The Logistics of Logistics

In " The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter", Joe Lynch speaks with Product Manager at Trimble, Dave Morris, about how AI voice control, truck-specific navigation, and precision gate-to-dock routing eliminate in-cab distractions and keep drivers safe. 
About Dave Morris
Dave Morris is a Product Manager at Trimble with 10+ years focused on mobile experiences, including CoPilot. His background spans partner management, sales engineering, and product management, bringing a wealth of experience to mobile product development.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter
In " The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter", Joe Lynch speaks with Product Manager at Trimble, Dave Morris, about how AI voice control, truck-specific navigation, and precision gate-to-dock routing eliminate in-cab distractions and keep drivers safe. 
Elimination of Catastrophic Routing Errors: Unlike consumer GPS applications that treat heavy vehicles like passenger cars, Trimble CoPilot uses PC*MILER commercial navigation data tailored to specific vehicle dimensions, axle weight limits, and hazardous material restrictions—preventing bridge strikes, illegal detours, and reducing out-of-route mileage by up to 10%.
Hands-Free In-Cab Voice Control: The CoPilot Driver Assistant utilizes AI-powered natural language voice commands, allowing drivers to search for amenities, adjust routes, or check live weather and traffic without taking their hands off the wheel or eyes off the road.
Enhanced Driving Safety with Motion Lock: To eliminate distracted driving and keep drivers focused, physical touch interactions on the dashboard or tablet are locked while the vehicle is in motion.
Precision Gate-to-Dock Guidance: By using precise, geofenced commercial location data for over 6 million places, CoPilot guides drivers past generic street addresses directly through truck-specific entry gates and straight to exact dock doors, eliminating the delays that account for up to 80% of last-mile friction.
Single Source of Truth Between Cab and Back Office: Because CoPilot shares the same routing engine and data as back-office dispatch systems (PC*MILER), the exact miles planned by dispatch match the miles driven in the cab, resolving discrepancies in billing, fuel tax calculations, and driver pay.
Predictive Parking and Hours-of-Service Management: CoPilot leverages machine learning and real-time integrations to predict parking availability and alert drivers to safe rest options before their hours-of-service limits expire—or with a single tap of an emergency coffee cup button.
Hyperlocal Weather and Hazard Mitigation: The platform provides proactive alerts for upcoming traffic slowdowns, road closures, and severe weather conditions like high winds and low visibility, giving drivers and dispatchers the intelligence needed to re-plan routes safely.
Learn More About  The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter
Dave Morris | Linkedin
Trimble Transportation | Linkedin
Trimble Transportation
 The High Cost of Wrong Turns: How Location Data Protects Freight Margins with Rishi Mehra
Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch with Michael Kornhauser
The Logistics of Logistics Podcast
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In " The High Cost of Wrong Turns: How Location Data Protects Freight Margins", Joe Lynch speaks with the VP, Product & Engineering of Trimble, Rishi Mehra, about how precision location data, commercial routing, and connected AI ecosystems protect fleet profitability and driver safety. 
About Rishi Mehra
Rishi Mehra is the VP, Product & Engineering of Trimble. As VP, product and engineering, Rishi Mehra is primarily responsible for overseeing the company's technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble family). In that role, he led the product management and go-to-market activity for all web solutions globally and helped establish the commercial transportation-focused web digital platform within the organization.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways:  The High Cost of Wrong Turns: How Location Data Protects Freight Margins
In " The High Cost of Wrong Turns: How Location Data Protects Freight Margins", Joe Lynch speaks with the VP, Product & Engineering of Trimble, Rishi Mehra, about how precision location data, commercial routing, and connected AI ecosystems protect fleet profitability and driver safety. 
Consumer GPS vs. Commercial Reality Creates Costly Risks: Standard consumer navigation apps lack commercial vehicle intelligence—such as bridge clearances, weight restrictions, hazmat regulations, and turn-radius constraints. Using non-commercial apps leads to expensive bridge strikes, fines, off-route detours, and severe brand liability for shippers, carriers, and brokers.
PC*Miler Serves as the Industry's Financial Currency: Celebrating its 40th annual release, PC*Miler acts as the foundational standard for contracting freight, billing, and driver settlements. It provides precise baseline mileage that ensures carriers, shippers, and brokers operate on agreed-upon data so that no party suffers financial loss.
Precision Routing Prevents Margin Leakage: In a tight freight economy with razor-thin margins, small deviations—such as a 10-mile detour or unapproved toll roads—rapidly destroy fleet profitability. Precise commercial mileage and batch processing allow fleets to balance the shortest versus cheapest routes, control driver fuel stops, and eliminate hidden costs.
Solving the "Final 500 Feet" and Dock-Level Navigation: Standard GPS stops at the street address, but Trimble Places covers over 6 million locations with precise dock-level navigation. Directing drivers to exact gate entrances and specialized docks (e.g., distinguishing refrigerated from general-purpose doors) eliminates facility delays, yard congestion, and accidents where they occur most.
Transitioning from Static Maps to an AI Mapping Engine: Mapping is evolving from passive screen graphics into an active, intelligent engine. Integrating mapping data with conversational AI (such as CoPilot Driver Assistant) enables hands-free voice assistance that calculates rest breaks in real time without distracting the driver.
Connected Ecosystems Drive Intelligent Automation: Purpose-built AI tools like Trimble's ArcAgent rely on a connected platform to eliminate administrative friction—such as pulling missing cost or delivery facts for incomplete loads. By restricting AI to verifiable network data with human oversight, systems operate with zero hallucination and strict safety guardrails.
End-to-End Visibility and Vetted Parking Protect Drivers and Assets: Combining in-cab navigation with low-level trailer and pallet tracking provides back-office visibility and immediate alerts for route deviations to combat cargo theft. Furthermore, integrations with networks like Truck Parking Club and Engine give drivers safe, pre-vetted parking and lodging reservations with a single click.
Learn More About  The High Cost of Wrong Turns: How Location Data Protects Freight Margins
Rishi Mehra | Linkedin
Trimble Transportation | Linkedin
Trimble Transportation
Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking with Rishi Mehra
The Transformative Power of Mapping with Rishi Mehra
The Logistics of Logistics Podcast
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In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains.
About Alex Fuller
Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, focuses on understanding market trends and helping customers grow through customized supply chain solutions, technology, and AI integration. Passionate about supply chains and business growth, Alex earned his undergraduate degree in Supply Chain Management from BYU before beginning his career with a CPG company managing imports from China and distribution across the United States. He later completed his MBA at the University of Virginia and went on to build extensive industry experience with UPS and UPS Supply Chain Solutions prior to joining TRAFFIX. Outside of work, Alex is a former professional triathlete and recently completed the Boston Marathon, reflecting the same discipline and endurance he brings to his professional career.
About TRAFFIX
TRAFFIX is a leading North American 3PL that has been delivering customized supply chain solutions since 1979. With a customer-first approach, TRAFFIX partners with shippers to create flexible, scalable logistics strategies tailored to their unique business needs. The company offers a full suite of services, including truckload, flatbed, intermodal, drayage, expedited, LTL, managed transportation, and specialized government solutions. Backed by experienced logistics experts, TRAFFIX provides real-time visibility, optimized freight management, and agile solutions that help customers adapt to changing market demands. With U.S. headquarters in Chicago, IL, TRAFFIX employs more than 840 logistics professionals across the United States, Canada, and Mexico, helping businesses improve supply chain performance through customized supply chain optimization.
Key Takeaways: The TRAFFIX Report: The Strategic Forecast for North American Freight
In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains.
The 2026 Market Inflection: Following a brutal, multi-year freight recession post-COVID, the North American freight market has officially turned. As of mid-2026, contract rates have climbed 10% year-over-year, while spot rates have exploded by 40%.
The Tariff & Pull-Ahead Wrench: Volatility in 2025 trade policies forced shippers to radically alter inventory strategies. Many pulled massive volumes ahead to beat tariffs, briefly spiking intermodal demand, before aggressively pivoting back to lean, just-in-time supply chains.
Fuel Cracking the Budget Dam: Skyrocketing diesel rates in early 2026 acted as a major catalyst for rate hikes. Unlike previous years where carriers absorbed fuel spikes, tight capacity means these costs are hitting shippers directly, forcing corporate CFOs to expand logistics budgets.
The Nearshoring Reality: Shorter, responsive supply chains are replacing long-distance sourcing. A massive wave of nearshoring to Mexico is underway, trading complex ocean freight for direct, highly automated cross-border trucking networks.
Immediate Capacity Threats (Q2 2026): Roadside inspection events like DOT Week, combined with driver pullbacks over Memorial Day weekend, are actively squeezing summer capacity. Spot rates are projected to remain highly elevated for the next 9 to 12 months as a result of these seasonal disruptions.
The Death of the Annual RFQ: High market volatility means annual freight bids are breaking down. Savvy shippers are shifting to agile 3-month and 6-month mini-bids, allowing 3PLs to price lanes accurately without adding heavy risk premiums to the rates.
TRAFFIX Corporate Profile: Established in 1979, TRAFFIX is a premier North American 3PL operating across the US, Canada, and Mexico. As an asset-light partner, they leverage mid-market agility, cross-border expertise, and on-demand warehousing to protect shipper capacity in volatile cycles.
Learn More About The TRAFFIX Report: The Strategic Forecast for North American Freight
Alex Fuller | Linkedin
TRAFFIX | Linkedin
TRAFFIX | Facebook
TRAFFIX | Instagram
TRAFFIX | X
TRAFFIX | YouTube
TRAFFIX
TRAFFIX Trends Q2 2026
TRAFFIX Bi-Weekly Market Update
The Logistics of Logistics Podcast
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In "  The Logisyn Analysis: What Will Reshape Freight Sectors Next", Joe Lynch speaks with Chief Executive of Ti, John Manners-Bell about how geopolitical fragmentation, artificial intelligence, nearshoring, and evolving security risks are reshaping the future of global freight sectors.
About John Manners-Bell
Prof John Manners-Bell is Chief Executive of Ti, Honorary Visiting Professor at the London Metropolitan University's Guildhall Faculty of Business and Law and an adviser to the World Economic Forum. He has over 25 years' experience working in and analysing the global logistics sector. John started his working life as an operations manager of a logistics company based in the UK. Prior to establishing Ti in 2002, he worked as an analyst in consultancies specialising in international trade, transport and logistics. He also spent a number of years as a manager of UPS, in a strategic marketing and communications role. John holds an MSc in Transport Planning and Management from University of Westminster and is an Associate of King's College London where he studied Classics and Theology. He is a Fellow of the UK Chartered Institute of Logistics and Transport and former Chair of the Supply Chain and Logistics Global Advisory Council of the World Economic Forum.  He has also advised the European Commission Directorate-General for Energy and Transport. He has written three books on the industry – 'Global Logistics Strategies: Delivering the Goods', 'Supply Chain Risk: Understanding Emerging Threats to Global Supply Chains' and 'Logistics and Supply Chains in Emerging Markets'. His second book, 'Supply Chain Risk' won the Mention Speciale ACA-Bruel Prize for supply chain literature in 2014.
About Ti
Ti is one of the world's leading providers of expert research and analysis dedicated to the global logistics industry. Utilising the expertise of professionals with many years of experience in the mail, express and logistics industry, Transport Intelligence has developed a range of market leading web-based products, reports, profiles and services used by all the world's leading logistics suppliers, consultancies and banks as well as many users of logistics services.
Key Takeaways: The Logisyn Analysis: What Will Reshape Freight Sectors Next
In "  The Logisyn Analysis: What Will Reshape Freight Sectors Next", Joe Lynch speaks with Chief Executive of Ti, John Manners-Bell about how geopolitical fragmentation, artificial intelligence, nearshoring, and evolving security risks are reshaping the future of global freight sectors.
Global Fragmentation & Geopolitical Shifts: Global supply chains are transitioning away from decades of free trade and globalization toward fragmenting markets, protectionism, and nationalist policies reminiscent of the mid-20th century.
Reconfiguration of Asian & Ocean Freight Trade: Shifting trade policies and tariffs (such as US-China dynamics) are redirecting manufacturing and trade flows from China into ASEAN countries (e.g., Vietnam, Indonesia) and Mexico, leading to circumvention of tariffs and changing global import ports.
Emergence of Cross-Border Opportunities & Risks: Reshoring and nearshoring to Mexico offer huge cross-border freight opportunities, but companies face infrastructure bottlenecks, severe cargo theft, and security challenges that often require transloading or armed escorts.
Cybersecurity & Rising Cargo Theft: Freight fraud and cargo theft have evolved from opportunistic crimes to highly sophisticated cyber-enabled physical operations, driving shippers toward larger, better-funded logistics providers capable of making massive security investments.
Economic Pressures Outweighing Sustainability: Economic headwinds, rising operational costs (like diesel), and geopolitical disruptions have forced companies to temporarily reprioritize bottom-line profitability and capital survival over environmental/sustainability initiatives.
Impact of AI on Freight Brokerage Margins: Freight brokerages leveraging AI-driven automation operate on dramatically lower gross margins due to reduced headcount, driving rapid consolidation across the market and pushing smaller players to adapt.
Labor Shortages, Warehousing Tech, and Future Talent: Addressing warehouse real estate costs and truck driver shortages requires increased automation and capital investment; however, heavy reliance on technology raises concerns about where the industry's future managers and leaders will develop as entry-level positions disappear.
Learn More About The Logisyn Analysis: What Will Reshape Freight Sectors Next
John Manners-Bell | LinkedIn
Ti |LinkedIn
Ti
John Manners-Bell on geopolitics, AI and the future of US freight - Transport Intelligence
Professor John Manners-Bell BA (Hons) MSc AKC FCILT - Transport Intelligence
Transport Intelligence - Logistics & Supply Chain Market Research
The Logistics of Logistics Podcast
If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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In "  Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem", Joe Lynch speaks with General Manager of Corcentric's Fleet Services, Pat Gaskins and Vice President of Implementation at ISAAC, Matt Ruth about how integrating in-cab telematics and automated billing with the Trimble ecosystem eliminates operational friction, optimizes fleet utilization, and boosts profitability.
About Pat Gaskins
Pat Gaskins is General Manager of Corcentric's Fleet Services, overseeing both sales and operations for fleet offerings. Pat and his Fleet Solutions leadership team have successfully executed strategies to drive profitable growth tied to our Private Fleet & Carrier GPO, Capital Equipment, and Remarketing solutions. Pat joined Corcentric in 2010, bringing more than 30 years of experience as a financial services professional into the transportation industry. Previously, he held leadership positions with GE Capital, PHH Arvil, and TCF Equipment Finance, among others.
About Matt Ruth
Matt Ruth is the Vice President of Implementation at ISAAC. Matt started his career working in transportation immediately upon graduating from college and has served in a wide variety of operational, technology, and leadership roles. He has gained a wealth of experience over the past 25+ years, largely invested at TMW systems and Trimble Transportation in senior management roles, leading teams responsible for managing the most complex transportation technology implementations. Matt has thus developed a unique ability to provide practical solutions to an otherwise complex and fragmented ecosystem of supply chain technology solution providers.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
About Corcentric
Corcentric is a leading global provider of best-in-class procurement and finance solutions. We offer a unique combination of technology and payment solutions complemented by robust advisory and managed services. Corcentric reduces stress and increases savings for procurement and finance business leaders by forming a strategic partnership to diagnose pain points and deliver tailor-made solutions for their unique challenges. For more than two decades, we've been a trusted partner who delivers proven results. To learn more, please visit www.corcentric.com.
About ISAAC Instruments
ISAAC offers in-cab technology that goes far beyond ELDs. We partner with trucking companies to simplify the life of drivers and keep the wheels turning. We provide a reliable, comprehensive open platform that allows fleets to integrate all of their business apps on a single device. Our real-time, in-cab coaching supports eco-driving for unparalleled fuel savings and safer highways, while artificial intelligence (AI) technology empowers informed decision-making. ISAAC is the market leader in Canada and has a rapidly growing presence among top-performing fleets across the United States.
Key Takeaways:  Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem
In "  Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem", Joe Lynch speaks with General Manager of Corcentric's Fleet Services, Pat Gaskins and Vice President of Implementation at ISAAC, Matt Ruth about how integrating in-cab telematics and automated billing with the Trimble ecosystem eliminates operational friction, optimizes fleet utilization, and boosts profitability.
Eliminating Back-Office Friction via Direct Billing Integration: Corcentric automates North American billing and receivables for major manufacturers like Daimler North America, auto-populating repair orders and invoices directly into Trimble's TMT system to eliminate paper processing, keypunching errors, and administrative noise.
Simplifying the Driver Experience with Predictive Workflows: ISAAC Instruments leverages load and route planning data from Trimble TMS to deliver a predictive, step-by-step workflow on in-cab tablets—automating turn-by-turn navigation, geofenced arrival calls, and document scanning so drivers focus on driving rather than manual data entry.
Protecting Margins through Preventive and Predictive Maintenance: By capturing VMRS-coded shop data from Trimble TMT along with real-time telematics fault codes and eDVIR reports, fleets can identify recurring part failures, flag high-risk trucks before they break down on the road, and reduce costly multi-day downtime.
Strategic Fleet Optimization and Lowering Total Cost of Ownership: Combining telematics utilization metrics with Corcentric's financial, purchasing, and remarketing programs enables fleet leaders, procurement, and finance teams to make data-driven decisions on asset lifecycles, financing structures, and right-sizing fleet counts to avoid over-fleeting.
Safety Coaching and Fuel Efficiency Interconnection: ISAAC's in-cab real-time coaching, AI, and camera technology monitor driving habits like over-acceleration and hard braking; improving driver efficiency directly translates into both safer operations and significant fuel savings—where a 0.5 MPG gain can save $7,000 per truck annually.
Prioritizing Driver Retention and Safety Culture: In an environment facing driver shortages and heightened legal liability, creating a safe, tech-enabled, and streamlined cab environment boosts driver satisfaction and uptime while protecting carriers against catastrophic nuclear verdicts.
The Power of Open Ecosystems and Interoperability: Because no single technology vendor can solve every supply chain challenge alone, seamless interoperability between open platforms (Trimble, ISAAC, and Corcentric) allows data to flow effortlessly between the cab, TMS, maintenance, and finance back-office—solving operational challenges at the seams.
Learn More About  Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem
Pat Gaskins | Linkedin
Matt Ruth | Linkedin
Trimble Transportation | Linkedin
Trimble Transportation
Corcentric
Corcentric | Linkedin
ISAAC Instruments | Linkedin
ISAAC Instruments
 The P44 and LSP44 Story with Jett McCandless
The Logistics of Logistics Podcast
If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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