Do This, NOT That: Marketing Tips with Jay Schwedelson

A fake holiday hijacks a doctor’s office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson’s favorite ChatGPT trick to predict which subject line will actually win before you hit send. Then it takes a hard left into the worst trash TV of 2025, with zero apologies and maximum side-eye.ㅤBest Moments:(00:52) A doctor’s office answers “Buddy the Elf, what’s your favorite color?” and Jay is not emotionally prepared(02:15) Why sticking to one AI tool is a marketing mistake(03:49) The “micro-pause” test for whether your LinkedIn post survives a busy feed(05:30) Upload your A and B versions and have ChatGPT call the winner before the test runs(06:45) The 89% accuracy claim that changes how you should run A/B tests(08:15) Jay’s worst trash TV of 2025 list goes fully unhingedㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first two weeks, what not to freak out about, and the tiny “swap 2025 to 2026” moves that can quietly outperform your big new ideas.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:39) The first two weeks of January are not “normal marketing,” and you have to treat them differently(02:15) Set monthly goals for the next three months so you do not start the year feeling behind(03:30) Do not kill a new test just because it flops around January 8 or 9(03:46) Why late-January promo email click rates jump about 30% compared to early January(04:00) Audit every automation and trigger and delete anything that still screams 2025(05:31) Shorter copy, more white space, and shorter subject lines win because everyone is overloadedㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.ㅤSubscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.ㅤBest Moments:(03:45) When 15% open rates forced a total newsletter reset.(05:03) Why letting your real personality show matters even more in the AI era.(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.(08:06) The email metrics she still watches, and why beating your own baseline is the point.(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

The fun part of this chat is watching Jay Schwedelson try to reverse-engineer how one human can juggle a million hats and still keep a sense of humor. Jeremy Byars from United Systems & Software, Inc. gets real about cognitive load, impostor syndrome, and the weirdly powerful career move most people ignore: showing up for your community like an actual person. It goes from practical leadership lessons to an unexpectedly honest story about why he has a room full of Superman collectibles.ㅤConnect with Jeremy Byars on LinkedIn, especially if you’re in utilities or comms and want to swap notes.ㅤBest Moments:(04:45) The quiet trap of saying yes to everything, and why letting go feels so hard(08:30) “If you want a village, be a villager,” and the career upside of participating like a human(10:15) Comedy, content, and marketing all have the same truth - you fail way more than you win(16:00) How being a caretaker reshaped Jeremy’s ego, priorities, and gratitude(18:25) The real reason behind the Superman collection, and why “hope” is the whole point(22:25) Jeremy’s simple ask - connect with him on LinkedIn and start a real conversationㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.ㅤBest Moments:(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.(01:51) The new superpower: simulating human scan behavior to predict what gets attention(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows(04:36) TikTok’s Nearby feed is back, and it could become a local discovery game changer(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copyㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/