Honest Ecommerce

• 347 | Leveraging Existing Markets for Faster Growth | with Bradley Savage

  Bradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide.What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just 18 months. Along the way, Gardencup scaled to nearly 2 million salads shipped a year, fueled by organic Instagram buzz and influencers before a single dollar was spent on ads.Brad’s story blends scrappy bootstrapping with rapid execution. From migrating to Shopify and building a custom tech stack, to juggling ecommerce, operations, and logistics under one roof, to solving retention challenges like menu fatigue, he’s learned what it really takes to scale a food subscription at breakneck speed.Whether you’re building a DTC subscription, navigating operational “puberty problems,” or looking for ways to blend convenience with customer loyalty, Brad offers an unfiltered look at the grind, the pivots, and the lessons behind turning fresh salads into one of Shopify’s fastest-growing brands.In This Conversation We Discuss:[00:20] Intro[01:04] Creating a product from personal need[02:55] Solving churn through menu rotation[05:44] Migrating to Shopify for growth[09:44] Gaining traction from influencer posts[11:06] Driving adoption through daily habits[11:28] Stay updated with new episodes[11:39] Testing content angles and audiences[12:50] Finding right partners at each stage[14:49] Scaling ads without huge capital[15:12] Episode Sponsors: Electric Eye, Heatmap, Grow[18:27] Collecting revenue before vendor bills[20:00] Leveraging Facebook’s feedback loop[21:15] Gaining strength from co-foundersResources:Subscribe to Honest Ecommerce on YoutubeDelicious chef-crafted meals at your door gardencup.com/Follow Bradley Savage linkedin.com/in/savagebradleySchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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• Bonus Episode: Creating In-Store Experiences on Your Website with Yoav Oz & Shauli Mizrahi

  Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you’d expect from an in-store salesperson.The spark came from Yoav’s own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep,  short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper has clicked, viewed, or abandoned.Yoav isn’t building alone. Alongside him is Shauli Mizrahi, Rep’s CTO and co-founder, who brings years of experience in behavioral AI. Together, they’ve built a tool that doesn’t just cut support costs: it upsells, converts hesitant browsers, and helps brands maximize the traffic they’ve already paid to bring in.Their story blends SaaS know-how with ecommerce scrappiness: from proving AI could act like a real salesperson, to showing how conversational data can optimize entire funnels, to scaling integrations that slot into any brand’s existing stack.Whether you’re running a DTC store, trying to push up average order value, or rethinking how AI fits into your tech stack, Yoav shares a candid look at why the ecommerce funnel is broken and how Rep AI is working to fix it.In This Conversation We Discuss: [00:48] Intro[01:22] Sharing career paths before entrepreneurship[03:23] Bridging gaps between chatbots and consumers[07:01] Shifting mindset from support to revenue[08:33] Training AI with millions of conversations[12:55] Optimizing websites beyond guesswork[15:41] Creating experiences that drive purchases[17:16] Personalizing offers beyond discounts[18:11] Customizing tone of voice for every brandResources:Subscribe to Honest Ecommerce on YoutubeeCommerce shopping AI agent www.hellorep.ai/Follow Yoav Oz linkedin.com/in/yoavozFollow Shauli Mizrahi linkedin.com/in/shaulimizrachyIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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• 346 | Transforming Problems Into Product Opportunities | with Joelle Weinand

  Joelle Weinand is the Founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.What started as a boredom-fueled kitchen experiment during COVID: blending cashews, cocoa, and dates in her Vitamix, quickly evolved into a business. A chance brunch in Las Vegas with old poker friends turned into a pre-seed round when investors tried and liked her “ChocoMilk”. Soon, big names like Ninja and Steve Aoki came on board, and an ops expert from Mezcla Bars helped Joelle scale.Joelle’s path blends relentless scrappiness with an instinct for spotting white space in crowded categories. From shelving the idea when no co-packers picked up the phone, to saying yes when opportunity appeared in unexpected rooms, to relaunching her formula based on real customer feedback, she’s showing how a so-called “nutcase” idea can capture the market’s imagination.Whether you’re trying to break into CPG, find your first investors, or take a product from Instagram post to retail shelf, Joelle shares a candid look at how to move fast, embrace serendipity, and build a brand people are proud to carry.In This Conversation We Discuss:[00:42] Intro[00:57] Launching nostalgia as a premium product[01:24] Testing a concept with friends at brunch[07:02] Highlighting the power of simple ideas[08:13] Running small tests before scaling up[09:10] Connecting with ops partners through luck[12:46] Episode Sponsors: Electric Eye, Heatmap, Grow[15:59] Meeting investors at random events[17:23] Building trust with passion and clarity[18:23] Raising a pre-seed with friends[22:18] Asking founders for advice directly[25:04] Reducing friction in early startups[26:55] Gathering feedback to guide reformulationResources:Subscribe to Honest Ecommerce on YoutubeDelicious, healthy and nostalgic cashew milk https://drinknutcase.com/Follow Joelle Weinand https://www.linkedin.com/in/joelledSchedule an intro call with one of our experts https://electriceye.io/connectClear, real-time data built for ecommerce optimization https://www.heatmap.com/honestThe Premier Conference for Ecommerce Operators https://www.joingrow.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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• 345 | Finding Hidden Opportunities in Customer Behavior | with Sam Shames

  Sam Shames is the Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: a wristband that heats and cools to help people manage comfort, sleep, stress, and hot flashes.What started as a project in an MIT prototyping competition turned into a 12-year journey building a hardware company from scratch. Along the way, Sam and his co-founders grew Embr Labs to 200,000+ units sold, $50M+ in lifetime revenue, and $66M in venture funding. A $100K Kickstarter goal became $630K in sales, powered by a loyal community they engaged long before launch.Sam’s path blends technical innovation with customer-driven growth. From proving the science behind their product, to surviving on $2K a month while raising capital, to pivoting into a hardware subscription model, he’s learned what it really takes to scale an ecommerce hardware brand.Whether you’re building a DTC product, validating a new idea, or evolving your business model to better serve customers, Sam offers an unfiltered look at the grind, the pivots, and the lessons behind turning a student prototype into a category-defining company.In This Conversation We Discuss:[00:42] Intro[01:03] Sharing early lessons in subscription[01:34] Connecting through founder communities[02:26] Brainstorming solutions to real pain points[03:21] Receiving thousands of customer emails[03:58] Deciding to sell when demand was clear[04:52] Realizing experience changes decisions[05:14] Understanding the customer segments[06:34] Raising angel and pre-seed funding[07:41] Building community through early feedback[08:53] Episode Sponsors: Electric Eye, Heatmap, Grow[12:05] Preparing manufacturing before crowdfunding[14:10] Adapting playbooks as channels change[15:36] Spotting misalignment in value capture[18:00] Screening customers to limit fraud[19:08] Partnering with experts on subscriptions[19:51] Highlighting temperature as a daily pain point[21:32] Showing value instantly on first tryResources:Subscribe to Honest Ecommerce on YoutubePersonal temperature control embrlabs.com/Follow Sam Shames linkedin.com/in/samshamesSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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• Bonus Episode: Keeping Ecommerce Layouts Simple And Shoppable with Shawn Khemsurov

  Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.Shawn’s journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight with design expertise to create unique, engaging experiences that drive sales and build brand loyalty.Whether you’re running an Ecommerce brand or building your first Shopify store, Shawn offers a candid, insider look at what it takes to create digital experiences that sell and delight customers.In This Conversation We Discuss: [00:44] Intro[01:18] Avoiding hiring the wrong designer[02:34] Identifying gaps in specialized expertise[03:39] Assessing designs for sales potential[04:29] Evaluating expertise before hiring partners[05:06] Balancing creativity with usability[09:02] Providing consulting upfront for clarity[11:19] Avoiding overloading the homepage[14:42] Focusing on what users actually see[15:26] Choosing the right theme upfront[16:38] Collaborating with competent developers[17:29] Balancing custom design and ShopifyResources:Subscribe to Honest Ecommerce on YoutubeSchedule an intro call with one of our experts electriceye.io/connectBrand studio and creative partner feel.studio/workFollow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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