How to Measure Marketing Effectively with Sorin Patilinet | Ep. 366
What happens when an engineer falls in love with marketing?
You get Sorin Patilinet, the data-driven marketer reshaping how the world’s biggest brands think about creativity, effectiveness, and growth. After 20 years working in marketing science at Mars and PepsiCo, Sorin has one mission: to help marketers stop chasing vanity metrics and start measuring what actually drives results. He’s out to prove that great marketing is about more than just ROI. It’s about understanding human behavior.
Sorin and Daniel dive into what it really takes to make marketing effective in 2025: from breaking silos between pricing, distribution, and brand strategy, to using neuroscience to craft ads people actually remember.
If you’ve ever had to prove your marketing budget, defend your creative, or show the true impact of brand building, this episode will change the way you think about measuring success.
Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging.
Follow Sorin:
LinkedIn: https://www.linkedin.com/in/patilinet/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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Building Community Before Building Hype with Ramli John, Founder and Author | Ep. 365
What makes launches actually successful?
Ramli John, Founder of Delight Path and B2B author, joins Tamara to break down how marketers can apply his approach to any big launch - from content to products to thought leadership - by focusing on transformation, not promotion.
Instead of hitting publish and hoping for sales, Ramli built a paid Readers Club months before launch, tested his ideas like beta features, hosted a live virtual summit, and sold 77% of his books direct-to-reader…all while creating a loyal fan base that keeps growing long after release day.
You’ll also learn:
> How to use community and early feedback to build better launches
> Why direct distribution beats every algorithm
> The secret to making your content feel more human in an AI-driven world
If you’ve ever wondered how to create demand before you launch or how to make your audience feel invested in your success, this episode is for you.
Follow Ramli:
LinkedIn: https://www.linkedin.com/in/ramlijohn/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/
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The End of Year Content Strategy You’re Not Using | Bathroom Break #81
What if you could increase your engagement before the year ends…without creating anything new?
Daniel and Jay drop a content hack that’s stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing.
They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared) and why this psychology-driven approach works every single time. Plus, you can use AI to do all the heavy lifting in minutes.
They break down:
> Why “most” is the most powerful word in marketing
> How to repurpose your top-performing content with AI
> The end-of-year mindset every audience falls for
If you’re a marketer, creator, or brand looking for a no-cost, high-impact way to finish strong in 2025, this one’s for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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What Marketers Get Wrong About Success with Harvey Lee, Founder at Product Marketing Career Accelerator | Ep. 364
What if the “perfect” marketing career path doesn’t exist?
Tamara sits down with Harvey Lee, a marketer who’s done it all (from launching the first Xbox to touring with rock stars) to unpack how curiosity, reinvention, and trying new things shaped his wildly nontraditional career.
Harvey shares how to make sense of a “messy” resume and why most marketers are climbing the wrong ladder. And, what does it mean to define success?
He breaks down the difference between acquisition and alignment, how to find your transferable niche without boxing yourself in, and why the smartest marketers stop waiting for permission and start leading with action.
If you’ve ever felt behind, burned out, or boxed in by your job title, this episode is a must-listen. Harvey’s advice will help you build a career that fits you…not the other way around.
Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging.
Follow Harvey:
LinkedIn: https://www.linkedin.com/in/mr-harvey-lee/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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The Secret to Building Great B2B Content with Adam McQueen, Director of Product Marketing and Content at Klue | Ep. 363
B2B content doesn’t have to be boring.
Just ask Adam McQueen, the mind behind Klue’s Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse.
Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies.
They also break down the behind-the-scenes of Ready for Launch, from concept to distribution strategy, and reveal the systems that make creative marketing sustainable for small teams.
If you’ve ever wondered how to build content your audience actually wants (or how to prove the ROI of creativity) this conversation is your playbook.
Follow Adam:
LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
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