PodcastsEconomía y empresaWork Less, Earn More

Work Less, Earn More

Gillian Perkins
Work Less, Earn More
Último episodio

326 episodios

  • Work Less, Earn More

    Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing

    03/2/2026 | 43 min
    In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.
    I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.
    With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.
    I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.
    Chapters:
    0:00 Starting Your Business Journey
    0:59 Mindset Shifts for Success
    6:55 Defining Your Business Concept
    12:45 Getting Your First Customers
    18:52 From Customers to Consistency
    20:12 Systematizing for Efficiency
    24:43 Scaling Your Business
    28:56 Creating One-to-Many Offers
    30:59 Building an Evergreen Sales Funnel
    32:57 Preparing for Full-Time Entrepreneurship
    35:56 Choosing the Right Business Idea
    42:03 Taking Action on Your Idea
    42:36 Wrapping Up and Next Steps
    Free course: Small Business 101: https://gillianperkins.com/101
    More FREE Resources to Grow Your Online Business:
    The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
    Get your online biz started with Startup Society: https://startupsociety.com 
    Learn more about Gillian: https://gillianperkins.com 
    Instagram: @GillianZPerkins
  • Work Less, Earn More

    Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling)

    27/1/2026 | 37 min
    In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.
    Key Takeaways:
    Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.
    Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.
    Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.
    Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.
    Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.
    This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!
    Chapters:
    0:00 Introduction to Freedom Machines
    2:00 The Journey of Business Ownership
    3:55 Laurie's Business Exit Strategy
    5:51 Lessons Learned from Selling a Business
    6:19 Transitioning to Helping Others
    7:23 Working with Online and Local Businesses
    8:30 Identifying Founder Dependency
    9:54 Scaling Beyond the Founder
    13:47 The Rockstar Method Explained
    16:33 The Power of One-to-Many Models
    19:02 Building Valuable Business Assets
    23:08 The Step Back to Scale Framework
    26:09 Common Bottlenecks in Online Businesses
    31:14 Diagnosing Your Business's Needs
    36:19 Finding Support and Resources
    Laurie's Links:
    Website: lauriestirling.com
    Instagram: https://www.instagram.com/laurie.stirling/
    LinkedIn: https://www.linkedin.com/in/lauriestirling/
    Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method
    More FREE Resources to Grow Your Online Business:
    Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
    Get your online biz started with Startup Society: https://startupsociety.com 
    Learn more about Gillian: https://gillianperkins.com 
    Instagram: @GillianZPerkins
  • Work Less, Earn More

    Ep 313: How to Find "Good People" & Build a Powerful Team

    20/1/2026 | 46 min
    In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.
    I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce the concept of the "solo ceiling," emphasizing that collaboration and shared vision are key to leveraging your business for exponential growth.
    You will learn about four essential qualities that define a valuable team member: alignment with values, capability, reliability, and collaboration. Through a practical reflection exercise, I help clarify the traits that contribute to successful working relationships, making it easier to identify ideal candidates moving forward.
    Additionally, I discuss innovative recruitment strategies that extend beyond conventional job postings, highlighting the power of referrals and 'inbound recruiting' to attract talent that resonates with your mission. I underscore the importance of team culture, introducing four pillars—delegation, clear expectations, strong communication, and a growth mindset—that empower team members and enhance overall engagement.
    With practical advice aimed at avoiding high turnover and burnout, this episode serves as a reminder that building a successful team involves more than filling roles; it's about crafting a collaborative environment that amplifies your organizational impact. If you're eager to enhance your team-building skills and accelerate your growth, this episode is a must-listen! Tune in to unlock the potential of the right people in your entrepreneurial journey.
    Chapters:
    0:00 Building a Powerful Team
    0:47 The Journey of Entrepreneurship
    1:16 Overcoming Hiring Challenges
    3:37 Finding the Right People
    6:47 Essential Qualities of Team Members
    9:09 Defining Team Values
    12:56 Analyzing Character Qualities
    14:48 Hiring for Character
    16:13 Effective Sourcing Strategies
    22:31 Testing Potential Hires
    23:52 Attracting, Not Just Recruiting
    29:18 Building a Team Culture
    32:59 Setting Clear Expectations
    35:13 Strong Communication Practices
    41:07 Creating a Culture of Growth
    43:05 Steps to Build Your Team
    44:02 The Power of a Strong Team
    45:06 Shortcut to Building a Strong Team
    Book a free call now to find out how $100K Mastermind can help you scale your product to six-figures in 2026: https://gillianperkins.com/100k
    FREE Resources to Grow Your Online Business:
    The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
    Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
    Get your online biz started with Startup Society: https://startupsociety.com 
    Learn more about Gillian: https://gillianperkins.com 
    Instagram: @GillianZPerkins
  • Work Less, Earn More

    Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins

    13/1/2026 | 36 min
    In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.
    Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.
    Key Takeaways:
    Heart-Centered Time Management: Lissa discusses the misconception that busyness equates to productivity, urging entrepreneurs to find purpose beyond their output.
    Reframing Your Relationship with Time: The dialogue stresses the importance of prioritizing meaningful tasks by asking, "What is it time for?" instead of fixating on the clock.
    Time Anchor Zones: Lissa introduces a flexible scheduling method that accommodates life’s interruptions, enhancing focus without the guilt of multitasking.
    Growth Mapping: She outlines a strategy to break annual goals into manageable 12-week segments, facilitating clear focus without overwhelm.
    Accountability and Support: Lissa highlights the significance of sharing goals with others to boost success rates.
    This episode serves as an empowering call to action for entrepreneurs seeking balance, providing practical strategies to approach time as an abundant resource. Tune in for actionable tips to help you work less and earn more!
    0:00 Introduction to Time Management
    1:26 The Reality of Busyness
    6:01 Unhurrying the Heart
    7:41 Transitioning from Busyness to Leadership
    9:53 Changing Beliefs About Time
    12:41 The Role of Time Stewardship
    18:52 Embracing Flexibility in Planning
    23:00 Multiplying Your Time
    28:05 Yearly Planning Insights
    31:30 Wrapping Up and Resources
    Lissa's Links:
    - Website: https://redeemhertime.com
    - Facebook: https://www.facebook.com/lissa.figgins
    Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method
    More FREE Resources to Grow Your Online Business:
    Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
    Get your online biz started with Startup Society: https://startupsociety.com 
    Learn more about Gillian: https://gillianperkins.com 
    Instagram: @GillianZPerkins
  • Work Less, Earn More

    Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)

    06/1/2026 | 39 min
    In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.
    We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.
    Key Takeaways:
    Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business insurance to mitigate risks.
    Timelines in Legal Action: Many entrepreneurs delay securing legal protections. Sam stresses the importance of establishing these safeguards from day one, even before initial profits.
    Professional Business Management: Sam underscores the necessity of enforcing contracts and maintaining clear boundaries with clients to ensure smooth operations.
    Clarity in Contracts: Clear and comprehensive contracts are vital. Sam advocates for professional templates to avoid confusion and protect interests.
    Choosing the Right Business Insurance: Entrepreneurs should work with brokers for tailored coverage to safeguard all business aspects, especially in online ventures.
    Partnership Dynamics: Sam warns against 50-50 partnerships, advocating for clear roles to prevent disputes and enhance decision-making efficiency.
    Embracing Legal Literacy: Sam encourages entrepreneurs to become familiar with legal terms and evolve their contracts as their businesses grow.
    This episode is a crucial resource for entrepreneurs to confront the legal complexities of their businesses confidently. Tune in for insights that empower you to maintain legal safety while focusing on growth and sustainability!
    Chapters:
    0:00 Teaser Clips
    0:32 Intro from Gillian
    2:45 Sam's Book Journey
    4:11 Building a Sustainable Business
    8:06 Common Legal Mistakes
    11:43 Understanding LLC Protection
    15:46 The Pitfalls of Partnerships
    18:36 Contracts and Terms of Service
    24:53 The Role of AI in Legal Documents
    30:10 Navigating Business Insurance
    36:10 Beyond the Basics of Legal Protection
    37:51 Conclusion and Resources
    Sam's links:
    Free Legal Workshop: https://samvanderwielen.samcart.com/referral/Legal-workshop/rOhbxf8KbgOnMbqq
    Legal Foundations Pack: https://samvanderwielen.samcart.com/referral/legal-foundations/rOhbxf8KbgOnMbqq
    Sam's Instagram: https://www.instagram.com/samvanderwielen 
    Sam's YouTube: https://www.youtube.com/@SamVanderWielen
    Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-method
    More FREE Resources to Grow Your Online Business:
    Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
    Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

    Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
    Get your online biz started with Startup Society: https://startupsociety.com 
    Learn more about Gillian: https://gillianperkins.com 
    Instagram: @GillianZPerkins

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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
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