Will agencies lose out to AI solutions at media platforms?
Media platforms, including Meta, TikTok, X, Spotify, Pinterest and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year. After this was reported, Meta’s stock price went up, while Publicis, Omnicom, IPG and WPP’s all took a dip. Chief executive Mark Zuckerberg said: “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them.”In this episode, the Campaign editorial team discusses how much of a threat media platform’s advancement of AI poses and how agencies are adapting to not lose their role in the advertising process.Hosted by tech editor Lucy Shelley, the episode features deputy media editor Shauna Lewis and editor Maisie McCabe.Further reading:You can’t just tell an AI to create ads like a CCOWhy is principal-based media buying so controversial?Buckle up for the ride as agency world will look significantly different in two yearsUK TV commercial chiefs on 'radical collaboration' and ‘bullishness’ in the face of LHFSir Martin Sorrell: Tech platforms are encroaching on clients of large agenciesWill media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founderGoogle’s EMEA president urges adland: ‘Don’t wait for magic AI moment – it’s here’Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI Hosted on Acast. See acast.com/privacy for more information.
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What's next for Omnicom's takeover of IPG?
Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history. Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including recently with UK watchdog the CMA, in early August. Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9 December, as the stock prices of both companies have fallen. But the actual price will only be decided once the deal is finalised.In this episode, the Campaign team discuss what’s next for Omnicom’s takeover of IPG, how it fares against its holding company peers and the priorities for the current chief executives John Wren and Philippe Krakowsky, plus what it means for the agencies and people within the soon-to-be biggest holding company in advertising. This discussion follows on from a previous episode which asked: Will the Omnicom-IPG merger really happen?Hosted by tech editor Lucy Shelley, this episode features Campaign’s editor-in-chief Gideon Spanier, editor Maisie McCabe and media editor Beau Jackson.Further reading:Omnicom and IPG’s leaders could learn from WPP’s 2025IPG cuts 2400 jobs in first half of 2025 ahead of Omnicom takeoverIPG profits drop as UK growth falls 9.7%Omnicom’s Duncan Painter to lead data reorganisation ahead of IPG takeoverJames Temperley leaves IPG as part of restructureAndrea Suarez becomes latest media agency chief to leave IPG MediabrandsJohn Wren on his vision for a bigger, better OmnicomIPG downgrades UK ad market growth to 6.4% in 2025Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants Hosted on Acast. See acast.com/privacy for more information.
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Can a CMO and a CFO truly get along? With ex-Unilever bosses Keith Weed and Graeme Pitkethly
Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are interviewed on stage by Campaign’s editor-in-chief Gideon Spanier. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides. Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."Coming up in the campaign calendar:Campaign LiveThe In-House Agency Awards Hosted on Acast. See acast.com/privacy for more information.
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Is this the moment brands commit to women’s sport?
It is the summer of women’s sport, or ‘simply sport’ as Campaign's deputy editor Gemma Charles put it, and records are being broken both on and off the pitch.The Women’s Euro’s, which was viewed by 16.2 million people during the final, has been touted as the most commercially successful football tournament ever — women’s or men’s — with 30,000 more ads per day than last year’s men’s tournament. The women’s rugby world cup takes place this month and has targeted viewing hours of 50 million versus just under 18 million in 2021, but the board expect it to be nearer 100 million.In this episode, the Campaign team is joined by Laura Weston, co-founder of sports consultancy See You At Jeanies and a member of the board of trustees for Liverpool FC. Alongside Campaign's deputy editor Gemma Charles and Campaign Red's data journalist Jamie Rossouw, they discuss what’s next for women’s sport and its sponsorships, the gaps that still exist and ask if this is the moment that brands finally get on board.This episode is hosted by Campaign's tech editor Lucy Shelley.Further reading:Women’s sport is the greatest growth opportunity for the sports industry.Roundup: How brands are celebrating England’s Euros winHow soon before brands build their own women’s football teams?Women’s Euro 2025 round-up: Watch the adsTesco “Receipts” by BBH LondonSports Direct Women's Euros ad enlists stars for park football matchBBC creates stop-motion ad for Uefa Women’s Euro 2025BBC "Names will be made" by BBC CreativeITV's Uefa Women’s Euros film travels through history of women’s footballMaking sports ads interesting again Hosted on Acast. See acast.com/privacy for more information.
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Can in-house production companies and independents co-exist?
The long-term row between independent production companies and those that sit within holding companies has resurfaced in recent weeks over best practice when it comes to bidding and being selected for work. Production craft festival Ciclope ended its sponsorship contracts with holding companies, which began an online debate between the Advertising Producers Association and the IPA on LinkedIn. The APA’s chief executive Steve Davies suggested a forum to establish best practice in bidding, while the IPA’s head of production, Eliot Liss, said “There is no need for an industry forum of the type the APA are suggesting”. He added “we don’t accept there is an issue with transparency or propriety in how IPA members are providing their production services to clients.” In this episode, Campaign's editorial team dig deeper into the debate, what has been leading up to it and question whether independent and in-house production companies can co-exist alongside each other.Tech editor Lucy Shelley hosts the episode with Campaign's editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings. Further reading:APA: Brands 'won't be content' with IPA rejection of forum for production company biddingIPA rejects APA's call for best practice forum for production company biddingAPA launches initiative to bring brands and production companies togetherAPA report finds agencies withhold production partners information from brandsIPA ‘takes exception to the erroneous idea of gatekeeping’ in APA reportIPA, APA and ISBA launch Production Pitch Process InitiativeDoes Rattling Stick’s low-cost arm signal trouble in the production sector?Lights, camera, action: how production companies are fighting back Hosted on Acast. See acast.com/privacy for more information.
Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.
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