The Interior Collective

Season 9 of The Interior Collective Podcast is brought to you by Materio.

Hi, and welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today I'm thrilled to welcome back one of the most business-savvy designers working right now — and one of the most generous guests we've ever had on this show.

If you were here for Zoë's first episode, you know she walked us through her six-step design process with a level of clarity and detail that genuinely stopped designers in their tracks. The questions kept coming, and honestly, so did mine. So when I started thinking about who I wanted back in Season 8, Zoë was at the top of my list.

Zoë Feldman is the founder of Zoë Feldman Design, a studio with offices in both Washington DC and New York City, specializing in high-end residential interiors with a signature approach. She's been featured in Architectural Digest, Elle Decor, House Beautiful, and more — and beyond the press, she has spent years methodically building a studio that doesn't just produce beautiful work. It operates like a real business.

In this episode, we're talking about something that every designer hits at some point in their growth: how do you build a service structure that captures the right clients, at the right level, without compromising your brand or burning out your team? Zoë has done exactly that. She runs a full-service design offering for complex, high-investment projects. She recently launched Demi, a design-forward but operationally lighter service tier for clients who don't need full project management. And she's the most-booked designer on The Expert platform on the entire East Coast.

How she built all three of those things — how she prices them, positions them, staffs them, and protects the quality across all of them — is what we are getting into today. This one is going to be a masterclass.

Season 9 of The Interior Collective Podcast is brought to you by Materio.

Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m joined by someone whose story I think is going to resonate deeply with so many of you who are building businesses outside of the obvious design epicenters.

Emily Tucker is the founder of Emily Tucker Design, a full-service residential studio headquartered in Boulder, Colorado, with projects across the country. With a degree in Architecture and Planning from the University of Colorado Boulder and nearly a decade spent training under Kelly Wearstler, Steven Gambrel, and Ruthie Summers in Los Angeles and New York, Emily returned to Colorado in 2015 with a clear vision and a serious pedigree. She has since built one of the most respected design studios in her region, working on large-scale custom residential projects and earning a spot on Luxe’s Gold List — and just this year, she was named a Luxe ‘NEXT’ Designer for 2026.

What makes Emily such a compelling voice for this community is her willingness to talk about the business of design with real honesty. Today we’re diving into what it actually looks like to build a thriving firm in a smaller market, navigating the realities of non-linear growth and unpredictable pipelines, and why the economics of a great project start long before any furniture is selected. We’re talking client alignment, budget stewardship, the right team, and what it means to do this work sustainably.

If you’ve ever wondered how to grow beyond the market you’re in, or how to weather the slow seasons without losing your footing, this conversation is for you.

Season 9 of The Interior Collective Podcast is brought to you by Materio.

Hi, and welcome back to The Interior Collective. I'm your host, Anastasia Casey, and I'm so glad to have a returning guest with us today.

Julia Miller is the founder and creative director of Yond Interiors, a full-service residential design studio based in Minneapolis that serves clients across the country. Her work has been featured in Architectural Digest, The Wall Street Journal, RUE, Sunset, and more, and she's been recognized by House Beautiful's Next Wave and The Expert Top 40. Beyond Yond, Julia is the co-founder of Brunel, a custom furniture shop rooted in craftsmanship, and the founder of The Studio Table — a mentoring program built around the real operations of a working design firm.

When Julia came back to the show, we had planned to dig into the systems and process side of her practice. But in the lead-up to this conversation, she brought up something she felt was even more foundational — and honestly, I couldn't agree more.

Today we're talking about creative mindset: what it actually takes to get into the frame of mind to do your best work, how to protect that creativity throughout the lifecycle of a project, and what happens when the pressure of running a business starts to crowd out the thing that made you want to do this in the first place.

This one is a little different, a little more personal, and I think it's going to resonate deeply.

S2 E5: The Logistics of Distance Design
Yond Interiors
Brunel
Studio Table

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This episode is brought to you in partnership with Dezign Assist.

Today on The Interior Collective, I'm sitting down with Reed Humphrey, co-founder of Alder & Tweed, one of the largest residential interior design firms in the country, and the founder of Dezign Assist, the platform helping interior designers grow their team at a fraction of the cost.

Reed built Alder & Tweed alongside his sister Heather, carved out a niche in luxury second-home and vacation destination design, and scaled the firm to a team that now relies on more than 20 remote junior designers to support projects across the country.

That staffing model didn't come from a business book. It came from hitting a very real wall inside his own firm, recognizing that the way most design studios hire was making growth unnecessarily expensive and unnecessarily painful, and deciding to solve it differently.

What he built became Dezign Assist. And today we're going to get into all of it: the problem it was designed to solve, who these designers actually are, how to integrate remote support into a studio without losing your standards or your client experience, and what it really means to build a team that lets you get back to the work only you can do.

If you've ever talked yourself out of hiring because you couldn't justify the cost, this episode is going to reframe that conversation entirely.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Today’s guest is someone who needs very little introduction: Ashley Montgomery is the founder and principal of Ashley Montgomery Design, one of Canada’s most publicly recognized interior design studios. Her work is instantly identifiable. Layered, warm, deeply collected, and anchored in vintage pieces that feel storied and intentional rather than trendy.

But what I’m especially excited to unpack today is not just the aesthetic. It’s the operational side of building a firm around vintage. Because sourcing one of a kind pieces at scale is not for the faint of heart. It requires systems, relationships, risk management, pricing strategy, and a deep understanding of margin. And doing that from Canada adds an entirely different layer of logistics that many U.S. designers may not fully understand.

Ashley has built a studio that doesn’t just use vintage occasionally. It is embedded into her brand identity. And in today’s conversation, we’re pulling back the curtain on how she sources, how she prices, how she protects profitability, and how she has scaled a taste-driven aesthetic across a growing team.

We’ll talk about cross-border importing, markup strategy on antiques, client education, and whether vintage actually increases project profitability or simply increases complexity.