The B2B Sales & Marketing Hotline

• HubSpot Reporting Hacks: Here's What Should Be on Your Dashboard

  In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM—reporting and dashboards. From avoiding common mistakes to building dashboards that actually drive action, this episode is packed with practical guidance for sales and marketing leaders. Together, Maryanne and Emily break down: - The difference between HubSpot’s pre-built and custom reports—and when to use each - How to build dashboards that answer real business questions and support team accountability - Pro tips for designing leadership, sales, and marketing dashboards that fuel performance and simplify one-on-ones We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/

  --------  

  23:32
• Building Winning Sales Playbooks

  In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there. Here’s what you’ll learn: - What to include in a winning sales playbook — from buyer personas and sales process mapping to objection-handling plays, KPIs, battle cards, and tech stack guidance. - How to get your sales team to actually use the playbook — and how to keep it updated so it doesn't collect dust. - Why customization is key — and how tailoring your playbook by role, product line, or sales motion ensures it delivers value across your entire team. Tune in and take the guesswork out of playbook building. Plus, stick around for the listener Q&A segment where Emily and Maryanne tackle lead qualification and CRM adoption. Sample Sales Play: https://leadg2.thecenterforsalesstrategy.com/sample-play-from-the-sales-playbook We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/

  --------  

  21:28
• From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

  In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needle—and how to avoid common pitfalls. In this episode, you’ll learn: - How to structure a compelling, results-driven case study that resonates with your ideal audience - Why social proof is critical in B2B sales—and how to make it work harder for you - Ways to repurpose, promote, and track the impact of your success stories across your sales and marketing efforts LeadG2 Case Studies: https://leadg2.thecenterforsalesstrategy.com/case-studies We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/

  --------  

  29:24
• Becoming a Thought Leader: How to Build Trust in B2B Relationships

  In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationships Together, they break down: - How to define and differentiate thought leadership from personal branding in the B2B context. - Simple strategies to get started with thought leadership using content you already have, such as company materials and industry publications. - And, finally, how consistency, engagement with others, and authentic sharing are crucial to building trust and standing out as a thought leader in B2B sales. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/

  --------  

  31:36
• Adopting a New CRM: Do's and Don'ts

  Emily and Maryanne dive into the essentials of adopting a new CRM, sharing their top do’s and don’ts to help you get the most out of your CRM implementation. Whether you're upgrading or starting fresh, they cover best practices for setting up, training, and optimizing your CRM system. Together, they cover: - Key do’s for CRM setup, including evaluating options and setting business goals - Common don’ts to avoid, like overcomplicating workflows and neglecting data quality - The importance of training, user feedback, and ongoing adjustments Tune in for actionable tips to successfully integrate and maximize your CRM, plus expert advice in a Q&A session on B2B content and audience engagement. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/

  --------  

  31:33

Más podcasts de Economía y empresa

Podcasts a la moda de Economía y empresa

Acerca de The B2B Sales & Marketing Hotline