5THWAVE - The Business of Coffee and Hospitality

• Building access to careers in coffee – a conversation with Eve Wagg, Well Grounded

  In today’s episode we’re speaking with Eve Wagg, Founder and CEO of Well Grounded – a UK-based social enterprise supporting unemployed individuals to gain access to meaningful careers in coffee.Since its inception in 2016, Well Grounded has trained over 1,000 people and delivered more than 15,000 hours of work placements in partnership with leading brands like GAIL’s, WatchHouse, and the Company of Cooks.In this conversation, Eve reflects on the power of social procurement and how businesses can create lasting change through partnerships. She also shares the positive impact of community-led training programmes, and discusses the importance of leadership development and diverse representation across the industry.This week's credits track in association with The Coffee Music Project is a track by Jayden Mariano aka MAOUS – a Well Grounded graduate –  with his track "Well Grounded"Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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• The people behind the rise of specialty coffee in France

  With Le Paris Café Festival 2025 happening this week, today we’re concluding our series on the rise of specialty coffee in France.Over the past four episodes, we’ve heard some incredible stories from industry pioneers and trailblazers across the French specialty coffee scene. In today’s closing episode, we take a step back to reflect on how far the market has come, unpack what’s driving growth today, and explore the trends shaping the future. We’ll hear from some of the key industry actors helping to shape this exciting new chapter in French coffee – in a country renowned for its rich culinary heritage and traditional café culture.A huge thank you to all our contributors:  Tom Clark, Coutume, Christophe Servell, Terres de Café, Hippolyte Courty, L'Arbre à Café,  Mihaela Iordache, Belleville Brûlerie, Laure Jubert, Belco, Line Cosmidis, Falcon Coffees, Alexis Gagnaire, KAWA aka Tanat, Sandra Bouckenooghe, La Marzocco France, Nicolas Poirot-Crouvezier, Simonelli Group France, Leonardo Azeredo Co-Roasting Community.Credits music: "Fly to You" by Matt Kent and Daisy Chute in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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• The rise of specialty coffee in France: Part Four – a conversation with Tom Clark, Coutume

  In today’s episode, we continue our series on the rise of specialty coffee in France and speak with Tom Clark, Co-founder and CEO of Coutume. Originally from Australia, Tom was among the early pioneers of Paris’ specialty coffee movement. While studying in the city, he spotted a clear gap in the market to bring high-quality coffee to French consumers and set up Coutume in 2011. Today, the business operates a thriving roastery and runs 11 locations across the city a growing corporate venue business. In this conversation, Tom reflects on how consumer attitudes have shifted dramatically over the past decade, including a growing willingness to pay for higher quality. He also shares why he believes France is on track to become one of the top five specialty coffee markets in the world.  Credits music: "You" by Kirsten Izer in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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• Growing a mission-driven business – a conversation with Yorick Bruins, Wakuli

  Today marks the 10th anniversary of the Amsterdam Coffee Festival – a celebration of the edgy Dutch coffee scene and its passionate coffee community.This year, we’re thrilled to bring 5THWAVE Live to the Festival, where we’ll be showcasing two days of dynamic discussions with industry leaders, entrepreneurs, and coffee innovators. And to whet your appetite, in this episode we’re speaking with Yorick Bruins, Founder of Wakuli – an ambitious new Dutch specialty coffee roaster and operator. Yorick launched Wakuli in 2019 with a vision to connect coffee farmers directly with consumers and create a fairer, more transparent trading model. Since then, Wakuli has grown rapidly, opening its first outlet in 2022 and now operates 15 locations across the Netherlands.In this conversation, Yorick discusses the evolution of the Dutch specialty coffee scene and how it has grown in the last five years. He also shares the importance of mission-led growth and how Wakuli is embracing regenerative farming to create lasting impact.Join 5THWAVE Live at the Amsterdam Coffee Festival: www.amsterdamcoffeefestival.com/Whats-On/5THWAVE-PODCAST Credits music: "Heather" by AYNGI in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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• Value-driven leadership – a conversation with Fleur Studd, Market Lane

  In today’s episode, we’re speaking with Fleur Studd, co-founder of Australia's Market Lane and Melbourne Coffee Merchants.Established in Melbourne in 2009, Market Lane is a highly-respected specialty roaster and retailer with ten outlets across the city. Since its inception, the company has placed a strong emphasis on responsible business practices, and in 2022 achieved B-Corp certification with an impressive score of 96.8. Fleur is also the founder and director of green coffee importers – Melbourne Coffee Merchants. In this conversation, Fleur shares how she maintains a values-based approach as her business grows, the importance of building a strong, purpose-driven team and how the influence of mentors has shaped her leadership style.Credits music: "XO" by Millie Bushell in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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