CMO Diaries

Yoni has plenty of experience launching products from his product marketing background, but how did things change when doing the same as a CMO? Turns out, plenty...
Key talking points
The important things to consider when launching a product as a CMO.
Why you should never take things for granted with product launches.
Why the work doesn't stop once the product is launched.

OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model.

Key talking points
What is the OKR framework, and why can it be so effective?
How to measure OKRs at different levels.
How to select the right OKRs for your organization.

The Great Resignation has firmly put the power in the hands of talent, rather than the companies trying to hire them. Yoni takes us through what this means for CMOs, and how we can rise to meet that challenge.
Key talking points
How The Great Resignation has shifted the power to talent over companies.
Why we can't just throw money at the problem.
How CMOs can overcome these challenges and attract the right talent.

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.
Key talking points
Why it's important to have a strong employee brand and culture.
How to develop them so they align with senior leadership's outlook.
The importance of personal interaction and collaboration.

An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that.
Key talking points
Why email is still an important component of digital marketing.
Crafting an email strategy that works.
Embracing autoresponders and email automation.