The Marketing Millennials

Is your LinkedIn content getting buried in the feed? 

Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now.

Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret weapon for dominating the LinkedIn feed and why your scroll time (and engagement) skyrockets when you use it.

They also get into why LinkedIn automation tools are a hard no, why the platform will blacklist you without warning, and why Instagram is a completely different story when it comes to tools like ManyChat.

If you’re posting on LinkedIn and need a boost, this episode is for you. 

If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Influencer marketing isn’t just for DTC anymore, and Sarah Adam is here to prove it. 

As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.

And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules. 

Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting.

Whether you’re an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/1sarahadam/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The playbook for building a sports team just changed…and most brands aren’t thinking big enough.

Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played.

Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women’s sports fans behave differently, how merch becomes a leading indicator of demand, and why culture, community, and storytelling matter more than ever.

They dive into what most brands get wrong when entering women’s sports: relying on outdated playbooks instead of building authentic connections. Kimberly also breaks down real examples about how the best teams create moments that fans actually care about.

If you want to understand the future of Sports Marketing, community-driven brands, and why “social followers” might be the most overrated metric in marketing, this episode is for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Kimberly:

LinkedIn: https://www.linkedin.com/in/kimberlyveale/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The platforms just told you exactly what they care about…are you paying attention?

In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately.

Jay explains why LinkedIn’s new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt early before competition increases. Daniel dives into Instagram’s latest shift toward shareability and skip rate, and why the first two seconds of your content now matter more than ever.

They walk through how to audit your content for skip rate, improve hooks, and optimize for shares so your posts get more distribution. They also explain a key insight most marketers miss: when platforms roll out new features, they reward early adopters, giving you a temporary advantage if you act fast.

If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn? 

Viral growth, 35K+ followers, and a whole new playbook for B2B content.

Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring.

Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights.

You’ll hear:

- Why low-fidelity, authentic content often outperforms polished, high-budget productions.

- How to bring humor and personality into B2B without losing credibility.

 The step-by-step playbook for individuals who want to build their personal brand on LinkedIn.

If you’re planning on scaling your B2B brand through social content, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk.

Learn more at⁠ wrike.com/tmm

Follow Heike:

LinkedIn: https://www.linkedin.com/in/heikeyoung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com