The Logistics of Logistics

In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry.
About Dawn Favier
Dawn Salvucci-Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive Officer and Chief Product Officer of Greenscreens.ai, a dynamic pricing infrastructure solution for the logistics industry. Throughout her career, she has led global product strategy and management at several major transportation management system (TMS) providers, including Manugistics, JDA Software, Shippers Commonwealth, RedPrairie (now Blue Yonder), and 3Gtms. In these roles, Ms. Salvucci-Favier developed and executed strategies that delivered industry-leading technology solutions to the logistics market. Earlier in her career, Ms. Salvucci-Favier held leadership roles in logistics operations, including Director of Logistics Services at NFI Interactive Logistics. She began her career in inbound transportation management at Staples, Inc. and The TJX Companies.
About Triumph
Triumph is a financial and technology company specializing in payments, factoring, intelligence, and banking. The company is pioneering innovative solutions within the transportation industry, delivering unmatched precision, secure and transparent transactions, and enhanced working capital to its customers through the Triumph brand. Driven by the Triumph Network—a platform dedicated to modernizing and simplifying freight transactions—Triumph empowers its customers to Transact Confidently.
Key Takeaways: Beyond the Rate: Why Accuracy, Transparency and Context Matter
In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry.
The Convergence of Finance and Intelligence: The acquisition of dynamic pricing infrastructure expert Greenscreens.ai by the financial and technology company Triumph highlights a critical shift: the future of transportation is driven by combining secure financial transactions with AI-powered market intelligence for unmatched precision.
Accuracy is the New Rate: Relying on static or historical rates is no longer sufficient. Accuracy in pricing requires a real-time, dynamic pricing infrastructure (Greenscreens.ai's specialty) to minimize risk, ensure profitability, and provide a true competitive advantage "Beyond the Rate."
Transparency Builds Trust (and Capital): As emphasized by the Triumph Network, Transparency in freight transactions—through secure and precise operations—is essential. This level of clarity fosters trust among partners and directly results in enhanced working capital for customers.
The Power of 30-Year Experience: Dawn Salvucci-Favier's three decades of leadership across major Transportation Management System (TMS) providers (like JDA, Blue Yonder, and 3Gtms) and logistics operations provide the unique operational perspective needed to build technology that truly solves the industry's biggest pain points.
'Contacts' is Now 'Network': The traditional value of personal Contacts is being amplified by robust digital networks. The Triumph Network exemplifies this evolution, acting as the essential platform to modernize and simplify the complex interactions and transactions between all parties in the freight ecosystem.
Technology Must Deliver Financial Outcomes: Dawn's career trajectory, from logistics operations to leading product strategy, underscores that successful logistics technology must move beyond simple workflow management and deliver concrete financial benefits, such as better pricing precision and optimized working capital.
The Holistic Differentiator: The ultimate competitive edge is no longer achieved by focusing on a single metric (like the lowest rate). It is the strategic and integrated combination of technological Accuracy, financial Transparency, and deep industry Contacts (human and digital) that allows companies to "Transact Confidently."
Learn More About Beyond the Rate: Why Accuracy, Transparency and Context Matter
Dawn Salvucci-Favier | Linkedin
 Triumph | Linkedin
The latest announcement of Triumph's Intelligence offering
Triumph Financial to Acquire Greenscreens.ai
What is Dynamic Pricing with Dawn Salvucci Favier
Faster, Better Freight Quotes with Dawn Salvucci-Favier
The Logistics of Logistics Podcast
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In "Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser", Joe Lynch and Michael Kornhauser, Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem.
About Michael Kornhauser
Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with Dan Popkin, established the European operations and development of the successful CoPilot business and guided the ALK Technologies business integration into Trimble. Under his leadership, Trimble's mapping solutions have become highly recognized and respected throughout the North American trucking and rail industries. He studied at Trinity College, where he received a research grant from NASA and graduated with a Bachelor of Science degree in computer engineering.
About Trimble Transportation
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: Building the Connected Transportation Ecosystem
In "Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser", Joe Lynch and Michael Kornhauser, Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem.
The Power of a Global, Integrated Ecosystem: Trimble is no longer just a collection of individual tools; it is an intelligent ecosystem designed to connect all aspects of the supply chain—trucks, drivers, back offices, and freight. Because many of Trimble's customers are multinational, the company provides a global footprint that ensures consistency in data and operations, whether a shipment is moving through North America, Europe, or beyond.
Industry Under Attack: Prioritizing Cybersecurity: Kornhauser emphasizes that the transportation industry is "under attack" from increasingly sophisticated cyber threats. To combat this, Trimble invests over $100 million annually in R&D, with a significant portion dedicated to cybersecurity. By partnering with giants like Microsoft, they ensure that even small carriers using their platform have enterprise-grade protection that they couldn't afford to build on their own.
The "Four Revolutions" of Transportation Tech: Michael outlines the technological shifts that have defined the industry:
GPS: The foundation that allowed for real-time tracking (which Trimble pioneers helped patent).
TMS (Transportation Management Systems): The transition from paper to digital "ERPs for trucking."
ELD Mandate: Moving from selective enforcement to universal, data-driven safety and compliance.
AI: The current revolution, focusing on automation, predictive agents, and massive efficiency gains.

Strategic AI Implementation: "Eating Our Own Cooking": Unlike startups that may take a "move fast and break things" approach, Trimble is highly measured with AI. They are currently using AI internally to write code and improve customer support agents before rolling those features out to their Fortune 500 clients. This ensures that the "always-on" nature of global logistics isn't disrupted by experimental tech.
The TMS as the "System of Record": Despite the many apps and sensors in a modern truck, the Transportation Management System (TMS) remains the heart of the ecosystem. Michael explains that Trimble's strategy is to keep the TMS as the central hub where "Order-to-Cash" workflows live, while connecting specialized tools (like maintenance or navigation) seamlessly into that single source of truth.
Precision Mapping for "People Who Drive for Work": A major differentiator for Trimble is their proprietary mapping (PC Miler and CoPilot). Unlike consumer apps like Waze, Trimble's mapping is built for heavy-duty trucks, accounting for bridge heights, hazmat restrictions, and even specific entry/exit gates at massive industrial complexes. This "last mile" precision is often the difference between a profitable trip and a costly delay.
A "Customer-First" Partner Philosophy: Trimble embraces an open platform, hosting hundreds of partners—including some competitors. Michael highlights that the goal is to eliminate the "swivel chair" effect, where a dispatcher has to jump between 10 different monitors. By allowing third-party apps (like fuel cards or specialized sensors) to integrate into the Trimble stack, they provide carriers with the flexibility to build the specific "tech stack" their niche requires.
Learn More About Building the Connected Transportation Ecosystem
Michael Kornhauser | Linkedin
Trimble Transportation | Linkedin
Trimble Transportation
Trimble's Perspective: The Future of Freight is Connected with Rob Painter
The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking with Rishi Mehra
The Logistics of Logistics Podcast
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In "The Optym Advantage: Smarter Routing, Planning, and Decision Making", Joe Lynch and Shaman Ahuja, Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability.
About Shaman Ahuja
Shaman Ahuja is currently serving as the Deputy CEO of Optym, a company specializing in prepackaged software solutions. With a robust background in technology and product management, he has held various leadership positions within Optym, showcasing his ability to drive innovation and efficiency. He began his professional journey as an intern and has progressively climbed the ranks, demonstrating a strong commitment to his career growth. His educational foundation in Computer Science from Carnegie Mellon University has equipped him with the skills necessary to excel in the competitive landscape of technology and his experience at firms like Goldman Sachs further underscores his capability and adaptability in high-pressure environments. He is passionate about leveraging technology to solve complex business challenges and is dedicated to fostering a culture of collaboration and excellence within his teams.
About Optym
Optym, Inc. is a global leader in optimization and applied AI solutions for the transportation and logistics industry. For more than two decades, Optym has partnered with some of the world's largest trucking, airline, and rail companies to solve their most complex operational challenges. Its flagship products—including LoadAi and RouteMax—empower carriers, brokers, and fleets to maximize efficiency, increase profitability, and make smarter, data-driven decisions. Backed by deep expertise in operations research, optimization science, and machine learning, Optym builds technology that turns real-world complexity into simple, actionable workflows.
Key Takeaways: The Optym Advantage: Smarter Routing, Planning, and Decision Making
In "The Optym Advantage: Smarter Routing, Planning, and Decision Making", Joe Lynch and Shaman Ahuja, Deputy CEO of Optym, discuss how applied AI and optimization maximize fleet utilization and driver profitability.
Optimization vs. Standard Routing: Shaman clarifies that Optym is not a turn-by-turn navigation tool. While standard routing focuses on the best path from Point A to Point B, Optym's "Decision Support" focuses on load assignment. It determines which load a driver should take next, considering all drivers and constraints simultaneously to create a holistic weekly plan for the entire fleet.
Targeting the "Enterprise" Complexity: The software is specifically designed for enterprise fleets, generally starting at 200 trucks. At this scale, manual planning on whiteboards becomes inefficient. Optym solves the "utilization problem"—ensuring trucks aren't sitting idle and drivers aren't wasting hours waiting at docks—by identifying "juice to squeeze" in large, complex networks.
Strategy Pivot: From TMS to Integration: Originally, Optym built its own TMS (LoadOps) to ensure data quality. However, they realized large fleets are reluctant to switch TMS providers due to operational disruption. Optym pivoted to a "Killer App" layer that integrates directly with industry standards like Trimble and McLeod, acting as a specialized intelligence layer rather than a replacement for core systems.
Advanced Operational Models: Relay and "Meet & Turn": A core feature of the software is optimizing complex maneuvers like Relays (handing off trailers between drivers) and Meet & Turns (two drivers meeting at a midpoint to swap loads). By automating these schedules, fleets can keep drivers within a specific radius, allowing them to be home every night while keeping the assets moving 24/7.
Bridging the "Tribal Knowledge" Gap:The industry faces a crisis as veteran planners (who "know the network in their sleep") retire. Younger, tech-savvy employees expect modern interfaces. Optym's AI captures that "tribal knowledge" and turns it into data-driven suggestions, allowing a new hire to be as productive as a 30-year veteran within a week.
Proven ROI and Efficiency Gains: Shaman shares a case study of a 900-truck fleet where Optym's pilot program covered the same amount of freight using 100 fewer drivers. This represents a nearly 20% reduction in driver costs. To lower the risk for new clients, Optym offers a 5x ROI guarantee, promising to generate $5 in value for every $1 spent.
Enhancing Driver Lifestyle through Predictability: Beyond the math, the software addresses the "human" element of trucking. By using AI agents to reschedule appointments based on real-time ETAs and reducing wasted "dwell time" at shippers, Optym creates a more predictable schedule. This reduces the stress and sleep deprivation that contribute to the high health risks faced by long-haul drivers.
Learn More About The Optym Advantage: Smarter Routing, Planning, and Decision Making
Shaman Ahuja | LinkedIn
Optym | LinkedIn
Optym | Instagram
Optym
Optym Blog | Insights on Logistics & Technology
Customer Stories | Success with Optym
Case Studies | Optym Transportation Solutions
LoadAi
The Logistics of Logistics Podcast
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In "Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking", Joe Lynch and Rishi Mehra, VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem.
Rishi Mehra
As VP, Product and Engineering, Rishi Mehra is primarily responsible for overseeing the company's technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble family). In that role, he led the product management and go-to-market activity for all web solutions globally and helped establish the commercial transportation-focused web digital platform within the organization.
About Trimble Transportation
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking
In "Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking", Joe Lynch and Rishi Mehra, VP, Product and Engineering at Trimble, discuss how integrated mapping technology optimizes routes, ensures driver safety, and drives profitability through a connected data ecosystem.
The Power of a Connected Ecosystem: Trimble is more than a mapping company; it is a platform that connects shippers, brokers, carriers, and drivers. Rishi emphasizes that they don't have to provide every single solution themselves. Instead, they prioritize an open, scalable platform that allows partners (even competitors) to integrate, ensuring the customer has a seamless flow of data across their entire tech stack.
Mapping as a Profitability Tool: Mapping technology is now a primary driver of ROI. By using tools like PC*Miler, carriers can plan the most cost-effective routes by factoring in state-specific fuel prices, tolls, and equipment-specific restrictions. Rishi notes that in a tight economy with low operating ratios, these "small" routing efficiencies are often the difference between a carrier being profitable or losing money.
Preventing "Nuclear Verdicts" Through Safety Tech: Safety isn't just about avoiding accidents; it's about protecting the company from existential legal threats. Trimble's CoPilot Navigation prevents bridge hits (a major source of liability) by using precise commercial vehicle data. By investing a few dollars a month in truck-safe routing, fleets avoid the "nuclear verdicts" that have historically bankrupt multi-generational trucking companies.
Hyper-Local Weather and Traffic Intelligence: General weather alerts are often too broad to be useful. Through a partnership with Weather Optics, Trimble provides a risk index score for specific road segments. This alerts drivers to hydroplaning risks, high winds that could tip empty trailers, and snow accumulation in real-time. This data also flows to dispatchers, allowing them to proactively reroute freight before a driver gets stuck.
Solving the "Driver Utilization" Problem: The industry is shifting its focus from a "driver shortage" to a "driver utilization" problem. Trimble uses data analytics to track dwell times and detention at shipper facilities. By providing drivers and dispatchers with predictability regarding how long a stop will take, fleets can better manage Hours of Service (HOS) and ensure drivers aren't wasting their legal driving windows sitting at a dock.
Combatting Sophisticated Cargo Theft and Fraud: Cargo theft is becoming increasingly high-tech, involving "spoofing" and "double-brokering." Rishi explains how Trimble uses connectivity to protect assets—for example, disabling fuel cards if the truck's GPS shows it isn't actually at a fuel bay. This level of integration between telematics and financial tools provides a layer of security that manual processes cannot match.
The New "Three-Letter" Revolution: AI: The interview marks a transition in the industry's technological evolution. After the eras of GPS, TMS, and ELD, the next major frontier is AI. Trimble is integrating AI into its new TMS to automate mundane tasks, power "autonomous workflows," and provide predictive insights that help the industry move goods "safer, greener, and faster."
Learn More About Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking
Rishi Mehra | Linkedin
Trimble Transportation | Linkedin
Trimble Transportation
Trimble's Perspective: The Future of Freight is Connected with Rob Painter
The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
The Logistics of Logistics Podcast
If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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In "Fleet Profitability Unleashed: The Optimal Dynamics Advantage", Joe Lynch and Zach Schuchart, Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability.
Zach Schuchart
Zach Schuchart is the Senior Vice President, Head of Sales at Optimal Dynamics. He has over 20 years of experience in the North American and European transportation industries, including roles at UPS, CHAINalytics, and XPO, he brings deep expertise and leadership to the Optimal Dynamics team. As Head of Sales, he oversees a talented group of Account Executives and Solutions Engineers, guiding prospective customers through the evaluation of advanced optimization solutions that drive operational success.
About Optimal Dynamics 
Optimal Dynamics provides the decision intelligence layer that powers logistics transformation. Born out of 40 years of research at Princeton University, Optimal Dynamics leverages proprietary artificial intelligence technology to automate, optimize, and radically improve decision-making across trucking and transportation operations. Headquartered in New York City, Optimal Dynamics is backed by marquee investors including Koch Disruptive Technologies, Bessemer Venture Partners, The Westly Group, and Activate Capital. Learn more at www.optimaldynamics.com.
Key Takeaways: Fleet Profitability Unleashed: The Optimal Dynamics Advantage
In "Fleet Profitability Unleashed: The Optimal Dynamics Advantage", Joe Lynch and Zach Schuchart, Senior Vice President, Head of Sales at Optimal Dynamics, discuss how decades of academic research and advanced decision intelligence are being used to automate complex logistics and maximize carrier profitability.
From Research to Reality: The Princeton Pedigree. Optimal Dynamics isn't just another tech startup; it is built on 40 years of academic research from Princeton University. This provides a level of scientific rigor and proprietary AI that differentiates their solutions from standard off-the-shelf logistics software.
The Power of "Decision Intelligence". While many platforms focus on data visibility (showing you what is happening), Zach highlights the shift toward Decision Intelligence. This layer automates and optimizes the choice itself, helping carriers move from reactive management to proactive, data-driven execution.
Bridging the Gap Between Planning and Execution. Leveraging Zach's 20+ years of experience at giants like UPS and XPO, the episode explores how traditional planning often fails when it hits the "real world." Optimal Dynamics focuses on creating dynamic plans that account for the inherent volatility in trucking operations.
Leveraging High-Dimensional Artificial Intelligence. The core technology focuses on solving "high-dimensional" problems. Instead of looking at simple variables, the platform uses AI to process thousands of data points simultaneously—such as driver hours, fuel costs, and lane profitability—to find the "Optimal" solution.
Automating the Complexities of Trucking. Automation isn't just about replacing manual tasks; it's about augmenting human capability. Zach discusses how their solutions allow sales and operations teams to evaluate complex scenarios in minutes rather than days, drastically reducing the "evaluation-to-action" cycle.
Maximizing Profitability in Volatile Markets. In an industry with razor-thin margins, "Optimal Dynamics" means finding the most profitable way to move freight despite fluctuating market conditions. The platform helps fleets identify which loads to accept and how to route them to ensure maximum fleet utilization.
Strategic Backing for Long-Term Transformation. The company's growth is fueled by marquee investors like Bessemer Venture Partners and Koch Disruptive Technologies. This level of backing underscores the industry's belief that Optimal Dynamics is a foundational player in the future of global logistics infrastructure.
Learn More About Fleet Profitability Unleashed: The Optimal Dynamics Advantage
Zach Schuchart
Optimal Dynamics | Linkedin
Optimal Dynamics
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The Logistics of Logistics Podcast
If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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