Freelancer Training on How to Find Direct Clients

• Ep 101. The 50/50 Rule: Fin Wycherley’s Strategy for Turning Social Media Content into Bank Clients

  Send us a textI just learned why 90% of small businesses are wasting their social media efforts.(And it's costing them high-value clients every single day.)This week I spoke with digital marketing expert Fyn Wycherley of Superized Media, who's built such influential reach that even Barack Obama and Daniel Priestley follow her.She revealed the exact strategies that convert social media followers into paying clients—especially for those operating under six figures.THE BIGGEST MISTAKE: You're Publishing, Not Marketing✅Most of us treat social media like a free PR machine—dumping content as a checklist exercise.✅Marketing is about getting content in front of your target audience, nurturing trust, and leading with incredibly interesting, educational or entertaining content.✅Every post should be an icebreaker. Without visibility and trust, the algorithm kills your content cold.THE CONTENT FORMULA THAT WORKSIf you're posting 7 days a week, use the T-M-B Formula:→ 4 Top-of-Funnel posts: Deliver massive value because people don't know you yet.→ 2 Middle-of-Funnel posts: Share case studies for people ready to buy.→ 1 Bottom-of-Funnel post: Include an offer or CTA.If your service costs over €750, you need a nurturing mechanism (emails, lead magnets).WHY YOU NEED VIDEO (even if like introvert me you don't like it)Video is the only way to genuinely win trust online.Fyn's clients go from a couple hundred views to 200,000 people per post when they embrace video.PLATFORM-SPECIFIC STRATEGIES→ Instagram Reels: Informal, spontaneous energy with visual movement.→ LinkedIn: Infographics and carousels get the best reach. Drop "gold nuggets," not boring content.→ Multi-Platform: create once, spread everywhere (LinkedIn, TikTok, YouTube, Instagram, Facebook).THE STORYTELLING SECRETYou have 2 seconds to stop the scroll. Never start with "Hi, my name's..."Use suspension and intrigue. Hook them immediately.AI: YOUR IDEA GENERATORUse ChatGPT, Claude and Perplexity for ideas only. Then add your personality. People smell generic AI content a mile away.FYN'S GAME-CHANGING ADVICE✅Split your energy 50/50:✅50% creating content✅50% engaging and building communityThe Bottom Line:Stop broadcasting. Start building trust and converting followers into clients.What's your biggest challenge with converting social media followers into paying clients?Connect with Fyn Wycherley on LinkedIn or visit Superized Media.#DigitalMarketing #SocialMediaStrategy #ContentMarketing #SmallBusiness #BusinessGrowthSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 100. Future-Proofing Your Freelance Career: Mastering Business Systems and Relationships in the AI Digital Era with Brandon Pflieger

  Send us a textDownload your FREE personal branding videoPodcast Ep. 100 is here. Mastering Business Systems and Relationships in the AI Digital Era with Brandon PfliegerTo celebrate the 100th episode of Freelancer Training on How to Find More Direct Clients, I sat down with Brandon Pflieger, small business consultant and founder of Capital Growth Partners, to discuss sustainable growth strategies for solopreneurs and freelancers navigating the AI-powered digital landscape. Brandon shares his proven "business blueprint" approach for helping startups and small businesses scale from 0 to 1M in revenue, with a focus on what AI can't replace—authentic human P2P relationships and trust.Whether you're just starting out or looking to level up your freelance business, this conversation is jam-packed with actionable insights on working smarter, pricing your worth, and building systems that support long-term success.Notable NuggetsSustainable Business Growth for Solopreneurs – Moving beyond the hustle to create systems that workWorking Smarter, Not Harder – Strategies to maximize efficiency without burning outKnowing Your Worth – How to price your services and communicate your valueSetting Clear Outcomes – The importance of defining success with clients upfrontThe Human Element AI Can't Replace – Why trusting client relationships remain critical in the AI eraThe Business Blueprint Diagnostic – A framework for analyzing your business across four dimensions:PeopleProcesses & SystemsProductMarketingSales Process SOPs – Creating standard operating procedures that convertThe Power of Client Referrals – Turning satisfied clients into your best marketing channelBuilding Your Virtual Presence – Strategic tips for LinkedIn and Meta platforms5 Key TakeawaysTrust Over Tech – While AI can automate many tasks, it cannot replace the trust and authentic relationships that drive long-term freelance successSystems Create Freedom – Implementing SOPs and processes allows you to scale without sacrificing quality or your sanityReferrals Are Gold – A strong referral network from satisfied clients is one of the most sustainable growth strategiesStrategic Digital Presence – Focus your online efforts on platforms where your ideal clients are active (LinkedIn and Meta being key)Resources MentionedCapital Growth Partners – Brandon Pflieger's consulting firmLinkedIn – Key platform for professional networking and client acquisitionMeta Platforms – Strategic social media presence for freelancersConnect with BrandonCompany: Capital Growth PartnersLinkedIn: Tune in here: https://lnkd.in/dmCt78pzSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 99 Organizational Change Expert Sarena Diamond Helps Online Language Pros Adapt to the Rapid Shifts Brought on by AI and Automation

  Send us a textDownload your FREE personal branding videoSarena Diamond is this week's guest on a podcast aimed at entrepreneurs in the language services industry.When Sarena and I first talked, I realized that every business where there are people involved is facing enormous challenge and change these days.And change doesn't fail because of language gaps, but the importance of the change often gets lost in translation (see what I did there! LOL)So, I hope you will tune in as we unpack what really makes change stick and why treating transformation like a project instead of a human experience is where most leaders go wrong.Saren'a quick lessons on: 💎 Managing change vs. managing projects 💎 The 3 non-negotiables for lasting transformation 💎 Why “good ideas” still meet resistance 💎 What to actually measure if you want to know your change is workingIf you’ve ever launched an initiative that fizzled, or you want to make sure what you are working on currently doesn't go awry, this one’s for you!As always, I'd love to hear your feedback!#ChangeManagement #BusinessTransformation #LanguageServices#EntrepreneurPodcast #Leadership #OrganizationalChange#ChangeLeadership #BusinessGrowth #TranslationIndustry#LanguageIndustry #LSP #TranslationBusiness#LanguageEntrepreneur #LocIndustry #TranslationEntrepreneur#LanguageServiceProviders #Entrepreneurship #BusinessPodcast#SmallBusiness #LeadershipDevelopment #BusinessStrategy#PodcastEpisode #ChangeAgent #BusinessLeadershipSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 98. Building Niche Market Tools Without Tech Skills - Insights from Founder Michael Broyles

  Send us a textDownload your FREE personal branding videoBook your FREE scouting callThis week on Freelancer Training, I chat with Michael Broyles of TSN Visual Communication Solutions about the power of visual communication! 💡Discover how Michael helps schools and businesses build tailored digital signage that truly engages audiences. Learn why dynamic visual content is so effective—people retain 60% of what they see vs. 10% of what they hear—and why “keeping it simple” is a game-changer.Michael also shares his top advice for freelancers and small businesses: “Trust yourself” and “refuse to quit.”Tune in to learn: • How visual content boosts audience retention • Why listening to end-users drives better products • How to turn communication challenges into scalable solutionsExplore Michael’s work at tsnvcs.com#FreelancerTraining #VisualCommunication #Podcast #CustomerDrivenInnovation #SmallBusiness #LanguageProsSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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• Ep 97. I've started so I'll finish. Creative Language Learning with AI: How to Stay Focused.

  Send us a textDownload your FREE personal branding videoBook your FREE scouting callThis week I sat down with Kerstin Cable — language learning expert, coach and co-founder of the AI Language Club — to explore how AI is reshaping language acquisition and career growth.OverviewKirsten shares her journey from freelance translator to language coach and business owner, highlighting how AI can be a powerful tool — not a competitor — for language learners and professionals alike. We discussed practical strategies to integrate AI ethically and effectively, while keeping the joy of language learning alive.Kerstin’s JourneyFounding Fluent Language and building a thriving online language community since 2012.Expanding into coaching and productivity mentoring while running AI Language Club.AI as a Productivity Tool, Not a ThreatReframing AI as a productivity enhancer, not a replacement.Using ChatGPT, Claude, Gemini and Perplexity to streamline research, text creation and analysis.Leveling Up Language LearningMoving beyond Duolingo to reach advanced fluency levels (B2–C2).AI use cases: grammar explanations, text analysis, conversation simulations, pronunciation aids, and cultural context quizzes.Future-Proofing Your Freelance Translator CareerPositioning yourself as an “expert user” to add value and stay competitive.Using linguistic expertise to detect AI errors and maintain quality.Ethical and Effective AI UseAlways verify AI-generated content and check sources.Why human oversight is non-negotiable, especially in medical, legal or technical contexts.Quickfire Tips from KirstenUse tables, images and etymology for better memorisation.Embrace experimentation: your next great idea is never your last.Top read: Tiny Experiments by Ann-Laure Le Cunff.Final Takeaway Rediscover the spark of language learning. When professionals reconnect with the joy and playfulness that drew them to language in the first place, their work — and client results — improve exponentially.Connect with KirstenSupport the show✅ If this episode hits home, please subscribe and leave a review to support the show. On Apple Podcasts or Spotify, you can easily rate the show and share your feedback. Just tap the ⭐ at the top of our show page and let us know how we’re doing. Your support helps us bring you more valueable content! If you'd like to support our show you can now do so below. Subscribe

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