The Jasmine Star Show

• The Harsh Truth About Content, Burnout, and Staying in the Game

  I’m opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you’re first to know when applications open: https://JasmineStar.com/mastermind <<Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.We’re diving into:Why content is your business moat and your growth multiplierHow the marketing game changes daily (and how to keep up)What it means to lead a team without abdicating responsibilityThe burnout that happens when you expect your team to be as hungry as you areThe behind-the-scenes of working with a corporate CMO trying to “think like a startup”A crazy story of an $18M marketing budget slashed to $3M and what they did nextWhy the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.Click >>PLAY<< to hear all of this and:[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the topFor full show notes, visit jasminestar.com/podcast/episode540Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

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  11:59
• Finding Your Dream COO and Defining Success for Their Role

  Ever feel like your business is outgrowing you?Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?Been there. 🙋🏻‍♀️In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.It all started with a simple question Jade (now our COO) asked me:“What would make you fire me?”😳 Cue the mic drop.And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.So we’re diving deep into:How I knew it was time to hire an integratorWhat role I hired for before calling her “COO” (hint: humility check)The Harvard Business Review article that changed the way I viewed operational leadershipThe one KPI I gave her (yes, one)—and why it works like magicThe real reason I trust her to lead even when I’m not lookingHow we define success together, not just in numbers but in executionWhether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.Grab your notebook—you’ll want to jot this down.Click >>PLAY<< to hear all of this and:[00:02] How the question “What would make you fire me?” sparked a leadership reflection[00:08] When I knew I needed a COO—and the chaos that led me there[00:13] The Harvard Business Review insight that changed how I hire[00:21] The unusual path I used to test and promote our COO[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet[00:38] What my COO does that I could never do myself[00:44] Questions you should ask yourself before hiring your right hand[00:54] What would make you fire your COO? Define it—before you need toListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Find and Hire the Perfect COO or Operations SpecialistEavesdrop on a Private Call with Me and My Business Mentor>>Harvard Business Review Article Mentioned<<📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧Click >>PLAY<< to listen now!For full show notes, visit Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

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  20:11
• Why High Achievers Burn Out (and How to Fix It)

  I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.We talk about:The assessment that rocked my leadership identityEmotional triggers sabotaging my growthChildhood coping becoming business habitsThe convo with Gary Vee that hit differentWhy “strong and self-reliant” can keep you stuckHow to redefine what it means to lead powerfullyThis isn’t just a business episode—it’s a permission slip to rise into the next version of you.Click >>PLAY<< to hear all of this and:[00:01] The assessment that exposed everything I’d been hiding as a leader[06:00] My emotional triggers and how they showed up in business[10:45] Uncovering the "if-then" agreements I didn’t know I made[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust[18:20] How this inner shift impacted my call with Gary Vee[22:00] How to identify your needs as a leader and where they came from[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant[33:00] Why asking for help is the next level of leadership[38:00] You can’t keep running on fumes. Here’s why the work matters[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformationListen to Related Episodes:Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)How to Get Ahead of 99% of Business Owners10 Ways To Avoid Getting Stuck in BusinessConnect With Dr. Natasha Jordan:Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.🔗 Website: www.drnatashaj.com📲 IG: @drnatasha.phd💼 LinkedIn: Dr. NatashJoin me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures. You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

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  54:48
• Who Am I Not To? A Mindset Shift to Overcome Imposter Syndrome

  Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”Yeah. Me too.This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we’re tackling something that every single entrepreneur deals with—Imposter Syndrome.You know that voice—the one that says:You’re not good enough.Someone else is already doing it.What if you fail?Who do you think you are?I’ve been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.Instead of asking, “Who am I to…?”I began asking, “Who am I not to?”Let that sit for a moment.👆 That right there became my daily reminder: I was born for this.Not because I had all the answers, funding, experience, or confidence.But because I was willing to show up, learn as I went, and take action even when I was terrified.You’ll also hear me share:The weight of being a first-generation Latina entrepreneurWhat it felt like to wear “imposter syndrome” like a varsity jacketHow being scared is actually a sign you’re doing something bigWhy confidence isn’t a prerequisite—it’s a result of consistent actionIf you’ve ever doubted yourself, this is your pep talk in podcast form.Let’s throw off the jacket of fear, stop waiting for permission, and remind ourselves that we were made for more.Click play to hear all of this and:[00:59] Why imposter syndrome hits harder than we expect—and how to define it in a way that resonates.[02:24] My "varsity jacket" analogy that perfectly illustrates how imposter syndrome lingers.[03:19] The mindset shift that changed everything: “Who am I not to do this?”[03:39] Does confidence come naturally? Jasmine sets the record straight (and shares her hilarious “lawyer from birth” story).[05:10] Why being scared doesn’t mean you’re not ready—it means you’re doing something meaningful.[06:50] My advice for entrepreneurs still waiting to feel “ready.”📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode537Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

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  17:41
• Turning Down Revenue: When Intuition Outranks Logic in Business

  There’s something that feels almost criminal about saying no to a good opportunity, right?It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.”That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.Let me be clear: this wasn’t just any opportunity. It was one we’d already factored into our 2025 revenue plan. It was a perfect fit on paper, and I’d been expecting (and prepping for) the call for months.But here’s the thing… when it came time to sign the dotted line, I couldn’t do it.It made no logical sense. And my COO? She was stunned.But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can’t articulate why.So here’s what I did: I sat with that feeling, but I didn’t stop there. I forced myself to go find the facts to justify the feelings.Because while I don’t believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.Inside this episode, I’ll walk you through:The opportunity I turned down and why it was so hard to say noThe process I use to reverse-engineer my intuition into factsHow I define “productive vs. busy” in my daily work lifeWhy trusting yourself is the best business strategy you’ll ever invest inIf you’ve ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.Your goals don’t require you to say yes to everything.Sometimes the most strategic move is walking away.Click >>PLAY<< to hear all of this and:[00:01] Why I turned down a forecasted, on-brand, high-revenue opportunity[03:00] The conflict between logic and intuition—and how I handle it in business[05:15] What intuition really is (spoiler: it’s your brain spotting patterns)[06:45] The moment I knew something was “off” and how I investigated it[08:30] How I flipped my gut instinct into data to justify my decision[11:00] Why being productive doesn’t always mean being busy—and how to tell the difference[12:15] The gift of saying no, and what it makes space forListen to Related Episodes:10 Ways To Avoid Getting Stuck in BusinessFive Things My Team and I Do to Stay Productive and Reach Our Goals📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧For full show notes, visit jasminestar.com/podcast/episode536Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

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