Ep. 057 - Mastering Black Friday & Cyber Monday: The Ultimate Last Minute Cheat Sheet
Join Philip Huthwaite, Founder and CEO of BlackCurve, on the latest episode of eCommerce Matters, the world's leading eCommerce pricing podcast.
Episode 57, "Mastering Black Friday and Cyber Monday," unveils the ultimate last-minute cheat sheet for success during the upcoming promotional frenzy.
Philip is joined by a panel of industry experts, including Adam Pearce (CEO of Blend Commerce), Oliver Banks (Retail Transformation Director of OB&CO), Stephen Jones (Head of Partnerships at Digital Genius), and Josh Duggan (Co-founder of Vervaunt).
Together, they share invaluable last-minute tips to help eCommerce companies maximize their success during the Black Friday and Cyber Monday period.
The experts explore strategies ranging from customer segmentation and on-site quizzes to automation in customer service and dealing with broken stock issues.
Tune in to gain valuable insights that go beyond pricing and set your business up for success in the bustling holiday season.
Don't miss out on these expert tips that can be implemented with minimal effort but promise maximum benefit.
Gear up for the Black Friday and Cyber Monday madness with the eCommerce Matters podcast!
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28:18
Ep. 056 - Create a Winning Pricing Strategy for Black Friday & Cyber Monday in Ten Easy Steps
In this episode, titled "Create a Winning Pricing Strategy for Black Friday and Cyber Monday in 10 Easy Steps," Philip Huthwaite, Founder and CEO at BlackCurve, and Dr. Rob Horton, Chief Product Officer at BlackCurve, share valuable insights on how retailers can thrive during the high-stakes Black Friday and Cyber Monday shopping season.
The hosts dive into ten essential steps to help retailers prepare for and excel during the Black Friday and Cyber Monday rush. These steps encompass a wide range of pricing strategies and data-driven techniques. From using pricing tools to understanding market positioning and optimizing Google Shopping visibility, they cover it all.
The episode emphasizes the importance of data-driven decision-making, competitor analysis, dynamic pricing, and even simplifying product pricing to improve conversion rates. They discuss the significance of transparent shipping costs and the impact of framing product prices. Additionally, they touch on assessing organic search positions and choosing which products to discount strategically during the promotional period.
With the holiday shopping season fast approaching, these practical steps are essential for retailers looking to make the most of Black Friday and Cyber Monday. If you're in the world of eCommerce, this episode offers valuable insights to help you succeed during this critical time of the year.
Tune in to discover how to create a winning pricing strategy that can set you apart from the competition and drive success during Black Friday and Cyber Monday.
For even more in-depth insights and supporting materials, be sure to check out the accompanying blog post series on the Blackcurve website: https://blog.blackcurve.com/mastering-black-friday-cyber-monday-a-comprehensive-10-part-pricing-strategies-series-recap
BlackCurve is your eCommerce pricing HQ.
We help e-commerce businesses understand their competitors and use price to improve sales performance.
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28:30
Ep. 055 - Going Global: International Pricing with BlackCurve
In this episode of eCommerce Matters, we have exciting news to share about BlackCurve's recent expansion into eight new countries.
BlackCurve has successfully launched its services in eight new countries, spanning three major regions:
Australasia: Australia and New Zealand (2 countries)
The Americas: Brazil and Canada (2 countries)
Europe: France, Italy, Spain, and The Netherlands (4 countries)
Prior to this expansion, BlackCurve had a presence in the following countries:
United Kingdom, Ireland, United States, Germany.
We discuss the reasons behind BlackCurve's strategic move to expand into these new countries, including:
Increasing interest in their services
Inbound requests from potential clients
The desire to address underserved markets in top eCommerce countries.
Significance in the eCommerce landscape.
We cover how new and existing customers can now easily add new channels in these countries to track competitor data effectively.
We tease BlackCurve's future expansion plans including a focus on non-English speaking countries, with an eye on Google Shopping maturity rates and the potential for entry into the Chinese market.
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33:17
Ep. 054 - Cracking the Code of Google Shopping Pricing
In this episode, we look at where prices appear on Google Shopping.
We look at why pricing is so important to success on Google Shopping.
We discuss how to identify if your prices are competitive.
We introduce BlackCurve.com/FREE to help you find out quickly if pricing is holding back your Google Shopping performance.
Top tip - we recommend listening to Episode 53 before this episode! It's sort of a two-parter!
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ
We help e-commerce businesses understand their competitors and use price to improve sales performance.
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44:01
Ep. 053 - Cracking the Code of Google Shopping Visibility
In this episode we guide eCommerce companies through the steps needed to ensure they maximise their visibility on Google Shopping.
We start by looking at why Google Shopping is important in the first place to eCommerce companies, and what we mean by Google Shopping visibility.
We briefly touch upon how to get your products listed on Google Shopping.
We provide a 5-step health-check to improve your visibility on google shopping.
We introduce how BlackCurve FREE can support with turbocharging your visibility to maximise your share of SERP.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ
We help e-commerce businesses understand their competitors and use price to improve sales performance.
eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve.
Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.
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