Freelancer Training on How to Find Direct Clients

• Ep 103. The 3 KPIs That Matter: Unlock Cash and Scale Your Online Service Business Profitably

  Send us a textJon Morris is the Founder of Fiscal AdvocateJohn scaled Rise Interactive from $10K to $40M in revenue before exiting. Now he helps service businesses grow profitably using financial data through Fiscal Advocate.4 Lead Generation Methods That Helped Jon Built a $40M AgencyChannel Partnerships – Partnered with complementary businesses (web developers) for low-cost referralsCompetitor Referrals – Called larger competitors, take on their below-minimum leadsVerticalization – Built expertise in specific niches (hospital systems)Awards Strategy – Systematically won awards across 4 categories for constant PR momentumScaling Beyond Founder-DependenceRemove yourself from these 4 seats:Head of Growth (Sales/Marketing)Head of Client ServiceBack Office (HR, IT, Finance)Innovation/R&DImplement quarterly planning focused on: revenue, profit margin, cash, infrastructure.AI-Proof Your Service BusinessDedicate 5% of revenue to R&DAsk Yourself: "Do I Want to be disrupted or be a disruptor?"Launch actual AI products (not just talk about it)John's currently building Luca, an AI CFO co-pilotCore PhilosophyNever lose a customer due to performanceYou'll eventually lose every client – always be winning the next oneMax out possible % of revenue into sales/marketing investmentBuild a performance-based cultureTools John UsesEngineBI (budgeting/forecasting)Pipe Drive (CRM)Triarch (e-mail marketing at scale)Connect with Jon: LinkedIn (posts 3x/week min) | Website | Support the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep. 102. Future Proofing Your Website and Client Acquisition Strategy: Finding Clients in the AI Era

  Send us a textDownload our free book chapter on niching downSchedule a FREE discovery call In this week's episode, I spoke to Wes Towers, a website design and SEO expert with 20 years experience, to discuss how freelancers and service providers can adapt their digital presence for the AI era. From "search everywhere optimization" to email marketing strategies, Wes shared with me practical insights on making your website work harder as a lead generation tool.About Wes TowersWes accidentally fell into the web design industry in 2000 when his first employer—a Sydney marketing company that had never built a website—handed him their first web design project. Two decades later, he now runs Uplift, helping businesses optimize their digital presence for maximum visibility and lead generation.Key Topics Discussed🔍 From SEO to "Search Everywhere Optimization"Why our websites still matter even as AI search answers questions directlyYour website content trains AI systems—make sure it's yoursThe fundamentals of SEO still apply: fast loading, simple structure and great content🎯 The Power of Niching Down"The riches are in the niches"—become the authority in your specialized spaceHow to become a "category of one" by highlighting what makes you authentically differentFinding your unique angle by identifying industry frustrations💡 Website Lead Generation TipsReduce friction on quote request forms—keep fields minimal (3-4 max)Place website elements where users expect themBalance lead magnets with user experience📧 Email Marketing StrategyAlways build an email list if you can engage with it regularlyCounterintuitive insight: Emailing too infrequently causes MORE unsubscribesCreate reasons for regular contact (retainers, quarterly check-ups)💰 Platform RecommendationsFor large lists (10K+): Consider MailerLite over expensive options like Pipedrive (€300/month)Wes uses Go High Level for email marketing and business managementMake emails look authentic rather than salesy for better engagement📝 Daily Visibility PracticePublish fresh, unique content weekly (or at least, monthly)Signals to search engines that your business is active and relevantBiggest Mistakes Businesses Make with WebsitesOvercomplicated quote request forms that create frictionNot publishing regular content to signal relevanceFailing to syndicate their message across multiple platformsNot leveraging their unique perspective to stand out from competitorsBest Business Advice Wes Ever ReceivedNiche down. It felt counterintuitive and bold,Support the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 101. The 50/50 Rule: Fin Wycherley’s Strategy for Turning Social Media Content into Bank Clients

  Send us a textDownload our free book chapter on niching downSchedule a discovery callI just learned why 90% of small businesses are wasting their social media efforts.(And it's costing them high-value clients every single day.)This week I spoke with digital marketing expert Fyn Wycherley of Superized Media, who's built such influential reach that even Barack Obama and Daniel Priestley follow her.She revealed the exact strategies that convert social media followers into paying clients—especially for those operating under six figures.THE BIGGEST MISTAKE: You're Publishing, Not Marketing✅Most of us treat social media like a free PR machine—dumping content as a checklist exercise.✅Marketing is about getting content in front of your target audience, nurturing trust, and leading with incredibly interesting, educational or entertaining content.✅Every post should be an icebreaker. Without visibility and trust, the algorithm kills your content cold.THE CONTENT FORMULA THAT WORKSIf you're posting 7 days a week, use the T-M-B Formula:→ 4 Top-of-Funnel posts: Deliver massive value because people don't know you yet.→ 2 Middle-of-Funnel posts: Share case studies for people ready to buy.→ 1 Bottom-of-Funnel post: Include an offer or CTA.If your service costs over €750, you need a nurturing mechanism (emails, lead magnets).WHY YOU NEED VIDEO (even if like introvert me you don't like it)Video is the only way to genuinely win trust online.Fyn's clients go from a couple hundred views to 200,000 people per post when they embrace video.PLATFORM-SPECIFIC STRATEGIES→ Instagram Reels: Informal, spontaneous energy with visual movement.→ LinkedIn: Infographics and carousels get the best reach. Drop "gold nuggets," not boring content.→ Multi-Platform: create once, spread everywhere (LinkedIn, TikTok, YouTube, Instagram, Facebook).THE STORYTELLING SECRETYou have 2 seconds to stop the scroll. Never start with "Hi, my name's..."Use suspension and intrigue. Hook them immediately.AI: YOUR IDEA GENERATORUse ChatGPT, Claude and Perplexity for ideas only. Then add your personality. People smell generic AI content a mile away.FYN'S GAME-CHANGING ADVICE✅Split your energy 50/50:✅50% creating content✅50% engaging and building communityThe Bottom Line:Stop broadcasting. Start building trust and converting followers into clients.What's your biggest challenge with converting social media followers into paying clients?Connect with Fyn Wycherley on LinkedIn or visit Superized Media.#DigitalMarketing #SocialMediaStrategy #ContentMarketing #SmallBusiness #BusinessGrowthSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 100. Future-Proofing Your Freelance Career: Mastering Business Systems and Relationships in the AI Digital Era with Brandon Pflieger

  Send us a textDownload your FREE personal branding videoSchedule a FREE discovery callPodcast Ep. 100 is here. Mastering Business Systems and Relationships in the AI Digital Era with Brandon PfliegerTo celebrate the 100th episode of Freelancer Training on How to Find More Direct Clients, I sat down with Brandon Pflieger, small business consultant and founder of Capital Growth Partners, to discuss sustainable growth strategies for solopreneurs and freelancers navigating the AI-powered digital landscape. Brandon shares his proven "business blueprint" approach for helping startups and small businesses scale from 0 to 1M in revenue, with a focus on what AI can't replace—authentic human P2P relationships and trust.Whether you're just starting out or looking to level up your freelance business, this conversation is jam-packed with actionable insights on working smarter, pricing your worth, and building systems that support long-term success.Notable NuggetsSustainable Business Growth for Solopreneurs – Moving beyond the hustle to create systems that workWorking Smarter, Not Harder – Strategies to maximize efficiency without burning outKnowing Your Worth – How to price your services and communicate your valueSetting Clear Outcomes – The importance of defining success with clients upfrontThe Human Element AI Can't Replace – Why trusting client relationships remain critical in the AI eraThe Business Blueprint Diagnostic – A framework for analyzing your business across four dimensions:PeopleProcesses & SystemsProductMarketingSales Process SOPs – Creating standard operating procedures that convertThe Power of Client Referrals – Turning satisfied clients into your best marketing channelBuilding Your Virtual Presence – Strategic tips for LinkedIn and Meta platforms5 Key TakeawaysTrust Over Tech – While AI can automate many tasks, it cannot replace the trust and authentic relationships that drive long-term freelance successSystems Create Freedom – Implementing SOPs and processes allows you to scale without sacrificing quality or your sanityReferrals Are Gold – A strong referral network from satisfied clients is one of the most sustainable growth strategiesStrategic Digital Presence – Focus your online efforts on platforms where your ideal clients are active (LinkedIn and Meta being key)Resources MentionedCapital Growth Partners – Brandon Pflieger's consulting firmLinkedIn – Key platform for professional networking and client acquisitionMeta Platforms – Strategic social media presence for freelancersConnect with BrandonCompany: Capital Growth PartnersLinkedIn: Tune in here: https://lnkd.in/dmCt78pzSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 99 Organizational Change Expert Sarena Diamond Helps Online Language Pros Adapt to the Rapid Shifts Brought on by AI and Automation

  Send us a textDownload your FREE personal branding videoSchedule a FREE discovery callSarena Diamond is this week's guest on a podcast aimed at entrepreneurs in the language services industry.When Sarena and I first talked, I realized that every business where there are people involved is facing enormous challenge and change these days.And change doesn't fail because of language gaps, but the importance of the change often gets lost in translation (see what I did there! LOL)So, I hope you will tune in as we unpack what really makes change stick and why treating transformation like a project instead of a human experience is where most leaders go wrong.Saren'a quick lessons on: 💎 Managing change vs. managing projects 💎 The 3 non-negotiables for lasting transformation 💎 Why “good ideas” still meet resistance 💎 What to actually measure if you want to know your change is workingIf you’ve ever launched an initiative that fizzled, or you want to make sure what you are working on currently doesn't go awry, this one’s for you!As always, I'd love to hear your feedback!#ChangeManagement #BusinessTransformation #LanguageServices#EntrepreneurPodcast #Leadership #OrganizationalChange#ChangeLeadership #BusinessGrowth #TranslationIndustry#LanguageIndustry #LSP #TranslationBusiness#LanguageEntrepreneur #LocIndustry #TranslationEntrepreneur#LanguageServiceProviders #Entrepreneurship #BusinessPodcast#SmallBusiness #LeadershipDevelopment #BusinessStrategy#PodcastEpisode #ChangeAgent #BusinessLeadershipSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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