The Marketing Millennials

Is your multicultural Marketing just a diverse cast and a translated script?Briana Méndez, Associate Director of Audience Insights and Strategy at SiriusXM Media, helps brands get past that.She’s a Puerto Rican kid from the Florida suburbs who got her start at Remezcla, and now she helps brands understand 250 million listeners without flattening them into 1 demographic box. Because if you talk to everyone, you talk to no one.She shares what happened when SiriusXM Media and the agency Alma tested in-culture audio creative (who it worked on might surprise you), and what Bad Bunny’s Super Bowl show proved about going all in on cultural specificity.Plus, why Gen Z men are swapping music for podcasts, and the “Feel Core” trend that could change where your ads should run.If you’re a Marketer who wants to reach multicultural audiences without shoving people in a box, this episode is for YOU.Enjoyed this one? Hit follow and leave us a rating. It helps more people find the show.Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel

⁠Culture Trends Report⁠

⁠Insights⁠

Follow Briana:LinkedIn: https://www.linkedin.com/in/brianamendez/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

Budgets are tight heading into the holidays, so a plain “20% off” feels weaker than it might another year. Jay Schwedelson shares the offer framing that wins when people are watching every dollar, and Daniel Murray makes the case for pitching your product as a must-have 2027 budget line.

They also call out the AEO “experts” selling snake oil and explain why your year-old posts still deserve a pinned comment. Plus a Halloween costume brainstorm and a Harry Potter quiz that doesn't go well for Jay.Best Moments:

(03:29) Why “costs less than 2 lattes” beats a discount when budgets are tight(04:26) Turning holiday wishlists into a B2B “add this to your budget” pitch(06:23) The commenter you should always pin, and why you shouldn’t set it and forget it(08:28) Why paying someone to “get you into AI” is a red flag(10:37) The incognito test to run before you trust any AI visibility results(12:31) A Masked Singer pitch for Marketingland, with Jay as judge

Amanda Natividad, VP of Marketing at SparkToro and the Marketer who coined "zero-click content," is back for round 2 to talk about taste.Everyone says great Marketing takes taste, or that taste is the moat against AI. Nobody explains where it comes from.

Amanda and Daniel dig into how you build it, and how you prove a post is working when there's no click to track (and the platforms are burying your links anyway).

Plus, why you should reverse engineer the comment you want before you hit post, and the hidden cost of publishing just to hit a quota.

If you're a Marketer who wants to make content people love to share, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day.

Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandanatSparkToro: https://sparktoro.com

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.

Blake went from missionary work in Peru, to building a 400-rep door-to-door sales company, to helping founders scale. He breaks down what an "impossible goal "looks like for a Marketing team, and how to tell if you're the one slowing everything down.

Plus, where AI moves the needle (and where it's just building cool stuff nobody needs), and his answer to the one A player vs. twenty B players debate.

If you're a Marketer who wants to scale your channel without just throwing more budget at it, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day.

Follow Blake:

LinkedIn: https://www.linkedin.com/in/blake-erickson-756b54168/

Website: https://scaling.com

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.

Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and live events. He’s a 14-year Pandora and SiriusXM vet, a proud (and lonely) Ravens fan, and once launched SiriusXM’s Masters program from his bedroom with a 103 fever.He explains why the best time to reach fans is Monday morning in the car, not Sunday on the couch. He also shares how brands without $50M for a league deal can still own an NFL season, and a story about a no-laptops brainstorm that turned one QSR into one of SiriusXM’s biggest advertisers.

If you’re a Marketer who wants in on big sports moments without a Super Bowl-sized budget, this episode is for YOU.

If you liked this one, hit follow and leave a quick rating. It helps more Marketers find the show.Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/danielFollow Adam: LinkedIn: https://www.linkedin.com/in/adammarks2/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com