The Interior Collective

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Dezyn Assist.

DuVäl Reynolds is the founder and principal of DuVäl Design, a studio known for its layered, highly curated interiors. But alongside the studio, DuVäl has also created a completely separate brand, House of DuVäl, an e-commerce destination for furniture, lighting, décor, and objects that reflect his design perspective.

In today’s conversation, we’re talking about what it actually looks like to build a product business as an interior designer. DuVäl shares why he intentionally kept the studio and retail brand completely separate, how he approaches sourcing and developing products, and what it takes to run an e-commerce company alongside a design firm.

We also discuss licensing, including the debut of his new upholstery and casegoods collection with Sherrill Furniture Brands at High Point Market, and of course, his wildly popular “Curse of a Designer” social media series.

If you’ve ever thought about expanding beyond client work and building a product-driven brand, this episode is a great place to start.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Kylie K. Bass, founder of KKB Interiors.

Before launching her interior design studio, Kylie built her career in advertising, working inside an industry that’s deeply rooted in strategy, messaging, timelines, and performance. In today’s episode, we’re unpacking how those skills translated into the structure, pricing, and client experience of her design practice.

We talk about the surprising ways advertising thinking shows up in everything from proposals to project pacing, how designers can borrow proven frameworks from other industries without overcomplicating their business, and why clarity, not creativity, is often the thing that unlocks growth.

As always, we’ll also get into the nuts and bolts. Team structure, pricing models, and how Kylie thinks about running a studio that’s both creatively fulfilling and commercially sound.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Today on The Interior Collective, I’m sitting down with Erica Vassalotti and Dana Bergman Falcione, co-founders of Bergman Vass. Erica and Dana’s work sits at the intersection of interior design, product development, and brand building, and in this episode, we’re diving deep into what it really looks like to expand beyond services and into physical product.

We’ll be talking about the business realities of developing a furniture and rug line, from early concepting and manufacturing decisions to financial risk, pricing, and long-term brand strategy. Erica and Dana also share how growing a product arm has influenced the way they run their studio, how they think about visibility in a crowded market, and why investing in a new studio space was a non-optional move.

If you’ve ever considered launching a product line, scaling your brand beyond client work, or building a studio that supports where your business is going, not just where it’s been, this conversation is for you.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Today on The Interior Collective, I’m honored to be sitting down with Parris of Parris McKenna Design, a Toronto-based interior design firm that has experienced what I would call true star power acceleration. Not only is Parris the principal of one of House & Home’s 100 top designers, she’s a close, personal friend and dear advisor.

In just a few short years, Parris has grown her studio from a new business to a multi-office operation serving both Toronto and Muskoka, with a large and expanding team to support it. And what fascinates me most is not just the growth, but the infrastructure behind it.

We’re diving into her 0 to 60 trajectory. How she built momentum quickly, what operational decisions supported that scale, how she structured her team, and how YouTube became a serious marketing engine for her business.

If you are in a season of growth, or hoping to be, this episode is going to give you a real look at what scaling actually requires.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Jess Weeth, founder of Weeth Home.

Jess has built a studio known not just for beautiful, thoughtful work, but for long-term client relationships that extend well beyond a single project. And that’s exactly what we’re unpacking today. Instead of focusing on one finished space, we’re talking about how designers can intentionally build their businesses to support repeat clients, multi-phase projects, and long-term trust.

In this episode, we’re diving into what it actually takes to move from one-off engagements to ongoing relationships. How you structure your services, how you communicate early on, and how your process either invites clients back or quietly pushes them away. We’ll talk about operational decisions, pricing confidence, boundaries, and the systems that make longevity possible, not just creatively, but sustainably from a business perspective.

Jess will also walk us through how Weeth Home is structured today, how her team operates, how they charge for their work, and what’s changed as the studio has matured. If you’re thinking about how to grow your business without constantly chasing new leads, this conversation is for you.