Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

• Relationships are the Currency of Success, with Jason Lauritsen

  As someone looking to elevate their personal brand, grow their audience, or monetize their expertise, you know that strong relationships are key to success. In this episode, we dive into the heart of what makes relationships thrive, and how you can apply these principles to enhance your leadership, branding, and overall impact.Our Guest: Jason Lauritsen, a renowned speaker, management and leadership trainer, advisor, and coach, joins us to share his expertise on creating a more human-connected environment at work.Three Key Takeaways:🔹 Relationships are the Currency of Success: Discover how investing time in meaningful conversations can transform your connections with others, leading to increased trust, collaboration, and mutual growth.🔹 Clarity is Key: Learn how simplicity and transparency can revolutionize your communication, expectation-setting, and conflict resolution, both at work and in your personal life.🔹 Authenticity Unlocks Charisma: Understand the four-step process to embracing your true self (Self-Awareness, Self-Acceptance, Integrity, and Daring) and how this journey can magnetize opportunities, foster deeper connections, and elevate your leadership brand.Take Action:Practice the 4-Step Check-in Method with your team, family, or friends to kickstart more meaningful conversations.Apply the Golden Rule of Management: Put your expectations in writing to ensure clarity and turbocharge performance.Define Your Three-Word Manifesto: Reflect on the essence of your leadership, brand, or personal values and distill them into three impactful words to guide your actions and communications.Connect with Jason Lauritsen: Visit his website at jasonlauritsen.com or connect with him on LinkedIn to dive deeper into his insights on building meaningful connections and unlocking leadership potential.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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• Breaking the Me + 3 Barrier & How to Scale Your Business Beyond Burnout

  If you’re running a business - whether it’s consulting, coaching, or any service-based venture - you’ve likely hit a point where growth feels stagnant. You’re stuck in the “me + 3” trap: you and a small team, unable to scale further without burning out. This episode is for you. Ryan Wimpey, founder of a successful franchise with 24 locations across the US, shares his journey from a one-person operation to a thriving, scalable business. His insights on systems, franchising, and scaling are invaluable for anyone looking to break through their growth ceiling.🎙️ Key Takeaways from the Episode1️⃣ Systems Are Non-Negotiable Ryan emphasises that without systems, your business will always rely on you. Whether you’re running a single location or planning to franchise, having clear workflows, scripts, and processes is essential. It’s the only way to delegate effectively and step away without everything falling apart.2️⃣ Franchising Is About More Than Just Expansion Franchising isn’t just a way to grow—it’s a way to empower others. Ryan’s approach focuses on giving franchisees the tools and support they need to succeed, from call centre operations to marketing. It’s about creating a model that works whether you’re there or not.3️⃣ Maximise Your Digital Ads Ryan’s aggressive approach to digital marketing—SEO, Google Ads, and social media—has been a game-changer for his business. He stresses the importance of maximising ad spend on one platform before moving to the next, ensuring you’re not leaving money on the table.🛠️ Actionable Steps You Can Take Today1️⃣ Audit Your Systems Can you step away from your business for a month without it collapsing? If not, start documenting your processes. Create workflows, scripts, and training manuals to ensure your team can operate independently.2️⃣ Focus on High-Value Clients Stop targeting low-income customers if your business relies on higher margins. Ryan’s experience shows that selling to clients with disposable income not only increases revenue but also reduces emotional friction in the sales process.3️⃣ Experiment and Iterate Don’t wait for the perfect plan. Use the “ready, fire, aim” approach to test your ideas quickly. Learn from what works, refine your processes, and scale what’s successful.Ryan’s story is a testament to the power of systems, strategic scaling, and relentless focus on customer value. Whether you’re considering franchising or just looking to grow your business, his advice is a roadmap to breaking through the “me + 3” barrier.📌 Listen to the full episode for more insights and actionable strategies.Visit Ryans Website : https://tiptopk9.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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• Creating your environment of zero competition, with Kennedy

  As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.Three Key Takeaways:📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox.🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience.📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you.Three Actionable Steps Based on Kennedy's "Three Things"Read "Ready, Fire, Aim" by Michael Masterson: Apply the principles from this book to your business, focusing on the section relevant to your current turnover.Implement the "Say it, Prove it" (SIPI) Principle: Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience.Set Email Frequency Expectations: Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free."https://emailmarketingheroes.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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• How to Speak with Confidence and Impact in Any Setting, with Nausheen Chen

  Let’s face it - even the most confident among us have felt that stomach-churning fear before speaking in public. Whether it’s a podcast interview, a presentation, or even just pitching an idea in a meeting, that “oh no, what if I mess up?” feeling is universal. But here’s the good news: overcoming that fear doesn’t just make you a better speaker - it positions you for bigger opportunities, from landing clients to building authority in your industry. In this episode, I’m joined by Nausheen Chen, a public speaking coach, to share how you can turn those nerves into impact and amplify your message with confidence.Three Key Takeaways:🔹 Less is More: Trying to say too much can dilute your message. Focus on being selective with what you share and create a flowing, interactive conversation with your audience.🔹 Intentional Energy Matters: It’s not about mimicking Tony Robbins or going over the top—it’s about amplifying your natural self. Use your voice, energy, and body language to connect authentically.🔹 Maximise Every Opportunity: Speaking isn’t just about the moment on stage or screen. Learn how to prepare strategically, network effectively, and follow up thoughtfully to turn visibility into meaningful results.Take Action Based on Nausheen’s Final Tips: Here’s a simple three-step process to start improving your speaking skills today:Record Yourself: Grab your phone, record a one-minute clip of yourself speaking on a topic you know well, and watch it back. (Yes, it’s cringe-worthy, but so is most of life—embrace it!) Separate yourself from the performance to identify areas for growth.Leverage AI Tools: Use platforms like Yoodli to analyze your recording. Get data on your pace, filler words, and eye contact to pinpoint specific improvements.Iterate and Improve: Re-record with one focus in mind - like slowing your pace or using fewer fillers. This iterative process builds confidence and control over your delivery.Breaking through the fear of speaking doesn’t just make you better at talking—it opens doors. Whether it’s commanding a room, winning over clients, or positioning yourself as a thought leader, the ability to communicate effectively is a superpower. So, let’s get started—because the world is waiting to hear what you have to say.Nausheen's website : https://www.speaking.coach/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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• The Ultimate Guide to Transitioning from Consulting to Membership, with Mike Morrison

  Today's discussion with Mike Morrison is indispensable for anyone eager to scale their influence and create sustainable revenue streams through membership models. Whether you're an emerging consultant feeling oversubscribed or a seasoned expert exploring new revenue avenues, understanding when and how to transition into a membership model can be transformative.🎯 Key Discussions:Building Before Monetizing: Mike emphasizes the critical importance of establishing a strong foundation of followers before jumping into monetization through memberships. He advises on harnessing tools like podcasting and content creation to build a personal brand and audience who are genuinely aligned with your expertise.Signals for Scaling: If you're turning away more clients than you can accept or noticing repeated demands for similar advice, it might be time to explore memberships. Mike provides insights on recognizing these signals and using them to transition effectively.Purpose-Driven Memberships: Mike highlights the necessity of identifying the genuine needs and problems of your audience before deciding on a membership model. Not every problem can or should be solved through memberships; form must follow function.🔑 Actionable Takeaways:Audience Development: Before seeking monetization, evaluate your audience size. A minimum of 300 engaged followers should provide a good base to begin exploring membership options.Recognize Demand: Pay attention to patterns in client requests. If you're oversubscribed or finding commonalities in client needs, it might be time to think bigger about how to serve more effectively.Start Small and Specialize: Consider initially offering targeted free consultations or assessments that align with your area of expertise, which can also double as content for your brand. This helps solidify your reputation and gather valuable feedback.More about Mike : https://www.membershipgeeks.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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