Honest Ecommerce

Cleo is the Co-Founder of Barrière and also serves as the brand’s CEO and brand-lead. Before starting Barrière with her Co-Founder, Alexa Adams, in 2020, Cleo had over a decade of experience in corporate fashion and styling. 

She was inspired to leave the corporate world and start Barrière to offer a chic, yet medically-effective masking option to customers during the global pandemic. This led her and Alexa to expanding the brand into transdermal supplement patches, as inspired by her own issues with nutritional deficiencies. 

Before starting Barrière, Cleo’s most recent professional roles included Brand Manager at Moda Operandi and Director of Special Projects at Saks Fifth Avenue, where she led brand, marketing, and e-commerce strategy for these top fashion destinations. 

In This Conversation We Discuss:

[00:00] Intro

[02:19] Finding inspiration from personal pain points

[05:04] Sponsor: Klaviyo

[07:03] Setting your own standards when regulations fall short

[10:26] Avoiding the one-size-fits-all trap in product design

[12:16] Sponsor: Intelligems

[14:15] Seeding products to spark word-of-mouth online

[16:18] Choosing product confidence over paid promotion

[18:35] Measuring the long-term return on free samples

[20:07] Sponsor: Electric Eye

[21:16] Thinking creatively when marketing funds run dry 

[22:48] Callouts

[22:58] Owning customer relationships through websites 

Resources:

Subscribe to Honest Ecommerce on Youtube

Wear your vitamins mybarriere.com/

Follow Cleo Davis-Urman linkedin.com/in/cleo-davis-urman-91928322/

Get your free demo klaviyo.com/honest

Book a demo today at intelligems.io/

Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews.

Gloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play. 

Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the press, but in Al search results that drive discovery and trust. 

Is there a guest (or two!) that you'd like to hear on our podcast in the future? Will think about this and let you know!

In This Conversation We Discuss: 

[00:00] Intro

[01:00] Navigating the shift from old SEO

[02:37] Discovering free brand featuring ways

[06:21] Understanding why PR tips a trust signal

[09:34] Callouts

[10:44] Seeing how backlinks offer great publicity

[12:29] Repurposing wins into long-term content

[16:11] Using 3 prompts for an effective pitch

[19:10] Writing subject lines that journalists open

[23:20] Building PR foundations before competitors 

Resources:

Subscribe to Honest Ecommerce on Youtube

Be found for the work you do gloriachoupr.com/

Follow Gloria Chou linkedin.com/in/gloriaychou

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey.

In This Conversation We Discuss:

[00:00] Intro

[01:31] Turning a diagnosis into a mission

[03:23] Becoming your product's success story

[04:44] Callouts

[04:54] Finding focus groups with limited budgets

[07:37] Sponsor: Klaviyo

[09:44] Letting research reverse product roadmaps

[13:41] Building trust through science-backed content 

[15:12] Sponsor: Intelligems

[17:12] Sharing vulnerable stories for customer loyalty

[18:36] Tapping nice creators to amplify early content

[21:41] Seeing early signals of product-market fit

[23:49] Sponsor: Electric Eye

[25:00] Letting word of mouth unlock B2B strategies

[27:17] Allowing your data do the selling for you

[30:16] Expanding impact to underserved customers

Resources:

Subscribe to Honest Ecommerce on Youtube

Doctor-formulated prenatals, fertility supplements, & tests birdandbe.com/

Follow Sam Diamond ca.linkedin.com/in/samantha-diamond-1484a718

Follow Breanna Hughes ca.linkedin.com/in/breannahughes

Get your free demo klaviyo.com/honest

Book a demo today at intelligems.io/

Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. 

Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London. 

In This Conversation We Discuss:

[00:00] Intro

[01:43] Starting a venture as a side gig first

[03:55] Sponsor: Migrate

[05:54] Using free channels to find first users

[06:56] Iterating platforms as the business grows

[08:24] Starting local before scaling distribution

[10:47] Sponsor: Intelligems

[12:47] Failing fast to find what actually works

[15:06] Aligning growth speed to profitability goals

[18:08] Sponsor: Electric Eye

[19:17] Building innovative products to scale

[21:39] Callouts

[21:48] Learning scaling operations the hard way

[23:38] Recognizing that success is never a one-man show

Resources:

Subscribe to Honest Ecommerce on Youtube

Healthy, fresh dog food delivery service spotandtango.com/

Follow Russell Breuer linkedin.com/in/russell-breuer-0b3b57

Migrate and grow more klaviyo.com/honest 

Book a demo today at intelligems.io/

Schedule an intro call with one of our experts electriceye.io/connect  

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Lauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women's quality of life over symptom management. 

She personally reads every customer review, using those insights to shape product development and build Uresta's highly engaged community. Under her leadership, Uresta has become an eight-figure business serving over 30,000 women. 

What is Uresta? Uresta is revolutionizing bladder control with the first self-managed bladder support designed specifically for modern women, with no prescription or doctor visits required. Unlike traditional solutions, Uresta addresses leaks at their source, providing immediate all-day protection during physical activities like exercise, laughing, sneezing, and coughing. 

With 97% effectiveness and 90% continued use after 12 months, Uresta restores confidence, spontaneity, and dignity to millions of women.

In This Conversation We Discuss:

[00:00] Intro

[00:35] Addressing a gap in women's health

[02:19] Leaving a career to chase an idea

[06:28] Callouts

[06:38] Finding success as an operator

[08:40] Sponsor: Klaviyo

[10:47] Validating a market before scaling up

[14:50] Sponsor: Intelligems

[17:05] Building early trust through creators

[19:45] Sponsor: Electric Eye

[20:54] Setting realistic budgets for paid ads

[22:04] Using social proof for different markets

[24:52] Marketing a product people deny

Resources:

Subscribe to Honest Ecommerce on Youtube

Bladder support for women https://uresta.com/  

Follow Lauren Barker https://www.linkedin.com/in/lauren-barker/  

Follow Uresta https://www.instagram.com/myuresta/?g=5  

Get your free demo https://www.klaviyo.com/honest

Book a demo today at https://www.intelligems.io/

Schedule an intro call with one of our experts https://electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!