The Real Investment Show Podcast

AI is changing how consumers discover businesses, make decisions, and trust information. Lance Roberts visit with Joseph Levi, Co-founder & CEO of Noise Media, about how advertising inside AI platforms like ChatGPT could reshape marketing, SEO, and brand building. Lance and Joseph explore whether businesses can influence AI-generated answers, the difference between the best answer and a paid answer, and why trust and accuracy are becoming the most valuable currencies in the AI era. From niche positioning to content strategy, we explain what actually works and what doesn't when trying to show up in AI-driven results. We also discuss the shift from traditional search engines to AI assistants, how small businesses can adapt, and the biggest marketing mistakes to avoid. Plus, we dive into the rise of AI agents, monetization strategies, and the competitive landscape between leading AI platforms. Key topics include: 0:00 - INTRO 1:21 - What is Noise Media, GEO (Generative Optimization) 2:28 - Advertising within ChatGPT - Importance of appearing in answers 3:51 - The best answer vs the paid answer 5:53 - Having Faith in the Quality of the Information (You cannot "trick the system;") 6:21 - Two scenarios - specific query, generic query 9:10 - Building a Brand with AI - content is king 10:48 - The Shift in Consumer Discovery 11:27 - The Next Big Player? 13:13 - Where is the starting point? 14:40 - What's the best length of content 16:45 - Will AI Neutralize the challenge of SEO strategies & changing algorithms 19:00 - The Fear of AI Job Replacement 21:10 - Elements of Optimal positioning for new businesses - test and learn 24:05 - Getting ready for business - scaling up 25:14 - Utilization of AI and leverage - having a team of AI agents 27:06 - Marketing Mistakes Small Businesses Make & The Importance of Marketing 32:35 - Seeing Opportunity when New Platforms Emerge 33:49 - Vudo.AI 35:05 - A matter of trust & The Velocity of AI 36:21 - How to Monetize AI 36:51 - Who's the Best AI now - Claude vs ChatGPT Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo ------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/AufKaBCT8uU?feature=share ------- Watch our previous show, "4-6-26 AI: How To Invest in the Next Industrial Revolution - Brian Dunlap Interview" https://youtube.com/live/ckKzFqCAHHs?feature=share ------- Download Lance's Latest e-book, "Laws of Money & Wealth:"https://realinvestmentadvice.com/ria-e-guide-library/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #AIAdvertising #ChatGPTMarketing #FutureOfSearch #DigitalMarketingStrategy #AIForBusiness

AI is not hype — it is the most consequential economic shift since the Industrial Revolution, and it is rewriting the investment playbook. Lance Roberts and special guest, Blackrock's Brian Dunlap, break down the full AI and tech stock story: how we got here, where the money is flowing, and what investors need to know right now. From the infrastructure build-out and enterprise adoption to physical AI, robotics, and autonomous vehicles, we walk through the entire investment cycle — including the IDGT and BAI ETFs, the hyperscalers driving capex, and why data centers are the revenue-generating factories of the AI era. (More information may be seen at iShares.com). We also tackle the hard questions: Is this a boom or a bubble? Are debt concerns valid? What is circular financing, and how does it affect long-term sustainability? And what does the road ahead look like as we approach the critical inflection point from training to inference? If you want the full picture on AI investing — the macro forces, the key players, and a framework for positioning your portfolio — this is the episode. 00:00 INTRO 2:09 - The AI/Tech Stock Story 3:58 - How We Got Here & The Impact of AI 7:42 - AI will become a piece of National Security 9:32 - AI is the next Industrial Revolution 10:47 - A Fundamental Shift in the Employment Landscape 12:11 - The Net Result of AI Expenditures 14:02 - What Does the Future of AI Look Like? 14:44 - The Adoption Cycle 16:14 - We're in the infrastructure Build phase; Enterprise Adoption - tokenization 18:05 - Revenue Opportunities Physical AI - Robots & autonomous vehicles 20:00 - Investing in the Cycles (IDGT etf) (BAI etf) 21:48 - Timing of the Buildouts - what's the useful life? 23:15 - Moving towards an inflection point in AI - building to training/inference Datacenters in space? 26:09 - The AI Investment Thesis - datacenters are factories producing revenue 27:56 - Who are the hyperscalers 29:46 - Are Debt Concerns Valid? 32:09 - Who are funding sources - Boom vs Bubble? 35:07 - Demand for AI has done nothing but accelerate 36:00 - The issue of circular financing... 39:05 - The Trajectory of Revenue Growth in AI 42:33 - How Long Before AI Puts us Out of a Job? Hosted by RIA Chief Investment Strategist, Lance Roberts, CIO, w Brian Dunlap, Director, Blackrock Produced by Brent Clanton, Executive Producer --- Watch the Video version of this report on our YouTube channel: https://youtube.com/live/ckKzFqCAHHs --- Get more info & commentary: https://realinvestmentadvice.com/insights/real-investment-daily/ --- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo --- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN --- Subscribe to SimpleVisor : https://www.simplevisor.com/register-new --- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #AIStocks #TechInvesting #ArtificialIntelligence #StockMarket #AIInfrastructure #Blackrock #IDGT #BAI #ETF

Most retirement plans focus on savings and returns—but that's not what truly puts retirement at risk. Richard Rosso, Sarah Buenger, & Jonathan McCarty commiserate on the annual chore of paying taxes...but, provide helpful guidance in planning so that your tax bite might be lessened. Hosted by RIA Advisors Director of Financial Planning, Richard Rosso, CFP, w Senior Investment Advisor, Sarah Buenger, CFP, and Senior Investment Advisor, Jonathan McCarty, CFP Produced by Brent Clanton, Executive Producer 0:00 - INTRO 0:20 - If Rich & Sarah Were on Gilligan's Island 1:05 - The Fine Line Between Tax Prep & Tax Advice 4:32 - More Extensions Does Not Mean Paying Later 6:48 - The Rothification of America 9:02 - Tax Planning & Year-round Engagement 10:46 - Importance of Being Tax-flexible 13:15 - Beware the Dreaded Tax Torpedo 16:10 - The Taxes Chainsaw Massacre 23:09 - Easter Candy Inflation ------ Register for our next Candid Coffee, 4/18/26: https://streamyard.com/watch/qBfU28XDus8N ------- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo ------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/Bbl15fp3VtY?feature=share ------- Articles Mentioned in Today's Show: "Will AI Trigger The Next Great Depression?" https://realinvestmentadvice.com/resources/blog/will-ai-trigger-the-next-great-depression/ -------- Download Lance's Latest e-book, "Laws of Money & Wealth:"https://realinvestmentadvice.com/ria-e-guide-library/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #RetirementPlanning #RetirementRisks #FinancialPlanning #WealthManagement #Investing

Markets are hitting a critical inflection point—and the stakes are rising fast. A major policy speech from Donald Trump sparked volatility, just as markets tested a key cluster of technical resistance. Now investors are facing a bigger question: is the market environment shifting from a short-term rally to something more structural? Lance Roberts & Michael Lebowitz break down: Why elevated oil prices could reignite inflation and complicate the Fed's next move Whether the Federal Reserve is walking into a policy trap between inflation and slowing growth What matters more right now: GDP or inflation—and why the answer could surprise you Early warning signs from Nike earnings and forward estimates Why foreign investors may be selling U.S. Treasuries—and what that means for yields and markets The growing debate around fiat currency, private credit stress, and systemic risk How to interpret market narratives and avoid being "sold" the wrong story We also discuss portfolio positioning in a volatile environment, why avoiding emotional reactions is critical, and how to think through multiple market outcomes from both optimistic and pessimistic perspectives. This is a must-watch breakdown for investors navigating rising uncertainty across inflation, interest rates, and global capital flows. Hosted by RIA Advisors Chief Investment Strategist, Lance Roberts, CIO, w Portfolio Manager, Michael Lebowitz, CFA Produced by Brent Clanton, Executive Producer 0:00 - INTRO 1:14 - Trump Address Roils Markets 7:16 - Markets Test Cluster of Resistance 13:00 - Two Moms' Recap 14:16 - Higher Oil Prices' Impact on Economy 16:15 - Markets Looking for Impact on Forward Earnings 18:18 - Avoid Volatility 19:37 - Between AI & Wife, Lance can Quit 20:09 - Elevated Oil Prices, Inflationary Impact - What's the Fed's Move? 22:05 - What Matters More: GDP or Inflation? 26:08 - Chat Etiquette 27:03 - Is the Fed Set Up for a Potential Trap? 28:49 - Nike Earnings & Forward Estimates 30:09 - Is Market Tone Shifting - Why Foreigners are Selling Treasuries Now 35:30 - The Death of Fiat Currency 38:26 - Consider All Perspectives (What are they trying to sell you?) 40:22 - Private Credit Gating - Pessimists vs Optimists ------ Register for our next Dynamic Learning Series, "Beyond Filing: Turning Your Tax Return into a Strategic Financial Plan," TODAY, April 2, at 12-noon: https://streamyard.com/watch/j9BYjeW2teTJ ------- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo ------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/p-Abp5gxKSc ------- Watch our previous show, "Wives Take Over: Money, Marriage, and Real Talk," https://youtube.com/live/wTSSjezC_jI ------- Articles Mentioned in Today's Show: "Will AI Trigger The Next Great Depression?" https://realinvestmentadvice.com/resources/blog/will-ai-trigger-the-next-great-depression/ -------- The latest installment of our new feature, Before the Bell, "200-DMA Rejection: Bounce or Breakdown?" is here: https://youtu.be/SbKpg_TCsdY ------- Download Lance's Latest e-book, "Laws of Money & Wealth:"https://realinvestmentadvice.com/ria-e-guide-library/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #MarketUpdate #TechnicalAnalysis #InvestingStrategy #SP500 #FederalReserve #Inflation #StockMarket #InterestRates #Investing

Markets delivered the expected oversold bounce earlier this week, but momentum stalled right at a key technical level—the 20-DMA just beneath the 200-DMA. Now, with futures pointing lower following comments over night from President Donald Trump, the market faces its first real test after the recent rally attempt. Was that rally just a reflex bounce, or the start of something more sustainable? In this pre-market update, we break down the two critical paths forward: a deeper correction with a break of recent lows, or a more constructive setup where markets establish a higher low and rebuild toward a move above the 200-DMA. Failures at major resistance levels are common—but what happens next is what matters most. We'll also discuss what to watch over the next few sessions, including momentum signals, relative strength, and the importance of staying unbiased in volatile conditions. If you took profits into the recent rally, you're positioned well. Now it's time to let the market reveal its next move—and react accordingly. Hosted by RIA Chief Investment Strategist, Lance Roberts, CIO Produced by Brent Clanton, Executive Producer --- Watch the Video version of this report on our YouTube channel: https://youtu.be/SbKpg_TCsdY --- Get more info & commentary: https://realinvestmentadvice.com/insights/real-investment-daily/ --- Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo --- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN --- Subscribe to SimpleVisor : https://www.simplevisor.com/register-new --- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #StockMarket #MarketUpdate #TechnicalAnalysis #InvestingStrategy #SP500