The Truth About Product Launches with Julien Savauge, CMO at Cordial | Ep. 357
What makes a product launch actually land? And why do so many fall flat?
Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift perception.
So what matters more: release dates or momentum? Julien shares lessons from his time at Salesforce, Gong, and beyond, reveals why pre-launch momentum matters more than release dates, how to avoid internal misalignment, and why launches fail when they’re built from the inside out.
If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.
Follow Julien:
LinkedIn: https://www.linkedin.com/in/julien-sauvage/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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The Email Advice You NEED to Hear | Bathroom Break #77
Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough.
Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck).
And, do subject lines and emojis actually matter? They do, and testing them is a way to figure out what actually moves the needle.
If you're a Marketer who wants to lock in on email strategy, this is the episode for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 356
How does a 125-year-old brand still manage to feel fresh?
Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant.
From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change.
She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.
Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign.
If you’ve ever wondered how to build brands with good bases and a great mission, this episode is for you.
Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information.
Follow Dawn:
LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek, Head of Creator Community @ Kit | Ep. 355
After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it.
As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen.
In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people’s minds, and the small details that make a huge difference.
You’ll also hear the story behind ConvertKit’s Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events.
If you’ve ever wondered how to build moments people can feel (not just attend) this episode is your blueprint.
Follow Haley:
LinkedIn: https://www.linkedin.com/in/haley-janicek/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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The LinkedIn Growth Strategy To Use | Bathroom Break #76
Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section.
Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting.
Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comments can now generate as much or more reach than traditional posts. Comments can act like “mini-posts” inside someone else’s thread.
Plus, how do you take advantage of adding images to your comments? Comments that have memes or quick insights perform better than text-only. They also give you a chance to test ideas in comments before committing to a full company post.
If you're a Marketer looking to up your LinkedIn engagement, this is the episode for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation.
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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