Why This Is Killing Your Marketing Strategy | Bathroom Break #55 🚽
Most marketers assume that more content ➡️more impact. But what if you're actually turning people off?
Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience’s minds, AND avoid overloading them?
Plus, Jay mentions an example of negative social signals that his kids taught him about (Should you double-snap someone?) And, how does Daniel use “clickbait” subject lines the right way? It’s all about the quality of the content.
This short ‘n sweet Bathroom Break is all about sending positive signals and killing those negative ones. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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10:28
323 - Principles of Effective Social Media Marketing with JS Stansel
We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?
This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success?
Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.
And, JS reveals why change has to happen little by little, even if you want to revamp things right away.
If you’re a marketer who wants to polish your social media operations, this is the episode for you.
Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!
Follow JS:
LinkedIn: https://www.linkedin.com/in/jsstansel/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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36:34
Go-to-Market Plays #6: A Launch Channel That Most Marketers Totally Overlook
Daniel and Tamara have a channel that’s underutilized…
There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer’s best friend. It’s basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy?
Plus, what are the rules of the channel? Turns out, algorithms are catching onto upvotes from your friends. Daniel breaks down the rules and explains how to play the game.
If you’re looking to focus on launching and distributing, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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15:58
Why Social Media is More Important Than Ever | Bathroom Break #54 🚽
To a lot of social media users, the intent algorithm is a mystery. To marketers, it’s a game you have to figure out.
Daniel and Jay break down what’s changing with social media: the algorithms on your favorite platforms are showing you what they’d like to show you. They’re prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity?
Plus, Jay mentions a boost budget to boost your most successful posts. And, how does Daniel use AI to his advantage? It's a HUGE advantage for organic efforts.
This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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13:01
322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe
Show of hands, how many of us have used an Adobe tool in our careers?
Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.
What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it’s best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.
And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.
If you’re a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.
Follow Kylee:
LinkedIn: https://www.linkedin.com/in/kylee-pena/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation.
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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