Brand New World

This episode of Brand New World also features an interview with Accenture Song CEO Ndidi Oteh, as part of Fast Company’s “Creativity at Work” series in collaboration with Accenture Song.

One in six American mortgages is now serviced by Rocket. That massive market share encompasses almost 10 million borrowers and $2.1 trillion in principal balance. But it wasn’t that long ago that Rocket was lagging in brand awareness.



CMO Jonathan Mildenhall has had a storied, award-winning career across brands of all stripes, from Coca-Cola to Airbnb. Now with Rocket, he’s aiming to build the company’s services into the world’s first "AI-fueled home ownership platform.”

The Cannes Lions International Festival of Creativity recently went down in the south of France. It's basically the biggest annual gathering of advertising, marketing, technology, entertainment, and brands on the planet. It’s also what many consider the Oscars of advertising.



Just as the ultimate Oscar is for Best Picture, the Cannes Lions equivalent is the Titanium Grand Prix. This award honors the industry's best ideas—those combining innovation, ingenuity, and results to serve as the pointy tip of the spear for where creative brand thinking should be headed.



When you think of the world’s most successful brands, you hear Apple, Google, Nike, Adidas, Coke, LVMH, and AB InBev. But this year’s Titanium winner was the Australian insurance brand Suncorp, for the work it did with the agency Leo Burnett Australia on a campaign called "Haven."



On this episode of Brand New World, hosts Jeff Beer and Grace Snelling are digging into how a company many of us have never heard of before just won the ad industry’s biggest prize, as well as highlighting some of our other favorite overall brand work right now.

The World Cup is just about to kick off and, of course, Nike was going to go big. Last week, the brand rolled out a chaotic and fun six-minute meta whirlwind through a Hollywood set of … a World Cup commercial shoot. The collection of global soccer stars, celebrities, and other cultural icons is pretty insane, but not unprecedented for the Swoosh company.

 

In this episode, hosts Jeff Beer and Grace Snelling are digging into this Nike spot, as well as some of our other favorite overall brand work right now, from WhatsApp to J.Crew and beyond.

What started as lipreading breakdowns of baseball’s most chaotic moments became a new kind of sports media business—one built on passion, personality, and pure fun. Jomboy Media has transformed viral content into profits and rapid growth, with a Major League Baseball partnership that gives the company access to the league’s IP and sponsorship opportunities (while preserving editorial independence). Join this conversation with CEO Courtney Hirsch as she unpacks how Jomboy Media has followed its own script and shown that creators don’t have to sell out to scale.

When Oscar-nominated actor Timothée Chalamet recently dropped Adidas’s new blockbuster World Cup spot, a five-minute epic story, on his Instagram, it sent shockwaves through the soccer world. 

 

Not only because it stars Team USA's Trinity Rodman, Jude Bellingham of Real Madrid and Team England, and Spanish teen sensation Lamine Yamal of FC Barcelona. And not only because it's another big-budget blockbuster World Cup ad from a footwear giant featuring star players, celebrities, and a storyline that revolves around a big game in an unexpected place or with unexpected characters.

 

The magic trick it pulls off is how it manages to take a less-than-unique story device (famous players, unexpected game, etc.) and give it a new spin in a way that lives up to both the hype and the occasion of the world’s biggest sporting event.
It might just be the best World Cup ad from the Three Stripes brand in 20 years. Grace Snelling is back for our monthly Old Man & the Z episode, and she and host Jeff Beer will be digging into the Chalamet ad, as well as where it fits into Adidas’s 21st-century World Cup pantheon.
But first! Beer and Snelling break down their favorite overall recent brand work—which runs the gamut from Adidas super shoes to a very swooshy new ad from Yeti.