The Marketing Millennials

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data.

Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway.

They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding. 

Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities. 

What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you’re optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones?

Plus, we’re in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too?

If you’re looking to level up your SEO knowledge and anticipate what’s going on with AI, AEO/GEO, this is the episode for YOU. 

Follow Mike:

LinkedIn: https://www.linkedin.com/in/michael-o-witham/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if the best AI tools in the world still can't replace a great Marketer?

Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win.

And, he breaks down how Motion is building AI infrastructure that does all the heavy lifting behind the scenes, from pre-watching thousands of ad creatives to giving every customer their own dedicated virtual machine, so Marketers can stop tinkering with tools and get back to the thing that actually drives results.

Plus, Reza explains why the creative strategist role is quietly becoming the most important role in Marketing, and how the best ones aren't just running ads…they're influencing the direction of the entire business.

If you're a Marketer who wants to understand where creative strategy is headed in the age of AI, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Reza:

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s actually breaking through on social right now?

Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention.

She shares why social media has become the new homepage for brands, how Marketers can build better content instincts, and why creativity and taste matter more than ever in a world flooded with AI generated content.

She also breaks down the biggest mistakes companies make when building social teams…and how your personal content could be a brand indicator. 

Whether you're building a brand, growing a career in Marketing, or trying to figure out what actually works online today, this episode offers a practical look at the skills and strategies that matter most.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Samantha:

LinkedIn: https://www.linkedin.com/in/samanthabensimonyehle/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you leaving conversions on the table by playing it too safe with email?

Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening. 

Daniel adds why text message reminders are a massively underused tool for getting people to actually show up, and why the right people staying on your list matters way more than keeping your unsubscribe rate pretty.

They also get into one of the most important mindset shifts in Marketing: your audience is not paying as much attention to you as you think.

If you’re a Marketer looking to change up your strategy right away, this is the episode for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/