Do This, NOT That: Marketing Tips with Jay Schwedelson

A joke format somehow turned into 100 episodes, and this one leans all the way into the chaos. Jay Schwedelson and Daniel Murray swap painfully relatable stories of embarrassment, then turn the milestone into a rapid-fire round of marketing confessions that are way too honest to be polished. It is funny, a little unhinged, and oddly reassuring if you have ever sent the fake last-chance email or tried to avoid someone at a conference.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:17) Jay tells the all-time brutal story of getting locked out of his hotel room in only boxers after dodging dinner plans.
(03:50) The 100th episode turns into a cheesy but very revealing round of Never Have I Ever.
(04:00) They admit marketers absolutely use "last chance" when it is very much not the last chance.
(05:15) Daniel says he deletes flopped posts all the time and is not precious about it.
(06:57) Both confess to pretending not to see people just to avoid awkward conversations.
(08:31) Daniel opens up about nearly bailing on an Inbound panel because of a full-on panic attack right before going on stage.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contact
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Marketers often assume perfectly rounded numbers are the best way to grab attention, but that logic might actually be hurting your engagement. This time around, Jay Schwedelson breaks down the surprising psychology behind specific digits, negative stats, and the Pratfall Effect to help your content stand out. You will also want to stick around for the end, because the listener's questions take a hilarious turn into unsolicited dating advice.
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Best Moments:
(02:48) Specific numbers like 9,122 perform significantly better than a generic 10,000 because they feel much more authentic.
(03:45) Subject lines and titles starting with non-round numbers that do not end in a zero or a five can boost engagement by over 22 percent.
(05:00) The Pratfall Effect shows that a slightly flawed rating, like 4.8, is far more believable and drives more business than a perfect 5.0 score.
(06:19) Negative numbers in a subject line trigger a rubbernecking reaction that leads to a noticeable bump in open rates.
(11:02) Getting blown off by a date only to spot them out somewhere else is an instant deal breaker that deserves zero second chances.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Learn more about Patrice and her company, SEEK WISDOM FIND WEALTH, LLC, by visiting her official Instagram (@seekwisdompcw). You can also follow her on LinkedIn and download the Redefining Wealth app for iOS or Android to catch her live sessions every Sunday, and grab her free cheat sheet on the Six Pillars of Wealth at patricewashington.com.
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Have you ever hit a major career milestone and immediately realized you were more stressed than ever? Patrice Washington built a seven-figure real estate business in her twenties, lost it all, and rebuilt her life by redefining success. She sits down with Jay Schwedelson to explain why so many high achievers feel miserable despite making great money and how to properly align their daily habits for actual happiness.
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Best Moments:
(01:45) The true original meaning of wealth and why following the standard recipe for success often leads to misery
(04:27) Why you must build the physical and mental capacity to safely hold the money you are working so hard to make
(06:15) How neglecting personal relationships creates a guilt cycle that leads to terrible financial decisions
(09:22) Why hanging onto physical clutter from your past is silently stalling your current business growth
(14:56) The critical difference between finding a passion that excites you and a purpose that serves others
(16:28) Why standard financial advice like saving and investing will not work if the rest of your life is in chaos
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.
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Best Moments:
(00:16) Instagram is testing links in post captions for Meta Verified users, and that could make the blue check way more valuable.
(01:45) LinkedIn just rolled out a major algorithm change, which may explain sudden, weird swings in followers and engagement.
(02:55) Putting Q2 in your email subject lines right now can lift open rates by more than 20%.
(03:45) April is one of the strongest months for emoji subject lines, especially for travel, spring, and promo-heavy campaigns.
(04:45) The David Bar founder turns a calorie controversy into a viral moment with a Mean Girls reference.
(07:38) Steven Spielberg says he believes in aliens, which sends the conversation straight into delightfully unhinged territory.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Jay’s YOUTUBE Channel HERE!! https://youtube.com/@schwedelson?si=xh3t_FkFtqCSMd1d
A quick movie debate somehow turns into a really useful reality check on modern marketing, which feels exactly right for this series. Jay Schwedelson and Daniel Murray get honest about what is actually moving the needle right now, from YouTube frustrations to why one-off influencer buys usually fall flat. The best part is how practical it gets once they stop pretending every channel is a guaranteed win.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(02:10) Jay shares that 300 YouTube videos brought views, but barely any meaningful conversions.
(03:03) Daniel says one-off influencer deals are usually a weak bet if you want real impact.
(04:45) Bigger creator partnerships work better when they are built like a strategy, not a single post.
(05:00) March Madness references can give boring content a timely lift in opens, clicks, and engagement.
(06:15) Daniel makes the case for building an AI brain with customer data, reviews, and brand voice now.
(07:45) Jay says testimonial-only subject lines are quietly driving strong backend conversions.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206