Do This, NOT That: Marketing Tips with Jay Schwedelson

Learn more about Patrice and her company, SEEK WISDOM FIND WEALTH, LLC, by visiting her official Instagram (@seekwisdompcw). You can also follow her on LinkedIn and download the Redefining Wealth app for iOS or Android to catch her live sessions every Sunday, and grab her free cheat sheet on the Six Pillars of Wealth at patricewashington.com.
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Have you ever hit a major career milestone and immediately realized you were more stressed than ever? Patrice Washington built a seven-figure real estate business in her twenties, lost it all, and rebuilt her life by redefining success. She sits down with Jay Schwedelson to explain why so many high achievers feel miserable despite making great money and how to properly align their daily habits for actual happiness.
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Best Moments:
(01:45) The true original meaning of wealth and why following the standard recipe for success often leads to misery
(04:27) Why you must build the physical and mental capacity to safely hold the money you are working so hard to make
(06:15) How neglecting personal relationships creates a guilt cycle that leads to terrible financial decisions
(09:22) Why hanging onto physical clutter from your past is silently stalling your current business growth
(14:56) The critical difference between finding a passion that excites you and a purpose that serves others
(16:28) Why standard financial advice like saving and investing will not work if the rest of your life is in chaos
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.
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Best Moments:
(00:16) Instagram is testing links in post captions for Meta Verified users, and that could make the blue check way more valuable.
(01:45) LinkedIn just rolled out a major algorithm change, which may explain sudden, weird swings in followers and engagement.
(02:55) Putting Q2 in your email subject lines right now can lift open rates by more than 20%.
(03:45) April is one of the strongest months for emoji subject lines, especially for travel, spring, and promo-heavy campaigns.
(04:45) The David Bar founder turns a calorie controversy into a viral moment with a Mean Girls reference.
(07:38) Steven Spielberg says he believes in aliens, which sends the conversation straight into delightfully unhinged territory.
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MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Jay’s YOUTUBE Channel HERE!! https://youtube.com/@schwedelson?si=xh3t_FkFtqCSMd1d
A quick movie debate somehow turns into a really useful reality check on modern marketing, which feels exactly right for this series. Jay Schwedelson and Daniel Murray get honest about what is actually moving the needle right now, from YouTube frustrations to why one-off influencer buys usually fall flat. The best part is how practical it gets once they stop pretending every channel is a guaranteed win.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(02:10) Jay shares that 300 YouTube videos brought views, but barely any meaningful conversions.
(03:03) Daniel says one-off influencer deals are usually a weak bet if you want real impact.
(04:45) Bigger creator partnerships work better when they are built like a strategy, not a single post.
(05:00) March Madness references can give boring content a timely lift in opens, clicks, and engagement.
(06:15) Daniel makes the case for building an AI brain with customer data, reviews, and brand voice now.
(07:45) Jay says testimonial-only subject lines are quietly driving strong backend conversions.
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Networking advice is usually either painfully obvious or way too vague, but this one gets refreshingly specific. Jay Schwedelson gets blunt about what it actually takes to build the right relationships before you need them, and why most people are playing the networking game way too passively. It feels less like polished career advice and more like the push you need when resumes, promotions, or outreach are going nowhere.
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Best Moments:
(01:09) LinkedIn is a long game, and 15 intentional minutes a day can change a lot.
(02:10) Want higher-level people to notice you? Comment thoughtfully on their posts for weeks before you hit connect.
(04:15) Start lower in the org chart so senior people see you already know their team.
(05:38) Stop going to business events just to hang out and decide in advance who you need to meet.
(07:44) Ask for introductions because one warm intro can shift your business or your career.
(10:12) Jay takes his first pickleball lesson and immediately decides the sport has way too many rules.
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MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Visit ZeroBounce.net to access free tools for email validation and warmup, or connect with Brian directly on LinkedIn.
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Everyone thinks they know why their emails hit the spam folder, but Brian Minick is here to prove most of us wrong. As the COO of ZeroBounce, he breaks down the real technical reasons behind deliverability without making it sound like a boring lecture. Jay Schwedelson presses him on the biggest myths in email marketing, including the truth about using the word "free" in your subject lines.
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Best Moments:
(02:30) Why hitting 100% inbox placement is actually impossible
(04:09) The truth about using trigger words like "free" in your subject lines
(04:51) Why unsubscribes actually help your sender reputation
(05:46) You should want your sales emails to land in the Promotions tab
(07:30) How to safely migrate email platforms without ruining your deliverability
(09:00) The real difference between shared and dedicated IP addresses
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206