Freelancer Training on How to Find Direct Clients

Send us a text Are you leaving MONEY on the table without even knowing it? 💸In this game-changing episode, I sat down with Energy Mindset Coach Kanika Vasudeva to unpack something most solopreneurs get TOTALLY wrong: how your inner energy determines your business success.Kanika drops MIND-BLOWING insights on:✨ Why "hustling harder" is actually killing your potential💡 Pricing yourself based on TRANSFORMATION, not time🚀 How to attract abundance by shifting your energetic frequency👥 Setting powerful client boundaries that respect YOUR worthIf you're tired of working 24/7 and still feeling stuck, this episode is your wake-up call. Kanika breaks down how to:- Do LESS but achieve MORE- Trust your unique genius- Create inspired business growthWhether you're a coach, consultant, or entrepreneur, this conversation will rewire how you think about success. Listen to the full episode now – your future self will thank you! 🙌Support the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textReady to Move Beyond Agency Work?Download your free worksheet bundle to start positioning yourself for P2P direct client relationships.Francesca Manicardi went from accepting any rate to confidently turning down agency work that doesn't meet her standards. In this episode, she breaks down the exact quoting strategies, pricing psychology, and mindset shifts that allow freelancers to work less, earn more, and build sustainable businesses with direct clients.What You'll LearnQuoting strategies that convert:Why rates should never appear on page one of your quoteHow to use quotes as risk management tools (not just price lists)The power of repetition for key terms like deadlinesThe agency-to-direct-client transition:Why Francesca's quotes get rejected by agencies (and why she doesn't care)How private clients understand value differently than agenciesWhen working less actually means earning morePricing psychology most freelancers avoid:The danger of accepting low rates early in your careerHow underpricing harms the entire professional communityWhy transparent rate discussions strengthen everyone's positionKey Quote"Once you become a KPI, the price doesn't matter."About Francesca ManicardiFrancesca is a multilingual interpreter and translator specializing in wedding interpreting. She's also a mentor for early-career language professionals, helping them navigate the business realities of freelancing that nobody talks about during training.Support the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textDiscover the untapped opportunities in patient-sided research and linguistic validation for medical translators. Keith Berelowitz, expert in clinical trial patient engagement, reveals how COVID-19 transformed the pharmaceutical landscape and why pharma companies are now investing heavily in patient-focused research. Learn exactly where freelancers fit into this high-value niche, how to position yourself effectively, and why the human element in medical translation will always be essential—even in the AI era.What You'll Learn:Keith breaks down the massive shift from clinician-focused to patient-focused clinical trials, explaining why 60-80% of trials still face delays due to poor patient engagement. You'll discover concrete opportunities in research content creation, digital patient outreach, and behavioral science applications that AI simply cannot replicate. Keith shares the critical difference between treating patients as data points versus understanding their real-world needs, and how this creates openings for specialized freelancers who can bridge cultural and linguistic nuances.Key Topics Covered:Why COVID-19 catalyzed a fundamental shift toward patient-sided researchThe explosive growth in rare disease trials running in 15-20+ languagesHow to use AI as a productivity tool rather than viewing it as competitionApplying behavioral science (self-determination theory, cognitive load theory, trust models) to patient engagementQuick wins for positioning yourself in the linguistic validation spaceThe biggest misconceptions pharma companies have about patient recruitmentAbout Keith:Keith leads pRx Engage, a clinical trial patient recruitment and engagement platform specializing in rare disease research. With a career spanning bench science to commercial clinical research, Keith has pioneered behavioral science applications in patient engagement, helping pharmaceutical companies move beyond transactional recruitment toward long-term relationship building with patients.Resources Mentioned:PRx Engage: prxengage.comFinal Takeaway:Clinical research isn't just about patients joining trials; it's about people looking to improve their lives and health. Keep that front and centre, and you'll win trust while building a rewarding career in this specialized niche.Ready to pivot your freelance services toward high-value pharmaceutical clients? Subscribe to the podcast for more strategies on finding direct clients in clinical research and pharmaceutical marketsSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textJon Morris is the Founder of Fiscal AdvocateJohn scaled Rise Interactive from $10K to $40M in revenue before exiting. Now he helps service businesses grow profitably using financial data through Fiscal Advocate.4 Lead Generation Methods That Helped Jon Built a $40M AgencyChannel Partnerships – Partnered with complementary businesses (web developers) for low-cost referralsCompetitor Referrals – Called larger competitors, take on their below-minimum leadsVerticalization – Built expertise in specific niches (hospital systems)Awards Strategy – Systematically won awards across 4 categories for constant PR momentumScaling Beyond Founder-DependenceRemove yourself from these 4 seats:Head of Growth (Sales/Marketing)Head of Client ServiceBack Office (HR, IT, Finance)Innovation/R&DImplement quarterly planning focused on: revenue, profit margin, cash, infrastructure.AI-Proof Your Service BusinessDedicate 5% of revenue to R&DAsk Yourself: "Do I Want to be disrupted or be a disruptor?"Launch actual AI products (not just talk about it)John's currently building Luca, an AI CFO co-pilotCore PhilosophyNever lose a customer due to performanceYou'll eventually lose every client – always be winning the next oneMax out possible % of revenue into sales/marketing investmentBuild a performance-based cultureTools John UsesEngineBI (budgeting/forecasting)Pipe Drive (CRM)Triarch (e-mail marketing at scale)Connect with Jon: LinkedIn (posts 3x/week min) | Website | Support the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

Send us a textDownload our free book chapter on niching downSchedule a FREE discovery call In this week's episode, I spoke to Wes Towers, a website design and SEO expert with 20 years experience, to discuss how freelancers and service providers can adapt their digital presence for the AI era. From "search everywhere optimization" to email marketing strategies, Wes shared with me practical insights on making your website work harder as a lead generation tool.About Wes TowersWes accidentally fell into the web design industry in 2000 when his first employer—a Sydney marketing company that had never built a website—handed him their first web design project. Two decades later, he now runs Uplift, helping businesses optimize their digital presence for maximum visibility and lead generation.Key Topics Discussed🔍 From SEO to "Search Everywhere Optimization"Why our websites still matter even as AI search answers questions directlyYour website content trains AI systems—make sure it's yoursThe fundamentals of SEO still apply: fast loading, simple structure and great content🎯 The Power of Niching Down"The riches are in the niches"—become the authority in your specialized spaceHow to become a "category of one" by highlighting what makes you authentically differentFinding your unique angle by identifying industry frustrations💡 Website Lead Generation TipsReduce friction on quote request forms—keep fields minimal (3-4 max)Place website elements where users expect themBalance lead magnets with user experience📧 Email Marketing StrategyAlways build an email list if you can engage with it regularlyCounterintuitive insight: Emailing too infrequently causes MORE unsubscribesCreate reasons for regular contact (retainers, quarterly check-ups)💰 Platform RecommendationsFor large lists (10K+): Consider MailerLite over expensive options like Pipedrive (€300/month)Wes uses Go High Level for email marketing and business managementMake emails look authentic rather than salesy for better engagement📝 Daily Visibility PracticePublish fresh, unique content weekly (or at least, monthly)Signals to search engines that your business is active and relevantBiggest Mistakes Businesses Make with WebsitesOvercomplicated quote request forms that create frictionNot publishing regular content to signal relevanceFailing to syndicate their message across multiple platformsNot leveraging their unique perspective to stand out from competitorsBest Business Advice Wes Ever ReceivedNiche down. It felt counterintuitive and bold,Support the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe