Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint.
ㅤ
Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker.
ㅤ
That's the call Jay Schwedelson made when he started writing Stupider People Have Done It, and the person he kept hearing about was Laura Morton.
ㅤ
She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything.
ㅤ
Best Moments:
(02:45) Four million books were published last year, and the average one sells just 300 copies
(06:00) The three boxes a book has to check before Laura agrees to publish it
(07:05) Why even billionaire founders walk in feeling like total impostors
(09:38) How Laura spots an AI-written manuscript in under a minute
(14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for
(17:00) The real reason pre-orders matter more than the launch week itself
(22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Most people use AI to spit out a blog post and call it a day, but Jay Schwedelson thinks that's leaving the good stuff on the table. He shares a few sneaky free-tier tricks that pull back the curtain on your competitors' martech stacks, make AI tools quote your brand back to searchers, and even predict which emails in your inbox will get opened. Then things go fully off the rails into reality TV territory.
ㅤ
Best Moments:
(01:20) The Ask Gemini button hiding in your Chrome browser that exposes any competitor's full martech stack
(03:14) Why comparison tables are the number one piece of content AI engines hunt for when answering queries
(04:14) A ChatGPT prompt that builds a competitive comparison table skewed in your favor without lying
(05:11) Uploading a screenshot of your analytics dashboard so AI can tell you what to actually do with it
(06:00) The cheesy inbox screenshot trick that ranks which emails are most and least likely to be opened
(07:30) Why Send Help is not the horror movie everyone thinks it is, plus the most bonkers reality show on TV right now

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
ㅤ
Friday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing.
ㅤ
Best Moments:
(00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week
(01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week
(02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon
(02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward
(03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction
(07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
June is about to get weird for marketers, and most people aren't ready for it. Jay Schwedelson and Daniel Murray get into why the back half of the month quietly tanks webinar attendance, how the World Cup landing on US soil reshapes the email game, and why Amazon shifting Prime Day to early June matters even if you sell B2B software. A heated detour into cloth diapers also happens, because of course it does.
ㅤ
Best Moments:
(03:00) The three week dead zone that quietly tanks webinar show-ups and B2B content downloads
(03:50) Why the FIFA World Cup landing across US host cities changes your email strategy
(04:37) The themed subject line angle that plays into game day energy
(06:10) Amazon moving Prime Day to the second week of June and what it means for every marketer
(06:45) Why inbox time jumps 15 percent during Prime Day, even for B2B audiences
(06:59) The Shopify lift nobody talks about during Prime Day week

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, CallRail!
CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.
Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.
If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.
Start a Free Trial Here: https://www.callrail.com/dothis
ㅤ
Ever notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.
ㅤ
Best Moments:
(01:30) How the no-code movement quietly trained everyone to expect easy
(02:17) A plain-English definition of cognitive load and why it drives every yes or no
(02:45) The one word that lifts opens, engagement, and conversions across every audience
(03:43) Side-by-side offer rewrites that make "without" click instantly
(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert
(06:57) A dog, a stare, and Jay's real answer on block-party guilt