The Logistics of Logistics

In "How Nordian's Platform Enables Long-Haul Autonomy", Joe Lynch speaks with Co-founder and CEO of Nordian, Michael Schramm, about how Nordian enables long-haul autonomy by combining precise positioning, satellite connectivity, and edge intelligence into a single platform.
About Michael Schramm
Michael Schramm is Co-founder and CEO of Nordian, the positioning and connectivity platform for Physical AI, delivering centimeter-level GNSS corrections, satellite connectivity, and fleet lifecycle management to some of the largest industrial OEMs in the Americas. A serial entrepreneur with 15+ years of executive leadership, he is a founding partner of Ambush, an applied AI engineering firm; co-founder of Echo54, an advanced sensing R&D company serving US and allied government agencies; and founder of GOAT, an acquired consumer micro-mobility company. Across nearly two decades of building companies that operate in the physical world, he kept running into the same failure point: machines break when positioning and connectivity aren't engineered as one system. Nordian exists to fix that.
About Nordian
Nordian is the positioning and connectivity platform for Physical AI. One platform delivers centimeter-level GNSS corrections, integrated satellite connectivity, and fleet lifecycle management to industrial OEMs across transportation, agriculture, and mining. Headquartered in Austin, Texas, and deliberately launched in the hardest environments on Earth, Nordian built South America's largest PPP-RTK network, and its platform serves 80% of the region's 20 largest agricultural OEMs. Proven where networks fail and machines can't, Nordian is now expanding globally to power autonomous operations at scale.
Key Takeaways: How Nordian's Platform Enables Long-Haul Autonomy
In "How Nordian's Platform Enables Long-Haul Autonomy", Joe Lynch speaks with Co-founder and CEO of Nordian, Michael Schramm, about how Nordian enables long-haul autonomy by combining precise positioning, satellite connectivity, and edge intelligence into a single platform.
Physical AI is a Connectivity and Processing Challenge, Not an AI Model Problem: Current AI systems are fully capable of handling autonomous navigation, but real-world physical AI is constrained by connectivity and real-time processing capabilities. Offloading critical decisions to back-end cloud servers introduces latency, which is dangerous for heavy machinery like a 25-ton autonomous truck moving at highway speeds.
Edge Computing and Local Inference Eliminate Deadly Latency: To operate safely without reliance on uninterrupted internet access, 100% of mission-critical decisions must occur directly on the device using edge computing. Nordian provides the local processing capacity needed for real-time inference, allowing autonomous vehicles, drones, and heavy equipment to operate safely in "air-gapped" environments or during brief network dropouts.
Centimeter-Level Positioning Replaces Imprecise Traditional GPS: Standard GPS provides meter-level accuracy, which is acceptable for route navigation but unacceptable for vehicle control, lane-level autonomous driving, precise geofencing, or row-crop agriculture. By combining satellite signals with dedicated ground reference stations to calculate real-time differential corrections, Nordian achieves centimeter-level accuracy required for absolute control.
Integration Burden is the Primary Bottleneck for OEMs: Equipment manufacturers historically acted as their own integrators—trying to bolt together separate vendors for chipsets, satellite bands, cellular modems, and edge computing. Nordian abstracts this complexity by unifying precise positioning, resilient connectivity, and edge intelligence into a single plug-and-play factory-installed package with an SDK for custom software development.
A Multi-Band "N+3" Connectivity Model Bridges the Connectivity Gap: Autonomy dies where cellular coverage fails, particularly across the 71% of U.S. roadways located in rural environments. Nordian solves the connectivity gap by layering cellular networks, L-band communications, and low Earth orbit (LEO) satellite constellations (including integrated Starlink connectivity) into a redundant system capable of rapid sub-10-second signal convergence.
Agricultural Battle-Testing Translates Directly to Transportation and Logistics: Before expanding into long-haul trucking and yard logistics, Nordian proved its system in South America's harsh agricultural environments, building a massive reference station network across Brazil and Argentina. This foundation enabled them to capture 80% of the top 20 agricultural OEMs in the region—proving the technology where infrastructure is non-existent and atmospheric interference (scintillation) is severe.
Autonomous Technology Target Long-Haul Workloads to Improve Quality of Life: Autonomous technology is positioned to address structural labor shortages by replacing high-turnover, long-haul routes (where drivers are away from home for weeks) with fully autonomous systems or human-augmented modes. This shifts human operators toward last-mile and short-haul jobs, improving driver safety, operational utilization, and overall work-life balance.
Learn More About How Nordian's Platform Enables Long-Haul Autonomy
Michael Schramm | Linkedin
Nordian | Linkedin
Nordian
Contact Nordian
Nordian Authorized to Resell Starlink High-Speed Internet to Businesses & Enterprises.
Nordian Expands High-Precision GNSS Positioning to Brazil Through Strategic Partnership with u-blox
Federal News Network's Space Hour Podcast - Connecting devices out in remote regions
Fierce Network - Nordian authorized to resell Starlink internet to businesses and enterprises
Ending the 60% Waste: The Radical Shift Trucking Needs Right Now
The Logistics of Logistics Podcast
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In "Trimble's Perspective: The Future of Freight is Connected", Joe Lynch and Rob Painter, Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions.
About Rob Painter
Rob Painter became Trimble's president and chief executive officer in January 2020. From 2016 through 2019, he served as the Company's chief financial officer. Joining the Company in 2006, Painter held a variety of leadership positions, including corporate development, corporate strategy, general manager of Construction Services, general manager of the Intelligent Construction Tools international joint venture, and vice president of Trimble Buildings construction software. In August 2023, he was appointed to serve on the Synopsys Board of Directors. Painter holds a bachelor's degree in finance from West Virginia University and an MBA from Harvard University.
About Trimble Transportation
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: Trimble's Perspective: The Future of Freight is Connected
In "Trimble's Perspective: The Future of Freight is Connected", Joe Lynch and Rob Painter, Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions.
Holistic Solution for a Difficult Truckload Market: Trimble's T&L segment directly addresses the pressures of the current truckload market by providing core operational platforms (TMW.Suite, TruckMate) to help carriers, shippers, and brokers manage operations, accounting, and dispatch, ensuring maximum efficiency and cost control when margins are tight.
Driving Strategy with the Connect & Scale Message: The entire product portfolio—spanning TMS, maintenance, visibility, and procurement—is structured to embody Trimble's "Connect & Scale" message, which focuses on integrating people, data, and workflows into a unified ecosystem to drive growth and efficiency.
AI-Powered Autonomous Freight Procurement: Trimble is leveraging AI within its Freight Procurement solutions (Transporeon, Freight Marketplace) to move toward autonomous procurement. This helps shippers and brokers efficiently source capacity and optimize freight spend in real-time, which is critical in a volatile capacity environment.
Commercial Mapping for Efficiency and Safety: Essential tools like Trimble MAPS (CoPilot, Appian) go beyond basic navigation. They provide commercial-grade routing that accounts for truck-specific constraints and HOS, acting as a crucial element in optimizing routes and protecting drivers (part of the people and workflow components of Connect & Scale).
TMS as the Core Workflow Integrator: Comprehensive Transportation Management Systems (TMS) platforms like TMW.Suite act as the central brain for workflows, integrating data across the business from operations to financial accounting, which is foundational to the "Scale" component of Trimble's strategy.
Proactive Maintenance and Data Connectivity: Solutions for Asset & Fleet Maintenance focus on maximizing uptime—a key lever in today's market. By using data from connected trucks (fault codes, location) for preventative and predictive maintenance, they ensure assets remain productive and reduce unexpected downtime.
Regulatory Compliance and Risk Mitigation (People & Data): The Safety & Compliance offerings help fleets mitigate risk and adhere to federal regulations, ensuring the safety and legal operation of their people (drivers) and assets, proving that technology is essential for responsible management and effective use of operational data.
Learn More About Trimble's Perspective: The Future of Freight is Connected
Rob Painter | Linkedin
Trimble Transportation | Linkedin
Trimble Transportation
Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics
Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy
The Logistics of Logistics Podcast
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In "The Fictitious Pickup Boom: How Fake Drivers Steal Freight", Joe Lynch speaks with Chief Operating Officer at IDScan.net, Jillian Kossman, about how modern fraudsters use fake CDLs to execute fictitious pickups—and how automated identity verification at the gate can stop them.
About Jillian Kossman
Jillian Kossman is Chief Operating Officer at IDScan.net, an identity verification firm helping businesses combat fraud and build trust in digital and in-person transactions. As COO, she leads the company's day-to-day operations, scaling processes, technology partnerships and customer delivery to support organisations operating in highly regulated and high-risk environments.
About IDScan.net
IDScan.net offers the leading AI-powered identity verification platform focusing on ID fraud prevention, age verification, and access management for security and compliance. Across their suite of products, IDScan.net performs more than 23,000,000 ID and identity-related transactions monthly for more than 7,500 customers. Including many of the world's largest manufacturers and logistics organizations. For more information, visit www.idscan.net.
Key Takeaways: The Fictitious Pickup Boom: How Fake Drivers Steal Freight
In "The Fictitious Pickup Boom: How Fake Drivers Steal Freight", Joe Lynch speaks with Chief Operating Officer at IDScan.net, Jillian Kossman, about how modern fraudsters use fake CDLs to execute fictitious pickups—and how automated identity verification at the gate can stop them.
Cargo Theft Has Evolved from Physical Hijacking to Digital Fraud: Cargo theft is no longer defined by armed robberies or physical break-ins like in decades past. Today's threat landscape relies on organized digital impersonation, synthetic identities, and illegitimate credentials—making cybersecurity and physical cargo security completely interdependent at the point of pickup.
The Non-Domiciled CDL Crackdown is Driving Fake ID Demand: Strict federal enforcement and regulatory changes have led to many drivers losing their valid non-domiciled Commercial Driver's Licenses (CDLs). Unwilling to walk away from high-paying haul opportunities, many of these drivers are turning to fake IDs sourced from the dark web, triggering a massive surge in fictitious pickups across the logistics industry.
Visual Gate Inspections Are No Longer Sufficient: Modern counterfeit CDLs feature accurate window panes, microprinting, holograms, and realistic barcode structures that are virtually impossible for gate guards or dock workers to catch visually. Effective fraud prevention requires forensic-level automated scanning that checks physical and digital security features against thousands of global document templates in seconds.
Rapid ID Parsing Eliminates Yard Bottlenecks and Human Error: Manual check-in workflows—like handwriting details on paper clipboards or taking unencrypted smartphone photos—cause long yard queues and introduce human error. Automated driver intake via kiosks or guard-shack scanners processes credentials in under 15 seconds, instantly populating accurate driver data into the TMS, WMS, or YMS.
Remote Biometric Verification Neutralizes Double-Brokering Risks: Fictitious pickups often rely on dispatching unvetted or impersonated drivers. By deploying remote identity verification (such as IDScan.net's DIVE platform) via SMS prior to arrival, freight brokers and 3PLs can cross-reference live facial biometrics against the CDL photo and dispatch records to ensure the correct driver is at the wheel.
Encrypted Digital Audits Replace Vulnerable Paper Logs: Relying on paper sign-in sheets leaves operations exposed during CTPAT/AEO security audits or law enforcement investigations. Automated, cloud-based ID scanning creates a time-stamped, searchable, and encrypted chain-of-custody record (capturing driver IDs, entry/exit timestamps, and truck photos) while protecting sensitive driver PII.
Instant Watchlist Cross-Referencing Blocks Unauthorized Access: Physical security gate checks need real-time, automated defense against blacklisted or prohibited drivers. Point-of-scan verification instantly matches scanned driver credentials against internal "do not admit" (BOLO) lists, expired license databases, and government sanction watchlists (such as OFAC), stopping unauthorized entry before a trailer is ever loaded.
Learn More About The Fictitious Pickup Boom: How Fake Drivers Steal Freight
Jillian Kossman | Linkedin
IDScan.net | Linkedin
IDScan.net
2026 supply chain & logistics ID fraud report
The state of digital IDs in 2026: A complete guide
The Logistics of Logistics Podcast
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In "Built to Last: Inside Holman Logistics", Joe Lynch speaks with President and COO of Holman Logistics, Mike Gardner, about how the company's 162-year heritage, safety-first culture, and long-term customer partnerships drive sustainable growth in today's supply chain landscape.
About Mike Gardner
Mike Gardner is the President & COO of Holman Logistics, a national third-party logistics company headquartered in Seattle, Washington. With a 40-plus-year career in supply chain management, Mike has held executive roles at GATX Logistics, APL Logistics, and DHL Supply Chain, previously serving as CEO of Kane Logistics before advising in 3PL, real estate, and venture capital. At Holman, he oversees 1,400 team members, over eight million square feet of distribution space, and a nationwide transportation network. Mike holds an MBA from Southern Illinois University and a Bachelor of Science from Miami University, where he serves on the Center for Supply Chain Excellence board. Passionate about empowering family businesses, he is also a founding board member of ALAN. Beyond logistics, this former high school chef, Cincinnati native, father of three, and marathoner has raised $7.4 million for cancer research over 16 years through Pelotonia.
About Holman Logistics
Holman Logistics is a national third-party logistics (3PL) provider offering multi-client warehousing, manufacturing support, and nationwide transportation solutions. Founded in 1864 and headquartered in Seattle, Washington, the privately held company manages over eight million square feet of distribution space and operates a network spanning 20 locations across nine states. Operating with over 1,400 team members, Holman specializes in high-exacting verticals, including consumer packaged goods (CPG), food and beverage, ingredients, pet food, and major appliances. Its core capabilities range from contract warehousing, plant sub-assembly, and Foreign Trade Zone (FTZ) services to private fleet shipping, dedicated shuttles, freight brokerage, and direct-to-consumer ecommerce fulfillment. Grounded in a culture prioritizing operational safety and long-term customer partnerships, Holman balances its multi-generational heritage with modern operational capabilities—incorporating advanced automation, continuous improvement programs, and AI-enabled site tools to deliver consistent, high-performance execution.
Key Takeaways: Built to Last: Inside Holman Logistics
In "Built to Last: Inside Holman Logistics", Joe Lynch speaks with President and COO of Holman Logistics, Mike Gardner, about how the company's 162-year heritage, safety-first culture, and long-term customer partnerships drive sustainable growth in today's supply chain landscape.
Safety as an Operational Strategy ("Journey to Zero"): Holman Logistics treats safety not as a metric compared to industry averages, but as a non-negotiable core value targeting zero incidents. Operational safety sets the foundation for service quality, and every associate is empowered to "own the stop button" to pause unsafe operations.
162+ Years of Adaptability: Founded during the Lincoln administration and family-owned for over a century, Holman's longevity is proof of continuous adaptation—navigating world wars, recessions, deregulation, and eccommerce growth by staying close to customer needs.
Culture Drives Retention and Service Consistency: In an industry plagued by high turnover, Holman relies on a people-first, performance-driven culture—reinforced by leadership orientations and awards like the Bob Downie Legacy Award—to retain experienced associates who know the customer's business inside out.
True Strategic Partnership Over Transactional Service: Holman builds long-term, embedded relationships (some lasting since the 1960s) using open communication, system integration, and gain-sharing models that align financial incentives around mutual cost savings and continuous improvement.
Nimble Innovation Without Tech Hype: Holman balances legacy heritage with modern capabilities. As a privately held "thinking company," it rapidly adopts practical technology—such as AI vision tools on forklifts for training—while quickly discarding tech that doesn't add operational value.
Private Ownership as a Strategic Advantage: Unlike 3PLs beholden to private equity exit timelines or quarterly public earnings, Holman's multi-generational family leadership offers stability, long-term capital planning, and agility when customizing solutions for mid-market shippers.
Focusing on Core Complex Markets: Holman deliberately specializes in high-exacting verticals—including CPG, ingredients, pet food, and major appliances—providing tailored services ranging from plant sub-assembly and store-door delivery to Foreign Trade Zone (FTZ) support and final-mile execution.
Learn More About Built to Last: Inside Holman Logistics
Mike Gardner | Linkedin
Holman Logistics | Linkedin
Holman Logistics
Costco | Acquired
The Logistics of Logistics Podcast
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In "SPS Commerce: Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth.
About Wes Aretson
Wes Arentson is a Sales Manager at SPS Commerce. He leads a logistics sales team focused on providing 3PLs and Carriers with tools to optimize their supply chains, connect with their partners more efficiently and make onboarding new customers easy. Wes has over 15 years of experience in supply chain and technology helping customers solve business problems with software and automation.
About SPS Commerce
SPS Commerce is the world's leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.
Key Takeaways: SPS Commerce: Optimize Speed to Revenue

In "Optimize Speed to Revenue", Joe Lynch and Wes Arentson, Senior Sales Manager, Logistics at SPS Commerce, discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth.
Direct Correlation: Order-to-Cash Speed = Revenue Acceleration. The single most critical factor in optimizing revenue is the speed of your Order-to-Cash (O2C) cycle. Wes stresses that every inefficiency in processing orders, from receipt to payment, translates directly into delayed revenue. Streamlining O2C with efficient data exchange is the fastest way to pull cash forward.
Stop Margin Leaks by Eliminating Disconnected Systems. Learn how disjointed or manual systems create costly margin leaks—the silent erosion of profitability. These leaks are often caused by the lack of connection between trading partner portals, forcing manual data re-entry and increasing the risk of chargebacks and penalties.
EDI as the Foundation for Impeccable Data Quality. At the core of SPS Commerce's success is the commitment to data quality. Listeners will understand that clean, standardized, and automated data transmission via modern EDI is essential not just for compliance, but for enabling accurate forecasting and preventing operational errors for all SPS Commerce customers.
Master Retailer Scorecards by Fixing Data Exchange. Achieving and exceeding Key Performance Indicators (KPIs) and Service Level Agreements (SLAs)—the foundation of retailer scorecards and milestones—is non-negotiable. Wes explains that a failure to meet these standards is often a symptom of poor EDI connections or the lack thereof, not operational failure. Automated, accurate EDI is the fix.
Accelerate Onboarding with Proven Compliance and Security. Wes highlights the comprehensive service offered by SPS Commerce, focusing on mapping, testing, compliance, and security. This end-to-end approach drastically shaves weeks off the process of onboarding new trading partners, ensuring systems are instantly compliant and secure, which minimizes risk and accelerates time-to-revenue.
The EDI Advantage: Consolidate Portals and Win More Tenders. True efficiency moves beyond basic EDI compliance. By consolidating disparate retailer portals into one platform, you eliminate the "swivel-chair" chaos. This improved efficiency and performance not only stops margin leaks but directly improves your scorecard performance, helping you win more high-value tenders.
Future-Proof Partnerships with Automated Data Strategy. The conversation culminates in the shift from tactical order management to a strategic, data-driven approach. Wes advocates for using centralized EDI to build continuous learning and accountability, allowing companies to focus less on manual data work and more on connecting world-class technology with senior executives who control budget and strategy.
Learn More About SPS Commerce: Optimize Speed to Revenue
Wes Arentson | Linkedin
SPS Commerce | Linkedin
SPS Commerce
Woods Distribution Case Study
Arcadia Cold Storage & Logistics Case Study
Jay Group Case Study
The Logistics of Logistics Podcast
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