The Jasmine Star Show

• The CEO’s Guide to Working ON Your Business (Not Just In It)

  Join the waitlist and be first to know when I open applications for my next 7-Figure Mastermind here: jasminestar.com/mastermindLet me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you’re constantly asking yourself, “What should I do first?”Friend, you’re not alone.Whether you’re scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what’s the right order?”So in this episode, I’m sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)We talk about:Why doing more isn’t the answer—you need a systemThe difference between urgent and important (yep, there's a difference!)My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheetsReal examples from actual founders (with permission!) that will help you map this strategy to your own businessThis framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.If you’re tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.Let’s get you back to CEO mode.🎯 Oh, and if you’re curious about what it’s like inside the mastermind or want to be on the waitlist for when doors open again, head to jasminestar.com/mastermind. I’d love to see your name there.Click >>PLAY<< to hear all of this and:[00:00] Why you’re not “behind” in business—and what every 7-figure founder feels but doesn’t say out loud[00:57] The common pattern Jasmine noticed across multiple 7-figure businesses[02:48] The three-tier hierarchy framework that helps you decide what to do next[04:39] How to define your involvement at each tier—top-level strategy vs. bottom-level grunt work[05:37] Real business examples from Gri and Abby (and how to apply this to your own list of initiatives)[06:40] How to prioritize based on revenue, not urgency (and why that’s a CEO superpower)Listen to Related Episodes:Map Out Your Next 3 Months in Less Than 30 MinutesHow to Find and Hire the Perfect COO or Operations Specialist3 Signs It’s Time to Restructure Your Team as a LeaderFor full show notes, visit jasminestar.com/podcast/episode543Join me & a powerhouse lineup of 7-figure entrepreneurs for the 7-Figure Summit — a behind-the-scenes look at the real strategies, systems, & mindset shifts it takes to grow on purpose.This summit was made for high-level women like you—ready to lead & ready to scale with more purpose and less pressure. Register >>HERE<<

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  29:32
• Behind the Scenes of Building a Bold Pitch

  Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?This episode is that story. 🎥✨What started as a spontaneous mention on a podcast turned into a one-minute pitch, a full-blown vlog, a custom merch drop, and a mission to prove that ideas only matter if you execute on them.In this behind-the-scenes solo episode, I walk you through:The messy middle of building something new—and not knowing how it’ll turn outWhy I created a 60-second video pitch for My First Million (and how I planned every frame)How I chose a business to feature, crafted a story, and built a strategic hookThe mindset shift from perfection to experimentationThe logistical dance of vlogging, storytelling, and honoring someone else’s businessWhy your million-dollar idea isn’t just the idea—it’s what you do with itAnd yes… I even printed a custom sweater as part of the pitch. 🎁👕This is one part content strategy, one part personal reinvention, and 100% proof that even if your idea doesn’t “work”—it can still move you forward.I hope this inspires you to chase your idea too. Because if it matters to you, it's worth doing.Click >>PLAY<< to hear all of this and:[00:01] A Duffy boat, a divine idea, and a nudge from JD[00:04] The inspiration from the My First Million podcast[00:07] Creating a one-minute video for a 1-in-a-million chance[00:10] The storytelling dilemma: who is this video really for?[00:13] Nailing the voice of the story: execution over documentation[00:16] Behind the scenes: choosing the business, logistics, and filming[00:19] Why I created a custom sweater and a surprise landing page[00:22] What makes this project meaningful—beyond the outcome[00:25] Final reflections: what “just send it” really means to me[00:27] The finished pitch: telling Mary’s story in 60 secondsListen to Related Episodes:How To Increase Your Sales by Uncovering Your Dream Client’s Needs and DesiresHow to Prepare, Create, and Deliver Your PitchHow to Successfully Expand Your Business Into New MarketsRelevant Links Mentioned:My First Million Episode 677The landing page I sent to Shaan: https://jasminestar.com/myfirstmillion📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧For full show notes, visit jasminestar.com/podcast/episode542Join me & a powerhouse lineup of 7-figure entrepreneurs for the 7-Figure Summit — a behind-the-scenes look at the real strategies, systems, & mindset shifts it takes to grow on purpose.This summit was made for high-level women like you—ready to lead & ready to scale with more purpose and less pressure. Register >>HERE<<

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  23:54
• How to Thrive in a Post-AI Economy with Amy Sangster

   In a world racing toward AI, real human connection is your superpower. 🔥 I chat with Amy Sangster, CEO of Member Up, about building profitable communities, launching memberships, and future-proofing your brand. Ready to grow with impact and heart? Visit JasmineStar.com/memberup to get started.Click >>PLAY<< to hear all of this and:[01:22] Why every entrepreneur must adapt to a post-AI world—now.[03:23] The biggest shift Amy sees coming—and how she’s preparing for it.[12:45] What AI can’t replace: the power of YOU and your community.[20:18] Amy’s framework for launching a profitable community in 30 days.[35:12] Why connection beats conversion when building long-term business success.[47:10] Acting like a $100M community leader (even before the revenue shows up).[48:32] Get Amy’s 200 business ideas + training at memberup.com/200 and /training.Listen to Related Episodes:The Business of Creativity: Finding Ways To Help Your Community Win with Peter LobanovSophisticated Marketing: Creating Content That Builds Community with Chris DoConnect With Amy Sangster:Amy started her career working at a bank in Australia, while also creating YouTube content sharing her life and teaching simple personal finance strategies. Her videos reached over 100 million views, empowering more than 80,000 students to take control of their finances. Today, she is the CEO and Co-Founder of MemberUp.com, a community software platform that helps creators build and monetize thriving communities around topics they love.Instagram: @amysangster53Free Business Ideas: memberup.com/200Free Community Training: memberup.com/training📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧Click >>PLAY<< to listen now!For full show notes, visit jasminestar.com/podcast/episode541Join me & a powerhouse lineup of 7-figure entrepreneurs for the 7-Figure Summit — a behind-the-scenes look at the real strategies, systems, & mindset shifts it takes to grow on purpose.This summit was made for high-level women like you—ready to lead & ready to scale with more purpose and less pressure. Register >>HERE<<

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  51:07
• The Harsh Truth About Content, Burnout, and Staying in the Game

  I’m opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you’re first to know when applications open: https://JasmineStar.com/mastermind <<Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.We’re diving into:Why content is your business moat and your growth multiplierHow the marketing game changes daily (and how to keep up)What it means to lead a team without abdicating responsibilityThe burnout that happens when you expect your team to be as hungry as you areThe behind-the-scenes of working with a corporate CMO trying to “think like a startup”A crazy story of an $18M marketing budget slashed to $3M and what they did nextWhy the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.Click >>PLAY<< to hear all of this and:[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the topFor full show notes, visit jasminestar.com/podcast/episode540Join me & a powerhouse lineup of 7-figure entrepreneurs for the 7-Figure Summit — a behind-the-scenes look at the real strategies, systems, & mindset shifts it takes to grow on purpose.This summit was made for high-level women like you—ready to lead & ready to scale with more purpose and less pressure. Register >>HERE<<

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  11:51
• Finding Your Dream COO and Defining Success for Their Role

  Ever feel like your business is outgrowing you?Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?Been there. 🙋🏻‍♀️In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.It all started with a simple question Jade (now our COO) asked me:“What would make you fire me?”😳 Cue the mic drop.And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.So we’re diving deep into:How I knew it was time to hire an integratorWhat role I hired for before calling her “COO” (hint: humility check)The Harvard Business Review article that changed the way I viewed operational leadershipThe one KPI I gave her (yes, one)—and why it works like magicThe real reason I trust her to lead even when I’m not lookingHow we define success together, not just in numbers but in executionWhether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.Grab your notebook—you’ll want to jot this down.Click >>PLAY<< to hear all of this and:[00:02] How the question “What would make you fire me?” sparked a leadership reflection[00:08] When I knew I needed a COO—and the chaos that led me there[00:13] The Harvard Business Review insight that changed how I hire[00:21] The unusual path I used to test and promote our COO[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet[00:38] What my COO does that I could never do myself[00:44] Questions you should ask yourself before hiring your right hand[00:54] What would make you fire your COO? Define it—before you need toListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Find and Hire the Perfect COO or Operations SpecialistEavesdrop on a Private Call with Me and My Business Mentor>>Harvard Business Review Article Mentioned<<📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧Click >>PLAY<< to listen now!For full show notes, visit jasminestar.com/podcasJoin me & a powerhouse lineup of 7-figure entrepreneurs for the 7-Figure Summit — a behind-the-scenes look at the real strategies, systems, & mindset shifts it takes to grow on purpose.This summit was made for high-level women like you—ready to lead & ready to scale with more purpose and less pressure. Register >>HERE<<

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