The Marketing Millennials

Most marketers don’t have a channel problem. They have a measurement problem.

Daniel talks with James Connolly, CEO of Charlie Oscar, to unpack why so much Marketing spend gets wasted, how brands should rethink measurement, and what it actually takes to build a smarter growth strategy in the AI era.

From launching one of the first mobile Marketing agencies at the start of the iPhone era, to helping brands move beyond click-based reporting, James breaks down what separates great Marketers from everyone else.

They also dive into why creative is becoming the new targeting, how to think about creator Marketing as a content engine, and why the real danger is being either too early or too late to the next wave.

If you’re a Marketer trying to understand what’s changing in performance, creative, and measurement (and how to avoid wasting budget in the process) this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow James:

LinkedIn: https://www.linkedin.com/in/jamesaconnelly/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV isn’t just a brand channel anymore. And if you still think it is, you’re already behind.

Daniel sits down with Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED, alongside Mauricio Lizarazu from Tatari, to break down how MANSCAPED turned TV from a test channel into a real growth engine and what it took to go from social-first Marketing to a Super Bowl moment.

From treating TV with the same rigor as digital to learning that female-skewing channels could drive surprising results for a men’s grooming brand, Lucas shares how MANSCAPED built a smarter, more modern TV strategy.

They also dive into halo effects across Amazon and other channels, how direct publisher relationships unlock better buys, and why the brands winning on TV are the ones measuring it like a performance channel.

If you’re a Marketer trying to understand how TV can drive both brand and revenue without wasting budget, this is the episode for YOU.

Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ

Follow Lucas:

LinkedIn: https://www.linkedin.com/in/lucas-coyle/

Follow Mauricio:

LinkedIn: https://www.linkedin.com/in/mauricio-lizarazu-90b58b4b/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming.

Jay and Daniel break down what’s actually working in marketing right now AND what’s falling flat. Jay shares why going all in on YouTube hasn’t translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying on one-off creator deals instead of building long-term partnerships.

Plus they dive into the growing importance of building your own AI knowledge base for your brand, and feeding it real customer insights so your AI actually understands your business.

If you want a quick snapshot of what Marketers should double down on (and what to rethink) this is the episode for YOU. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

AI is making Marketing faster than ever. But if faster just means more mediocre content, you’re not winning…you’re just creating more noise.

Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI.

From why entry-level Marketers now need to think more like engineers, to how brands can use AI without creating “AI slop,” to why personalization is still wildly underused, Elizabeth shares what it actually takes to build a high-performing marketing team right now.

They dive into the “great content collapse,” how to use AI to save time and money without losing the human element, and why ungating your content is one of the smartest plays in modern B2B Marketing.

If you’re a Marketer trying to use AI more effectively without sacrificing creativity, strategy, or customer experience, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Elizabeth:

LinkedIn: https://www.linkedin.com/in/emaxson/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Luxury skincare can’t just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win.

Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place.

From bringing “your mother’s skincare brand” into a new generation, to balancing Dr. Lancer’s medical authority with Blair’s lifestyle-driven voice, to refreshing the brand without doing a full rebrand, Blair shares what it really takes to make a heritage brand feel relevant again.

They also dive into influencer trust, why celebrity cachet doesn’t hit the same way it used to, and why transparency is the marketing hill Blair would die on.

If you’re a Marketer trying to evolve a brand, connect with a younger audience, and build trust in a crowded category, this is the episode for YOU.

https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm

Follow Blair:

LinkedIn: https://www.linkedin.com/in/blair-lancer-596b3ba6/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com