The Logistics of Logistics

In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda, Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure.
About Holly LaBoda
Holly LaBoda is the Founder and Chief Growth Officer of Formula L, a sales operating system built for logistics, supply chain, distribution, and complex B2B service organizations. She has spent 18 years working inside these industries — including a decade at C.H. Robinson leading enterprise sales system design and go-to-market strategy — before building Formula L from the patterns she saw break organizations of every size. Holly holds an M.S. in Performance Improvement and certifications in change management and strategy — which means she doesn't just teach what worked once; she builds the system that makes it work consistently. She has worked alongside hundreds of sales leaders and thousands of sellers across logistics, freight, and distribution. Holly serves on the TMSA Board of Directors and is based in Minneapolis, Minnesota.
About Formula L
Formula L is a sales operating system built for logistics, supply chain, distribution, and professional services organizations that have outgrown how they operate. Most growth leaders hit a ceiling that isn't about strategy — it's about the system underneath it. Formula L builds the infrastructure that closes the gap between the strategy leadership decides and what actually shows up in the field: a proprietary diagnostic and competency model, the LIFT Method development process, and a full partnership model that delivers the operating system alongside the team. The result is sales growth that doesn't depend on heroics — just a system built to handle it. Formula L works primarily with founder-led and PE-backed organizations in logistics and complex B2B services.
Key Takeaways: Scaling with Intent: Removing the Constraints to Growth
In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda, Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure.
Move Beyond "Heroics-Based" Sales: Many logistics companies rely on a few "hero" sellers or the founder's personal book of business. Holly emphasizes that sustainable scaling requires a system-led growth model where results are driven by a repeatable infrastructure rather than individual talent alone.
Identify the "Growth Leap" Constraints: Organizations often hit a ceiling when their current processes can no longer support their size. Common constraints include capacity (the leader becoming a bottleneck) and coordination (complex solutions requiring too much internal sign-off), both of which must be diagnosed to restart growth.
Close the Strategy-to-Execution Gap: A major growth killer is the disconnect between leadership's strategy and the field's execution. Formula L focuses on operationalizing strategy into daily sales behaviors so that the vision actually shows up in the field.
Avoid the "Feel-Good" Training Trap: Sales training is often a "feel-good intervention" that fails because the underlying system is broken. Before implementing training, leaders must ensure the sales process, compensation, and ideal customer profiles (ICP) are aligned, or the training won't stick.
Focus on Business Trigger Events over Raw Intent: While "intent data" (tracking website visits) is popular, the real value lies in understanding the trigger event—what changed in the prospect's business that made them look for a solution? This context allows for a more strategic, less "stalker-like" sales approach.
The Importance of Leadership Alignment: Growth requires that all leaders are "rowing in the same direction." This often means making hard choices about role clarity, such as ensuring a sales leader isn't also burdened with customer support or operations, which creates a "split-focus" failure.
Practice through Behavioral Coaching: High-level growth requires behavioral change, not just knowledge. Effective development involves learning labs and AI-driven practice to allow sellers to get "reps" in a low-stakes environment, similar to how elite athletes or military personnel train for high-pressure situations.
Learn More About Scaling with Intent: Removing the Constraints to Growth
Holly LaBoda | Linkedin
Formula L | Linkedin
Formula L
The Logistics of Logistics Podcast
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In "Reducing TCO Through Renewable Natural Gas" Joe Lynch and Scott Brinner, Vice President of RNG Solutions at Nopetro Energy, discuss how fleets can cut emissions while boosting their bottom line. Efficiency meets sustainability.
About Scott Brinner
Scott Brinner serves as the executive Vice President of RNG Solutions at Nopetro Energy, where he is responsible for developing and executing the division's strategy, business development and expansion. His prior experiences include working as a CPA with Ernst & Young, executive vice president, Corporate Development & Strategic Accounts, at OmniTRAX, and as an investment banker with Wells Fargo and Raymond James, where he advised companies in transportation/logistics and waste/environmental services. Scott has an MBA from the University of Chicago and received both a BS, in Accounting and Finance, as well as a Master's in Accountancy, from Miami University in Oxford, Ohio. 
About Nopetro Energy
Founded in 2008, Nopetro Energy is a vertically integrated energy leader focused on the production and distribution of renewable natural gas (RNG) for heavy duty transportation and industrial consumption. The company provides end-to-end energy and transportation management solutions, helping government agencies and companies strengthen fuel independence and create lasting economic value. Nopetro designs, builds, finances and operates both renewable natural gas production plants and fueling stations, allowing fleets to transition to this substantially less expensive, cleaner and domestically produced alternative to diesel. Visit www.nopetroenergy.com to discover how Nopetro is leading the way to a more energy-independent and financially predictable future.
Key Takeaways: Reducing TCO Through Renewable Natural Gas
In "Reducing TCO Through Renewable Natural Gas" Joe Lynch and Scott Brinner, Vice President of RNG Solutions at Nopetro Energy, discuss how fleets can cut emissions while boosting their bottom line. Efficiency meets sustainability.
RNG as a Total Cost of Ownership (TCO) Driver: Unlike many "green" technologies that require a financial sacrifice, transitioning to Renewable Natural Gas can actually lower the total cost of ownership. While the trucks may have a higher upfront cost (roughly $70k–$90k more), the significantly lower and more stable fuel prices can lead to a payback period of just 2 to 3 years.
The "Closed Ecosystem" of RNG: RNG is a vertically integrated solution that captures organic waste from landfills, dairy farms, and wastewater treatment plants. By cleaning these molecules and putting them into the pipeline, Nopetro turns a potential environmental pollutant into a high-performance fuel that can achieve zero or even negative carbon emissions.
The Game-Changing Cummins X15N Engine: Historically, the trucking industry lacked an engine with the power and torque required for heavy-duty, 80,000+ lb loads. The new 15-liter natural gas engine from Cummins is a "workhorse" that matches diesel performance, range, and horsepower, removing the primary technical barrier for over-the-road fleets.
Fuel Price Stability vs. Diesel Volatility: Because RNG is domestic and tied to stable natural gas indices rather than global oil markets, it protects fleets from "spikes" caused by international conflict. This allows for predictable budgeting and even the potential for long-term, fixed-price fuel contracts—unheard of in the diesel world.
Proven Success in Adjacent Sectors: While OTR trucking is in the early stages of adoption, the waste management and transit industries have already proven the model. Nearly 50% of waste refuse trucks and 40% of transit buses in the U.S. now run on natural gas because it is more economical and easier to maintain.
Infrastructure and "Behind the Fence" Solutions: Fleet owners don't have to wait for a public station on every corner. Nopetro specializes in building dedicated fueling stations directly at or near truck terminals. This "hub and spoke" approach ensures that dedicated routes have reliable, high-pressure fueling exactly where they need it.
Sustainability as a Competitive Edge: Large shippers (the Scope 1 and Scope 3 emission-focused companies) are increasingly looking for "greener" partners. Trucking companies using RNG can offer a cleaner solution at the same or lower price than diesel, often securing longer-term contracts (5–7 years) by providing the carbon-neutral results that customers demand.
Learn More About Reducing TCO Through Renewable Natural Gas
Scott Brinner | Linkedin
Nopetro Energy | Linkedin
Nopetro Energy
Nopetro Projects
Nopetro Info Email
The Logistics of Logistics Podcast
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In "Penske's Supply Chain Insight: A Unified View," Joe Lynch and Mike Medeiros, Executive Vice President of Operations for Penske Logistics, discuss how their new product, Supply Chain Insight, turns complex data into a proactive tool for supply chain orchestration.
About Mike Medeiros
Mike Medeiros is executive Vice President of Operations for Penske Logistics, where he leads field operations and supports performance across the Penske Transportation Solutions network. He brings extensive leadership experience across transportation and logistics, including dedicated contract carriage and fleet operations. Medeiros has been recognized as a 2026 Pro to Know award recipient by Supply & Demand Chain Executive, honoring leaders driving operational excellence in the supply chain.
About Penske Logistics
Penke Logistics is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. The company is a leading provider of innovative supply chain and logistics solutions. Penske offers solutions including dedicated transportation, distribution center management, 4PL and lead logistics, transportation management, freight brokerage, and a comprehensive array of technologies to keep the world moving forward.
Key Takeaways: Penske's Supply Chain Insight: A Unified View
In "Penske's Supply Chain Insight: A Unified View," Joe Lynch and Mike Medeiros, Executive Vice President of Operations for Penske Logistics, discuss how their new product, Supply Chain Insight, turns complex data into a proactive tool for supply chain orchestration.
Moving from Fragmented Systems to One View: The industry is shifting away from jumping between different TMS, WMS, and ERP systems. Supply Chain Insight provides a "single pane of glass" so you don't have to toggle between multiple windows to make a decision.
Proactive vs. Reactive Operations: With the Supply Chain Insight dashboard, both the logistics provider (Penske) and the shipper look at the same real-time info. This transparency lets teams get "upstream" to resolve problems before they happen, rather than just reacting to late shipments.
Prioritizing Data Quality: The AI and analytics within Supply Chain Insight are only as effective as the data feeding them. The focus is on measuring data quality and ensuring the KPIs you're tracking are accurate and actionable.
AI as a Personal Analyst: A standout feature of Supply Chain Insight is the integrated AI assistant. You can query loads or identify performance trends using natural language, essentially giving you a dedicated supply chain analyst at your fingertips.
Real-Time Asset Coordination: Having total visibility in Supply Chain Insight helps keep freight moving by spotting underutilized assets. For example, finding an empty driver nearby can solve an urgent capacity need and prevent a lost sale.
Battle-Tested Internally: Before launching Supply Chain Insight to customers, Penske had their own associates use it first. This internal testing ensures that the platform is a stable and reliable system of record from day one.
Managing Inventory and Carrying Costs: Visibility in Supply Chain Insight extends beyond the road and into the warehouse. Understanding real-time inventory levels helps shippers minimize carrying costs and avoid the risks of seasonal stock mismatches.
Learn More About Penske's Supply Chain Insight: A Unified View
Mike Medeiros | Linkedin
Penke Logistics | Linkedin
Penke Logistics
Supply Chain Visibility Software | Penske Supply Chain Insight - Penske Logistics
The Logistics of Logistics Podcast
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In "How FDH Aero is Simplifying the Aerospace Supply Chain", Joe Lynch and Bob Loycano, Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry.
About Bob Loycano
Bob Loycano serves as Vice President, Supply Chain for FDH Hardware. In his role, Bob is responsible for establishing the purchasing and planning strategies utilized by each of the FDH Aero businesses. He aggregates the collective's purchasing synergies, enabling improved partnerships with suppliers. He reports to President of FDH Hardware, Matt Lacki. Prior to joining FDH Aero, Bob spent seven years as Executive Director of Supply Chain at Wesco. After his time at Wesco, Bob spent 7 years as Vice President of Procurement at KLX Aerospace – three years of which were spent with Boeing Distribution Services, after its acquisition of KLX. During his tenure, Bob oversaw all global procurement, planning, sourcing, and technical support. Bob's experience extends well beyond aerospace distribution – starting his career as an engineer at General Electric Aircraft Engines. He then spent 18 years at Pratt & Whitney as a manufacturing & design engineer, and later, as Commodity Manager. Bob graduated magna cum laude with a Bachelor of Science degree in Manufacturing Engineering from Boston University. He would go on to earn an MBA from the University of Connecticut. 
About FDH Aero
FDH Aero is a trusted global supply chain solutions partner for aerospace and defense companies, helping to shape the industry by simplifying the supply chain. With over 60 years of experience, it specializes in hardware, electrical, consumables & expendables, licensed products, and value-added services for global OEM and aftermarket customers. FDH is headquartered in Commerce, California, and has operations across the Americas, EMEA and APAC. FDH Aero – named a Best Place to Work in Aviation – has locations in 15 countries across the globe, with more than 1,500 best-in-industry employees and over 650,000 square feet of inventory space. For more information, please visit FDHAero.com.
Key Takeaways: How FDH Aero is Simplifying the Aerospace Supply Chain
In "How FDH Aero is Simplifying the Aerospace Supply Chain", Joe Lynch and Bob Loycano, Vice President, Supply Chain for FDH Aero, discuss how specialized distribution and strategic inventory buffering eliminate bottlenecks in the global aerospace industry.
Global Scale and Specialized Scope: FDH Aero is a global supply chain partner with over 60 years of experience, operating in 15 countries with more than 650,000 square feet of inventory space. They specialize in high-criticality components including hardware, electrical parts, and consumables for both the commercial and defense aerospace sectors.
Managing the "Long Tail" of Supply: While major OEMs like Boeing or Airbus buy high-volume parts directly, FDH Aero adds value by managing the "long tail"—the thousands of lower-volume, specialized parts that are difficult for OEMs to forecast or stock individually.
The Criticality of Quality and Safety: In aerospace, every part is essentially a "safety part." Bob highlighted that FDH Aero tests every batch of parts for strength and durability—such as ensuring fasteners are forged rather than cut—before they ever enter their inventory to prevent any single point of failure.
Bridging the Capacity Gap: A major industry challenge is the "skills gap" and labor shortage in manufacturing. FDH Aero acts as a strategic buffer, chasing global capacity and managing long lead times (which can exceed a year for simple nuts and bolts) so that production lines don't stop.
Simplifying Complex Logistics: FDH Aero simplifies the supply chain by acting as a single point of contact for thousands of suppliers and customers. They handle the "onerous" terms and conditions of large OEMs that smaller manufacturers might avoid, while also navigating complex international tariffs and customs.
Inventory as a Service: By carrying approximately 600,000 SKUs, FDH Aero provides "availability as a service." They use their own forecasting expertise to stay "smarter than the customer," ensuring parts are on the shelf before the customer even realizes they have a need, thus preventing "Aircraft on Ground" (AOG) situations.
Economic Efficiency through Aggregation: FDH Aero provides cost savings by buying industry-standard parts in bulk across multiple customers. This allows them to offer lower unit costs than a customer could get by buying small quantities directly from a manufacturer, while also eliminating the customer's internal inventory carrying costs.
Learn More About How FDH Aero is Simplifying the Aerospace Supply Chain
Bob Loycano | Linkedin
FDH Aero
FDH Aero | Linkedin
FDH Aero | Instagram
FDH Aero | YouTube
Bob Loycano Interview
The Logistics of Logistics Podcast
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In "Single-Source Supply Chains in a Fragmenting World", Joe Lynch and Abe Eshkenazi, Chief Executive Officer at ASCM, discuss the shift from low-cost efficiency to resilient, regionalized networks. They emphasize that visibility and talent are now the primary tools for navigating global disruption. 
About Abe Eshkenazi
Abe Eshkenazi, CSCP, CPA, CAE is chief executive officer at ASCM, the largest organization for supply chain and the global pacesetter of organizational transformation, talent development and supply chain innovation. During his tenure, ASCM has significantly expanded its services to corporations, individuals and communities; its revenue has more than doubled; and three mergers were completed in response to heightened industry awareness and the vast and ongoing global impact of supply chains. A trusted industry leader, Abe has served as a longstanding source of thought leadership on emerging trends impacting the supply chain space. He's championed supply chain careers via upskilling and pushed for a broader understanding of supply chain space to those outside of the industry. He was a driving force in the development of the documentary, The Chain: How the World Works, a six-part series aimed to demystify the supply chain industry and highlight its importance in everyday life. Previously, Abe was managing director of the Operations Consulting Group of American Express Tax and Business Services. Abe holds a Master of Business Administration from Northwestern University, Kellogg Graduate School of Management; a Master of Business Administration from DePaul University; and a bachelor's degree in business from Northeastern Illinois University.
About the Association for Supply Chain Management (ASCM)
The Association for Supply Chain Management (ASCM) is the global pacesetter of organizational transformation, talent development and supply chain innovation. As the largest association for supply chain, ASCM members and worldwide alliances fuel innovation and inspire accountability for resilient, dynamic and sustainable operations. ASCM is built on a foundation of world-class APICS education, certification and career resources, which encompasses award winning workforce development, relevant content, groundbreaking industry standards and a diverse community of professionals who are driven to create a better world through supply chain.
About The Chain: How the World Works – ASCM Docuseries
"The Chain: How the World Works" is a new docuseries produced by The Association for Supply Chain Management (ASCM), available now on Amazon Prime. "The Chain" is a bold, engaging exploration of the global supply chain and the people who keep it moving. Through expert interviews, real-world stories, and cinematic storytelling, it offers a rare behind-the-scenes look at the systems that power our world. The six-part series dives deep into the challenges and innovations shaping the future of supply chains revealing the hidden infrastructure behind everyday life, from the food in your supermarket to the journey of your favorite pair of jeans. Each episode focuses on a unique topic, for example "The Sports Industry Isn't All About the Game—It's a High-Stakes, Global Supply Chain" and "The Hidden Journey of Pain Relief: How the World's Morphine is Made, Tracked, and Unequally Shared" ASCM's docuseries aims to educate the public, elevate the profession, and highlight the critical role supply chains play in global stability and sustainability. How to watch: The Chain: How the World Works docuseries on Amazon Prime or learn more at ASCM.org.
Key Takeaways: Single-Source Supply Chains in a Fragmenting World
In "Single-Source Supply Chains in a Fragmenting World", Joe Lynch and Abe Eshkenazi, Chief Executive Officer at ASCM, discussthe shift from low-cost efficiency to resilient, regionalized networks. They emphasize that visibility and talent are now the primary tools for navigating global disruption. 
The Shift from Invisible to Visible: Historically, supply chains were only noticed when they failed. Abe emphasizes that we are moving toward a world where the "invisible" story of a product—its origin, environmental impact, and labor conditions—is now a core consumer and regulatory demand.
Defining the "Choke Point" Risk: A single-source supply chain creates a critical vulnerability where an entire operation depends on one supplier, region, or facility. While efficient for cost, these "choke points" (like Taiwan for chips or China for pharmaceutical ingredients) offer no alternatives when geopolitical or environmental disruptions occur.
The "Visibility Gap" Beyond Tier 1: Most organizations lack insight into their Tier 3 and Tier 4 suppliers. Abe notes that while visibility at the top level has improved, the deepest disruptions often happen deep in the sub-tiers where vendors lack the resources to handle shocks.
Digital Transformation vs. Talent Investment: While companies are heavily investing in technology like AI and ERP systems for better data, there is a significant gap in human talent. Technology is only as effective as the professionals who possess the critical thinking skills to leverage it.
The Re-balancing of "Just-in-Time" to "Just-in-Case": The industry is moving away from a pure focus on speed and low cost toward "risk-adjusted" decision-making. This includes building inventory buffers, creating flexible contracts with "tariff clauses," and ensuring optionality in logistics routes.
Regionalization and Shorter Supply Chains: Geopolitical fragmentation is pushing the world toward a "multipolar" model. Supply chains are becoming shorter and more regional (nearshoring) to improve security and sustainability, even if this results in higher costs that must be absorbed.
Collaboration as a Strategic Skill: Supply chain management is no longer a siloed back-office function. Success now requires "soft skills" to lead cross-functional collaboration between the Chief Supply Chain Officer, CFO, and Chief Sustainability Officer to balance financial health with operational resilience.
Learn More About Single-Source Supply Chains in a Fragmenting World
Abe Eshkenazi | Linkedin
Association for Supply Chain Management (ASCM) | Linkedin
Association for Supply Chain Management (ASCM)
The Chain: How the World Works | Docuseries on Prime Video
The Logistics of Logistics Podcast
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