Honest Ecommerce

Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of Vremi. 

Jordan’s unique experience in the home goods industry as well as his commitment to non-toxic, design-forward, color-rich products allow Caraway to set the standard for quality cookware and design. As a data-driven entrepreneur, Jordan is passionate about letting social-listening drive new product innovations for the brand to expand beyond the kitchen. 

Jordan graduated Magna Cum Laude from Colby College in Consumer Psychology and was awarded Forbes 30 Under 30 in 2018.

In This Conversation We Discuss:

[00:00] Intro

[01:30] Learning concrete business operations on the job

[04:10] Navigating the challenges of corporate ownership

[06:54] Callouts

[07:04] Transitioning from employee to solo founder

[08:30] Reframing rejection to strategic referrals

[11:28] Sponsor: Klaviyo

[13:34] Recruiting top-tier talent to an early-stage idea

[16:42] Targeting alternative lifestyle niches for growth

[18:48] Sponsor: Intelligems

[20:17] Expanding into new digital sales channels

[22:26] Prioritizing customer convenience for store platforms

[23:57] Sponsor: eFulfillment

[24:55] Building business momentum around retail cycles

[25:49] Designing Ecommerce for lasting profitability

Resources:

Subscribe to Honest Ecommerce on Youtube

Ceramic non-stick cookware carawayhome.com/

Follow Jordan Nathan linkedin.com/in/jordannathanprofile

Migrate and grow more klaviyo.com/honest

Book a demo today at intelligems.io/

Lower your shipping cost today efulfillmentservice.com/honest/

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Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy. 

She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures.

She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth.

In This Conversation We Discuss:

[00:00] Intro

[01:35] Growing into a marketing leadership role

[03:03] Balancing acquisition and lifetime value 

[04:56] Defining the North Star for your business

[05:56] Sponsor: Migrate

[07:53] Diagnosing disconnects in customer journey

[01:27] Sponsor: Intelligems

[13:53] Structuring landing pages to tell a story

[18:22] Sponsor: Electric Eye

[19:32] Eliminating buyer confusion to drive sales

[22:40] Moving past shotgun marketing tactics

[27:18] Callouts

[27:28] Diversifying your marketing channels

[30:47] Viewing the holistic customer journey

Resources:

Subscribe to Honest Ecommerce on Youtube

#1 Doctor Recommended Urolithin A timeline.com/

Follow Katrina Adams linkedin.com/in/katrinamarieadams

Migrate and grow more klaviyo.com/honest

Book a demo today at intelligems.io/

Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek’s Agency Vanguard as one of the top 20 leaders shaping the future of advertising.

His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop’s creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce.

As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind.

With a trophy case boasting over 50 advertising awards, Jacques’ work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine. 

He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California’s most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop’s creative success and results have put San Diego on the map for creative work across the country.”

In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler’s Ascent, which won over 38 international film festival awards.

In This Conversation We Discuss: 

[00:00] Intro

[02:43] Scaling Ecommerce through storytelling 

[04:41] Maximizing current growth channels first 

[08:14] Managing multiple priorities as a founder

[10:11] Shifting from product to customer worth

[15:26] Callouts

[15:36] Overcoming a leader’s limiting beliefs 

[24:03] Taking balanced risks to protect equity 

[25:17] Combining math with strategic stories

Resources:

Subscribe to Honest Ecommerce on Youtube

Marketing that people love raindrop.agency/   

Follow Jacques Spitzer linkedin.com/in/jspitzer5/   

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer. 

Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch.

She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan.

In This Conversation We Discuss:

[00:00] Intro

[02:31] Adapting old strategies to new mediums 

[07:33] Sponsor: Klaviyo

[09:39] Measuring success beyond simple revenue

[14:23] Sponsor: Intelligems

[16:24] Resisting trends that mismatch your brand

[19:14] Sponsor: Electric Eye

[20:19] Investing resources where they matter most

[24:25] Moving away from the promotional drug

[29:27] Callouts

[29:37] Defining your target market sweet spot 

Resources:

Subscribe to Honest Ecommerce on Youtube

Retail Legacy Meets Digital Disruption eclipsemedia365.com/

Follow Angela Clark - Mubarak linkedin.com/in/angclrk/

Book a demo today at intelligems.io/

Get your free demo klaviyo.com/honest  

Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape. 

She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry. 

Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization. 

In This Conversation We Discuss:

[00:00] Intro

[02:38] Learning the value of brand building

[06:20] Sponsor: Migrate

[08:19] Prioritizing learning over job titles

[12:46] Sponsor: Intelligems

[14:46] Overcoming organizational status quo

[17:08] Streamlining operations for future tech

[21:06] Sponsor: Electric eye

[22:14] Optimizing brands for agentic AI search

[23:43] Monetizing traffic through retail networks

[25:34] Callouts

[25:44] Leveraging partnerships for mutual wins

[28:00] Emphasizing human strategy alongside AI 

Resources:

Subscribe to Honest Ecommerce on Youtube

Women's apparel specialty retailer nyandcompany.com/

Follow Laura Cantor linkedin.com/in/lauracantor/

Migrate and grow more klaviyo.com/honest

Book a demo today at intelligems.io/

Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!