Work Less, Earn More

I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%!

This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen.

In This Episode, I Cover:
Why raising my price increased my conversion rate instead of hurting it
Why people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)
A simple addition to our offer that made it almost impossible to say no to
Why I didn't send a single email to my full list for this launch
The one number thing that separates webinars that convert from those that just falls flat
What happened when we got 4,000 people registered for two webinars

FREE Resources to Grow Your Online Business:
The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup
Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:
$100K Mastermind: https://gillianperkins.com/100k-mastermind
Startup Society: https://startupsociety.com

Connect with Gillian:
Website: https://gillianperkins.com
Instagram: https://www.instagram.com/gillianzperkins/

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most.

Until next week, stay focused and take action!

I put all my effort into building an amazing course and thought that alone would be enough. Well, it wasn't- and it cost me a year or two of spinning my wheels before anything sold.

In this episode, I'm breaking down everything I wish I knew before I ever tried to sell an online course. After almost ten years of doing this (eight of them actually profitable), I've learned the hard way what makes some courses actually sell while others just sit there. This one's for anyone who has an online course idea, is building one right now, or already has one that isn't converting the way they hoped.

In This Episode, I Cover:
Why a great course is almost never enough to make it sell on its own
The real reason people buy a course (and it's NOT the content inside it)
Why cramming in more modules and bonuses usually backfires
Why pricing based on your hours of video is quietly costing you money
The uncomfortable truth about giving away your best material for free
Why your first launch is guaranteed to teach you more than it earns you
The one thing that can quietly wipe out your course business's profit margins

FREE Resources to Grow Your Online Business:
Free Audio Course ($100K Method): https://www.gillianperkins.com/100k-method-signup
Small Business 101 (Free Course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:
$100K Mastermind: https://gillianperkins.com/100k-mastermind
Startup Society: https://startupsociety.com

Connect with Gillian:
Website: https://gillianperkins.com
Instagram: https://www.instagram.com/gillianzperkins/

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — I love seeing which lessons resonate most.

Until next week — stay focused and take action.

In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't, lol). If you're running an online business and wondering whether it's time to shake something up, this one is for you.
In This Episode, I Cover:
Why Stefanie added YouTube after years of podcast-only growth, and what changed when she did
The real reason we both overstaffed our teams, and how we knew it was time to cut
Why offering a cheap "dip your toes in" option is quietly costing you sales
What happened when Stefanie stopped niching down on a specific topic... and let faith lead her content instead
The unstructured, no-slide format that still converts better than anything polished
How to know when one product has earned the right to become your whole business

Stefanie's Free Podcast Bootcamp:
5-Day Profitable Podcast Bootcamp, free with code GILLIAN: https://stefaniegass.com/gifts
Listen to God-Led Business: https://podcasts.apple.com/us/podcast/god-led-business-make-money-online-work-from-home-passive/id1437868374

Gillian's free $100K Method audio course:
https://www.gillianperkins.com/100k-method-signup

Connect with Gillian:
Website: https://gillianperkins.com
YouTube: https://www.youtube.com/@gillianzperkins
Instagram: https://www.instagram.com/gillianzperkins/

Connect with Stefanie:
Website: https://stefaniegass.com
Instagram: instagram.com/stefaniegass

Screenshot this episode and share it to your Instagram Stories - tag @gillianzperkins so I can see it.
Until next week - stay focused and take action.

This week I'm breaking down a policy change YouTube announced a few weeks ago that's about to reshape how every creator reads their own analytics. It's a quick, practical episode for anyone who publishes on YouTube - or watches their view count as a signal of how they're doing.
In This Episode, I Cover:
Why YouTube changed how Shorts views were counted a year before this update
What actually counts as a "view" starting August 24, 2026
Where your old, more honest view count is still hiding in your analytics
Whether this change touches your monetization or Partner Program status
Why I still don't care about a view under three seconds long
Which channels are about to see the biggest (and smallest) jumps

Free Resources to Grow Your Online Business: 
Early Access - Why Your Audience Isn't Growing: https://www.gillianperkins.com/early-access 
$100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup 
Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins: 
Startup Society: https://startupsociety.com 
$100K Mastermind: https://gillianperkins.com/100k-mastermind

Connect with Gillian: 
Website: https://gillianperkins.com 
Instagram: @GillianZPerkins

Screenshot this episode and share it to Instagram Stories - tag @gillianzperkins so I can see it.
Until next week - stay focused and take action.

Everyone's using AI to make more content, but Kimberly Ann Jimenez has taken a different path - she used it to rebuild how her entire business runs, and now she does more in half the time with a smaller team than ever.

Today I'm sitting down with Kimberly to talk about her AI strategies and systems. She’s the COO of The Business Lounge and a woman who's spent about a decade helping service providers, coaches, and small business owners turn their content into consistent customers. We get into how AI has shifted buyer behavior, what people still need from real humans in an AI world, and - my favorite part - exactly how she built a team of AI "thought partners" and agents that know her business, her offers, and her voice.

In This Episode, We Cover:
From accidental entrepreneur to CMO - how Kimberly went from a background in academia (and zero interest in business) to managing over 100 social media channels and a multi-seven-figure ad budget in corporate, then building her own company with her husband Chris
Why she scaled down on purpose - how her core community grew to serve over 10,000 people, and why she moved from "really large" to a more boutique, three-tier model (community, small-group coaching, and just four one-on-one seats a year)
How the buyer changed after COVID and after ChatGPT - the three waves she watched play out: wanting more one-on-one connection, growing more sophisticated, and now craving in-person, "look over my shoulder" access - plus why old-school tactics like Facebook ads are trending back in a "throwback season"
Information overload vs. the age of insight - why long-form podcasts and deep content are winning, and why AI's confident-but-wrong answers are sending clients back to real experts (one client burned $1,000 on a Gemini-built Facebook ad plan before Kimberly's team fixed it)
Her AI "thought partners" - how every team member has a trained Claude project (named Rosalina, Edie, Harvest) tied to a central knowledge hub in ClickUp, so the whole team stays in sync through "context handoffs"
3 files that instantly upgrade your AI - the ideal client avatar, your offers, and your goals. Keep your conversations inside one project with these three files and, in Kimberly's experience with clients, results improve by at least 50%
3 simple agents to start with - an inbox agent (turned her 2-hour email slog into 5 minutes), a podcast/content research agent (Google Trends + VidIQ), and a lead-research agent that briefs her on new leads before she reaches out

Connect with Kimberly Ann Jimenez: 
📺 YouTube - Kimberly Ann Jimenez: https://www.youtube.com/@KimJimenez
🎙️ The Business Lounge Podcast: https://podcasts.apple.com/us/podcast/the-business-lounge-podcast-with-kim-chris/id1207088296
📲 Instagram: @kimannjimenez

Work with Gillian Perkins: 
👉 Startup Society membership: https://gillianperkins.com/join-startup-society

FREE Resources to Grow Your Online Business: 
🎧 Free audio course - The $100K Method: https://www.gillianperkins.com/100k-method-signup 
📚 Free course - Small Business 101: https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian: 
🌐 https://gillianperkins.com 
📺 https://youtube.com/gillianperkinsonline/ 
📲 Instagram: @GillianZPerkins

Screenshot this episode, share to Instagram Stories, and tag @gillianzperkins - I'd love to see you listening!

Until next week - stay focused and take action.