The Marketing Millennials

Are you posting on Instagram and just hoping for the best?

Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exactly where your audience is dropping off.

They also get into what Adam Mosseri actually said about sharing posts to your story (and whether Jay buys it), why posting as a Reel instead of a static image gives you a better shot at reaching non-followers, and the engagement story trick Daniel uses to warm up his audience before posting.

If you’re flying blind on Instagram and want a plan, this episode is for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What does it really take to launch a product that actually sells, not just looks good on a marketing plan?

For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches.

Ari walks through how she approaches launches from the inside: why timing is often the biggest lever, how to structure drops to create urgency (and why fake urgency kills trust), and what most brands get wrong when introducing new SKUs. 

And, Ari also shares how to think about media mix at different budget levels, why momentum is everything in marketing, and when to aggressively scale vs. pull back.

If you're launching a product, planning a big campaign, or trying to turn Marketing into a growth engine, this episode is for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. 

Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do. 

What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things. 

Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior.

Whether you’re a Marketer at a large company or at a startup, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm⁠

Follow Steve:

LinkedIn: https://www.linkedin.com/in/stevestano/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When was the last time you actually tested your subject line formula?

Jay and Daniel are back with some quick win email Marketing tips that you can use TODAY. 

Jay breaks down why adding your edition number back into your subject line is lifting open rates again, why your pre-header is still one of the most underrated tools in Email Marketing, and the 3 magic words that can bump your open rates by 10%. 

Daniel shares why adding a simple personal question to your newsletter boosts reply rates, improves deliverability, and makes your emails feel way more human than whatever everyone else is sending.

Plus, is Email Marketing just a chain? Turns out, one weak link loses the reader for good.

If you want a handful of tactics you can test right away, this episode is for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What does it take to create $100 million in incremental pipeline in a single year?

Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under.

From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world. 

Plus, what’s ClickUp’s “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates. 

Whether you’re scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm⁠

Follow Kyle:

LinkedIn: https://www.linkedin.com/in/kyletcoleman/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com