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How Diriyah is Shaping Saudi Arabia's Cultural Future | Kiran Haslam, CMO Diriyah
Kiran is the Chief Marketing Officer at Diriyah Company who is leading the efforts to re-establish Diriyah’s position as a globally recognized cultural and historical landmark. With a career spanning international marketing, communications, and brand transformation, he brings a wealth of expertise in crafting narratives that resonate with diverse audiences around the world. At Diriyah, he is driving initiatives that celebrate Saudi Arabia’s rich heritage while positioning it as a world-class destination for culture, history, and tourism. On this episode, Kiran unpacks the immense scale of the extraordinary project that represents the birthplace of Al-Saud. With several assets already open and many more including hotels, housing, branded residences, and retail outlets set to come online soon, the nearing completion of DG1 and DG2 marks another major milestone in Diriyah’s transformation. 0:00 Intro: City of Earth6:57 Responsibility, Expectations & Pressure9:05 Building a World-Class Saudi Marketing Team12:00 The Power of Authenticity17:30 The New Saudi Way of Living22:33 Coffee, Scent & Hospitality25:00 Blending Heritage with Modern Living28:01 Smart-City Vision31:00 Riyadh’s Urban Renaissance37:24 Shifting Global Perception44:32 Hospitality Pipeline50:16 A Low-Rise, People-Focused City52:01 Life in Diriyah: Pedestrian Lifestyle1:00:52 Life in Saudi vs Expectations1:04:05 Positivity and Hunger of the Saudi Spirit1:08:25 Advice for the Next Generation1:11:30 Closing Remarks
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1:10:51
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1:10:51
Storytelling: A Common Thread of Humanity | Fatima Al-Banawi 160
A Saudi storyteller, actor, writer, and director whose work blends art with social impact, Fatima is the founder of Alf Wad Production House and The Other Story Project, initiatives that have transformed storytelling into a tool for cultural dialogue and community building.Her breakout role in Barakah Meets Barakah (2016), Saudi’s submission to the Oscars, helped shape the country’s new cinematic wave. Named a “Next Generation Leader” by Time Magazine and described as the “Sophie Calle of Saudi Arabia” by the French Ministry of Foreign Affairs, Fatima has become one of the most recognized creative voices from the Kingdom. She holds a Master’s degree from Harvard University, where she researched Arab identity and gender representation in cinema and literature.0:00 Intro2:34 Childhood Background6:47 Control, Messiness Acceptance13:00 Parents, Resentment Empathy22:03 Imposter Syndrome35:13 Barakah Public Reaction41:50 Writing/Directing vs Acting45:30 Owning the Narrative55:04 Saudi Film Ecosystem Grows59:34 “The Other Story”1:11:24 Globalization Cinema1:19:32 Alwad: A Thousand Valleys to the Heart1:23:22 Red Sea Festival Market Maturity1:34:44 Mental Health, Phones Finding Balance1:40:31 Women, Theology Harvard1:49:58 “Carve What Isn’t There”1:52:56 Ignoring Bad Advice1:55:29 Feeling Most Alive1:58:32 Dreams, Manifestation Mortality2:06:13 ClosingFatima AlbanawiInstagram https://bit.ly/4mC4nP1LinkedIn https://bit.ly/3IBI5iEWikipedia https://bit.ly/4nNGdCiWebsite https://bit.ly/3IA3IQmThe Mo ShowYoutube https://bit.ly/3nDwsZvApple Podcast https://apple.co/3J9ScX4Spotify https://spoti.fi/33dzsC2Anghami https://bit.ly/3mRo1uyInstagram https://bit.ly/2KAwq5vX https://bit.ly/3KanEnJTikTok https://bit.ly/43L92poWebsite https://bit.ly/3H2DhMMEmail [email protected]
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2:03:12
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2:03:12
"Saudi Arabia Has the Most Football Fans Per Capita in The World!" - Ben Harburg 159
Ben is an American investor and owner of Saudi football club Al-Kholood. He made history for being first non-Saudi to acquire a team in the Saudi Roshn League. Ben is also the founder of MSA Capital, a global investment firm managing over $2 billion in assets. On this episode, Mo picks Ben’s brain on what first pulled him into the idea of buying a Saudi football club and why, out of all the options, he chose Al-Khulood FC. They get into what surprised him most about Saudi society since getting involved, and where he sees the Saudi league heading over the next decade, especially when it comes to breaking into the global rankings. 0:00 Intro2:22 Early Life5:05 Buying In: Reactions Barriers8:32 Fan Experience12:06 Why Saudi Football17:19 Media Digital Strategy22:38 Pre-Ronaldo League Momentum31:29 Why Al-Kholood FC?42:23 Saudi Talent46:00 Facilities Overhaul52:01 Privatization, Risk Sustainability59:50 Vision, Season Start Message To Fans1:06:35 Saudi’s AI & Tech Future1:11:04 Food, Hobbies & Love For Football1:16:18 Advice & Risk Taking1:19:07 Message To Fans1:23:20 Closing Remarks
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1:22:11
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1:22:11
"Nature Is A Sucker For My Soul' -Andrew Zaloumis 158, CEO Prince Mohammed bin Salman Royal Reserve
We kick off season six with the CEO of the Prince Mohammed bin Salman Royal Reserve Development Authority, internationally recognized for his pioneering work in conservation and community-driven environmental management. A visionary conservation leader and human rights advocate known for his pioneering work in sustainable, people-centered environmental management. He rose to prominence as the founding CEO of the iSimangaliso Wetland Park Authority, South Africa’s first UNESCO World Heritage Site. On this episode, Andrew and I explore the PMSBR at Wadi Al-Disah, home to 15 ecosystems and an ambitious re-wilding program bringing back locally extinct species like the Persian onager and sand cat. They discuss why the reserve remains unfenced, forming a vital wildlife corridor linking NEOM, the Red Sea, and AlUla. The conversation dives into how tech and AI satellite collars, camera traps, vulture and turtle tracking translate into real conservation impact. Andrew also reflects on leadership lessons from working with Nelson Mandela and highlights community-first initiatives, including a pioneering team of female rangers driving change on the ground. We touch on public access (camping, guided experiences over gate fees), education to combat litter, and the reserve’s aspirations for UNESCO recognition. 00:00 Intro03:50 Wild Childhood 05:56 Mandela & Leadership11:39 15-Ecosystems Revealed14:15 Rare Species & Juniper Trees 16:39 Re-wilding Explained21:30 Conservation Tech & AI24:06 Open Corridors & Access28:23 Rangers, Women & Beddouins 33:25 Protection, Education & Vision43:57 UNESCO Bid & Climate55:34 MBS Leadership And Closing PMBSRInstagram https://bit.ly/4mWzx4xTwitter https://bit.ly/4gl4gWILinkedIn https://bit.ly/4pl4XDrWebsite https://bit.ly/467Vs1u The Mo ShowYoutube https://bit.ly/3nDwsZvApple Podcast https://apple.co/3J9ScX4Spotify https://spoti.fi/33dzsC2Anghami https://bit.ly/3mRo1uyInstagram https://bit.ly/2KAwq5vX https://bit.ly/3KanEnJTikTok https://bit.ly/43L92poWebsite https://bit.ly/3H2DhMMEmail [email protected] Saudia Website https://bit.ly/495n6fBInstagram https://bit.ly/3UgTTdAX https://bit.ly/4beIQY8 Noon Instagram https://bit.ly/3XRScUYWebsite https://bit.ly/44lnA1S Eight Sleephttps://www.eightsleep.com/sa/themoshow/ IWC Instagram https://bit.ly/44dxbFWWebsite https://bit.ly/43K8JMk Brew 92Instagram http://bit.ly/3VN6MeILinkedIn https://bit.ly/42kN65EWebsite https://bit.ly/4grbAjK CreditsAndrew Zaloumis | GuestMo Islam | Host FounderRyan Ismail | COOGregoris Kalai | Head of StrategyFares Saied | Executive ProducerMahmoud Taha | DOPAdnan Alkhateeb | GafferOmar El-Faroug | BTS Photographer Production AssistantTito | Creative DirectorYoussef Hamieh | Show ManagerPowered by "STUCK?" | TranslationThe Mo Show Theme Song by Saud Al-Turki
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54:20
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54:20
Inside the Royal Court | An Exclusive Behind-the-Scenes Special (The Full Version)
This is the full version of the clip I recently shared, where I reflect on my experience inside the Royal Court of Saudi Arabia during President Trump’s historic visit.In this extended story, I take you behind the scenes to share what it was really like. The atmosphere, the protocol, and the unforgettable moments that made this occasion so unique.If you enjoyed the short, you won’t want to miss the full story here!
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48:53
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48:53