEO and strategy still win in an AI-driven search world. They cover how AI affects search behavior, why bottom-funnel SEO remains critical, and how data-driven strategy drives measurable growth. Cameron also shares practical guidance on adapting marketing without overreacting to AI trends.

Adam Coffey is the Chairman and CEO of The Chairman Group, a high-level peer network for business leaders. Over his 25-year career as a CEO, he has built four companies for nine private equity firms, completed 58 acquisitions, and led exits totaling billions of dollars. A #1 best-selling author, US Army veteran, and international speaker, Adam shares actionable strategies in private equity, M&A, and building high-performance cultures, blending military discipline with cutting-edge business expertise.
In this episode…
Scaling a company to a billion-dollar empire requires strategy, discipline, and execution. Many entrepreneurs struggle to know which levers to pull, which pitfalls to avoid, or how to adapt under pressure. How can leaders combine strong leadership, operational excellence, and smart acquisitions to achieve lasting growth?
According to Adam Coffey, a seasoned CEO and private equity expert, scaling a company requires disciplined leadership, operational rigor, and strategic acquisitions. He explains how mastering profit levers like pricing, margin expansion, and M&A strategy drives growth while avoiding pitfalls such as impatience or chasing "fixer-uppers." By applying lessons from his military service and GE experience, Adam shows how humility, adaptability, and relentless execution create lasting value, offering entrepreneurs and executives a clear blueprint for building and selling high-performing companies.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Adam Coffey, Chairman and CEO of The Chairman Group, to discuss scaling businesses through private equity and strategic acquisitions. They explore growth playbooks, high-stakes deal execution, and the frameworks Adam uses to help founders and leadership teams multiply company value. Adam also shares insights on team culture, disciplined leadership, and navigating mergers and acquisitions for extraordinary exits.

Yoni Tserruya is the Co-founder and CEO of Lusha, an AI-powered sales intelligence platform built for B2B teams. Under his leadership, Lusha has grown to serve over one million users and more than 15,000 customers worldwide, raising over $40 million in funding. With a background as an iOS developer, Yoni is passionate about product-led growth and building AI-driven tools that help sales teams automate outreach, personalize engagement, and have more effective, human conversations at scale.
In this episode…
Modern sales success depends on timing, relevance, and insight — not just volume. Teams everywhere are searching for ways to identify real buying intent and reach prospects before competitors do. What does it take to build a system that turns raw data into meaningful, high-conversion conversations?
According to Yoni Tserruya, a seasoned SaaS founder and product-led growth advocate, the answer lies in listening closely to users and letting behavior guide strategy. He explains how shifting focus from assumptions to real usage patterns revealed a massive opportunity in sales intelligence, prompting a pivotal pivot that reshaped the company's trajectory. By prioritizing accurate data, seamless integrations, and AI-driven automation, this approach enabled sales teams to move from generic outreach to signal-based engagement. 
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yoni Tserruya, Co-founder and CEO of Lusha, to discuss building an AI-first sales intelligence platform through product-led growth. They explore pivoting based on user behavior, leveraging real-time data signals, and scaling a SaaS company with a freemium model. Yoni also shares insights on team building, automation, and the future of RevOps in an AI-driven world.

Jason Fishman is the Co-founder and CEO of Digital Niche Agency, a growth marketing and digital advertising firm that helps companies drive customer acquisition, investor outreach, and brand visibility through data-driven campaigns. He launched the agency in 2014 and has since led marketing initiatives for startups and established brands across e-commerce, lead generation, and capital raising. With over 15 years of digital marketing experience, Jason specializes in paid media, content strategy, and scalable growth systems. He also contributes thought leadership and advises emerging companies globally. 
In this episode…
Attracting investors at scale isn't about luck — it's about systems, strategy, and execution. Many founders launch equity crowdfunding campaigns without a clear plan for generating sustained investor demand. So what actually separates campaigns that raise millions from those that stall early?
Drawing from years of hands-on experience, Jason Fishman, a growth marketing expert specializing in investor acquisition, explains that scaling investor demand requires treating equity crowdfunding as a full-funnel marketing engine rather than a one-time raise. He highlights the need to align audience targeting, messaging, traffic sources, and social proof to guide investors toward confident decisions. When campaigns are built around data-driven projections and continuously optimized channels, momentum compounds instead of fading. Jason also emphasizes that strategic partnerships and consistent content act as force multipliers, significantly expanding reach and credibility throughout a raise.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Fishman, Co-founder and CEO at Digital Niche Agency, to discuss how founders can attract investors at scale using equity crowdfunding. They explore how top campaigns drive traffic and conversions, the role of social proof and storytelling, and how metrics guide optimization. Jason also shares insights on strategic partnerships that accelerate investor demand.