Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking pow...
Ep. 282 – WRONG! 5 Tactics That DON'T WORK Anymore ➕ Stop LYING 💉 Just Admit You Got Work Done!
In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation.=================================================================Best Moments:(01:16) Instagram carousel posts are losing engagement(01:56) Why requiring corporate email addresses on forms is outdated(03:52) First name personalization in email subject lines is ineffective(04:46) Cold email outreach: a failing strategy(05:44) Posting multiple times a day on social media can be effective(06:46) Mention of Marigold's 2025 Consumer Trends Index(07:50) Personal anecdote about honesty in personal appearance changes=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.=================================================================Best Moments:(01:02) Introduction of Kate DiLeo and her expertise in branding(01:48) Kate's journey into the branding industry(04:50) The importance of taglines in brand messaging(06:48) Why having a tagline is essential for businesses(09:12) Steps to create an effective brand message(11:28) Challenges of articulating multiple services in brand messaging(13:43) How to assess if your brand messaging needs improvement(16:35) Where to find Kate DiLeo and her content=================================================================Guest Bio:Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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Ep. 280 - BURNT Out! 🥴 How to Overcome‼️ Ask Us ANYTHING❓➕ Why won't he PROPOSE?
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments.=================================================================Best Moments:(01:04) Work-related question about avoiding burnout(01:51) Jay’s daily motivational thought(03:00) Practical ways to avoid burnout(04:13) The importance of learning to say no in personal life(05:27) Dealing with "energy vampires"(06:24) Ad read for Marigold’s Consumer Trends Index report(07:35) Dating advice question about long-term relationships(08:14) Jay’s personal experience with engagement(09:19) Advice on communicating about marriage in relationships=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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11:29
Ep. 279- What's Up THIS WEEK: HUGE Performance DROP!🚧Daylight SAVINGS! GOOGLE Changes!🧠Severance! Bridget Jones Review…
In this “What’s Up This Week” segment of Do This, Not That, host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time’s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop!=================================================================Best Moments:(00:40) Introduction to the "What’s Up This Week" segment(01:04) Impact of Daylight Savings Time on marketing campaigns(03:10) Google’s changes to customer match rules(05:32) Meghan Markle’s branding issues(06:38) Severance becoming Apple TV’s most-watched show(07:25) Brief review of recent TV shows and movies=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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SPECIAL SERIES ==> I DON'T Love My Job!✖️❤️ <== | BATHROOM Break #43 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans.=================================================================Best Moments:(01:12) “Love what you do, and you'll never work a day in your life” – Is this true?(02:35) The pros and cons of overthinking in marketing(04:40) The importance of admitting when you don’t know something(06:15) “If it doesn’t scale, don’t do it” – Debunking this myth(07:37) Brief discussion on current movies and the Oscars(09:32) Introduction to the Letterboxd app for movie enthusiasts=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
Acerca de Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
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