The Marketing Millennials

While everyone fights over Meta and Google…smart brands are going offline.

In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them.

Olivia shares her journey from digital-first companies like AOL to betting big on out-of-home, and explains why the pendulum is swinging away from pure performance marketing toward a more balanced, brand-first strategy. They dive into why out-of-home works so well in today’s AI-driven, hyper-digital world and why she calls it “the human medium.”

They also unpack why attention matters more than impressions, how Gen Z discovers brands differently, and why great creative (not just spend)is what separates campaigns that get ignored from ones that go viral.

If you’re wondering how to break through rising CAC and creative fatigue, this episode will change how you think about media mix and where your brand should show up next.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Olivia:

LinkedIn: https://www.linkedin.com/in/olivia-oshry-82189356/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it take to run Marketing for multiple global brands at once without losing creativity or performance?

Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time.

Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and then dives into the real strategy behind Expedia’s latest campaigns, including how mascots like “Bellboy” drive memorability in a crowded market and why bringing back nostalgic brand assets can outperform starting from scratch.

And, why do most companies still get brand vs. performance Marketing completely wrong? Natalie and Daniel discuss. 

If you’re scaling a brand, managing multiple products, or trying to balance creativity with performance, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk.

Learn more at wrike.com/tmm

Follow Natalie:

LinkedIn: https://www.linkedin.com/in/nataliealisonwills/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you posting on Instagram and just hoping for the best?

Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exactly where your audience is dropping off.

They also get into what Adam Mosseri actually said about sharing posts to your story (and whether Jay buys it), why posting as a Reel instead of a static image gives you a better shot at reaching non-followers, and the engagement story trick Daniel uses to warm up his audience before posting.

If you’re flying blind on Instagram and want a plan, this episode is for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What does it really take to launch a product that actually sells, not just looks good on a marketing plan?

For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches.

Ari walks through how she approaches launches from the inside: why timing is often the biggest lever, how to structure drops to create urgency (and why fake urgency kills trust), and what most brands get wrong when introducing new SKUs. 

And, Ari also shares how to think about media mix at different budget levels, why momentum is everything in marketing, and when to aggressively scale vs. pull back.

If you're launching a product, planning a big campaign, or trying to turn Marketing into a growth engine, this episode is for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. 

Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do. 

What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things. 

Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior.

Whether you’re a Marketer at a large company or at a startup, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm⁠

Follow Steve:

LinkedIn: https://www.linkedin.com/in/stevestano/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com