Influence Anyone

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like.

In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul.

You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process.

Chapters:

00:00:00 Goldie Chan and the Original LinkedIn Video
00:13:17 Creating a Genuine Personal Brand
00:19:19 Reputation vs Personal Brand
00:22:43 The Myths Surrounding Introverts
00:26:25 An Exercise to Build Your Personal Brand
00:34:40 Transparency vs Authenticity (and Guarding Your Privacy)
00:41:34 The Why of Building a Personal Brand
00:47:55 How to Pivot Your Personal Brand
00:52:35 Common Pitfalls When Building a Personal Brand
00:58:29 Start With One Platform, Then Build the Ecosystem
01:03:29 Navigating Employer vs Personal Brand Tension
01:09:34 Know Yourself Before You Brand Yourself

From Goldie Chan:

Website

LinkedIn

Personal Branding for Introverts

Mentioned in this video:

99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21)

What’s Your Influence Style Profile? What do you do when you need someone to do something?

This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.)

→ https://www.influencestylequiz.com/

Join 800+ leaders who've already uncovered what their style is.

The Invisible Expert Problem FREE Masterclass

How to become known WITHOUT chasing followers or pretending to be someone you’re not.

→ https://events.influencesystemmastery.com/register

July 30, Thursday, 11 am CST, 6 pm UK, 6 pm CET

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Produced by Ideablossoms

Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology.

In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from Princeton's Oppenheimer and frameworks from Clayton Christensen, he shows why opportunities are created in the mind long before they show up in your inbox.

You'll learn why simplicity increases perceived competence, why sameness makes you invisible, and why the real driver of opportunity is being remembered, not being the loudest.

Chapters:

00:01:26 LinkedIn Is More Than a Social Platform

00:04:25 Trait 1: Get Clear on What You Want

00:05:26 Trait 2: Clarity Over Cleverness

00:06:53 Trait 3: Different Beats Better

00:08:42 Trait 4: Opportunities Are Social

00:09:24 Trait 5: Own a Specific Problem

Check out Howie’s episode on  how you can be better than 99% of people who use LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (April 21)

What’s Your Influence Style? What do you do when you need someone to do something?

This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.)

→ https://www.influencestylequiz.com/

Join 800+ leaders who've already uncovered what their style is.

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Produced by Ideablossoms

Most people believe B2B buyers make rational, spreadsheet-driven decisions while consumers buy on impulse. Talia Wolf, founder of GetUplift and bestselling author of Emotional Targeting, says that's backwards.
In this episode, Howie Chan sits down with Talia to break down why B2B purchases often carry more emotional weight than B2C ones, and why self-image and social image quietly drive nearly every decision a person makes.
Talia shares the exact interview questions she uses to uncover emotions that customers can't articulate themselves and lays out her three-part emotional targeting framework — research, audit, and testing.
You'll learn how to identify the hidden emotional triggers behind your customers' decisions, why B2B may be more emotionally driven than B2C, and why data alone rarely wins deals.
Chapters:
00:01:40 Self-Image vs Social-Image
00:07:51 The B2B Emotion Myth
00:11:39 What Emotional Marketing Actually Means
00:14:40 The Value of Social Listening
00:22:46 Questions That Reveal Your Customer’s Hidden Emotions
00:30:21 Copying Competitors Won't Save You
00:34:45 The 3-Part Emotional Targeting Framework
00:46:33 Emotional Targeting in Everyday Life
00:51:12 Using Emotional Pull to Build Communities
00:54:52 Where Conversion Optimization Is Headed
00:58:03 The Problem With Outsourcing Your Brain to AI
From Talia Wolf:
Website (https://taliawolf.com/)
GetUpLift (https://getuplift.co/)
LinkedIn (https://www.linkedin.com/in/taliagw)
YouTube (https://www.youtube.com/c/TaliaWolf)
Book (https://taliawolf.com/book)
Mentioned in this episode:
Conversation with Matt Sucha (episode 74): https://www.youtube.com/watch?v=Udgvfulyjb4
What’s Your Influence Style Profile? What do you do when you need someone to do something?
This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.)
→ https://www.influencestylequiz.com/
Join 800+ leaders who've already uncovered what their style is.
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Produced by Ideablossoms (https://ideablossoms.com/)

Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because most people communicate the way they want to be heard, not the way the other person actually processes information.

He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and working with leaders, founders, and salespeople. He reveals what each style is built on, where it breaks down under pressure, and why stress doesn't create your style; it reveals it.

You'll learn how Commanders, Scientists, Storytellers, Connectors, and Sages move people to act, where their biggest blind spots hide, and the one shift that makes influencing anyone dramatically easier.

Chapters:

00:00:00 People Are Influenced Differently

00:02:48 The Commander Influence Style

00:03:59 The Scientist Influence Style

00:05:36 The Storyteller Influence Style

00:07:14 The Connector Influence Style

00:09:31 The Sage Influence Style

00:12:43 Pressure Reveals Your True Style

Check out Howie’s episode with Dr. Robert Cialdini: Godfather of Influence: The Persuasion Principle that Resulted in a $700K Gift & The “Bible of Online Marketing” (Episode 50)

What’s Your Influence Style? What do you do when you need someone to do something?

This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.)

→ https://www.influencestylequiz.com/

Join 700+ leaders who've already uncovered what their style is.

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Produced by Ideablossoms

Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives.

Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends.

You'll learn how to clarify and repeat your 10% message, how to prime your audience before your key idea lands, how to trigger memory retrieval through environmental cues, and why complexity, not simplicity, keeps audiences engaged longer.

Chapters:

00:00:00 Why 90% of Your Message Disappears After 48 Hours

00:07:36 How Memory Forms, Consolidates, and Gets Retrieved

00:09:49 The Priming Effect: Getting Brains Ready to Remember

00:20:36 Cognitive Ease: Understanding Supporting Points

00:23:08 Encoding, Consolidation, and Retrieval of Memories

00:29:11 How to Capture Attention

00:37:09 Faces in Ads Don't Always Help You

00:46:08 Carmen's Journey to a Double PhD

00:48:59 Having Chemistry with Your Message

00:56:59 How Memory Influences Decisions

01:00:46 Pivoting Your Brand Without Losing Your Audience

01:05:50 Complexity Keeps Audiences Engaged

From Dr. Carmen Simon:

Website

LinkedIn

Books

Mentioned in this episode:

Apple Intelligence Advert: https://www.youtube.com/watch?v=a6RX9kJ01Kw

Story Selling versus Data Selling: https://www.youtube.com/watch?v=Udgvfulyjb4

Nail Your Niche Masterclass

→ https://www.howiechan.com/niche

Nail Your Niche Without Overthinking and Become the ONLY Choice

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Produced by Ideablossoms