The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/
In this episode, I sit down with Kristie Plantinga, founder of Place Digital, to talk about why your online reputation matters more than ever for growing a therapy practice. We dive into reviews, PR, SEO, AI search, and how becoming known as the go-to expert in your community can help Google—and potential clients—trust your practice.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[02:14] What online reputation means for therapists
[04:20] How reviews and peer endorsements affect Google visibility
[07:23] Why AI search matters for therapy practices
[11:47] How PR strengthens your online reputation
[14:11] How media exposure can boost SEO
[17:19] Why founder-led marketing builds authority
Links From The Episode:
More about Kristie:
Kristie Plantinga is the founder of Place Digital, a boutique marketing agency for group practices. She is also the cohost of What Your Therapist Thinks, a top-ranked mental health podcast, and Practice Marketing Insider, a podcast dedicated to exposing outdated or overblown marketing advice for therapists.
Want to Connect with Kristie?
Learn more about Kristie Plantinga and Place Digital:
https://placedigital.com/
Join the waitlist for Kristie’s book:
https://www.therapieseo.com/book
LinkedIn: https://linkedin.com/in/kristieplantinga
Instagram: @kristie_placedigital
Mentioned in this episode:
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/
In this episode, I break down how email marketing can help you nurture leads, stay top of mind, and turn more website visitors into therapy clients. I also show you how ClinicMonk™ takes the tech and overwhelm off your plate with a done-for-you lead magnet, opt-in page, and automated email nurture sequences.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[02:10] Follow-ups vs. email marketing
[04:12] Why email marketing has a strong ROI
[07:28] How lead magnets build trust
[10:10] ClinicMonk™’s done-for-you email setup
[13:50] How lead nurture automation works
[17:06] Nurturing new and past clients
Links From The Episode:
Join the ClinicMonk™ waitlist → https://clinicmonk.com/
Mentioned in this episode:
Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/
Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=s_PINvadfwk
In this live coaching episode, I sit down with group practice owner Robin Naglieri to talk about scaling without becoming the bottleneck in your business. We dive into hiring and leadership systems, delegating admin tasks, improving team communication, and making your website more visible in AI search so you can grow your caseload more consistently.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[03:06] Hiring the right therapists for long-term growth.
[07:03] Using 90-day check-ins to improve retention.
[09:36] Delegating admin tasks and building better systems.
[15:17] Streamlining team communication with Google Chat.
[19:06] Fixing your website before increasing marketing.
[21:17] Improving your website for AI search.
Links From The Episode:
Join the ClinicMonk™ waitlist → https://clinicmonk.com/
Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/
Listen to Episode #174: Why Every Therapy Practice Needs a CRM in 2026 → https://mccancemethod.com/episode-174-why-every-therapy-practice-needs-a-crm/
Listen to ​​Episode #160: The Evolution of SEO as we Shift to Gemini → https://mccancemethod.com/episode-160-the-evolution-of-seo-as-we-shift-to-gemini/

Join my Annual Planning Weekend in Florida! https://mccancemethod.com/million-dollar-metrics-masterclass-sales-page/
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oeUonYj7Dkg
In this episode, I break down the four therapy practice metrics that can help you predict revenue growth: inquiry rate, booking rate, show rate, and consult conversion rate. I share why getting more leads isn’t always the answer—and how finding and fixing the bottlenecks in your client journey can help you grow without pouring more money into marketing.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[03:49] The four metrics that predict practice growth.
[05:55] Why website visitors aren’t becoming inquiries.
[08:25] Where leads drop off before the consult.
[09:57] How to track consult conversion rates.
[12:25] Three questions to uncover growth bottlenecks.
[15:57] Why every practice needs a different growth plan.
Links From The Episode:
Join the ClinicMonk™ waitlist → https://clinicmonk.com/
Listen to Episode #91: What Metrics Should You Track? → https://mccancemethod.com/episode-91-what-metrics-should-you-track/
Mentioned in this episode:
Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRM
In this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[02:22] How ClinicMonk™ captures and follows up with leads.
[04:09] The four intake metrics to check before spending more on marketing.
[06:23] How to track where new clients are coming from.
[08:30] The difference between leads, qualified leads, and new clients.
[10:30] How to identify your best-performing Google Ads campaigns.
[12:07] Tracking ROAS, cost per client, and client lifetime value.
Links From The Episode:
Join the ClinicMonk™ waitlist → https://clinicmonk.com/
Mentioned in this episode:
Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/