The FootPol Podcast

Lula has won a fourth term after overturning Flávio Bolsonaro’s first-round lead, and football was on the ballot again. Have Brazilians stopped voting and started supporting, backing politicians the way they back their club? Anthropologist Carmen Rial (Universidade Federal de Santa Catarina), who chairs Brazil’s National Institute of Science and Technology for Brazilian Football Studies, joins FootPol to explain. In 2018 and 2022, Neymar and a string of Seleção stars campaigned openly for Jair Bolsonaro; this time the big names went quiet. Carmen explains what drives footballers’ politics, from evangelical faith reshaping the dressing room to tax rulings, beachfront property and casino laws. She also explains how Lula’s supporters took back the yellow Seleção shirt from the far right, how organised fans from Corinthians, Palmeiras, Vasco and Internacional mobilised behind Lula, and why women players spoke out this time while the men stayed silent. And with the 2027 Women’s World Cup coming to Brazil, a country that banned women’s football until 1979, we ask whether the tournament will change anything.
Read Carmen’s article (in Portuguese) on political loyalty as club loyalty on INCT Futebol’s Bate-Pronto blog: https://www.inctfutebol.com.br/post/futebol-lula-e-fl%C3%A1vio-torcedores-na-pol%C3%ADtica

Is Cristiano Ronaldo still a footballer, or a global enterprise that happens to play football? As the dust settles on the Ballon d’Or, sociologist Professor Ellis Cashmore joins Guy Burton and Francesco Belcastro to discuss his new article with Kevin Dixon, “The footballer as enterprise – players as brands, activists, and media platforms”. Why does Saudi Arabia think Ronaldo is worth a reported $1m a week for his visibility, not his goals? Is Kylian Mbappé next in line? And what can footballers learn from Beyoncé?
We explore how celebrity culture and social media have killed the old divide between sport and politics, so fans now expect players to speak out. Ellis also looks at how racism in football has changed since the 1980s, and why the first openly gay male star in a top European league would be the most marketable player on the planet.
📖 Read Ellis's and Kevin Dixon's article: https://doi.org/10.1016/j.footst.2026.100056

Women’s football is booming, but can it grow without losing what makes it special? Ahead of the 2027 Women’s World Cup in Brazil, Guy Burton and Francesco Belcastro talk to Lydia Crudge, founder of Lunar Insights and former head of women’s sport research at Nike, about how the game is developing from England and Barcelona to Morocco, Saudi Arabia and South America. They discuss what makes women’s football fandom different, why playing football as a woman is still a political act, the barriers that remain on and off the pitch, and why brands like Nike and Barclays could change the game, or risk spoiling it. Plus: FootPol is now on YouTube at its own channel, with a new shirt from Francesco’s collection every episode.

The FootPol Podcast is back for Season 4 – and this time you can watch as well as listen!
In this Football and Politics season opener, co-hosts Francesco Belcastro and Guy Burton introduce the new FootPol format, with every episode now available as both a podcast and a video on YouTube.
New episodes will be released every other Monday, with occasional Insta-FootPol episodes tackling football and political stories that demand a more immediate response.
So what can you expect from Season 4? We’ll be looking at the politics, business and culture of football, including football jerseys as political symbols, the business of women’s football, football clubs and energy companies, community ownership and investment, and the impact of the World Cup on football and politics in Latin America.
But there is plenty to discuss right now.
Francesco and Guy look back at some of the biggest football and politics stories of the summer, including the growing tensions between FIFA and UEFA, FIFA president Gianni Infantino’s prospects for re-election, and the political fallout from the war in Gaza – including the controversy surrounding Israel’s Nations League matches against Ireland.
They also discuss the Women’s Africa Cup of Nations in Morocco, including the politics surrounding the tournament, before turning to the latest developments involving Manchester City and the club’s relationship with the UAE. What do these issues tell us about Emirati investment in British football and the wider UK-UAE relationship?
Finally, we return to the Gulf and football, looking at Saudi Arabia’s investment in the sport, the changing priorities of Saudi economic diversification and what this could mean for the country’s ambitions – including its preparations to host the 2034 FIFA World Cup.
And that’s only the start.
FootPol Podcast explores the relationship between football, politics, power, business and society. We’re interested not just in what happens on the pitch, but in what football tells us about the world around it – and how politics, money and power shape the game.
🎧 Listen to FootPol Podcast wherever you get your podcasts.
📺 Watch FootPol on YouTube for the new video version.
New episodes every other Monday, with occasional Insta-FootPol episodes when the football-politics world refuses to wait.

On Tuesday 28 July, FIFA posted plans to create a $20 billion commercial subsidiary, opening the door to outside investors taking minority stakes in the organisation's most valuable commercial assets, including the FIFA World Cup. In our latest Insta-FootPol Podcast episode, we unpack what the proposal actually involves, why UEFA and other critics are sounding the alarm, how it compares with the failed European Super League, and what it could mean for football governance, national associations, fans and the future commercialisation of the global game. Is this a once-in-a-generation opportunity to invest in football or the beginning of a fundamental shift in who the world's most popular sport ultimately serves?